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WEC Announces TV Agreement with Setanta Sports in Australia

September 15, 2009 by Staff Leave a Comment

Las Vegas, NV (USA) – World Extreme Cagefighting® announced today a television agreement with Setanta Sports in Australia. Beginning with the Oct. 10 card featuring an interim title fight between Donald Cerrone and Ben Henderson, Setanta Sports will now carry all WEC events live. The agreement gives over 80,000 viewers in Australia access to the best light weight fighters in the world.

“We are pleased to announce this partnership with Setanta Sports and excited to expand our offerings to fans in Australia,” WEC Vice President Peter Dropick said. “As we continue to grow our brand globally, we think Setanta Sports will play an important role in our international development.”

“Setanta Sports is very excited about showing the WEC to our viewers in Australia,” Shane O’Rourke, Setanta’s President of North American and Australian Operations, said. “This will add a great fight brand with fantastic fighters to our world-class line up of quality sports.”

World Extreme Cagefighting® joins a television line-up that includes international rugby, top European soccer, and world-class boxing. By giving Australian fans access to the world’s elite mixed martial artists such as Mike Brown, Urijah Faber, Brian Bowles, Miguel Angel Torres, and Jose Aldo, Dropick believes WEC will develop a substantial fan base down under.

“We know the Australian fans are passionate about sports,” Dropick said. “Now that they have the chance to see the WEC brand, we think they will gravitate toward our fast-paced, action-packed fight cards.”

About World Extreme Cagefighting®

The WEC brand is recognized as one of the premier mixed martial arts organizations in the United States. WEC, founded in 2001, is the sister organization of the Ultimate Fighting Championship® and today features the most prominent light weight fighters in the world. Owned and operated by WEC Holdings LLC., and headquartered in Las Vegas, Nev., the WEC produces live and taped events annually that are distributed through the Versus network.WEC programming is also available on Fox Sports en Espanol. In addition to its U.S distribution, WEC programming is shown on the TSN network in Canada and Cadena Tres in Mexico. For more information and current WEC fight news, visit wec.tv. World Extreme Cagefighting® and WEC® are registered trademarks, trademarks, trade dress or service marks owned exclusively by WEC Holdings, LLC in the United States and other jurisdictions and are licensed to WEC Productions, LLC.

About Setanta Sports

Setanta Sports Australia broadcasts exclusively live coverage of the best European and South American football; European rugby, International cricket, boxing and MMA. Setanta is available on the main Pay-TV platforms in Australia, Foxtel, Austar, UBI World TV and TransACT, as well as online via Setanta-i. To Subscribe to Setanta go to http://www.setanta.com/au/ or contact your local cable or Satellite provider.

Filed Under: international, press release, TV, WEC

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