Crawford and GGG replay draw 1.07M avg on HBO Saturday

October 27, 2015

ESPN’s Dan Rafael reports the ratings from Saturday night’s HBO event featuring Terrence Crawford.  The replay which drew an average subscriber audience of 1.07M viewers also included the GGG-David Lemieux PPV replay.

The overall event on HBO Saturday night from 9:30 to approximately midnight ET (first showing) peaked at 1.2M viewers.  The replay of GGG-Lemieux drew 797,000 subscribers with a peak of slightly over 1M viewers.  The Roman Gonzalez-Brian Viloria replay drew 505,000 viewers peaking at 685,000.

According to Sports TV Ratings, the Texas A&M-Ole Miss game drew 2.77M viewers on ESPN from approximately 7-10:51pm ET.  It was the most watched sporting event on cable Saturday night.

Payout Perspective:

The event featured Terrence Crawford taking on Dierry Jean which had the overall peak viewership for the 2.5 hour event on HBO.  Notably, it was followed by a “2 days: Canelo Alvarez” which was shoulder programming for Canelo’s fight against Miguel Cotto next month.  The GGG-Lemieux replay was below what GGG averages with his live fights on HBO.

GGG Fights on HBO

November 2013 vs. Curtis Stevens 1.41M viewers (fight only)

July 2104 vs. Daniel Geale 984,000 viewers (overall show drew 758,000)

October 2014 vs. Marco Antonio Rubio 1.3M viewers (fight only)

February 2015 vs. Martin Murray 862,000 viewers (fight only)

May 2015 vs. Willie Monroe, Jr., 1.338M viewers (fight only)

Canelo-GGG II draws approximately 1.1M PPV buys

September 25, 2018

Canelo-GGG II on September 15th drew approximately 1.1 million PPV buys per a report by ESPN which probed multiple industry sources regarding the buy rate.  The report would mean that the rematch fell short of the original fight between the two.

With a suggested retail price of $84.95, the event generated at least $94 million in the United States for the HBO PPV telecast.  The first fight between the two drew 1.3 million buys.  The rematch generated more revenue since the price point was higher.

Golden Boy, the promoters for the event, stated they would not release its official buy rate information but indicated between the gate, PPV buys and digital sales, it did better than their first bout.  The live gate at the T-Mobile Arena drew 423,473,500 from the sale of 16,732 tickets.

Payout Perspective:

The ESPN report notes that streaming PPV increased since the last fight so that may attribute to the low PPV rate.  Regardless of being 1.1 or 1.3, the fight produced and will likely garner a trilogy.

GGG draws 1.249M viewers on HBO

May 8, 2018

Gennady Golovkin’s return to the ring on Saturday drew 1.249 million HBO viewers according to Nielsen via ShowBuzz Daily.

GGG soundly defeated Vanes Martirosyan in the second right of their fight at the StubHub Center in Carson, California.  The fight viewership peaked at 1.361 million viewers.

The telecast featured the first women’s fight aired on HBO as Cecilia Brækhus defeated Kali Reis.  Their fight drew 904,000 viewers overall and peaked at 1.024 million viewers.

 GGG Fights on HBO (excludes PPV replays)

November 2013 vs. Curtis Stevens 1.41M viewers (fight only)

July 2104 vs. Daniel Geale 984,000 viewers (overall show drew 758,000)

October 2014 vs. Marco Antonio Rubio 1.3M viewers (fight only)

February 2015 vs. Martin Murray 862,000 viewers (fight only)

May 2015 vs. Willie Monroe, Jr. 1.338M viewers (fight only)

April 2016 vs. Dominic Wade 1.325M viewers (fight only)

September 2016 vs. Kell Brook 843,000 viewers (afternoon fight)

Payout Perspective:

The ratings are impressive considering this was widely thought of as an easy fight for GGG after the rematch with Canelo Alvarez fell through.  Also impressive were the ratings for the women’s fight which drew over 900,000 HBO subscribers and peaked with over 1 million viewers.

GGG earns $1M for Cinco de Mayo Fight

May 5, 2018

Dan Rafael of ESPN reports the purses for Saturday’s GGG event on HBO.  Gennady Golovkin made $1 million per the California State Athletic Commission.

GGG’s opponent, Vanes Martirosyan, made $225,000.  Martirosyan was the replacement for Canelo Alvarez after his failed VADA drug tests which led to a suspension of his license by the Nevada Athletic Commission.  Alvarez was handed a 6-month suspension from the NAC as a result.

Other disclosed purses per Rafael include: Cecilia Braekhus $50,000, Kali Reiss $20,000.  Not on HBO: Ryan Martin $25,000, Breidis Prescott $10,000.

Payout Perspective:

Obviously GGG would have made more in a rematch with Canelo Alvarez but he choice to stay busy garnered him a nice payday. 

Canelo withdraws from May 5th rematch with GGG

April 3, 2018

Golden Boy Promotions announced today that Canelo Alvarez has withdrawn from the fight against Gennady Golovkin.  Alvarez was temporarily suspended by the Nevada Athletic Commission due to failing a pair of drug tests for the banned substance clenbuterol.

An April 18th hearing was schedule to determine the fate of the rematch between Alvarez and GGG.  The NAC sought to suspend Alvarez for 1 year due to the failed tests.

Alvarez and his promoters made the withdrawal official via conference call with the media on Tuesday.  Alvarez maintained his innocence that he is a clean fighter that does not use PEDs.

Their first fight drew $27 million in live-gate earnings and an estimated 1.3 million PPV buys.  Despite the belief that the NAC would not derail a rematch which drew so well this past September, the NAC took the test failures seriously.

Alvarez claims that the failed tests were due to tainted meat he consumed while training in Mexico.

GGG wants to fight on May 5th and a replacement for Alvarez is taking place.  The event on May 5th is likely to be moved from the T-Mobile Arena to the MGM Grand which is a smaller venue.

Alvarez’s one-year suspension with the NAC will date back to his first positive test on February 17.

Payout Perspective:

This is a shocking development and a blow for boxing fans as many had anticipated this rematch.  Withdrawing from the fight is interesting as it ensures that Canelo will not fight in Vegas until 2019.  We will see if this strains ties between Golden Boy and the NAC if/when Golden Boy decides to promote fights.  While Vegas is the de facto place for big fights, the commission’s stance to file an official Complaint against Alvarez may have the promotion look to New York or another venue for events.  HBO PPV is also a loser here as any replacement for Canelo will not draw as many buys as a the Canelo-GGG II PPV would have produced.

GGG-Canelo set for May 5th

January 29, 2018

Gennady Golovkin and Canelo Alvarez have agreed to a rematch on May 5th at the T-Mobile Arena in Las Vegas.  The event hopes to replicate September’s entertaining matchup which ended in a majority draw.

HBO made the announcement on Monday. The first event drew 1 million buys and its anticipated that this rematch would do as well as the first meeting of the middleweights.

The event will be co-promoted by GGG’s promoter Tom Loeffler and Alvarez’s promoter Golden Boy.

Payout Perspective:

The event should be huge considering it is being held on Cinco de Mayo and with Alvarez being from Mexico and GGG being trained by Abel Sanchez and fighting the “Mexican” style, it’s clear that this will be a boon for business.  Canelo is an established PPV draw and the added intrigue of a rematch with GGG should make this fight one of the biggest in PPV boxing history.

GGG-Canelo replay on HBO draws 726,000 viewers

September 26, 2017

HBO’s Boxing telecast which included a replay of the GGG-Canelo fight drew 726,000 viewers via Nielsen.  The live fight of the telecast drew 687,000 viewers.

Saturday night’s event which replayed GGG-Canelo peaked at 840,000 viewers and drew 0.24 in the A18-49 demo.

The fight between Jorge Linares and Luke Campbell peaked at 726,000 viewers and drew 0.23 in the A18-49 demo.  Linares won via split decision.

Canelo PPV replays on HBO:

Canelo-JCC, Jr:  769,000

Canelo-Khan:  767,000

Canelo-Smith: 459,000

Canelo-Cotto:  901,000

Payout Perspective:

Despite the hype for this fight it is only third on the above list in terms of replay viewership.  This is surprising considering the draw and how most thought this

Cotto-Kamegai draws 730,000 on HBO

August 31, 2017

The Saturday night HBO live telecast of Miguel Cotto versus Yoshihiro Kamegai drew 730,000 viewers per Nielsen via ShowBuzz Daily.

According to a report from the LA Times, the event peaked at 805,000 viewers which was very good considering all of the hype centered around The Money Fight.  Cotto dominated a spirited fight with Kamegai and earned a unanimous decision.  Notably, the fight ended prior to the start of the Mayweather-McGregor fight.  The Money Fight was delayed due to technical issues with providers but the Cotto fight probably would have ended prior to the anticipated original start time.

The other fight on the HBO telecast was Rey Vargas fighting Ronny Rios.  Vargas defeated Rios in a super bantamweight fight.  The peak audience for the fight was 687,000 viewers and drew an average viewership of 524,000.  The fight competed with the undercard of the PPV telecast.

In addition, the first episode of the 24/7 between Canelo and GGG drew 351,000 viewers and 0.12 in the A18-49 demo.  A portion of the telecast went up against The Money Fight.

Payout Perspective:

It was a strong night of boxing and the HBO telecast did not fall off due to the PPV telecast.  Perhaps boxing fans wanted to find a fight prior to the PPV and I would imagine a lot of fans were flipping back and forth between the HBO telecast and waiting on the Mayweather-McGregor fight.

GGG-Jacobs replay draws 709,000 viewers

March 28, 2017

The replay of the Gennady Golovkin-Daniel Jacobs fight on HBO Saturday night drew 709,000 viewers according to Sports TV Ratings. The rating encompasses the entire 2 hour block which also included the Roman Gonzalez upset by Srisaket Sor  Rungvisai.

The event drew 287,000 viewers in the adult 18-49 demo.  The event aired from 10:00-12:00am on Saturday night.

In comparison, the PPV replay of GGG-David Lemiuex on HBO from October 2015 drew 1.07 million viewers.  This time around, GGG did more PPV buys (170K) than against Lemieux (153K).

The ratings are a shadow of GGG’s last time on HBO.  Of course, those were live events.

GGG Fights on HBO

May 2014 vs. Willie Monroe, Jr. 1.338M viewers (fight only)

November 2013 vs. Curtis Stevens 1.41M viewers (fight only)

July 2104 vs. Daniel Geale 984,000 viewers (overall show drew 758,000)

October 2014 vs. Marco Antonio Rubio 1.3M viewers (fight only)

February 2015 vs. Martin Murray 862,000 viewers (fight only)

April 2016 vs. Dominic Wade 1.325M (fight only)

Payout Perspective:

The replay may be down due to the NCAA Basketball tournament airing the same night. We note the Kansas Oregon game aired on TBS from 8:40-10:55pm and was the highest-rated sports program on Saturday drawing over 9.3 million viewers and 3.5 in the A18-49 demo.  Otherwise, the lower ratings are surprising for a GGG fight and an event that had two entertaining fights.

Early returns show GGG-Jacobs PPV draw between 130-150K PPV buys

March 21, 2017

Lance Pugmire of the LA Times reports that the early returns on the GGG-Jacobs PPV is between 130,000 to 150,000 buys although the GGG camp says that the final tally will be higher than 150,000.

Pugmire cites an industry source for the report as HBO has yet to provide an official tally.  Notably, the last GGG PPV,  GGG-Lemieux in October 2015 drew 150,000 PPV buys.

Pugmire notes that the gate for last Saturday’s event was $3.7 million as compared to $2 million for GGG-Lemieux.

Payout Perspective:

Even if the fight draws over 150,000 PPV buys, it likely won’t go much higher than that.  The PPV buy rate is not favorable for GGG as he possibly seeks a big fight against Canelo Alvarez in September.  The event went up against the NCAA Tournament but it was big fight and Jacobs was a much more marketable name than David Lemieux.

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