TUF 22 Episode 4: 538,000 viewers

October 2, 2015

The fourth episode of The Ultimate Fighter drew an average viewership of 538,000.  The average is up from the past two editions of TUF.

Last spring’s TUF 21 drew just 286,000 viewers and was slightly up from TUF 20 last fall of 515,000 per a Nielsen source.

In the fight of the show, Team McGregor grabbed its first win with Marcin Wrzosek defeating Tom Gallicchio.

Episode 4

In addition, last week’s Episode 3 drew 769,000 viewers with the addition of the DVR +3 numbers.  It is up 44% from its Live+SD viewership.

The Live +SD average for TUF 22 through 4 episodes is 539,000 viewers.

Payout Perspective:

Per Sports TV Ratings, the MLB game between the Dodgers-Giants (in which LA clinched a playoff spot I believe) outdrew TUF in the 10pm time slot.  That game drew 674,000 viewers. The ratings are steady and are slightly up from the past two editions.  FS1 and the UFC should be happy but do you think they expect more with McGregor on the show?

TUF 22 Episode 3 draws 533,000 viewers

September 24, 2015

The third episode of TUF 22 drew 533, 000 viewers on FS1 Wednesday night according to Sports TV Ratings.  It reflects an approximately 15% increase over last week’s episode.

In the episode, Team Faber’s Chris Gruetzemacher defeated Team McGregor’s Sascha Sharma.  The episode featured a meltdown by McGregor as Sharma did not listen to his coaching during the fight.

TUF 22 Ratings
Live +SD DVR +3
Episode 1 622,000 902,000
Episode 2 463,000 740,000
Episode 3 533,000

TUF 22 Ratings through Ep 3

Payout Perspective:

Not sure about you, but I like the Conor-Faber back and forth.  Frankly, there was nothing special out of last night’s show but I found the interplay between the coaches entertaining.

The top sports cable show for the night was MLB on ESPN as the pennant race is here.  The Yankees-Blue Jays game drew slightly over 1 million viewers in the 7-10pmET time slot.  TUF came in second in its time slot for sports cable shows as the second game on ESPN, Dodgers-DBacks, drew 557,000 viewers.  The average through 3 episodes is 540,000.  In comparison, TUF 20 last fall drew an average of 514,000 viewers through 3 episodes and last spring’s TUF 21 drew only an average of 422,000 viewers.

TUF 22 Episode 2 up to 740,000 in DVR +3 numbers

September 23, 2015

MMA Payout has learned that the second episode of TUF from last Wednesday drew an increase of 60% from its initial live airing according to Nielsen sources.  The DVR +3 ratings was up to 740,000 viewers last week.

The increase in DVR viewership is up from the first episode’s DVR increase.  It was up 15% from last spring’s second episode which received 646,000 viewers.

TUF 22 Ratings
Live +SD DVR +3
Episode 1 622,000 902,000
Episode 2 463,000 740,000

TUF 22 Ratings through Ep 2

Payout Perspective:

Small steps, but the adjusted viewership from DVR watching is now better than last season’s average (821,000).  However, it still trails last fall’s TUF 20 in DVR viewership (888,000 through 2 episodes).  It’s still too early to tell if the McGregor-Faber pairing is helping ratings.

TUF 22 Episode 2: 463,000 viewers

September 17, 2015

The second episode of The Ultimate Fighter 22 featuring coaches Conor McGregor and Urijah Faber drew 463,000 viewers according to Sports TV Ratings.  It’s a little over a 25% decrease from the 2 hour debut episode last Wednesday.

The show featured another leglock submission by BJJ specialist Ryan Hall.  In the fight of the show Hall, from Team USA coached by Urijah Faber defeated Frantz Slioa from Team Europe coached by Conor McGregor.

Notably, TUF 22 in its 10-11pm time slot did better than the second episode of TUF 21 this past spring (454,000).  However, it did not do as well as the second episode for TUF 20 last fall (574,000)

 TUF 22         Live +SD      DVR +3
Episode 1 622,000 902,000
Episode 2 463,000

 

Payout Perspective:

MLB Baseball on ESPN did better than TUF in the cable ratings as a game between the Pirates and Cubs that aired opposite TUF drew 765,000 viewers.  While the first episode went out to a very good start, it looks like its taken a step back.  The interplay between McGregor and Faber is awkward, yet compelling to watch.  We’ll see if enough people are drawn to this in the coming weeks.

DVR + 3 ratings bring TUF 22 Ep 1 up 45%

September 16, 2015

MMA Payout has learned that last Wednesday’s 2 hour debut of The Ultimate Fighter 22 drew a DVR +3 rating of 902,000 viewers which is a 45% increase from the overnight rating.

The information, obtained from a Nielsen source, reflects an improvement from TUF 21’s debut episode this past spring and TUF 20’s debut this time last fall.

The overnight (that is “Live +Same Day”) rating for the first episode featuring coaches Conor McGregor and Urijah Faber drew 622,000 viewers which bested the prior 2 season.

The DVR rating is up +28% from TUF 21 (704,000 – Live+3) and +9% more than TUF 20 season (831,000 – Live+3).

Payout Perspective:

The increase stands about the same as the season average for TUF 20 (which was approximately a 277,000 viewer increase from the Live +SD rating).  I would argue that the DVR rating is less important in terms of the impact it has on advertisers.  As many know, DVR viewers fast forward through the ads as opposed to live viewers that must watch them.  But, as you know from the show, the UFC and FS1 has found subtle ways around that to get sponsors in during the show.  We will continue to monitor the ratings and see how if Conor McGregor can turn everything to gold.

TUF 22 Episode 1 draws 622,000 viewers

September 10, 2015

The 2 hour season debut of The Ultimate Fighter 22 featuring coaches Conor McGregor and Urijah Faber drew 622,000 viewers according to Sports TV Ratings.  It’s the best start to a TUF season since TUF 18: Team Rousey vs. Team Tate.

This season, Team McGregor vs. Team Faber, will feature European fighters facing American fighters.  The season debut featured the fights to get into the TUF house which would set the rest of the season.

Notably, TUF 22 in its 10-11pm time slot went up against MLB baseball on ESPN which drew 788,000 viewers per Sports TV Ratings.  US Open Tennis won the night for sports cable viewing as the Men’s Quarterfinal which aired from 7-10pm ET drew 1.3M viewers on ESPN.

The Live+SD ratings average for TUF 21 last season was 393,000 viewers.  For TUF 20 last fall, it drew 513,000 viewers.

Payout Perspective:

Should we be surprised with the good start comparatively speaking?  The UFC and FS1 hope the “Conor effect” helps the TUF franchise.  It’s really too early to know how this will work out but it will be worth comparing the ratings over the past couple seasons.

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