TUF 19 Episode 9: 445,000

June 13, 2014

MMA Payout has learned from a Nielsen source that Wednesday’s 9th episode of TUF 19 received a viewership of 445,000.  The rating is a slight decrease from the prior week.

The same night replay at 1pm ET received a viewership of 162,000 viewers which doubled the average audience from the prior week’s replay.

Episode 1 – Live 595,000; DVR+3: 861,000

Episode 2 – Live 320,000; DVR +3: 628,000

Episode 3 – Live 421,000; DVR +3: 723,000

Episode 4 – Live 438,000; DVR +3: 773,000

Episode 5 – Live 417,000;

Episode 6 – Live 611,000

Episode 7 – Live 424,000; DVR +3: 676,000

Episode 8 – Live 497,000; DVR +3: 748,000

Episode 9 – Live 445,000

TUF 19 Episode 9 Graph

This week’s fight was a forgettable one in which Matt Van Buren defeated Chris Fields.

White expressed his dismay with all of the fighters as he intimated that this season’s fights have been boring.

Payout Perspective:

A couple things that can hurt a TUF season is the lack of personality in the house and the lack of quality fights on the show.  Unfortunately, we are getting both this season.  Just like this week’s fight, this week’s episode was forgettable and you can tell that White is upset by this.  Usually he talks to the semi-finalists about who they want to fight but this time around we just saw clips of the interviews.  I really cannot explain the uptick in the viewership of the replay.

TUF 19 Episode 8: 497,000 viewers

June 5, 2014

MMA Payout has learned from a Nielsen source that Episode 8 of TUF 19 received an average viewership of 497,000 viewers.  This week was slightly up from the prior week despite going up against the Stanley Cup.

Episode 8 featured the “Coaches’ Challenge” sponsored by Autozone which actually was a kayak  race between the coaches.  Despite Edgar’s protests that the challenge was rigged, BJ Penn won the race proving that he is a true Waterman.  In the fight of the episode, Eddie Gordon defeated Mike King.

TUF 19 Episode 8 Graph

Payout Perspective:

The live rating is a surprise considering the Stanley Cup featuring the two biggest media markets (NY and LA) were going on at the same time and the game went into overtime.  We should see a considerable bump from DVR viewership as one might assume many fans of both MMA and hockey recorded the show to watch hockey.

TUF 19 Episode 7: 424,000 viewers

May 30, 2014

MMA Payout has learned from a Nielsen source that this past Wednesday’s TUF episode received 424,000 viewers for the 10pm episode and 68,000 for the 1am replay on Fox Sports 1.

The seventh episode drew the season average to roughly 460,000 viewers.

TUF 19 Episode 7 Live + SD Graph

This week’s episode featured the continued reaction after the last episode’s controversial decision.  In the episode’s fight, Patrick Walsh defeated Anton Berzon via decision.

Payout Perspective:

Wednesday’s NBA Playoffs won the cable ratings on Wednesday with the Pacers-Heat game on ESPN receiving over 7 million viewers.  This week’s episode brought this season back down to earth after the ratings bump from the talked about controversial decision.

TUF Episode 6: 611,000 viewers

May 28, 2014

MMA Payout has learned that last week’s controversial TUF episode scored the highest ratings of the season with an average viewership of 611,000 viewers per a Nielsen source. It was 32% higher than its season average of 464,000.

Last Wednesday’s episode was hyped up by the UFC and some MMA media for its controversial ending. Hopefully, I do not spoil it for you but the crux of the controversy was the win by Roger Zapata of Team Penn over Ian Stephens of Team Edgar. In the first round, Stephens used his wrestling to control Zapata on the ground despite not inflicting much damage. Zapata did better in the second round despite Stephens taking him down. The third and final round saw Stephens control Zapata on the ground yet not doing much again. Zapata attempted elbows but was docked a point by ref Steve Mazzagatti as he deemed them illegal. Mazzagatti had alerted Zapata of the elbows earlier in the fight but this set off Dana White who left before the fight ended.

In the end, despite having a point deducted Zapata won which threw everyone for a loop. In one of the more confusing explanations and processes to declare a winner, the judges were told to circle who won the fight due to the fact that two judges had the fight a draw and one of the judges decided that Stephens won. So, Zapata ended up winning.

TUF Episode 6 Live + SD Graph

Payout Perspective:

There was much hype for this episode and it looks like that people tuned in to see what the talk was all about. The fight and subsequent winner may be a comment on the style of fights the UFC wants (i.e., no lay and pray). Yet, when watching you have to scratch your head as to how Zapata ended up winning despite losing a point. The end result: the best ratings of the season.

TUF 19 Episode 5 Live + SD: 417,000 viewers

May 19, 2014

MMA Payout has learned from Nielsen sources that last Wednesday’s TUF 19: Edgar v. Penn averaged 417,000 viewers which includes the live viewership plus same day replay.  In the fifth episode of the season, Corey Anderson defeated Josh Clark in the fight on the week’s episode.

TUF 19 Episode 5 Live + SD Graph

 

The 5th episode, which was filmed around Halloween, battled with the NBA and NHL playoffs on Wednesday.  It was above the season average with a slight gain of 2% among M18-34 (128,000 avg viewers) and 18% for the M18-49 (277,000) and 5% for the broad M25-54 demo (257,000).

In addition, according to a Nielsen source UFC Tonight’s move from 8pm from 7pm has helped with its ratings.  Last Wednesday, it scored 153,000 viewers.

Payout Perspective:

The season average for Live + Same Day viewing is looking fairly flat this season.  The Live + SD average is 438,000 viewers.  You can tell from the chart that the DVR plus 3 days numbers are increasing this average.  We are making attempts to obtain the last 2 DVR +3 numbers and will post them once we receive them.

TUF 19 DVR +3: 723,000 viewers

May 9, 2014

MMA Payout has learned from Nielsen sources that the DVR +3 ratings from last week’s TUF 19 received 723,000 viewers.  The episode which first aired on April 30th showed a boost of 72% from its Live +Same Day Rating.

Episode 1: 595,000 viewers; 861,000 DVR +3

Episode 2: 320,000 viewers; 628,000 DVR +3

Episode 3: 421,000 viewers; 723,000 DVR +3

Episode 4: 438,000 viewers

TUF 19 Episode 3 DVR graph

Payout Perspective:

As we are beginning to track the DVR ratings this season, it reflects that most people are watching the season on their DVRs.  The NBA and NHL Playoffs are competing for the same demos and it appears that most are watching the playoffs live and watching TUF later.  We will continue to track this during this season.

TUF 19 Episode 4: 438,000 viewers

May 8, 2014

MMA Payout has learned from Nielsen sources that the fourth episode of TUF 19 featuring Team Edgar versus Team Penn scored 438,000 viewers.  The episode was a slight increase from last week.

Broken down into its demos, it pulled a 0.39 with adults 18-49 and a 0.60 with males 18-49 and 058 with males 18-34.  Dhiego Lima defeated Tim Williams in the show’s fight of this week.

Episode 1: 595,000 viewers

Episode 2: 320,000 viewers

Episode 3: 421,000 viewers

Episode 4: 438,000 viewers

Payout Perspective:

The NBA ruled the night on Wednesday as both playoff games on TNT topped cable ratings for the night.  Episode 4 showed little improvement but did bump up the season average to 443,500.

TUF 19 Episode 3: 421,000 viewers

May 2, 2014

MMA Payout has learned from Nielsen sources that this past Wednesday’s TUF 19 received an average of 421,000 viewers which reflects a 32% increase from the prior week’s 320,000.

It should be noted that the third episode of TUF which featured a guest appearance by Renzo Gracie went up against two NHL Game 7s and the NBA Playoffs.  The rating reflects Live plus Same Day viewership.

TUF 19 Episode 3 Graph

Please note on the graph that this week’s overnight actually reflects same day viewership of Episode 3.  Additionally, a repeat of last week’s episode of TUF delivered an average viewership of 208,000 viewers.  The 208,000 doubles this season’s TUF replay average.

Payout Perspective:

This season’s same day average is slightly over 445,000 viewers.  While 421,000 may not be thrilling, based upon what it went up against in terms of sports programming, it should be a positive.

DVR numbers help TUF 19 Ep. 2

April 30, 2014

MMA Payout has learned from a Nielsen source that the second episode of The Ultimate Fighter 19 scored a DVR +3 rating of 628,000 viewers.  This is almost doubles the overnight rating of 320,000 viewers.

Episode 1: 595,000, overnight; 861,000 DVR +3

Episode 2: 320,000, overnight; 628,000 DVR +3

TUF 19 DVR rating

Payout Perspective:

It’s clear from the DVR +3 ratings is that most people are recording the show for later.  The takeaway is to not freak out when the overnight number comes out because it’s likely that the number will move up considerably.

UFC ratings wrapup shows gains for TUF 19 debut, UFC on Fox 11

April 25, 2014

MMA Payout has learned form a Fox source that the DVR +3 ratings have aided UFC programming.  Notably, UFC on Fox 11 and the debut of TUF have increased from its initial overnight numbers.

UFC on Fox 11 which had overnight ratings of 1.99 million were given a lift with the Same Day (SD) DVR ratings which included the almost 30 minutes in overrun time to 2.5 million.  The DVR +3 rating which includes DVR viewing plus 3 days after the event gave it an endpoint of 2,681,000 average viewers.  This is up 4% from the SD rating.

Meanwhile, last week’s 2 hour season debut of TUF also saw a noticeably increase of near 50% to 861,000 average viewers.  The initial overnights had the episode at 595,000 viewers.

In addition, the TUF Nations Finale last Wednesday also saw an increase from 641,000 viewers to 735,000 viewers.

Finally, the UFC on Fox 11 Prelims saw a 6% increase from 521,000 to 550,000 average viewers on FS1.

Payout Perspective:

What can we learn from these adjusted numbers?  More people are using their DVR to view UFC programming especially The Ultimate Fighter.  There are obvious convenience reasons for recording the shows and watching them later.  It allows for viewers to speed through parts that they do not want to see or fights they do not care to watch.  Fox Sports recognizes this and we will see if this in any way becomes a problem when it comes to advertising rates for UFC programming in the future.

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