May 5, 2016
Before we report on last night’s TUF 23 rating, we have learned the adjusted ratings from Episode 2 last week. Despite a very low overnight version, the Live+3 rating boosted the episode viewership up 63%.
UPDATED: Per Nielsen, the debut episode of TUF 23 drew 703,000 viewers in adjusted ratings from DVR viewership. The rating reflects a 47% improvement from the live plus same day rating of 479,000.
TUF 23 Episode 2 drew just 387,000 viewers but based on the DVR viewership, it is up to 629,000 viewers. Notably, last season’s TUF 22 Episode 2 DVR viewership saw an increase of 60% (463,000 to 740,000). TUF 21’s Episode 2 saw an increase of 30% (454,000 to 646,000).
Based on the increase in viewership, you could assume that many people that are interested in the show are recording it for later. With the NBA and NHL playoffs, it’s clear people that also watch this show are watching the playoffs live and watching TUF later.
May 1, 2016
Premier Boxing Champions on Fox drew 1.51 million viewers Saturday night according to TV By the Numbers. It was fourth in its time slot in terms of overall viewers.
The event featured the rematch between Andre Berto and Victor Ortiz. Berto stopped Ortiz in the fourth round despite going down to Ortiz earlier in the fight.
The main event was indicative of the night as all the fights ended in KOs.
Per TV By Numbers, the two hour PBC on Fox drew a 0.5 rating in the adult 18-49 demo and a 2 share. In comparison, the NHL Playoffs on NBC (airing from 8-11pm) drew a 0.9 rating and a 3 share. It drew 2.47 million viewers. Notably, a rerun of NCIS on CBS won the 8pm time slot with 4.57 million viewers.
The ratings are down from PBC on Fox this past January which drew 2.24 million viewers a 0.7 rating and 3 share.
The viewership was slightly better than a PBC on NBC a couple weeks ago which drew just 1.24 million viewers. The NHL Playoffs probably put a dent into the ratings. Also, there was a PBC Showtime card later that night (as well as one on Spike the night before) which may or may not have caused some viewer confusion. If you watched, you could infer from some of the commentary that these were “fan friendly” fights with mainly young fighters preceding the main event trying to knock each other out. Nothing is wrong with this, in fact, it’s clear that PBC wants the product to be exciting filled with knockdowns. Will the strategy work in the end? We will see. t
April 29, 2016
Bellator Kickboxing last Friday drew an average rating of 346,000 on Spike TV per Nielsen. The debut of the promotion’s kickboxing followed Bellator 153.
Notably, per Nielsen the first hour of Bellator Kickboxing averaged 464,000 viewers and peaked with 730,000.
The debut of Bellator’s foray into kickboxing promotion did well considering it was late at night following a two hour plus Bellator card. The broadcast did slightly lower than the average for Glory on Spike TV (in 13 events on the network, it averaged 426,000 viewers). We shall see if Bellator can fare better than Glory did on Spike.
April 28, 2016
The second episode of TUF 23 on FS1 drew 387,000 viewers Wednesday night according to Sports TV Ratings. It is a drop of approximately 20% from its debut.
TUF drew 228,000 viewers in the adult 18-49 demo.
In the second episode of the season, Khalil Rountree faced Syndicate MMA teammate Cory Hendricks. Hendricks submitted Rountree in the first fight in the house.
We also saw the friction between coaches Joanna Jedrzejczyk and Claudia Gadelha.
Not the best ratings start to a season. The 387,000 viewers is the lowest episode 2 on FS1 thus far. The NBA and NHL playoffs. The Charlotte-Miami and Houston-Golden State games on TNT were the two top-rated sports events on cable
April 28, 2016
We have an update on the ratings from Bellator 153 last Friday night. According to Nielsen, the Benson Henderson’s promotional debut against Andrey Koreshkov drew 973,000 viewers peaking at over 1 million.
The fight, which aired between 10:13-11:00pm ET, on Spike TV Friday night drew 973,000 peaking with 1.1 million viewers at 10:57pm.
It should be noted that Bellator 153 saw a jump in viewership once the NBA Playoff game between the Pistons and Cavaliers ended. Per Nielsen, Bellator viewership on Spike TV jumped from 495,000 to 753,000 viewers.
The Cleveland/Detroit game was the second-highest rated game of the night next to the San Antonio/Memphis game which preceded it on ESPN. While we probably should not draw a direct correlation between NBA viewers and Bellator viewers, it is interesting to note the spike of viewers tuning into Spike TV. Despite his loss, the 973,000 viewers and over 1 million peak viewership is good news for the debut of Benson Henderson and Bellator. It shows that the former UFC lightweight champ is still a draw.
April 26, 2016
The fight drew 758,000 viewers in the adult 18-49 demo. The fight preceding GGG-Wade was Roman “Chocolito” Gonzalez soundly defeating McWilliams Arroyo. The fight drew a rating of 1 million viewers and 537,000 viewers in the adult 18-49 demo.
GGG Fights on HBO
May 2014 vs. Willie Monroe, Jr. 1.338M viewers (fight only)
November 2013 vs. Curtis Stevens 1.41M viewers (fight only)
July 2104 vs. Daniel Geale 984,000 viewers (overall show drew 758,000)
October 2014 vs. Marco Antonio Rubio 1.3M viewers (fight only)
February 2015 vs. Martin Murray 862,000 viewers (fight only)
It was the second time that Chocolito has appeared as the opening act for GGG on HBO and it appears to be a good formula. Notwithstanding a poor PPV debut last fall, GGG does well on HBO. If he does attempt PPV again, one might expect a big-time opponent.
April 26, 2016
The UFC 197 Prelims drew an average rating of 835,000 viewers on Saturday night on FS1. The event was the lowest since UFC 192 in October 2015.
The UFC 197 Prelims featured Sergio Pettis as he defeated Chris Kelades.
For those wondering, UFC 192 featured Daniel Cormier taking on Alexander Gustafsson. The ratings do not bode well if you believe there is a correlation between the Prelims show on FS1 and the PPV buy rate. UFC 192 only did 250,000 PPV buys. Perhaps the buzz dropped off of this event since Cormier pulled out.
April 25, 2016
Bellator 153 drew 618,000 viewers on Friday night on Spike TV according to Sports TV Ratings. The rating is a modest 6% increase from last week’s tape delayed show Saturday night from Italy.
The main event was the highly anticipated promotional debut of Benson Henderson. Unfortunately, the former UFC lightweight champion was dominated by current welterweight champion Andrey Koreshkov.
The sports cable landscape was dominated by the NBA Playoffs Friday night as 2.6M viewers each watched the Pistons-Cavs and Spurs-Grizzlies on Friday night on ESPN. Each game overlapped with the Bellator event.
Bellator 153 also drew 287,000 viewers in the adult 18-49 demo.
One would have hoped for a better rating with Benson Henderson’s debut. You would have also hoped for a better fight from Henderson but Koreshkov was just better at 170. Excluding Bellator 149’s tentpole rating of 1.96M viewers, the average viewership this year over 5 events is 653,000 viewers.
April 21, 2016
The debut episode of TUF 23 drew 479,000 viewers on FS1 Wednesday night according to Sports TV Ratings. It is the lowest rating for a debut episode on TUF since it began on FS1.
The debut episode featured the usual two-hour premiere which showed fights to get into the house. This season’s coaches are Joanna Jedrzejcyk and Claudia Gadelha.
Ratings of debut episodes of TUF on FS1:
TUF 22 (Conor-Faber) – 622,000 viewers
TUF 21 (Blackzillians-ATT) –490,000 viewers
TUF 20 (Pettis-Melendez) – 536,000 viewers
TUF 19 (Edgar-Penn) – 595,000 viewers
TUF 18 (Rousey-Tate) – 762,000 viewers
It was an entertaining night of fights but the ratings reflect that either people are not into The Ultimate Fighter or they were just so many other things on television. Spring is always hard due to beginning of baseball, NBA and NHL playoffs. We will see how this season does in the ratings.
April 21, 2016
UFC on Fox 19 Saturday drew an average rating of 2.5 million viewers on Saturday according to Nielsen. The prelims which preceded the main card on Fox drew 1.4 million viewers.
The main card peaked with 2.8 million viewers.
The prelims which featured Michael Chiesa submitting Beneil Dariush drew a 0.9 rating in the adult 18-49 demo and a 2 share. It improved from last April’s UFC on Fox Prelims by 13%. It was the third time that the prelims for a UFC on Fox event aired on Fox.
The final overnight ratings for the main card is slightly off last April’s UFC on Fox 15 Prelims which drew 2.7 million viewers.
The ratings are good considering this card was hit hard with removals including a fight (Islam Makhachev-Drew Dober) that was taken off after the weigh-ins. The ratings show the relative stability in knowing what to expect with these cards.