TUF 21 Episode 2: 454,000

April 30, 2015

The second episode of TUF 21 on FS1 scored just 454,000 viewers in overnight ratings per Sports TV Ratings.  It’s a slight decrease from the debut.

In the second episode, Luis “Buscape” Firmino defeated Uros Jurisic by unanimous decision in a fight that Dana White voiced his displeasure.

TUF 21 was up against the NBA Playoffs on TNT as well as a Game 7 on NBCSN in the NHL Playoffs.  The Portland/Memphis game won the night for cable TV sports with 2.937 million viewers tuning in.  The ESPN Mayweather/Pacquiao press conference which aired from 4:00-5:00 ET drew 465,000 viewers, which was just ahead of TUF per Sports TV Ratings.

TUF 21

Episode 1 – 490,000

Episode 2 – 454,000

Payout Perspective:

The series is not off to a good start although it appears that many people are recording this show and watching it later.  Per a Nielsen source, the adjusted viewership (DVR +3) ratings for last week’s debut drew 700,000 viewers.  As long as people are tuning in to watch at some point, I think that

UFC 186 Prelims draw 710,000 viewers

April 28, 2015

MMA Payout has learned from Nielsen sources that the UFC 186 Prelims on Fox Sports 1 drew 710,000 viewers in Live + Same Day viewership.  It is the first Prelims event that has drawn less than 1 million viewers in 2015.

The featured card on the Prelims featured Patrick Cote taking on Joe Riggs with Cote winning via unanimous decision.  The Prelims also held the Fight of the Night

The Prelims peaked during Cote-Riggs with 846,000 viewers in the 9:30-6:45pm ET quarter hour.

Also of note, the pre-fight show drew 322,000 viewers on FS1.

UFC PPV Prelims 2015

Payout Perspective:

The ratings reflect the fact that this card was the least desirable of the PPVs this year.  The 710,000 is the lowest since December’s UFC 181 which drew 840,000 viewers.  The Prelims competed with NBA and NHL Playoffs which aired at the same time.

Klitschko draws 1.63M viewers on HBO

April 28, 2015

HBO’s Saturday night boxing featuring World Heavyweight Champion Wladimir Klitschko drew the highest rating among its subscribers drawing an average of 1.637 million viewers for the fight with Bryant Jennings.  The overall telecast drew an average of 1.3 million viewers.

It was Klitschko’s first appearance in the U.S. in years and many fight fans tuned in with the fight peaking at 1.742 million viewers.  The undercard featuring Sadam Ali defeating Francisco Santana drew an average of 1 million viewers peaking with 1.134 million.

According to Bad Left Hook, it was the highest rating for HBO Boxing since 2012.

Payout Perspective:

The HBO telecast, which competed with UFC 186, reflects the fact that Heavyweight boxing is still a draw and Wladimir Klitschko should fight stateside more often.  One need only look at the 17,056 fight fans that came to saw him at Madison Square Garden to know that despite Deontay Wilder, Klitschko is the dominant fighter in the Heavyweight division.  Despite PBC’s recent dominance of television, the viewership from Saturday reflects the fact that boxing can still be viable on the premium networks.

PBC on Spike TV ratings drops 35% from March debut

April 27, 2015

Friday night’s PBC on Spike boxing event on Friday night drew 569,000 viewers according to Sports TV Ratings.  The ratings are a sharp decrease from the 869,000 viewers it drew on March 13th.

Friday night’s 3 plus hour event drew a 0.2 rating for the adult 18-49 demo.  According to Television By Numbers, the NBA Playoffs drew the top ratings on cable.  Notably, the Clippers-Spurs on ESPN drew 3.41 million viewers and Rockets-Mavericks which preceded LA-San Antonio drew 2.46 million.

In the main event on Friday night, Badou Jack defeated Anthony Dirrell to win the WBC middleweight title.

Payout Perspective:

Clearly the NBA and NHL Playoffs likely hurt the ratings for the rather long event on Spike Friday.  The roughly 35 % drop from its debut might be a concern for ratings-watchers especially Spike TV execs who are hoping to build out its Friday night lineup with combat sports.  One would think that this number should rebound with Amir Khan fighting Chris Algieri on Spike TV on May 29th.

UFC on Fox 15 Prelims and final overnight ratings for main card

April 24, 2015

Before we enter the weekend, via a Nielsen source we report that the Prelims from this past Saturday’s UFC on Fox 15 airing prior to the Fox network drew 1.4 million viewers.  In addition, the UFC on Fox main card rating came up to 2.7 million from 2.43 million.

The only other time that the UFC on Fox Prelims aired on Fox was in July 2014 when UFC on Fox 12 drew 1.3 million viewers.

This past Saturday’s Prelims event featured Beneil Dariush defeating Jim Miller by unanimous decision.  The 2 hour Prelim event aired from 6:00pm to 8:00pm ET.

Payout Perspective:

Prelims improved from its last airing on the network and we shall if it has another opportunity to do the same in July with what looks to be a stacked card.  The Prelims went up against the NBA and NHL Playoffs.  The final numbers for the main card fell short of the last two UFC on Fox cards but did better than last April’s UFC on Fox 11 event which drew 2.5 million viewers.

The Ultimate Fighter 21 Ep 1: 490,000 viewers

April 23, 2015

Wednesday’s debut of The Ultimate Fighter 21: ATT vs. Blackzilians on FS1 drew an overnight rating of 490,000 viewers with a 0.3 rating in the 18-49 demo.  The 90 minute debut was the second most-watched show on the network Wednesday.

In comparison, the debut to TUF 20 did 536,000 viewers, TUF 19 did 476,000 and TUF 18 drew 595,000 viewers.

Soccer came first in terms of viewership on FS1 on Wednesday.

Topping the cable ratings on Wednesday was NBA Playoff basketball featuring the San Antonio Spurs and LA Clippers which aired during a part of the TUF debut.  The NBA on TNT drew 3.848 million viewers during the Spurs-Clippers game.

(H/t: Sports TV Ratings)

Payout Perspective:

The NBA and NHL Playoffs likely hurt the debut of TUF.  But this season of TUF seems to have less buzz than many other seasons.  This, despite the wrinkle this season with fight teams going at each other.  We’ll see how the season plays out and whether there will be an audience.

Ratings from Saturday night’s events on HBO-Showtime

April 23, 2015

ESPN’s Dan Rafael reports the ratings from Saturday’s boxing events on HBO and Showtime.  The shows went head to head with two intriguing main events.

HBO had the much anticipated fight between Lucas Matthysse and Ruslan Provodnikov drew 1.243 million subscribers and peaked at 1.38 million.

Rafael also reports that the fight between Julio Cesar Chavez-Andrzej Fonfara on Showtime drew 618,000 viewers with a peak of 836,000.  Fonfara upset Chavez in the latter’s return to the ring.  The last time Chavez fought was on an HBO card that drew an average of 1.4 million HBO subscribers.  On the Showtime undercard, the fight between Amir Iman and Walter Castillo averaged 346,000 viewers with a peak at 427,000.

Prior to the Matthysse-Provodnikov fight, Terrence Crawford knocked out Thomas Dulorme.  That fight drew 1.0004 million viewers peaking at 1.084 million viewers.  Crawford’s last fight on HBO in December drew 836,000 subscribers of the premium network peaking at 936,000 viewers.

Payout Perspective:

In addition to dueling boxing events, Saturday night was the UFC on Fox, NHL and NBA Playoffs so there was lot for sports fans to pick.  However, for boxing fans the big event of the night was the showdown between Matthysse and Provodnikov which many thought was a draw despite Matthysse pulling out the victory.  It was also a nice bounce back for Terrence Crawford in terms of viewers as he had disappointing numbers in December despite being backed by a Pacquiao replay.  This time, being linked with Matthysse-Provodnikov likely helped too.  Yet, the average for Chavez Fonfara has to be considered a disappointment based on Chavez’ name value.  Of course, it could be extrinsic factors about JCC that may turn boxing fans off

More on Appellate Court decision to allow Rampage to fight Saturday

April 22, 2015

A New Jersey Appellate Court has overturned the portion of the Preliminary Injunction preventing Rampage Jackson from fighting this Saturday at UFC 186.  According to the Court opinion issued Tuesday, the Preliminary Injunction, aside from his fight remains.

The rest of the issues will be determined by the trial court where Bellator sued Jackson for allegedly breaching his contract.  Jackson claims it was Bellator that breached the agreement.

The trial court granted Bellator MMA’s preliminary injunction which precluded Jackson from fighting April 25th.  However, Jackson filed an emergency appeal to reverse the trial court’s decision.  The appeal went under the radar until the announcement of the opinion on Tuesday.

The Appellate Court determined that any irreparable harm that may be suffered by Bellator due to Jackson fighting on Saturday was just “vague speculation” which overturns the trial court’s determination that Jackson’s involvement at UFC 186 would have caused reputational harm as well as the opinion of the trial court that Bellator’s investment in Jackson was more than just monetary.

Brett Okamoto tweeted a pic of the 3 page order and MMA Junkie has obtained it as well.

Payout Perspective:

The Appellate Court’s opinion makes the ongoing lawsuit between Jackson and Bellator clear as mud.  It also presents the issue that Bellator may either amend its legal Complaint to include the UFC or sue them separately.  A footnote to the opinion indicates that there may be a time where the preliminary injunction would need to be further amended or eliminated altogether and that the parties return to the Appellate Court.  The message does not put a lot of faith in the trial court.  Sure, each party knew that they could seek relief from the appeals court but to have the court actually announce this in a footnote seems like an overseer of the trial court.

With that said, the Appellate Court opinion negates the trial court opinion on the issue of irreparable harm when it came to the issuance of the preliminary injunction.  In essence, it believed that the trial court may have over-analyzed the issue with respect to Bellator’s investment in Rampage, the contractual landscape of MMA fighters and the unique value of Rampage.  It also seemingly dismissed any argument or value in Bellator’s argument regarding reputation harm.

MMA Payout will continue to monitor.

Injunction overturned, Rampage back on UFC 186 card

April 21, 2015

In a surprising turn of events, the New Jersey court that issued the preliminary injunction preventing Rampage Jackson from fighting on Saturday’s UFC 186 card has reversed its decision. At this point, no court records have surfaced but Bellator has issued a statement indicating that it is “disappointed (the court) reversed the injunction as to the April 25 fight.

Jackson released his own announcement via social media:

Payout Perspective:

One can only guess the reasons for the Court to reverse its decision at this point. In its opinion issued on April 7th, it appeared that the Court seemed dead set that Rampage had breached his contract. Unless there was a procedural defect, the Court must have been persuaded by another issue it overlooked to reverse its opinion.  MMA Payout will have more as the information becomes available.

UPDATED: Not surprising, the UFC is pleased with Tuesday’s ruling overturning the preliminary injunction.  “We are happy with the decision from the New Jersey Court allowing Rampage to fight in Montreal this Saturday night,” UFC President Dana White said, “I am looking forward to seeing Rampage back in the Octagon.”

UFC on Fox 15 draws 2.43 million viewers in overnight ratings

April 19, 2015

Televison By Numbers reports that the UFC on Fox 15 event on Fox Saturday night drew an average of 2.43 million viewers which narrowly edged out the New York Rangers-Pittsburgh Penguins NHL game on NBC.

UFC on Fox 15 scored 2.43 million viewers, a 0.9 rating among the 18-49 demo and a 4 share.  The event ran from 8:00pm-10:00pm.  There was little, if any overrun as Luke Rockhold stopped Lyoto Machida in the main event.  The NHL on NBC (8:00pm-11:00pm) drew similar ratings with 2.41 million viewers, a similar 0.9 rating in the 18-49 category and a 3 share.

The UFC event was also up against the NBA Playoffs which aired on cable.

UFC on Fox 11 event which aired about the same time last year drew an initial overnight rating of 1.99 million viewers and was adjusted up to 2.5 million viewers.

In terms of overall viewership for the night, TV By Numbers is reporting that 48 Hours on CBS drew 6.25 million viewers in the 10pm slot Saturday

UFC on Fox 15 ratings

Payout Perspective:

This is a very good rating for the UFC considering it went up against the NHL Playoffs.  While it’s only the first round, one would think that the New York-Pittsburgh matchup would draw considerable interest from the two of the biggest television markets.  MMA Payout will have more on the ratings as they come in.

 UFC on Fox Ratings
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000
UFC on Fox 4 2,360,000
UFC on Fox 5 3,410,000
UFC on Fox 6 4,220,000
UFC on Fox 7 3,300,000
UFC on Fox 8 2,380,000
UFC on Fox 9 2,800,000
UFC on Fox 10 3,220,000
UFC on Fox 11 1,980,000
UFC on Fox 12 2,500,000
UFC on Fox 13 2,800,000
UFC on Fox 14 2,820,000
UFC on Fox 15 2,430,000

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