TUF 21 Episode 6: 353,000 viewers

May 28, 2015

The 6th episode of TUF 21 drew 353,000 viewers last night on FS1 according to Nielsen sources.  The episode is up slightly from last week’s 340,000 viewers.

In the fight of the show, the Blackzilians Jason Jackson defeated ATT’s Marcelo “Grilo” Alfaya via majority decision.  The Blackzilians have now won 5 of the 6 fights this season.

Episode 1 – 490,000 Live +SD

Episode 2 – 454,000

Episode 3 – 364,000

Episode 4 – 286,000

Episode 5 – 340,000

Episode 6 – 353,000

TUF 21 Ratings through Episode 6

Payout Perspective:

The NBA and NHL Playoffs ruled the night with respect to sports TV on cable as the Houston-Golden State game drew 8.8 million viewers on ESPN and the Anaheim-Chicago game drew 2.3 million viewers on NBCSN (h/t: SportsTV Ratings).  The viewership numbers are up slightly bringing up the season average to 381,000 viewers.

TUF 21 Episode 5 shows positive gains in Live+3

May 28, 2015

The 5th episode of TUF 21 on FS1 from last week drew the third-largest DVR +3 rating of the season with a gain of 172,000 viewers drawing the viewership for last week’s show to 512,000 viewers.

The Live + 3 rating average is at 560,200 viewers with an average gain of 173,500 viewers.

TUF 21 Ratings DVR+3

Episode 1 – 490,000, DVR +3 704,000; Gain +214,000
Episode 2 – 454,000, DVR +3 646,000; Gain +192,000
Episode 3 – 364,000, DVR +3 524,000; Gain +160,000
Episode 4 – 286,000, DVR +3 415,000; Gain +129,000
Episode 5 – 340,000, DVR +3 512,000; Gain +172,000

Payout Perspective:

A little better than the last two weeks but the overall ratings are still quite low.  Next week TUF will go up against the first game of the NHL Stanley Cup Final which could take a lot of viewers away from TUF.

UFC 187 Prelims draw 780,000 veiwers

May 27, 2015

The UFC 187 Prelims on FS1 drew a viewership rating of 780,000 per Nielsen sources.  The ratings reflect a modest increase from last month’s UFC 187.

The Prelims featured John Dodson taking on Zach Makovsky with Dodson getting the win.  The viewership from the adult 18-49 demo was up from last May as it drew 453,000 viewers (vs. 382,000 last May).

2015 UFC PPV Prelims

UFC 182 – 1,030,000

UFC 183 – 1,546,000

UFC 184 – 1,205,000

UFC 185 – 1,003,000

UFC 186 – 710,000

UFC 187 – 780,000

UFC PPV Prelims 2015

Payout Perspective:

The ratings do not compare to the first 4 UFC Prelim cards of the year but Saturday’s show was a modest 9% improvement from April’s card.  The NBA and NHL Playoffs probably contributed to the ratings as both leagues started games in the second hour of the UFC Prelims broadcast.

TUF 21 Episode 5: 340,000

May 21, 2015

The Ultimate Fighter 20, Episode 4 drew an overnight rating of 340,000 viewers for a 0.2 rating in the 18-49 category for adults per Sports TV Ratings.  The rating was good enough to be the highest rated show on FS1 on Wednesday.

The show included an appearance by Anthony Johnson and featured a fight between Hayder Hasaan and Andrews Nakahara.  Hasaan scored a stoppage for the first win by ATT.

TUF 21

Episode 1 – 490,000 live + Same Day

Episode 2 – 454,000

Episode 3 – 364,000

Episode 4 – 286,000

Episode 5 – 340,000

TUF 21 Episode 5

Payout Perspective:

The season average climbed up to 387,000 which is below many other seasons of TUF.  Of course, when put in perspective that it was the highest-rated show on FS1 for Wednesday, there is still value for the program.  NHL and NBA Playoffs were at the top of sports on cable for Wednesday night with the Cavaliers/Hawks game receiving 6.84 million viewers.

TUF 21 Episode 4 gains extra 129K viewers via Live +3 numbers

May 20, 2015

The Ultimate Fighter 21 Episode 3 drew an additional viewership of 160,000 viewership in Live +3 ratings which brought the show up to 524,000 viewers according to Nielsen sources.

The average viewership bump for Wednesday’s show is at 174,000 viewers.  The average Live +3 (or DVR +3 rating) is 573,000 viewers.

Episode 1 – 490,000, DVR +3 704,000; Gain +214,000

Episode 2 – 454,000, DVR +3 646,000; Gain +192,000

Episode 3 – 364,000, DVR +3 524,000; Gain +160,000

Episode 4 – 286,000, DVR +3 415,000; Gain +129,000

TUF 21 Episode 4 + DVR

Payout Perspective: If we are to look at the bright side of these numbers, the same TUF episode is being played again during the week on FS1.  Thus, the viewership should be more than this.  Still, these numbers are poor compared to previous seasons.

UFC Fight Night 66 draws 575K, prelims 246K

May 19, 2015

UFC Fight Night 66 on Saturday morning from Manila, Philippines drew 575,000 viewers on FS1 per Sports TV Ratings.  The prelims which preceded the main card drew 246,000 viewers.

Per Nielsen sources, the card peaked with 718,000 viewers during the 1:15pm-1:30pm ET quarter hour.  The main event featured Urijah Faber taking on Frankie Edgar with Edgar pulling out the unanimous decision.  The card also featured the retirement match for Mark Munoz who gave a very emotional farewell before the Filipino fans.

UFC Fight Night 66

Per Sports TV Ratings, the NASCAR Sprint Cup All-Star race on FS1 drew 3.8 million viewers later that day.  Also, HBO Boxing did well later Saturday night.

Payout Perspective:

Saturday morning fights are difficult to gage but FS1 and the UFC did a good job of promoting the early start (really early on the west coast).  Faber-Edgar was a good matchup on paper and people tuned in to check it out.  Also, the UFC picked a time without the NBA or NHL competing with it and the Preakness was later that day too.

GGG draws 1.3M viewers on HBO

May 19, 2015

ESPN’s Dan Rafael reports that Saturday night’s HBO Boxing event featuring Gennady Golovkin taking on Willie Monroe, Jr. drew an average HBO subscriber viewership of 1.338 million with a peak at 1.474 million.

GGG dropped Monroe throughout the fight eventually earning the stoppage in the 6th round.  In addition, Flyweight Roman Gonzalez obliterated Edgar Sosa in two rounds scoring a KO.  The fight drew 961,000 viewers with a peak at 1.018 million per Rafael.

Saturday’s performance was his second-best on HBO and the third-best rating this year (behind Klitschko and Canelo fights) for HBO boxing:

GGG Fights on HBO

November 2013 vs. Curtis Stevens 1.41M viewers (fight only)

July 2104 vs. Daniel Geale 984,000 viewers (overall show drew 758,000)

October 2014 vs. Marco Antonio Rubio 1.3M viewers (fight only)

February 2015 vs. Martin Murray 862,000 viewers (fight only)

On another note, TruTV’s boxing event which is used to promote the fights the next night drew 288,000 viewers on Friday.  Considering that many people do not know of TruTV until NCAA tournament time, this is a very good showing.

Payout Perspective:

The ratings for the fights which lasted a little over one hour reflect the fact that the sport is in a period of great interest.  Furthermore, GGG is set to be a star based on his fight style.  Perhaps more impressive is the flyweight fight which preceded GGG scored a high viewership rating.  It shows that either fight fans believed that GGG would be the only fight on the telecast or they are interested in watching more of the sport.

TUF 21 Episode 4 draws 286,000 viewers

May 18, 2015

The Ultimate Fighter 21 Episode 4 drew just 286,000 viewers on FS1 this past Wednesday.  It’s the lowest rating this season for the show.

TUF 21

Episode 1 – 490,000 live + Same Day

Episode 2 – 454,000

Episode 3 – 364,000

Episode 4 – 286,000

TUF 21 Ep 4

The TUF 21 early average sits at a lowly 399,000 viewers.

Payout Perspective:

A game 7 in the NHL between Washington-New York and two NBA playoff series likely spelled the poor ratings for the first showing of TUF 21.  It’s clear that the focus for the network is that series does well overall (i.e., focus on DVR ratings) rather than look at the Wednesday night ratings.  The concern for FS1 is that while it may pick up almost 50% viewership from its Live +SD average, it still is lower than the past seasons airing on the network.

Bellator 137 draws 594,000 viewers

May 18, 2015

Sports TV Ratings is reporting that Bellator 137 on Friday night on Spike TV drew an average viewership of 594,000 viewers.  It drew a 0.2 rating in the 18-49 demo.

The ratings represent a 10 percent decrease from April’s Bellator 136.   In the main event, Brandon Halsey defeated Kendall Grove via TKO in the main event although Halsey was stripped of the middleweight title for his failure to make weight.

Bellator Events in 2015

Bellator 132:  767,000

Bellator 133:  565,000

Bellator 134:  872,000

Bellator 135:  607,000

Bellator 136:  655,000

Bellator 137:  594,000

The average for 2015 sits at 677,000 viewers.

Bellator 137

On another ratings note, boxing on TruTV received 288,000 viewers on Friday night.

Payout Perspective:

Bellator went up against the NBA playoffs on Friday night but the viewership did not fall too far off its previous two showings.  Halsey’s inability to make weight is unfortunate for Bellator as he could be one of those fighters that Bellator could groom into a known commodity for the organization.  He still has the potential, but he will need to make weight if he is to regain the middleweight title.

MMA prospect chooses Bellator over UFC

May 13, 2015

Penn State collegiate wrestler Ed Ruth has signed with Bellator.  A reason that the MMA prospect decided to go with the Viacom-owned company instead of the UFC is due to the recent changes in sponsorship policy.

Ruth told Tristen Critchfield of Sherdog he felt that he could obtain more sponsorship money than the entry level $2,500 he would receive with the UFC.

In a recent interview, Scott Coker was neutral about the UFC-Reebok sponsorship deal and the pay tiers even though he acknowledged that he’s been contacted by UFC fighters and managers about Bellator’s sponsorship policy.  The announcement of the Reebok sponsors pay tiers have caused many to criticize the new structure and UFC fight managers have called a meeting to discuss the business of the sport as a result.

Ruth is a 3-time NCAA champion and a prime candidate for the 2016 Olympics per Bloody Elbow.  He served as Jon Jones’ training partner leading up to UFC 182.

Payout Perspective:

There’s no public certainty that the UFC was actively recruiting Ruth so we do not know if there was some sort of bidding war for his services.  Still, this is a good prospect acquisition by Bellator as it has done this in the past with amateur wrestlers Aaron Pico and Bubba Jenkins.  However, the additional news that Ruth chose Bellator over the UFC due to the new sponsorship policy brings up the question of whether more fighters will consider Bellator over the UFC.  The other question is whether sponsors will pay the same in Bellator as it has done in the UFC.  The fact remains that reported Bellator pay is lower than UFC pay.  If Ruth believes he can make up that monetary disparity through sponsors, then the risk is worth it.  Ruth alluded to the fact that based on his background, he can make more with sponsors than just the initial $2,500.  One might suspect that his amateur wrestling ties may help with obtaining sponsors.

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