Bellator 124 Live +3 scores over 1.4M

September 18, 2014

MMA Payout has learned from a Nielsen source that the Live +3 numbers (also known as DVR plus 3) increased Friday’s Bellator ratings to 836,000 viewers with a peak viewership of 1.429 viewers.

23 minutes of the Bellator 124 on Spike TV had an average audience of 1 million viewers.

Bellator 123:  667,000 viewers, peak 979,000; Live +3: 777,000 viewers, peak 1.193 million

Bellator 124:  771,000 viewers, peak —-; Live +3 836,000 viewers, peak 1.429 million

via MMA Payout

via MMA Payout

The increase in ratings reflects a positive uptick for this season.  The 1.4 million viewers is the best viewership its had on SpikeTV.

TUF 20 re-air on Fox Sunday draws 1.735M

September 17, 2014

The Ultimate Fighter 20’s season debut which Fox re-aired on the network Sunday “adjacent” to NFL on Fox game coverage scored a composite of 1.735 million viewers.  Additional re-airs on FS1 and FS2 added 267,000 viewers for a total of 2.54 million according to a company media release.

It was the first time that Fox has aired a TUF episode on Sunday next to NFL games.  The times as to when TUF aired on Fox varied.  For example, some viewers across the country saw TUF prior to the 1pm west coast (4pm east coast) game while others saw it after the early games (10am/1pm respectively).  In Seattle, TUF did not air until 11:30pm on Sunday night.

The 1.753M number comes from the national average of viewers which Nielsen calculates using around 200+ local markets.

In addition, the Live +3 day viewership drew a significant amount more viewers (up 55%) as it added another 295,000 viewers to the initial viewership of 536,000.  Thus, the total amount of viewers that saw TUF 20’s debut (if you included those that saw it on DVR) was 831,000.

Payout Perspective:

The total viewers that have seen TUF 20 is actually 2,538,000 although the media release rounded up.  Airing TUF on Sundays piggybacking on the NFL should help with the visibility of the TUF product as the hope appears to be snagging NFL fans not flipping to the Red Zone channel after/before the games on Fox.  It’s a good more and shows that the UFC/Fox really want to push this season.

Bellator 124 peak over 1.2M

September 16, 2014

MMA Payout has learned from a Nielsen source that the peak viewership for Bellator 124 this past Friday was 1,271,000.

Bellator MMA Live Season 11

Bellator 123:  667,000 viewers, peak 979,000; Live +3: 777,000 viewers, peak 1.193 million

Bellator 124:  771,000 viewers, peak 1,271,000

Bellator 11th Season

Payout Perspective:

According to the information we have the actual peak came at 10:13pm which I believe occurred prior to the main event.  Notably, the live viewership peak is already better than the Live +3 day peak from last week.

WSOF 13: 246,000 viewers

September 16, 2014

MMA Payout has learned that World Series of Fighting13 this past Saturday drew an average of 246,000 viewers on the NBC Sports Network

WSOF Ratings 1-13 

WSOF 1 – 198,000 viewers

WSOF 2 – 210,000 viewers

WSOF 3 – 201,000 viewers

WSOF 4 – 264,000 viewers

WSOF 5 – 227,000 viewers

WSOF 6 – 161,000 viewers

WSOF 7 – 94,000 viewers

WSOF 8 – 212,000 viewers

WSOF 9 – 242,000 viewers

WSOF 10 – 365,000 viewers

WSOF 11 – 781,000 viewers (NBC)

WSOF 12 – 206,000 viewers

WSOF 13 – 246,000 viewers

WSOF 13 graph

 

WSOF 13 featured Marlon Moraes as he defeated Cody Bollinger in the main event.

Payout Perspective:

The overall WSOF average comes to slightly over 262,000 viewers.  It you take out WSOF 11 on NBC, the average comes to just 218,000 viewers.  Of course, you could also take out WSOF 7 which was on tape delay too and you would have an average of it being slightly over 230,000 viewers.  Saturday WSOF was seemingly buried amid college football and those choosing to watch the UFC event on Fight Pass and/or the Mayweather-Maidana fight.

 

Bellator 124: 771,000 viewers

September 15, 2014

MMA Payout has learned from a Nielsen source that the second event in Bellator MMA Live’s season 11 this past Friday received a viewership of 771,000 viewers.

Bellator MMA Live Season 11

Bellator 123:  667,000 viewers, peak 979,000; Live +3: 777,000 viewers, peak 1.193 million

Bellator 124:  771,000 viewers 

Payout Perspective:

If you want to compare this to last season, the second event in Bellator’s 10th season (Bellator 111) did 653,000 viewers. Bellator 124 ratings improved 16% from the season debut which is a promising sign.  It was another spinning back fist which Emmanuel Newton used to put down Joey Beltran in the main event.  The overnight viewership average so far for Season 11 is 719,000 viewers.

The Ultimate Fighter 20 Ep 1: 536,000 viewers

September 11, 2014

MMA Payout has learned from a Nielsen source that the debut episode of The Ultimate Fighter 20: Team Pettis vs. Team Melendez scored an average viewership of 536,000 on FS1. The ratings are almost 10% down from last season’s premiere.

The first episode for adults 18-49 drew 0.4 and 0.59 for males 18-49.  In comparison, TNA’s Impact Wrestling (9:00pm-11:00pm) on Spike TV drew over 1 million viewers according to Television By Numbers.  TUF 20 aired at 10:00pm-12:00am (7:00pm-9:00pm on the west coast).

In comparing to Season 19, the season average was 476,000.  The season premiere for Season 19 drew 595,000 viewers (861,000 for Live + 3).

Payout Perspective:

New coaches, new tournament format but same ratings.  Despite all of the social media and PR buzz and even a red carpet event, TUF only mustered 536,000 viewers for its debut.  The decision to do more background on the fighters and then just one fight instead of starting the season with all fights might have hurt viewership.  But one would think that this would set up the characters for the season.  As we’ve written previously, Fox execs are viewing TUF differently with respect to its live viewership versus how it does overall on the network (i.e., reruns, DVR numbers).  But, the initial rating has to be disappointing considering the amount of hype the season was given.

Bellator 123 Live + 3 rating: 777,000

September 10, 2014

MMA Payout has learned from a Nielsen source that Bellator MMA Live’s season 11 premiere on Friday received a viewership of 777,000 viewers including Live + 3 Day data.  Including the additional numbers, the peak of the telecast was 1.193 million viewers.

Previously, the peak was reported at 979,000 viewers at 8:34pm of the telecast on Spike TV.

Bellator MMA Live Season 11

Bellator 123:  667,000 viewers, peak 979,000; Live +3: 777,000 viewers, peak 1.193 million

Payout Perspective:

Season 10 averaged a little over 668,000 viewers so this season’s viewership is right in line with last season.  But, if you factor in that Bellator had stiff competition with the UFC on Friday and the fact that its peak viewership is over 1 million and you can argue that viewership is trending up.  Last season saw peak viewership hitting over 1 million on several occasions.  But, can Bellator continue an upward trend without its more known fighters on the card.  We will see this Friday with Newton-Beltran as the headliner.

Total Divas Season 3 Ep 1 posts 1.2M viewers

September 9, 2014

Television By Numbers reports that the debut of the third season of Total Divas on the E! network scored an average viewership of 1.2 million viewers with a 0.6 rating in the adults 18-49 demo.

Total Divas went up against the seventh season of HBO’s Boardwalk Empire which scored 2.37 million viewers and was shown in the same time slot as the WWE reality show about its women wrestlers.

The ratings are Live plus Same Day Viewing.

The season premiere was up 15% versus the season 2 premiere according to an E! press release.

Payout Perspective:

Strong ratings considering it did not have Keeping Up With the Kardashians as a lead-in.  It also did well considering it went up against Boardwalk Empire and Sunday Night NFL Football on NBC.  The WWE is starting to infuse Total Divas storylines with its WWE programming storylines which allows for crossover viewership.  Can we see more males tuning into Total Divas due to the crossover with Raw and Smackdown?

More ratings info from UFC Fight Night 50

September 9, 2014

MMA Payout has received more info per Nielsen on UFC Fight Night 50 on FS1.  The peak viewership drew 1,068,000 viewers during the main event in which Ronaldo “Jacare” Souza defeated Gegard Mousasi.

The peak audience occurred during the 11:30-11:45pm time period per Nielsen.

The main event card drew a 0.73 household rating and averaged 911,000 viewers which is up from the UFC Fight Night average on FS1 which is 814,000.

Among the valuable adults 18-49 demographic, the main card was higher than the average viewership of the demo for UFC Fight Nights.  UFC Fight Night drew 589,000 viewers in the 18-49 adult demo versus the average of 504,000 viewers.

According to a Nielsen source, UFC Fight Night 50 had a “halo effect” of FS1’s news programming.  Fox Sports Live averaged 299,000 total viewers and 202,000 in the adult 18-49 demo.  The ratings were a dramatic increase from viewership a year ago.

Payout Perspective:

The big takeaway from these additional numbers is that FS1 values UFC programming.  It appears that it helps with the adult demo as well.  The most interesting number here is the bump that other FS1 programming gets when live fights are on the air.

UFC Fight Night: 911K; Bellator 123: 667K

September 8, 2014

The overnight audience numbers from Friday’s UFC and Bellator shows have come in and are in line with the initial ratings we brought to you on Saturday.  The UFC drew 911,000 viewers for its main card while Bellator MMA drew 667,000 viewers.

In addition, the 3 hour UFC Prelims preceding the UFC Fight Night 50 main card drew 485,000 viewers.

According to a Nielsen source both main cards went head to head from 10-10:45pm (7-7:45pm on west coast) with the UFC main card on FS1 edging out Bellator on SpikeTV 834,000 to 781,000.  Jason Floyd of The MMA Report tweeted the total number of viewers watching UFC or Bellator were 1.6 million viewers.

UFC FN ratings inc 50

Payout Perspective:

For those wondering, the WWE’s taped programming of Smackdown scored 2.7 million viewers on the SyFy channel.  If you are Bellator, you can see the ratings as a positive from the perspective that when it went head to head against the UFC, it was not too far off the UFC viewership.  Still, in the end, the UFC prevailed on FS1.  We will see if Bellator will be able to keep up the momentum in viewers this week.  As for UFC Fight Night 50, the ratings are up from the 689,000 viewers of UFC Fight Night 49.

 

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