PBC on Fox Saturday night draws 1.301M viewers, peaks at 1.769M

August 7, 2019

PBC on Fox drew 1.301 million viewers on Saturday according to Nielsen via ShowBuzz Daily.  The viewership includes the overrun which saw Chris Arreola defeat Adam Kownacki in a heavyweight matchup.

The ‘fast nationals’ which drew 1.051M included PBC’s time slot from 8-10pm ET did not account for the overrun.

The telecast peaked during the main event at 1.769 million viewers and averaged 1.727 million. The Pascal-Browne matchup drew 1.220 million viewers while the opening fight of Omotoso-Stevens drew 898,000.

The average viewership of the entire broadcast on Fox was 1.301 million.  The post-fight coverage drew 1.298 million viewers.  A combined 1.393 million viewers watched the PBC event across the FOX platforms of Fox, Fox Deportes and its streaming services.

Payout Perspective:

Good ratings for this event as you can see that the audience progressively built throughout the broadcast.  The build to almost 1.8 million viewers during the main event is a good sign for the PBC brand.  It was the best ratings for PBC on Fox since March.

UFC on ESPN 5 draws 680K for afternoon show

August 6, 2019

UFC on ESPN 5 from Newark, New Jersey Saturday afternoon drew 680,000 viewers on the network per Nielsen via ShowBuzz Daily.  The prelims which preceded the main card on Saturday drew 523,000 viewers.

The main card featured Colby Covington as he took on Robbie Lawler.  Covington defeated Lawler via unanimous decision.  The main card drew 350,000 viewers in the A18-49 demo and a 0.45 overall share.  The prelims drew 234,000 viewers in the A18-49 demo and a 0.37 share.

The prelims began at 12pm ET with the main card following at 3pm ET.  Officially, the prelims had a 20-minute overrun into the main card on ESPN.

In comparison to other sports programming on Saturday afternoon.  The Big3 Basketball League on CBS drew 555,000 viewers at 1pm ET.  ABC’s XGames broadcast drew 570,000 viewers and a 284,000 in the A18-49 demo in the 1pm ET time slot.  The Yankees-Red Sox game on FS1 drew 587,000 viewers in the 1pm ET window.  It drew 155,000 in the A18-49 demo.

UFC on ESPN events (main card/prelims)

UFC on ESPN 1          1.463M/988K

UFC on ESPN 2          828K/480K

UFC on ESPN 3          1.091M/543K

UFC on ESPN 4          957K/548K

UFC on ESPN 5          680K/523K

Payout Perspective:

The ratings are the lowest for a UFC on ESPN event although this was the only event airing during the afternoon.  If there’s any good news, it’s that the A18-49 demo was strong in comparison to other sports such as the Yankees-Sox game or the XGames.

PBC on Fox Saturday night draws 1.051M in fast nationals

August 4, 2019

Television By Numbers reports that PBC on Fox Saturday night drew 1.051 million viewers in fast nationals Saturday night.  The event featured a heavyweight matchup between Chris Arreola and Adam Kownacki.

The event drew a 0.2 in the A18-49 demo and an overall 2 share.  This effort did beat out a Million Dollar Mile on CBS.  But, overall, it drew the least amount of viewers.

2019 PBC on Fox (fast nationals)

August 1.051M

July 880,000

June (Sunday) 1.007M

May 1.21M

April 1.01M

March 1.34M

February 1.26M

January 1.72M

In comparison, it exceeded the fast nationals for the past two months.  The event took place at the Barclay’s Center in Brooklyn.

Payout Perspective:

A nice showing for PBC on Fox albeit pretty weak competition on the other networks.  One might expect the ratings to go up more since the main event went way past the 10pm EST time slot.

Showtime Boxing draws 553,00 viewers for Davis-Nunez fight

July 30, 2019

Showtime Boxing on Saturday night drew 553,000 viewers for the Gervonta Davis-Ricardo Nunez feature on the network.

The event drew 188,000 viewers in the A18-49 demo and a 0.33 share per Nielsen via ShowBuzz Daily.

Davis KO’d Nunez in the second round in front of a hometown crowd in Baltimore, Maryland.  Davis retained the WBA Super Featherweight World Championship over the promotion’s mandatory challenger.

The event improved greatly over the June 29th Showtime event which drew just 379,000 viewers for the feature bout of Jermall Charlo and Brandon Adams.  May’s Deontay Wilder-Dominic Breazeale fight drew 791,000 viewers.  April’s Robert Easter, Jr. Rances Barthelemy fight garnered 312,000 viewers.

Payout Perspective:

The event on Saturday was a bounce back from June’s Showtime televised event.  The viewership tuned in to watch a Floyd Mayweather, Jr. protégé return to action before a hometown crowd.

UFC 240 Prelims on ESPN post 722K viewers

July 30, 2019

The UFC 240 PPV Prelims drew 722,000 viewers on ESPN Saturday night.  The event drew 357,000 in the A18-49 demo and 0.46 overall share.

The prelims aired on ESPN prior to the PPV card Saturday night from Edmonton.  The feature bout of the prelims saw Viviane Araujo defeat Alexis Davis in a minor upset.  The undercard also saw three bonus winners as the Fight of the Night between Deiveson Figueiredo and Alexandre Pantoja and Hakeem Dawood’s

It was the lowest-rated viewership for a PPV Prelim on ESPN.  The previous low was UFC 237’s 813,000 viewers.  The main card featured Max Holloway as he defeated Frankie Edgar to successfully retain his Featherweight title.

Payout Perspective:

One might suspect that based on the low viewership for the prelims that the buy rate did not fair well.  Certainly two PPVs in the same month is hard and considering the lack of support after the two main fights on this card, it was a pretty easy PPV to skip.  The 722,000 is a low for the prelims on ESPN but since there were many factors to attribute to the numbers, one might suspect next month’s event in Anaheim will bounce back.

PFL 5 main card on ESPN2 draws 165K viewers

July 27, 2019

The Professional Fighters League on Thursday night drew 165,000 viewers on ESPN2 according to Nielsen via ShowBuzz Daily.  PFL5’s main card aired on the network.

The main card which aired at 9 pm ET featured Lance Palmer as he defeated Luis Rafael Laurentino via TKO in Featherweight action.  Also, Chris Wade secured a spot in the playoffs with a unanimous decision over Akhmet Aliev.

PFL 1: 137,000 (prelims)

PFL2:  120,000 (prelims)

PFL 3:  113,000 (prelims)

PFL 4: 227,000 (prelims)

PFL 5: 165,000

Payout Perspective:

A couple weeks after posting a season high for its prelims, PFL 5 dips with a main card featuring Featherweights and Lightweights.  This has to be disappointment since it was in a better time slot and it was presumably better fights.

UFC on ESPN 4 draws 957,000 viewers, Prelims 548,000

July 23, 2019

UFC on ESPN 4 drew 957,000 viewers Saturday night according to Nielsen via ShowBuzz Daily.  The event featured Rafael dos Anjos and Leon Edwards.

The event drew 481,000 viewers in the A18-49 category and an overall share of 0.60 for the 2 hour show.

The 3-hour Prelims which preceded the event on ESPN drew 548,000 viewers and 260,000 viewers in the A18-49 demo.  It drew an overall share of 0.35.  The prelims featured Raquel Pennington as she defeated Irene Aldana via split decision.

The event took place at the AT&T Center in San Antonio.

UFC on ESPN ratings

UFC on ESPN 1: 1.463M viewers, prelims 988,000

UFC on ESPN 2: 828,000 viewers, prelims 480,00

UFC on ESPN 3: 1,091M viewers, prelims 543,000

UFC on ESPN 4:  957,000 viewers, prelims 548,000

Payout Perspective:

The ratings are good considering there was some competition with PBC Boxing on Fox which aired to promote the Pacquiao-Thurman PPV later that night.  The prelims were the second highest out of the 4 UFC on ESPN events.

PFL 4 Prelims on ESPN2 draw 227,000 viewers

July 15, 2019

The Professional Fighters League Prelims airing on ESPN2 on Thursday drew 227,000 viewers per Nielsen according to ShowBuzz Daily.

The event drew 0.08 in the A18-49 demo for its 2 hours on the network.  The main card, originating from Atlantic City, aired on ESPN+.

The prelims featured Glaico Franco as he defeated Sadibou Sy via TKO.  Unfortunately for Sy, the network did a big feature on Sy’s friendship with LA Rams running back Todd Gurley.

PFL 1: 137,000

PFL2:  120,000

PFL 3:  113,000

PFL 4:  227,000

Payout Perspective:

The event on the digital platform featured Kayla Harrison as she defeated Morgan Frier.  The eventual showdown with Sarah Kaufman seems inevitable.  Also, Magomed Magomedkerimov advanced in the weltereweight tournament via unanimous decision.  The viewership has gone up tremendously from the prior 3 PFL shows as you can see which seems like a good sign.

Showtime Boxing draws 379K for Charlo-Adams Saturday night

July 2, 2019

Showtime Boxing Saturday night drew 379,000 viewers for the featured bout between Jermall Charlo and Brandon Adams.  The event scored 119,000 in the A18-49 demo and an overall share of 0.25.

The event took place from Charlo’s hometown of Houston amid a busy night in Houston sports.

The main event peaked at 434,000 viewers.

The other segments via Nielsen per ShowBuzz Daily:

10:05pm 226,000 viewers

10:19pm 262,000

10:39pm 277,000

10:55pm 379,000

11:50pm 279,000

Payout Perspective:

The event took place opposite the UFC event on ESPN and DAZN’s event the same night.  The event could have been buried an overlooked due to the alternative options.  The 379,000 viewers for the main event and peak are slightly above other ShoBox events on the network.

UFC on ESPN 3 draws over 1M Saturday night

July 2, 2019

UFC on ESPN 3 drew 1,091,000 million viewers on Saturday night. The event was the second highest rated cable show for the day.

The event featured Junior dos Santos taking on Francis Ngannou with the Cameroonian-born Ngannou taking a first round KO. The event drew 543,000 viewers in the A18-49 demo and drew an overall share of 0.69. The main card peaked at 1.247 million viewers.

In addition, the Prelims aired prior to the event and drew 553,000 viewers scoring 242,000 viewers in the A18-49 demo and 0.36 share.

UFC on ESPN 1: 1.463M viewers, prelims 988,000
UFC on ESPN 2: 828,000 viewers, prelims 480,00
UFC on ESPN 3: 1,091M viewers, prelims 543,000

The 3-hour Prelims this past Saturday featured a big KO by Eryk Anders as he took out Vinicius Moreira in the first round. It also saw heavyweight Maurice Green as he defeated Junior Albini in round 1.

Payout Perspective:

Only Women’s World Cup Coverage bested UFC on ESPN’s main card Saturday night. While it did not do as well as the first event back in February, it still has to be considered a great success. The viewership reflects the dedicated ESPN viewer has adjusted to watching UFC and has produced nice ratings.

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