February 24, 2015
UFC Fight Night 61 airing on FS1 Sunday night drew an average viewership of 1.2 million viewers in initial overnight ratings according to Nielsen. It’s the second straight year that a February Fight Night from Brazil has exceeded expectations.
Last February, UFC Fight Night 36 drew 1.4 million viewers on FS1. Last year’s event featured Lyoto Machida taking on Gegard Mousasi in the main event. Also, Ronaldo Souza took on Francis Carmont in the semi-main event. The event was on a Saturday night and went up against NBA All-Star Saturday night and the Winter Olympics.
Sunday’s event went up against the Oscars and WWE’s Fast Lane PPV. The main card started at 8pm ET and Mir’s KO of Bigfoot ended the fighting portion of the event around 11pm ET.
Broken down in demo ratings it drew 0.81 in adults 18-49, 1.16 for males 18-49 and 1.23 for males 18-34.
In addition, the UFC Prelims which immediately preceded the main card drew 813,000 viewers. The main card was anchored by an upset by Marion Reneau of Jessica Andrade.
The overnight viewership ratings are impressive considering the amount of choices viewers had for Sunday night. Also, the fact that the event was not on the traditional Saturday night schedule may have thrown people. Mir-Bigfoot was not a marquee fight and the overall card did not amaze but the amount of upsets and action was very good and viewers still tuned in.
February 18, 2015
MMA Payout has learned from a Nielsen source that Saturday’s UFC Fight Night 60 drew an average viewership of 913,000 viewers. The Prelims which aired prior to the event on FS1 drew 775,000 viewers.
In the main event, Benson Henderson submitted Brandon Thatch in Henderson’s first fight at welterweight. The Prelims aired from 5:00pm PT to 8:00pm PT and the main card was immediately after with about 20 minutes of overrun. Approximately 8:00pm PT to 10:20pm PT. Obviously, a late card for those on the east coast.
It was nowhere near the overnight rating of 1.7 million viewers that saw UFC Fight Night 59 when the promotion pulled out all of the stops for Conor McGregor as he headlined the show in Boston last month. That event ended up with 2.7 million viewers. But, Saturday’s event was slightly lower than UFC Fight Night 58 in December which featured Lyoto Machida and C.B. Dolloway in Brazil of 966,000.
It’s likely that the NBA All Star Saturday Night may have drawn away some viewers for the Prelims. But, the main card largely went unopposed in terms of sports competing with it. Aside from the former UFC lightweight champion in the main event, the card did not have a lot of big names. Still, the main card rating was above the 2014 Fight Night main card average of 819,000.
February 18, 2015
Bellator 133 held last Friday night drew an average viewership of 565,000 on Spike TV which is considerably down from January’s Bellator 132. Its adjusted viewership (Live +3) increased to 606,000 viewers.
The event peaked at 967,000 viewers. In the main event, Alexander Shlemenko used a spinning backfist to KO Melvin Manhoef in the second round.
In terms of competition, the NBA All Star Events may have drawn some viewers away although it seems like the demo watching those festivities would not watch Bellator. The NBA Celebrity Game on ESPN at 7:00pm drew 1.78 million viewers while the Rising Stars game on TNT held at 9:00pm drew 1.55 million viewers per Television By Numbers. In terms of winning the night in cable ratings “Gold Rush” (4.6 million) followed by “Alaskan Bush People” (3.8 million) on the Discovery Channel were 1-2 in the cable ratings.
February 17, 2015
MMA Payout has learned that World Series of Fighting 18 held last Thursday drew an average viewership of 209,000 viewers according to Nielsen. The viewership is slightly off of last month’s show which drew 222,000 fans on a Saturday night.
WSOF aired from 8:56 p.m to 11:11 p.m. on NBC Network Sports.
In the main event, Marlon Moraes retained his WSOF bantamweight title with a win over Josh Hill. Perhaps the most news coming out of this event was the emulation of the Street Fighter video game by Shane Campbell.
For a Thursday night, the viewership numbers were very good. There was one NBA game it competed with due to the NBA All Star break and several college basketball games. Having the event on Thursday prevented it from competing with either Bellator on Friday or the UFC on Saturday.
February 4, 2015
MMA Payout has learned from Nielsen that Saturday’s UFC 183 Prelims on FS1 drew 1.546 million viewers which makes it the second straight card over 1 million viewers.
The headliner on the FS1 prelims featured Miesha Tate versus Sara McMann.
The peak almost drew 2 million viewers plateauing at 1,992,000 in the 9:30-9:45pm quarter hour. It also drew 925,000 viewers in the A18-49 demo.
Its the second highest overnight rating for the UFC prelims since on FS1 second to only UFC 168 in December 2013 (1.554M viewer average).
In addition, the UFC Postfight show on FS1 drew the second highest viewership with 318,000 viewers. UFC 182 drew 459,000 viewers.
A good start to the year ratings-wise on FS1 as the Prelims scored over 1 million viewers for the second straight PPV. Its also the fourth straight PPV where the ratings have been up over the previous PPV prelim. The ratings were probably aided by the Miesha Tate-Sara McMann fight, a fight Tate says she requested to be on the Prelims rather than the PPV.
The ratings for the UFC on FS1 has helped the network increase its viewership from last January by 21% and 37% in primetime viewing.
January 27, 2015
Saturday night’s UFC on FOX 14 drew an average of 3.049 million viewers per Nielsen. In addition, the Prelims on FS1 drew 607,000 viewers for the three hour show preceeding the two hour network card.
The two hour event on FOX won its time slot as well as coming in first in key adult and male demos. It drew a 1.8 rating with a 3 share and its final peak rating drew 3.646 million viewers. The event featured Alexander Gustafsson and Anthony Johnson. “Rumble” scored an upset win over the hometown favorite.
The ratings are the best on FOX for the UFC since last year’s UFC on Fox 10 in January 2014 which featured Benson Henderson and Josh Thompson.
The UFC on Fox 14 Prelims are down from December’s UFC on Fox Prelims which drew 654,000 viewers.
Despite this past Saturday’s event drawing less than previous network events in January, the ratings show that the promotion of the event from Fox during the NFL playoffs and other Fox sports have helped with awareness of the card. The Prelims were slightly off of December’s ratings which may be due to the lack of name recognition from all of the non-US fighters.
January 27, 2015
ESPN’s Dan Rafael reports that Saturday night’s HBO boxing card featuring the third fight between Brandon Rios and Mike Alvardo drew 1.252 million HBO viewers. According to Nielsen the peak of the fight drew 1.315 million viewers.
Per Rafael, it was the most watch fight of the three between Rios and Alvardo. Also on Saturday, the Gilberto Ramirez-Maxim Vlasov fight which preceded the main event drew 820,000 viewers with a peak at 946,000 viewers.
HBO Boxing on Saturday featuring Rios-Alvarado (which occurred after UFC on Fox 14) outdid the big Deontay Wilder-Bermane Stiverne fight on Showtime the week before. The ratings for the fights on HBO and Showtime show that boxing is gaining some ratings momentum. With the news that Al Haymon has secured spots on NBC, NBC Sports Network and SpikeTV, we can see more of good boxing events in 2015.
January 25, 2015
Television By Numbers reports that UFC on Fox 14 on Saturday drew an overnight rating of 2.82 million viewers, 1.1 rating (18-49 year olds) and 4 share. It won its time slot on Saturday night.
UFC on Fox 14 aired on Fox from 8:00-10:00pm ET and due to the first round stoppage in the main event, there was no overrun. UFC won its network time slot on Saturday night. It went up against an ABC kid’s movie, “Mirror/Mirror,” a rerun of CSI on CBS and Figure Skating on NBC.
UFC on Fox Ratings
UFC on Fox 1: 5.7 million
UFC on Fox 2: 4.57 million
UFC on Fox 3: 2.25 million
UFC on Fox 4: 2.36 million
UFC on Fox 5: 3.41 million
UFC on Fox 6: 4.22 million
UFC on Fox 7: 3.3 million
UFC on Fox 8: 2.38 million
UFC on Fox 9: 2.9 million
UFC on Fox 10: 3.22 million
UFC on Fox 11: 1.98 million
UFC on Fox 12: 2.5 million
UFC on Fox 13: 2.27 million
UFC on Fox 14: 2.82 million
The good news is that the UFC won its time slot against less than stiff competition. It is also up 22 percent from UFC on Fox 13 in the 18-49 demo. The 2 hour show featured 3 stoppages so there was no overrun this time around. Thus, the ratings will likely see a big increase. The bad news is that the ratings are off from last year’s UFC on Fox 10 which aired last January. That show which featured Benson Henderson vs. Josh Thopmson drew 3.2 million viewers. In 2013, January’s UFC on Fox 6 drew 4.2 million viewers which featured Demetrious Johnson vs. John Dodson. The first January UFC drew 4.57 million viewers. MMA Payout will have more on the ratings in the days to come.
January 22, 2015
WSOF 17 held this past Saturday drew an average of 222,000 viewers on NBC Sports Network. The show reflects an increase in viewership from its last show in November.
WSOF Ratings 1-14 (1-10 and 12-17 on NBC Sports Network)
WSOF 1 – 198,000 viewers
WSOF 2 – 210,000 viewers
WSOF 3 – 201,000 viewers
WSOF 4 – 264,000 viewers
WSOF 5 – 227,000 viewers
WSOF 6 – 161,000 viewers
WSOF 7 – 94,000 viewers
WSOF 8 – 212,000 viewers
WSOF 9 – 242,000 viewers
WSOF 10 – 365,000 viewers
WSOF 11 – 781,000 viewers (NBC)
WSOF 12 – 206,000 viewers
WSOF 13 – 246,000 viewers
WSOF 14 – 229,000 viewers
WSOF 15 – 179,000 viewers
WSOF 16 – 181,000 viewers
WSOF 17 – 222,000 viewers
The show was headlined by Jake Shields taking on Brian Foster with Shields taking the submission victory. The show went opposite college basketball and a big heavyweight boxing matchup on Showtime. The ratings are a nice bump for the organization. Overall, the average of WSOF televised events are up to 248,000 although that includes one show on NBC. Without the NBC show, the televised events on NBCSN are at 215,000 viewers.
January 21, 2015
Bellator 132 drew an average viewership of 767,000 viewers according to Nielsen. The main event between Patricio “Pitbull” Freire and Daniel Straus drew 1.1 million viewers.
The show peaked during the main event with 1.2 million viewers at 11:21 p.m. ET.
It was the first show for Bellator MMA in 2015 and took place at the Pechanga Resort & Casino in Temecula, California.
It’s a nice start to the year for Bellator as its next event will occur on February 13 in Fresno, CA. Friday’s event is above the season 11 average (727,000) for Bellator programming on Spike. Notably, only two events from season 11 (one of which was Bellator 131) drew a live peak average of over 1 million viewers.