UFC on Fox 13 ratings adjusted to 2.8M, peak at 3.8M

December 18, 2014

UFC on Fox 13 this past Saturday peaked with 3.8 million viewers during the Junior dos Santos-Stipe Miocic fight.  The overall rating for the 2 and a half hour show, which was adjusted from the overnight rating, was 2.8 million viewers.

It was first in network programming in key demos including men 18-34 (1.2M), men 18-49 (1.4M) and adults 18-34 (1.1M). UFC on Fox 13 drew a 2.27M viewer overnight ratings.

The UFC on Fox 13 Prelims on FS1 Saturday which preceded the network fights drew an average of 654,000 viewers for a 0.58 rating.  The prelims were up 7% from last December’s similarly situated UFC on Fox prelim card which drew 613,000 viewers.

Payout Perspective:

The ratings are identical with last December’s ratings.  This UFC on Fox is usually aided by the NFL boost as the event is promoted on NFL on Fox Football broadcasts.  In contrast to this year’s Heavyweight main event, December 2013 saw Demetrious Johnson defending his Flyweight title against Joseph Benavidez.  UFC on Fox 13 did well in the key demos which should make Fox execs happy.

TUF 20 Episode 12 Live + 3 viewership up to 752,000

December 17, 2014

MMA Payout has learned from a Nielsen source that TUF 20 Episode 12 drew an additional 244,000 viewers for a total of 752,000 viewers for the regular season finale.

The increase in the 12th episode of 244,000 viewers brings the average increase in viewers from DVR watching to 275,000. The Live +3 ratings for TUF 20 drew a season average of 788,000 viewers. The live rating for the season was 513,000 viewers.

TUF 20 Episode 12 DVR

Increase in viewers Ep 12

Payout Perspective:

The average boost in viewership of 275,000 viewers is slightly lower than TUF 19’s Live + 3 average of 278,000, but better than TUF 18’s Live + 3 of 250,000 viewers.  It was not the most exciting season although when originally revealed there was a lot of  hope for a new women’s division and the coaches for the show.  Yet, Pettis and Melendez were not over the top personalities that a viewer would tune in to watch.  The TUF franchise is still getting viewers although not at the same clip as we’ve previously been accustomed to on Spike.  We’ll see what, if anything, the UFC does its next go round with TUF.

TUF 20 Finale on FS1 draws 989,000 viewers

December 16, 2014

MMA Payout has learned from a Niesen source that the TUF 20 Finale on FS1 Friday drew an average of 989,000 peaking at 1,219,000 viewers during the main event between Carla Esparza and Rose Namajunas.

The Prelims which preceded the main card on Friday night between 7:00pmET-9:00pm ET produced 719,000 viewers.

The TUF 20 Finale main card provided a boost to Fox Sports Live’s Postfight coverage average 300,000 viewers from 11:48pmET-1:00am.  The ratings post-fight were a 39% jump from last year’s December average.

Last December, the TUF 18 Finale on FS1 drew 1.13M viewers and the prelims drew 938,000 viewers.

This past July, the TUF 19 Finale on FS1 drew 1M viewers and the prelims drew 774,000 viewers.

Payout Perspective:

It’s the lowest ratings for a TUF Finale on FS1 thus far (main card and prelims).  And while the post-fight coverage may have been up this time around, the viewership was down.  Of course, this may be due to a number of factors including two UFC events on back to back nights.  Also, the previous two events were not on Friday night.  TUF 18’s final card was on a Saturday and TUF 19 (which was the second event of a back to back) was on a Sunday.  TUF 20 did not have as strong a main event as the previous two TUF Finales (18 had Nate Diaz-Gray Maynard; 19 had Penn-Edgar).

UFC on Fox 13 draws 2.27M in overnight ratings

December 14, 2014

Television By Numbers reports that UFC on Fox 13 drew 2.27 million viewers in overnight ratings Saturday night.  It drew a 3 share and 0.9 rating.  It placed second in network viewing with the old holiday classic of Rudolph The Red Nosed Reindeer drawing over 5 million viewers opposing the UFC.

UFC on Fox Ratings

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12: 2.5 million

UFC on Fox 13: 2.27 million

UFC on Fox 13

Payout Perspective:

The ratings are off 10% from last December.  The 2.27 million viewers do not account for the overrun from 7PT/10pm ET-7:30PT/10:30pm ET. The main event aired during the overrun so one might expect this number to rise here.  Coming in second to the holiday classic cartoons on network TV is not out of the ordinary since this happened last year too.  MMA Payout will have more on the complete ratings for the event as we get it.

TUF 20 Episode 12: 508,000

December 11, 2014

MMA Payout has learned from a Nielsen source that last night’s regular season finale of TUF 20 scored 508,000 viewers.  The adult 18-49 was steady with 336,000 viewers for the 12th and final episode of the season.

The 336,000 viewers in the adult 18-49 demo was the season average.  The season average (overnight viewership ratings) for TUF 20 drew to 515,000 viewers.

Episode 1: 536,000

Episode 2: 574,000

Episode 3: 433,000

Episode 4: 577,000

Episode 5: 509,000

Episode 6: 500,000

Episode 7: 494,000

Episode 8: 578,000

Episode 9: 381,000

Episode 10: 534,000

Episode 11: 532,000

Episode 12: 508,000

TUF 20 Episode 12

In the finale, Carla Esparza (the No. 1 ranked woman in the house) defeated Jessica Penne via Unanimous Decision.  In the other semifinal, Rose Namajunas defeated Randa Markos via submission.  It will be Esparza-Namajunas on Friday night.

Notably, the CM Punk interview which occurred after the episode on Fox Sports Live drew 182,000 viewers.  According to a Nielsen source, the viewership for FSL was up 147% in the adult 18-49 demo with 136,000 viewers versus the 55,000 average.

Payout Perspective:

Disappointing for the end of the season for TUF which featured the two semifinal fights.  Despite some good fights, the ratings did not reflect the quality.  Sounds fairly familiar to the last couple seasons.  TUF 20 last night was really the lead-in to the Phil (“CM Punk”) Brooks interview.  Fox Sports Live sported very good ratings due to the interview which reflects the fact that Brooks has produced that “curiosity” buzz and it looks like the UFC may have done well with its calculated risk.

TUF 20 Episode 11 up to 724,000 viewers

December 10, 2014

MMA Payout has learned from a Nielsen source that the 11th episode of TUF 20 last week drew an adjusted Live plus 3 viewership of 724,000 viewers.  The bump in viewers watching the 11th episode on their DVRs was the lowest of this season.

TUF 20 Episode 11 DVR

Increase in viewers from Live +3

UPDATE:  For those wondering, TUF 19 DVR +3 ratings were 278,000, TUF 18 DVR +3  ratings were 250,000

Payout Perspective:

It’s a little disappointing to see a decrease in the DVR viewership as the season draws to a close.  One would think that more people would want to see the fights as the end draws near.  As it is, the average viewership increase is approximately 278,000 viewers which is in line with last season’s.

UFC 181 ratings up, Prefight show sets record

December 10, 2014

MMA Payout has learned from a Nielsen source that the UFC 181 Prelims on Saturday drew an average viewership of 840,000 viewers.  In addition, the UFC 181 Prefight Show drew its best rating ever on FS1 with an average viewership of 606,000 viewers according to Nielsen.

The one hour Prefight show preceded the Prelims.  The viewership for the show was likely aided by College Football on FS1 as Oklahoma State defeated Oklahoma in overtime.  The game drew 1.146 million viewers.  It was the most-watched program on FS1 on Saturday and the 6th most watched game this season.   The game served as the lead-in for the Prefight show.

The Prelims were up 8% in the adult 18-49 demo with an average viewership of 545,000.  The average for the demo is 503,000 viewers.

Urijah Faber defeated Francisco Rivera in the final bout of the evening on FS1 before the PPV.

UFC PPV Prelims 2014

UFC 169                             933,000

UFC 170                             936,000

UFC 171                             305,000 (FS2)

UFC 172                             750,000

UFC 173                             697,000

UFC 174                             784,000 (FX)

UFC 175                             1,000,000

UFC 177                             436,000

UFC 178                             698,000

UFC 179                             536,000

UFC 180                             624,000

UFC 181                               840,000

UFC Prelims 2014

Payout Perspective:

A good night for UFC programming on FS1 as many stayed on the network after the football game to watch the Prefight show.  A good women’s fight as the opener and Faber on the Prelims helped with the ratings Saturday.

TUF 20 Episode 11: 532,000 viewers

December 8, 2014

MMA Payout has learned that the penultimate episode of TUF 20 drew an average viewership of 532,000 viewers in its first showing (7pmPT/10pmET) on Wednesday on FS1 per a Nielsen source. The episode brought the season 20 average to 514,000 viewers.

There were two fights on the 11th episode. First, Carla Esparza defeated Tecia Torres and will face Jessica Penne in the semifinals. Also, Rose Namajuna submitted Joanne Calderwood and will face Ronda Markos in the other semi.

In the adult 18-49 demo, the episode drew 365,000 viewers which is 10% over the season average of 333,000.

The same episode which aired the same night 10pmPT/1amET) drew 81,000 viewers. It did draw up almost 30% in the adult 18-49 demo (71,000 versus 55,000). One might infer that younger people in the demo watching live on the west coast or are night owls for watching TUF at 1am.

TUF 20 Episode 11

Payout Perspective:

As we near the end of another season of TUF, we note that this season will do better than the BJ Penn-Frankie Edgar season of last spring but will not do as well as Rousey-Tate last year. The viewership has been steady this season and has received a nice bump with DVR ratings. But, if you watched the weigh-ins on Friday, you wonder where that spark between Anthony and Gil were during the filming of the season.

Crawford, Pacquiao replay come up with disappointing ratings Saturday

December 3, 2014

ESPN’s Dan Rafael reports that Saturday night’s HBO Boxing After Dark featuring Terence Crawford scored an average of only 836,000 viewers of its subscribers with a peak at 936,000.  The event also include the replay of Manny Pacquiao-Chris Algieri from the week before which scored an average of 904,000 with a peak of 1.120 million viewers.

The other live fight of the night, Evgeny Gradovich and Jayson Velez drew more viewers than the feature.  It averaged 865,000 viewers with a peak of 1.033 million.  Crawford defeated Raymundo Beltran and Gradovich and Velez fought to a draw.

As is traditional for HBO/Showtime boxing events, the ratings were given for the specific fights and not on the event as a whole.

Payout Perspective:

The event did go up against the big Auburn-Alabama game (which drew 13.5 million viewers) and other rivalry college football games.  Rafael points out the fact that the main event occurred late for east coast viewers which may have impacted the draw.  Still, the number is poor considering the event also included the PPV replay.  Moreover, Crawford drew 1.2M viewers for his fight this summer. As one of the fighters that could (and should) carry the torch for boxing post-Mayweather/Pacquiao, the ratings are disappointing.  Yet, the opening fight did better ratings than Crawford.

TUF 20 Episode 10 Live + 3 numbers up to 821,000 viewers

December 3, 2014

MMA Payout has learned from a Nielsen source that the Live +3 ratings for last week’s TUF 20 episode drew up to 821,000 viewers.

Episode 10 saw a 54% increase in viewership with the adjusted numbers. It was an increase of 287,000 viewers from its overnight rating.

TUF 20 Episode 10 DVR

Payout Perspective:

The updated ratings bring the Live +3 ratings up to 796,000 viewers.  The average viewership rise from the DVR is 284,000.  The ratings increase is the largest since Episode 3 which may be due to the Thanksgiving Holiday.

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