WSOF draws 146,000 viewers

March 21, 2017

World Series of Fighting 35 drew 146,000 viewers on Saturday night on NBC Sports Network per Sports TV Ratings.

The event also drew 45,000 viewers in the A18-49 demo.

The main event featured Blagoy Ivanov defeating Shawn Jordan in a heavyweight matchup.

World Series of Fighting – 2017

WSOF 34 951,000 NBC
WSOF 35 146,000 NBC Sports

Payout Perspective:

The event was on the same night as the first weekend of the NCAA Tournament and the GGG- Danny Jacobs PPV.  The event is on par with most of the events in 2016 and considering that there was not much buzz for this event the ratings are decent.

Sonnen-Silva headline Bellator’s second PPV

March 20, 2017

Bellator returns to PPV with Chael Sonnen-Wanderlei Silva as the main event.  The event will take place on June 24th at Madison Square Garden in New York.

It will be the second PPV in the company’s history.  In May 2014, Bellator 120 featured Rampage Jackson-King Mo and Michael Chandler-Eddie Alvarez.  The event drew 100,000 PPV buys.

Sonnen is coming off a loss to Tito Ortiz this past January in Los Angeles.  Silva has yet to fight for the promotion as he is serving a three-year suspension retroactive to May 24, 2014.  He will be eligible for reinstatement to May 25, 2017.

The Associated Press first reported the event.

Bellator intends to debut some of its free agent signees in New York as well.

The event comes a week after a UFC Fight Night in Singapore and two weeks before International Fight Week.

Payout Perspective:

The announcement is a departure from the company intending to stay on cable TV.  Sonnen-Silva is a long-time grudge match dating back several years and if the two remain healthy and available, the promotion and fight should draw more than the last time Bellator was on PPV.  The news comes on the same day that Ryan Bader officially signed with the promotion.  Expect Bader, Rampage and other former UFC fighters to be on the card.

UFC Fight Night 106 draws 946,000 viewers

March 16, 2017

UFC Fight Night 106 this past Saturday on FS1 drew 946,000 viewers per Sports TV Ratings.  The prelims, which preceded the main card on FS1 drew 860,000 viewers.

The main card, airing from 10pm-1:04am on Saturday, featured Kelvin Gastelum defeating Vitor Belfort drew 531,000 viewers in the adult 18-49 demo.  The prelims drew 379,000 viewers in the adult 18-49 demo.

UFC Fight Night 2017
Event Main Card Main Card  A18-49 Prelims Prelims A18-49
UFC Fight Night 103 1,090,000 612,000 824,000 361,000
UFC Fight Night 104 1,158,000 590,000 834,000 420,000
UFC Fight Night 105 946,000 531,000 860,000 379,000

Payout Perspective:

The ratings reflect a decrease from the main card in the last two Fight Nights but the prelim viewership is up overall from this past Saturday.  Notably, this time last year, UFC Fight Night 85 drew 1,149,000 (prelims drew 766,000) for Frank Mir-Mark Hunt in the main event.  For a card from Brazil that did not have too much in terms of names (aside from Vitor Belfort), the ratings are pretty good.

 

5.1 million tune in for Thurman-Garcia on CBS

March 9, 2017

PBC on CBS this past Saturday peaked at 5.1 million viewers during the 12th round between Keith Thurman and Danny Garcia according to Nielsen.  The main event, overall, drew 3.74 million viewers.

The overnight viewership revealed it drew 2.7 million viewers on CBS and outdrew the NBA on ABC.

The numbers make it the most-viewed boxing event in primetime since 1998.

Notably, last year, the Errol Spence, Jr.-Leonard Bundu fight which aired on NBC after the Summer Olympics gold medal game involving the U.S.  That fight drew 4.8 million viewers with a peak of 6.34 million but aired on a Sunday afternoon with the peak occurring during the opening minutes of the fight.

Payout Perspective:

Great numbers for the CBS card last Saturday.  Unlike Spence-Bundu, it seems that that people gravitated toward Thurman-Garcia.  It was a good matchup that was promoted well and shows that there is still interest in boxing when good fights are made.

UFC 209 Prelims draw over 1M viewers

March 7, 2017

The UFC 209 Prelims drew 1,033,000 viewers on FS1 Saturday night per Sports TV Ratings.

According to Sports TV Ratings, the event drew 510,000 viewers in the adult 18-49 demo.

In the featured fight of the prelims Marcin Tybura defeated Luis Henrique Barbosa.  The prelims also featured two very good come-from-behind victories by Iuri Alcantara and Darren Elkins.  The event peaked at 1,183,000 in the 9:15-9:30pm quarter hour.

In addition, the UFC weigh-ins on Friday night drew 210,000 viewers on FS1 and 97,000 in the adult 18-49 demo.

The pre-fight show on FS1 drew 453,000 viewers and the post-fight event on FS1 drew 205,000 viewers and 126,000 viewers in the adult 18-49 demo.

UFC PPV Prelims 2017

Event Overall A18-49 Peak
UFC 208 824,000 420,000 1,014,000
UFC 209 1,033,000 510,000  1,183,000

Payout Perspective:

Based on the ratings of the prelims and the ancillary telecasts, I may have underestimated how this PPV does.  Over 1 million viewers on a night where boxing and basketball were on network television is very good considering the competition.

PBC on CBS draws 2.7M viewers, outdraws NBA on ABC

March 5, 2017

PBC on CBS Saturday night drew 2.7 million viewers per TV By the Numbers.  The event featuring Danny Garcia and Keith Thurman did better than the NBA on ABC Saturday night.

The NBA game featured the Los Angeles Clippers and Chicago Bulls.  It drew just 1.69 million viewers.

The title to unify the 147 pound which Thurman won by split decision drew a 0.8 rating in the adult 18-49 demo and a 3 share.

Last year, the CBS-televised event featuring Thurman Shawn Porter drew 2.12 million viewers and a 0.5 rating in the adult 18-49 demo.

In July 2015, a fight featuring Carl Frampton drew a 0.8 share on CBS.

PBC on CBS Saturday night was narrowly edged out in its time slot by a rerun of Chicago PD which drew 2.76 million viewers.

Payout Perspective:

Good numbers for PBC on CBS as this was a much-anticipated fight between two undefeated champions.  PBC will hope to produce more high-level fights and may have found a star in Thurman.  Maybe they do a rematch on PPV or go again on CBS.

Bellator 173 peaks at 856,000 viewers

March 2, 2017

Bellator 173 this past Friday night drew 618,000 viewers in DVR +3 ratings. The main event peaked at 856,000 viewers.

The adjusted viewership ratings are a vast decline from the past 3 Bellator offerings this year. Then again, there was not much on this past Friday unless you were a hardcore Bellator fan.

Bellator
Overnight A18-49 Peak DVR + 3
Bellator 170 1,374,000 703,000 1,850,000 1,500,000
Bellator 171 720,000 310,000 1,100,000 795,000
Bellator 172 807,000 407,000 1,2,00,000 873,000
Bellator 173 557,000 237,000 865,000 618,000

Bellator 173 draws 557,000 viewers

February 28, 2017

Bellator 173 on Friday night on Spike TV drew 557,000 viewers per Sports TV Ratings.  The event also drew 237,000 viewers in the A18-49 demo.

The event featured Liam McGeary and Brett McDermott with McGeary taking the decision in the light heavyweight matchup.  The event took place in Belfast, Northern Island.

The rating is the lowest since Bellator 168.

Payout Perspective:

It wasn’t the best event and did not receive a back-to-back week boost from last week’s Bellator event.  The Bellator viewer average for 2017 sits at 865,000 viewers.

Broner-Granados on Showtime draws 779,000 viewers

February 24, 2017

Lance Pugmire of the LA Times reports that the Showtime Boxing event Saturday night featuring Adrien Broner and Adrian Granados drew 779,000 viewers making it the best event on the network since the Deontay Wilder-Bermane Stiverne fight in January 2015.

The event was held during Showtime’s free preview weekend although the free users are not included in the calculation, just the paid network subscribers.

The event also broadcast on twitter.

The fight peaked at 859,000 viewers.

Payout Perspective:

A good showing by Showtime.  Broner is coming back after nearly a year away from boxing and I wouldn’t consider him a big draw.  Still, the event was the highest-rated event since 2015.  Hopefully, this bodes well for the network as it ramps up for the big fight on March 4th with Keith Thurman and Danny Garcia on sister network CBS.  The following week Showtime will headline a boxing event with Clarissa Shields.

Bellator 172 peaked at 1.2M viewers

February 23, 2017

Bellator 172 this past Saturday on Spike TV drew 873,000 viewers in DVR +3 ratings per Nielsen.  The event peaked at 1.2 million viewers.

This past Saturday featured Patricky Freire and Josh Thomson as the original main event was scrapped due to an injury to Matt Mitrione.

Bellator
Overnight A18-49 Peak DVR + 3
Bellator 170 1,374,000 703,000 1,850,000 1,500,000
Bellator 171 720,000 310,000 1,100,000 795,000
Bellator 172 807,000 407,000 1,2,00,000 873,000

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