TUF 25 Episode 10 draws 456,000 viewers

June 22, 2017

The 10th episode of the TUF 25 drew the best ratings this season with 456,000 viewers on FS1 Wednesday night.

There were two fights on the show as Jesse Taylor submitted Hayder Hasaan in the first round and James Krause edged out Ramsey Nijem in three rounds.

The ratings are the best for the season and the best since Episode 1 of TUF 23 (note the headline for that linked post).

Payout Perspective: 

The good news is that ratings are trending up as the show nears its end.  That’s a good sign.  We’ll see if those ratings transfer over to the TUF Finale.  Certainly, the lack of NBA or NHL is helping the bump in the ratings.

The Ratings Buffet for the week ending June 16th

June 16, 2017

Welcome to the second edition of The Ratings Buffet.  This week there was a UFC Fight Night on Spike TV Saturday and a PFC on FS1 event on Sunday night in addition to TUF and various wrestling programs.

Saturday

UFC Fight Night 110 on FS1:  923,000 viewers

UFC Fight Night 110 Prelims on FS1:  696,000 viewers

UFC Fight Night 110 Post Fight show on FS1: 351,000 viewers

Sunday

PBC on FS1 Sunday: 374,000 viewers for Brandon Rios-Aaron Herrera

Monday

Monday Night Raw

Hour 1: 2.769 million viewers

Hour 2: 2.522 million viewers

Hour 3: 2.335 million viewers

Countdown to Bellator NYC on Spike TV:  200,000 viewers

24/7 Ward/Kovalev 2 on HBO: 153,000 viewers

Tuesday

SmackDown: 2.072 million viewers on USA

Wednesday

TUF 25 Episode 9: 422,000 viewers

Lucha Underground: 123,000 viewers for the first showing at 8pm and 51,000 for the immediate replay at 9pm

Thursday

Impact Wresting on PopTV 327,000 viewers

TUF 25 Episode 9 draws 422,000 viewers on FS1 Wednesday night

June 16, 2017

TUF 25 Episode 9 drew 422,000 viewers on FS1 Wednesday night per Nielsen via ShowBuzz Daily.  It’s the biggest ratings of the season.

The fight of the night featured Dhiego Lima and Gilbert Smith with Lima earning the victory and moving on.

The event drew 0.16 in the A18-49 demo per Nielsen.  Per ShowBuzz Daily, an episode of House Hunters on HGTV drew 1.78 million viewers during the same time slot.

The episode was the highest rated episode for TUF since episode 7 for TUF 24 last season.

Payout Perspective:

No rhyme or reason why Wednesday’s episode drew so well.  Perhaps a lull in the schedule as The Finals and Stanley Cup ended.  Good news for TUF as they try to manage some buzz before the TUF Finale.

Sonnen and Silva will be drug tested prior to Bellator NYC

June 13, 2017

MMA Fighting reports that Bellator NYC main event participants Chael Sonnen and Wanderlei Silva will undergo drug testing prior to their matchup on June 24th.  The drug tests, which have already taken place, will be conducted by an independent third party and will be paid by each athlete.

The New York State Department of State confirmed that each athlete will pay for the costs of the tests.  No mention of the third-party agency that will administer the tests and the nature of the tests or how many.  Scott Coker stated that the results of the tests are expected to return before the bout.

Both Sonnen and Silva have had drug suspensions related to Performance Enhancing Drugs which is the likely reason for the extra emphasis on the main event.

According to the MMA Fighting report, Sonnen was tested four times prior to his fight against Tito Ortiz in California.  It will Silva’s first fight since he was suspended by the Nevada State Athletic Commission.  His last fight was in 2013 in Japan.

Payout Perspective:

Drug testing validates the main event and it should be something the promotion should look to do in the future.  For those skeptical about the fight, the drug tests attempt to ensure that both fighters are clean.  Certainly, drug testing for Bellator athletes is a good idea and makes sense for these two.

UFC Fight Night 110 draws 923,000 viewers on FS1

June 13, 2017

UFC Fight Night 110 drew 923,000 viewers on FS1 Saturday night per Nielsen via ShowBuzz Daily.  The prelims which

According to Nielsen, it drew 0.40 in the A18-49 demo and 0.56 for males 18-49.  The event featured Mark Hunt and Derrick Lewis in the main event.

The prelims drew 696,000 viewers on FS1 and drew 0.23 in the A18-49 demo.

Also, the post-fight show on FS1 drew 351,000 viewers and 0.17 in the A18-49 demo.

Payout Perspective:

The main card fared well considering it was an international card that was solely sold on Derrick Lewis versus Mark Hunt.  The 923,000 viewers is 4th for ratings for 2017 UFC Fight Night cards.  The Prelims were the 5th highest this year.  Basically, this card is right in the middle of ratings for Fight Night cards.

Welcome to the Ratings Buffet – a quick list of combat sports ratings for the week

June 9, 2017

Welcome to the Ratings Buffet. MMA Payout gives you a roundup of ratings from combat sports for the week.  If you missed ratings in our previous posts, we have them here for you.

UPDATED:  Thursday 6/8

Impact Wrestling on Pop TV drew 318,000 viewers for its 2 hour show from 8-10pm ET

Wednesday 6/7

The second episode in the return of Lucha Underground drew one of the bigger ratings for LU in the history of the show:  111,000 viewers on El Rey.  The immediate replay drew 38,000 viewers. For those wondering, the midseason debut last week drew 65,000 and another 36,000 for the immediate replay.

UFC Tonight on FS1 Wednesday drew 107,000 viewers per Nielsen

TUF 25 Episode 8 drew 303,000 viewers.  The episode on FS1 went up against Game 3 of the NBA Finals.

Tuesday 6/6

SmackDown on the USA Network drew 2.349 million viewers and 0.74 in the A18-49 demo.  It was good enough for the best original cable telecast on Tuesday night.

Monday 6/5

Monday Night Raw on the USA Network 3.110 million viewers for the middle hour of the 3 hour telecast.  It drew a 1.08 rating for A18-49, 1.22 for A25-54 and 1.16 for 50+ demo.  The first hour drew 3.113 million viewers.  It drew a 1.07 (A18-49), 1.23 (A25-54) and 1.21 for over 50.  The third hour drew 2.758 million viewers.  It drew a 0.96 (A18-49), 1.09 (A25-54) and 1.04 for over 50.

Saturday 6/4

UFC PPV Prelims drew 732,000 viewers on Saturday for the 88 minutes it was on FS1.  It started at 5:32pm PT on FS1 due to an MLB overrun.  The start of the PPV Prelims drew 218,000 viewers on FS2.

Showtime Boxing Saturday night drew 553,000 for the fight between Adonis Stevenson and Andrzej Fonfara.  It also drew 145,000 in the A18-49 demo.  The fight peaked with 610,000 viewers.  The undercard fight between Jean Pascal and Eleider Alvarez drew 373,000 viewers and 149,000 in the A18-49 demo.

H/t to ShowBuzz Daily and Nielsen

TUF 25 Episode 8 draws 303,000 viewers on FS1

June 8, 2017

The Ultimate Fighter Episode 8 drew 303,000 viewers on FS1 Wednesday night according to Nielsen via ShowBuzz Daily.  The show drew 0.12 viewers in the A18-49 demo.

The show featured two fights.  Hayder Hassan took care of Joe Stevenson with a first round TKO in the special wild card fight.  In the second fight of the night, Tom Gallicchio submitted Justin Edwards in the first round via RNC.

The show featured the annual coach’s challenge which was a game of tetherball in a pool with each coach having to balance on planks.  TJ Dillashaw came back to win the challenge and the money associated for him and his team.

Payout Perspective:

With Game 3 of The Finals happening the same night as TUF, it was clear that this was not going to be a night for live viewership.  Noticeably, DVR ratings are starting to increase over the course of the show, so we might be seeing people viewership pick up on the recording side.

Stevenson-Fonfara fight draws 390,000 on Showtime

June 7, 2017

Saturday night’s Showtime Boxing event featuring the rematch between Adonis Stevenson and Andrzej Fonfara drew 390,000 of the network’s subscribers per Nielsen via ShowBuzz Daily.

UPDATED: Stevenson fight drew 145,000 in the A18-49 demo.  The Alvarez fight drew 149,000 in the A18-49 demo.

In the undercard event, Jean Pascal and Eleider Alvarez, the event drew 373,000 network subscribers.  Alvarez edged out Pascal via majority decision.

In the main event, Stevenson quickly dispensed Fonfara in two rounds after a knockdown which shook the challenger forcing his corner to stop the fight.

The time in between the fights which included a build up for the return of Adrien Broner this July as he faces Mikey Garcia drew 380,000 viewers.

Saturday Showtime Boxing Events 2017

1/14/2017 Jack/Degale 454,000
1/28/2017 Santa Cruz/Frampton 587,000
2/18/2017 Broner/Granados 779,000
4/22/2017 Berto/Porter 486,000
4/29/2017 Joshua/Klitschko *afternoon 659,000
5/20/2017 Russell Jr./Escandon 481,000
5/27/2017 Brook/Spence *afternoon 291,000
6/3/2017 Fonfara/Stevenson 390,000

Payout Perspective:

Going up against a UFC event, the numbers were likely going to be down.  However, based on the normal Showtime Boxing events, 390,000 is good for this fight.   The ratings for 2017 show a much stronger year for Showtime with better matchups and bigger ratings for the network that usually doesn’t produce notable ratings.

UFC 212: Payout Perspective

June 6, 2017

Welcome to another edition of Payout Perspective.  In this edition, we take a look at UC 212 from Rio de Janeiro, Brazil where the Featherweight title was unified.

Holloway scores TKO over Aldo

Max Holloway scored an impressive stoppage of Jose Aldo to unify the UFC Featherweight Title (technically Aldo held the title and Holloway won the interim belt in December).  Holloway stopped Aldo in the third round.  It was an impressive showing of Holloway’s talent and his “no fear” attitude in going to Brazil, embracing his surroundings and winning.

Holloway is probably hoping Conor McGregor returns to division for a rematch of their first fight which took place the first day of FS1 in August 2013.  It was Holloway’s last loss in the UFC.  If that doesn’t happen a showdown with Frankie Edgar or perhaps Cub Swanson should happen.  My only bias, but I’d like to see that fight happen with the UFC going to Hawaii.  The logistics and expense would be tough but it would be a great visual to see the fans go crazy for the first Hawaiian fighter to win a UFC title since B.J. Penn.

The UFC covered the homecoming for Holloway which was a great visual and a sign that the company will get behind the new Featherweight king.

By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=53169658

Claudia Gadelha submits Karolina Kowalkiewicz

Gadelha looked impressive in submitting Kowalkiewicz.  The problem for the UFC is whether they can really have her face Joanna Jedrzejcyk for a third time when she lost the first two.  Perhaps they go with Rose Namajunas against Joanna before Gadelha gets another shot.

It was a disappointing performance for Kowalkiewicz as she previously had a good showing against Joanna.

Attendance and Bonuses

The event took place at Jeunesse Arena in Rio de Janeiro, Brazil and drew 15, 412 as reported by the UFC.  The attendance likely means it was a sellout as the capacity is set at over 14,000.  UFC 134 was held in the same arena and drew 14,000.

The bonuses went to Max Holloway, Jose Aldo, Claudia Gadelha and Brian Kelleher.  Holloway-Aldo drew Fight of the Night and Gadelha and Kelleher drew Performance of the Night.  One could argue that Yancy Medeiros, Paulo Borrachinha or Matthew Lopez could have drawn a $50,000 bonus for their performances.  Also, Medeiros-Erick Silva could have been a FOTN candidate.

Sponsors

Budweiser was a prominent sponsor in Brazil as it had the center of the Octagon as well as the fighter prep point and the Embedded episodes.  Kingdom on Audience, UFC Mobile game, UFCStore.com, Hudson Shipping Company, Nissan, General Tires, Manguinhos, a previous UFC sponsor, was on the mat on Saturday.

The Nissan and General Tire sponsors are probably ‘one-offs’ for the Brazil event.

No Monster Energy in the Octagon.  Recall that TNT Energy Drink had the Brazil market at one point as the UFC sponsor.  Aldo was a big sponsor but it looks like that is no longer true.

Odds and Ends

Here is the local coverage in Hawaii for Max Holloway and Yancy Medeiros.  The report states that a lot of the UH Football team showed up to see him.

Hawaii News Now – KGMB and KHNL

The UFC Prelims were late on FS1 as baseball ran over into the time slot.  The event had to be put on FS2.  This may have had an affect on the ratings as it drew 732,000 viewers on FS1 for the bulk of the telecast.  The beginning part, shown on FS2, drew 218,000 viewers.

The Brazilian Commission did not adopt the new unified rules of MMA.  Fortunately, the rules did not come into play.

The UFC 214 promo came out and they look pretty good.

It was interesting that there was promotion for the UFC Fight Night Singapore event two weeks from now but not this week’s Fight Night from New Zealand.

The first Japanese UFC Champion, Sakuraba, will go into the UFC Hall of Fame.  The announcement was made during the PPV.

The “UFC Unfiltered” Podcast ran commercials throughout the PPV Prelims on FS1.

UFC 212 drew 200,000 google searches on Saturday.

Conclusion

200,000 google searches the day of the event, the MLB overrun on FS1 for the Prelims and the fight card in Brazil probably means that this PPV draws somewhere between 150K to 200K PPV buys.  In comparison, UFC 134 (ASilva-Okami) drew 335,000 buys in the same venue in September 2011.  Aldo-Mendes 2 in Maracanazinho, Brazil drew 180,000 buys.  The event took place in October 2014 at UFC 179.  Holloway’s last PPV in December against Anthony Pettis drew 150,000 PPV buys although a replay on Fox during Christmas Eve did well.  Still, we’re talking about buys for PPV and with a string of UFC events coming up for June and July’s International Fight Week coming up this PPV may have been one that the casual fan skips.

UFC 212 Prelims has split ratings due to MLB overrrun

June 6, 2017

The UFC 212 Prelims which aired on FS1 drew 732,000 viewers.  The live broadcast was split in two due to an MLB overrun on FS1.  The broadcast on FS2 drew 218,000 viewers per Nielsen via ShowBuzz Daily.

UPDATED:  UFC 212 Prelims on FS1 drew 373,000 viewers in the A18-49 demo per Nielsen.

The event featured the debut of Marlon Moraes as he faced Raphael Assuncao.  Unfortunately for the former WSOF champ, he dropped a decision to Assuncao.

The beginning of the broadcast, which may have been lost to DVR viewers, featured the debut of Brian Kelleher as he stunned Iuri Alcantara in the first fight of the telecast.  It drew 0.29 in the A18-49 demo on FS1 per the 88 minutes on the network.  On FS2, it drew 0.08 in the A18-49 demo for the 38 minutes on the network.

UFC PPV Prelims 2017

UFC 208 Prelims  824,000 (FS1)

UFC 209 Prelims  1,033,000 (FS1)

UFC 210 Prelims  723,000 (FS1)

UFC 211 Prelims 1.184 million (FX)

UFC 212 prelims 218,000 (FS2); 732,000 (FS1)

Payout Perspective:

You might argue that the ratings took a hit considering the overrun caused the start of UFC 212 to be moved to FS2.  However, the average viewership is below the 2017 average of 941,000.  The average UFC PPV Prelims ratings through 5 events in 2016 was 1,059,000.  MLB might hurt the UFC programming but helps FS1 overall so the shuffling will continue.  We shall see if we can read in the ratings as it might equate for PPV buys for 212.

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