November 23, 2015
Bellator 146 drew an average viewership of 650,000 viewers Friday night on Spike TV per Sports TV Ratings. The ratings reflect an increase from its last non-tentpole event.
UPDATED 11/24/2015: per Nielsen sources, the peak for the event on Friday was 867,000.
Bellator 144 drew an average viewership of 555,000 viewers. Friday’s event which featured Melvin Manhoef taking care of Hisaki Kato in the first round, was an increase of 15%. Bellator 145 was one of the company’s tentpole events. It drew 814,000 viewers.
The NBA on ESPN featuring Golden State and the Chicago Bulls drew the most in cable ratings for sports programs with 2.853 million viewers per Sports TV Ratings. The Bellator ratings bring the average viewership for the year to 752,000 viewers. Notably, World Series of Fighting held an event the same night on NBC Sports Network so you could have watched both events.
November 20, 2015
The 9th episode of TUF 22 drew an average viewership rating of 495,000 viewers on FS1 Wednesday night. It was the highest rated 9th episode ever on FS1 per Fox Sports.
According to Fox Sports, it beat spring’s 9th episode by 38%, last fall by 19%, spring 2014 by 3% and fall of 2013 by 2%.
In addition, TUF 22 Episode 8 drew 742,000 in DVR+3 ratings which was up 38% from Live+SD and up 31% from spring episode 8.
The 9th episode was the coach’s challenge. This year it featured McGregor and Faber dropping watermelons out of helicopters onto targets. Faber came out victorious for his team and coaches. In the fight of the show, Abner Lloveras of Team McGregor defeated Jason Gonzalez of Team Faber.
Having near 500K viewers as the best for a 9th episode of this series on FS1 reflects the change in viewership habits of fans since coming to FS1. Whether you think it is good or bad, the series still draws a steady audience. Moreover, the amount of viewers watching the show this far into the season is a good sign that McGregror/Faber are retaining an audience. The good news is that it is steady this year with an average at around 516,000 viewers.
November 17, 2015
PBC on Boxing on Spike TV Friday night drew 466,000 viewers per Sports TV Ratings. The viewership is up almost 33% from October’s dismal performance.
The event aired from 9:00-10:47pm ET. In the main event of the night, Edwin Rodriguez defeated Michael Seals by KO.
|PBC on Spike|
The average for PBC on Spike TV events is 587,000 viewers.
A Pac 12 Football game between USC and Colorado on ESPN was the highest-rated sports event on cable TV Friday night drawing 1.3M viewers. It aired at the same time as PBC on Spike TV which may have detoured some viewers from boxing. Realistically, these events are for the hardcore boxing fans as many of these fighters are not known to the casual viewer.
November 17, 2015
Bellator MMA has announced that it will hold events outside of the United States in 2016. The company announced that it will be going to London, Tel Aviv and Italy in a press release sent out on Tuesday.
It will be the first time that Bellator MMA will hold events outside of North America.
The London event will be held at the O2 arena and broadcast live on Channel 5 in the UK and Spike UK will broadcast the prelims live in the UK. Spike TV in the US will air the main card on tape delay.
According to the press release, live Bellator events are average 872,000 viewers in 2015 with a 17% increase in the M18-49 demo over last year.
The announcement marks the first time that Bellator will attempt to expand its footprint globally. The events should help with the visibility of its product abroad as it will seek to extend its broadcast reach. We will see if one or more of these events end up being a tentpole feature. One might suspect the London show to be big.
November 17, 2015
The UFC 193 Prelims drew its second best rating this year averaging 1,394,000 viewers on FS1 Saturday night per Sports TV Ratings. In addition, the pre-show and post-fight show on FS1 drew big ratings.
The UFC pre-fight show from 4:35pm-5:00pm PT drew 576,000 viewers on FS1. It was the second-highest pre-fight show rating on FS1. The post-fight show started late on FS1 due to a double OT Pac 12 game. Still, it pulled off the highest rating for a post-fight show on FS1 with 490,000 viewers.
UFC Prelim ratings when Ronda Rousey is in main event
UFC 157 – 1,267,000
UFC 170 – 936,000
UFC 168 – 1,500,000* (co-main with Chris Weidman)
UFC 175 – 1,000,000* (co-main with Chris Weidman)
UFC 184 – 1,205,000
UFC 190 – 1,322,000
UFC 193 – 1,394,000
The UFC Prelim average for 2015 thus far is 998,000 viewers. Notably, if you were to take out the 3 PPVs in which Rousey fought, it would drop down to 885,000 viewers.
UPDATED: The UFC 193 prelims drew 885,000 viewers in the Adult 18-49 demographic, the most-ever for a UFC Prelim on the network. The prelims peaked at 1,776,000 viewers in the last quarter hour (6:30pm-6:45pm PT)
The UFC 193 weigh-ins drew 161,000 viewers per Sports TV Ratings.
The post-fight show also did well although I am trying to confirm the viewership rating. Will keep you updated.
The post-fight show’s ratings were high due to the news of the upset. Still, the overrun by the college football game may have detracted more viewers from tuning in. The post-fight show did start on FS2.
One can probably deduce that the reason for the strong ratings are due to Ronda Rousey being in the main event of the PPV. In fact, televised UFC Prelims in which Rousey has been in the main event have drawn an average of 1.225M viewers (not counting UFC 168 and 175). Including the events where she was the co-main event with Chris Weidman it goes up slightly to 1.232M viewers. Notably, only once has a PPV prelim drawn less than 1 million viewers.
It’s clear that Ronda Rousey is a huge draw for the UFC. Even on televised UFC Prelims where she is not fighting, the ratings go up. It will be interesting to see if Holly Holm will be able to draw this much attention.
November 13, 2015
The 8th episode of TUF 22 drew an average viewership of 539,000 in its first run on Wednesday night on FS1. The rating is a 30% boost from last week’s lowest-rated episode of the season.
The episode rating is the third highest of the season and brings the average viewership up to 520,000 viewers. The replay of TUF on Wednesday night drew an additional 55,000 viewers. Last week, the replay of episode 7 drew 50,000 viewers.
TUF went up against the Clippers/Mavericks game on ESPN which drew 1.73M viewers and was the highest rated sporting event on cable TV Wednesday night.
(h/t: Sports TV Ratings)
|TUF 22 Ratings|
|Live +SD||DVR +3|
The ratings reflect a bounce back for TUF as last week may have suffered from the hiatus of a week. The viewership shows a rebound but perhaps some concern over the west coast viewers for the second showing of the episode which aired 10-11pm PT.
November 10, 2015
The main card of UFC Fight Night 77 Saturday night on FS1 drew an average viewership of 757,000 viewers. The prelims drew an average viewership of 609,000 on FS1 per Sports TV Ratings.
The main card which aired from 10pm-12:56pm ET on Saturday night featured the third fight between Dan Henderson and Vitor Belfort. The prelims which preceded the main card from 8:00-10-00pm ET on FS1 drew an average viewership of 609,000. Also of note ratings-wise is that the pre-fight show (7:16pm due to college football to 8pm ET) drew an average of 217,000 viewers on FS1.
|UFC Fight Nights 2015|
|UFC Fight Night 59||2,751,000||908,000|
|UFC Fight Night 60||913,000||775,000|
|UFC Fight Night 61||1,200,000||813,000|
|UFC Fight Night 62||617,000||280,000|
|UFC Fight Night 63||389,000||304,000|
|UFC Fight Night 66||575,000||286,000|
|UFC Fight Night 67||813,000||713,000|
|UFC Fight Night 68||950,000||782,000|
|UFC Fight Night 70 (prelims FS2)||909,000||223,000|
|UFC Fight Night 71||801,000||543,000|
|UFC Fight Night 72||508,000||292,000|
|UFC Fight Night 73||1,159,000||306,000|
|UFC Fight Night 74||796,000||542,000|
|UFC Fight Night 75||841,000||270,000|
|UFC Fight Night 77||757,000||609,000|
The ESPN college football game between Michigan State and Nebraska from 7-10pm ET won the night in cable sports with 3.4 million viewers per Sports TV Ratings. In addition, the big SEC matchup betwen LSU and Alabama on CBS drew 11.1 million viewers in prime time.
The ratings reflect that Bellator’s quarterly “tentpole” event had the slight edge over the UFC this weekend as Friday’s event on SpikeTV drew 814,000 viewers. UFC Fight Night faced stiff competition with college football prevailing. In addition, HBO Boxing which featured Timothy Bradley taking on Brandon Rios drew 910,000 viewers Saturday night.
November 9, 2015
Glory Kickboxing drew 198,000 viewers on ESPN2 per Sports TV Ratings. It was the first time on the network since leaving Spike TV last month.
Glory announced the deal last week and aired Glory 25 Milan on the network on Friday night 10:30pm-12:30amPT.
The Glory ratings on ESPN2 are still off from the 2015 Spike TV average of 313,000 viewers. We shall see if ESPN programming allows it a chance at a decent time. The obvious concerns over layoffs and subscribers presents the current climate at the network as uneasy. We will see how this deal continues.
November 6, 2015
Bellator MMA announced a New Year’s Eve TV event featuring Fedor Emelianenko. The 3 hour program will air on SpikeTV December 31st at 10am ET/PT.
Spike will begin its coverage of the Rizin World Fighting Grand-Prix with Fedor fighting an unnamed opponent in the main event. In addition, King Mo Lawal will fight in an 8-man tournament that will be shown during the December 31st show on Spike.
Via portion of the Spike TV release:
Bellator superstar King Mo will be part of the eight-man tournament that will begin on December 29. Details on the other participating fighters will be announced at a later date.
The MMA extravaganza also includes a catch-weight fight between Shinya Aoki and Kazushi Sakuraba along with Brazilian superstar Gabrielle Garcia, a jiu jitsu world champion, making her long-awaited MMA debut against pro wrestler “Queen of Rings” Lei’d Tapa.
The event centers on the return of Fedor to MMA. While he is not a part of Bellator, its TV partner, Spike TV, is taking advantage of the opportunity to air the event. During a time in the United States where rerun marathons of shows and college football games dominate the dead week of television between December 25th and New Year’s, it will be interesting to see the viewership for this event. The morning time slot might hurt viewership although the hope is that many are taking the day off and will be home to watch the event.
November 5, 2015
TUF 22 drew an average viewership of just 379,000 on FS1 Wednesday night per Sports TV Ratings. It’s the lowest live viewership of the season.
TUF 22 just came back from a week’s hiatus due to the World Series. The NBA on ESPN featuring New York and Cleveland in game 1 drew 2.296 million viewers (8:05-10:34pm ET) and game 2 featured the LA Clippers playing Golden State (10:34pm-1:24am ET). The second game between the bitter rivals drew 2.85 million viewers which was tops for sports cable programming Wednesday night. Notably, the west coast showing of episode 7 on FS1 drew just 50,000 more viewers from 10pm-11pm PT per Sports TV Ratings.
In the fight of the show, Martin Svensson of Team Conor submitted Than Le of Team Faber.
Perhaps the hiatus and the NBA hurt the return of a new episode of TUF. The low rating draws down the season average to 516,000 viewers. Notably, this season has about the same average through 7 episodes as it did last fall’s TUF 20. It is doing better than last spring’s TUF 21.