Broner-Granados on Showtime draws 779,000 viewers

February 24, 2017

Lance Pugmire of the LA Times reports that the Showtime Boxing event Saturday night featuring Adrien Broner and Adrian Granados drew 779,000 viewers making it the best event on the network since the Deontay Wilder-Bermane Stiverne fight in January 2015.

The event was held during Showtime’s free preview weekend although the free users are not included in the calculation, just the paid network subscribers.

The event also broadcast on twitter.

The fight peaked at 859,000 viewers.

Payout Perspective:

A good showing by Showtime.  Broner is coming back after nearly a year away from boxing and I wouldn’t consider him a big draw.  Still, the event was the highest-rated event since 2015.  Hopefully, this bodes well for the network as it ramps up for the big fight on March 4th with Keith Thurman and Danny Garcia on sister network CBS.  The following week Showtime will headline a boxing event with Clarissa Shields.

Bellator 172 peaked at 1.2M viewers

February 23, 2017

Bellator 172 this past Saturday on Spike TV drew 873,000 viewers in DVR +3 ratings per Nielsen.  The event peaked at 1.2 million viewers.

This past Saturday featured Patricky Freire and Josh Thomson as the original main event was scrapped due to an injury to Matt Mitrione.

Bellator
Overnight A18-49 Peak DVR + 3
Bellator 170 1,374,000 703,000 1,850,000 1,500,000
Bellator 171 720,000 310,000 1,100,000 795,000
Bellator 172 807,000 407,000 1,2,00,000 873,000

Freire, Kongo and Koscheck top Bellator 172 payouts

February 22, 2017

MMA Fighting reports the payouts from Bellator 172 this past Saturday night.  The salaries were released by the California State Athletic Commission.

Via MMA Fighting:

  • Patricky Freire ($40,000 + $40,000 = $80,000) def. Josh Thomson ($10,000)
  • Cheick Kongo ($75,000 + no win bonus = $75,000) def. Oli Thompson ($25,000)
  • Anatoly Tokov ($10,000 + $10,000 = $20,000) def. Francisco France($12,000)
  • Veta Arteaga ($6,000 + $6,000 = $12,000) def. Brooke Mayo ($8,000)
  • Mauricio Alonso ($10,000 + $10,000 = $20,000) def. Josh Koscheck ($75,000)
  • James Terry ($3,000 + $3,000 = $6,000) def. J.C. Llamas ($2,500)
  • Nikko Jackson ($1,000 + $1,000 = $2,000) def. Cesar Gonzalez ($1,000)
  • Juan Cardenas ($1,000 + $1,000 = $2,000) def. Luis Vargas ($1,000)
  • Bobby Escalanate ($1,000 + $1,000 = $2,000) def. Anthony Do ($1,500)
  • Jeremy Murphy ($1,200 + $1,200 = $2,400) def. Matt Ramirez ($1,800)
  • J.J. Okanaovich ($1,500 + $1,500 = $3,000) def. Zach Andrews ($1,500)
  • Justin Tenedora ($1,000 + $1,000 = $2,000) def. Roque Reyes ($1,000)
  • Martin Sano ($2,000) vs. Diego Herzog ($2,500) ruled majority draw
  • Gaston Bolanos ($4,000 + no win bonus = $4,000) def. Abner Perez ($1,000)
  • Abraham Vaesau ($1,000 + $1,000 = $2,000) def. Dominic Sumner ($1,000)

Payout Perspective:

Freire, Kongo and Koscheck were the big money earners with each making at least $75,000.  Freire earned $80,000 with his win bonus.  Notably, no one else made over $20,000.  One has to think that Fedor and Mitrione would have also made over $75,000 with Fedor likely making the most for the night.  One has to think that Koscheck’s pay might not be commensurate with his skill at this stage in his career.

UFC Fight Night 105 draws 907,000 viewers, Prelims draw 760,000

February 22, 2017

UFC Fight Night 105 drew an average of 907,000 viewers on FS1 Sunday night per Sports TV Ratings.  The prelims which preceded the event drew 760,000 viewers.

The main card featured Derrick Lewis and Travis Browne in the main event.  Lewis earned the victory with a stoppage of Browne.  The 2 hour prelims event featured four fights including Carla Esparza and Randa Markos.

The main card drew 435,000 viewers in the A18-49 demo while the prelims drew 330,000.

Payout Perspective:

The FS1 fight card had stiff competition on Sunday night as it went up against the NBA All-Star game which aired on both TNT (drawing over 6.5M viewers) and TBS (over 1.2M viewers0.  The 907K is not far off from last month’s Sunday night event featuring BJ Penn.  That event, UFC Fight Night 103, drew 1.090 million viewers with the prelims garnering 824,000.  Not a bad showing considering the competition on Sunday night.

Bellator 172 draws 807,000 viewers

February 22, 2017

Bellator MMA drew 807,000 viewers on Saturday night on Spike TV per Sports TV Ratings.  The event also drew 407,000 in the adult 18-49 demo.

The main event was to be Matt Mitrione and Fedor Emelianenko but that fell through just hours before the show was to start.  The event went on with Josh Thomson taking on Patricky Freire in the main event.  Pitbull stopped Thomson in the second round in his home town.

Payout Perspective:

Certainly, you have to think that Bellator expected more from this event but with the late cancellation and no Fedor, 807,000 viewers seems pretty good.  It went up against NBA All-Star Saturday night on TNT which drew over 5.6 million viewers as well as Showtime Boxing during a free preview weekend.

UFC 208 Prelims draw 824,000 viewers

February 14, 2017

The UFC 208 Prelims drew 824,000 viewers on FS1 Saturday night.  The event aired from 8-10pm ET on Saturday preceding the PPV.

The event drew 420,000 viewers in the adult 18-49 demo per Sports TV Ratings.  The show peaked at 1,046,000 viewers during the main fight of the telecast: Belal Muhammad’s win over Randy Brown.

Also of note related to UFC 208 programming, the weigh-ins drew just 80,000 viewers on FS1 from 6-7pm on Friday.

The pre-fight show on FS1 drew 259,000 viewers (142,000 in A18-49 demo) from 6:30-8pm ET.  The post-fight show drew 207,000 viewers (111,000 in A18-49 demo) from 1:06-2:06amET.

Payout Perspective:

If you wanted to draw any parallels here, UFC 206 Prelims in December drew 777,000 viewers.  206 drew 150,000 PPV buys.  UFC 204 in October drew 678,000 viewers and ended up with 290,000 PPV buys.  While it’s not an exact science, the prelims have been used as one of the indicators for PPV buy rates.  Realistically, it may mean the actual PPV does somewhere between 200-350K PPV buys.  I would believe it being on the lower end of this.

UFC 208: Will you buy it?

February 10, 2017

UFC 208 will be the third time that the company has held a show in the state of New York since it legalized professional MMA last fall.  Are fans interested in this PPV?

In the main event, Holly Holm takes on Germaine de Randamie for the new UFC women’s featherweight title.

Also, Anderson Silva returns to action taking on Derek Brunson.

UFC 208 will be the second time a UFC card was headlined by women without Ronda Rousey as one of the main eventers.  The other, UFC 200, featured Amanda Nunes and Miesha Tate.  Of course, that was by necessity with Jon Jones being pulled from that event.

One must surmise the UFC had hoped for another title fight (possibly Diaz-Conor III) to headline this card with Holm as a strong semi-main.  With McGregor taking a prolonged paternity leave and Nate Diaz trying out boxing since he claims the UFC put him on ice, fans get the matchup for a new title.

Perhaps this slot was to be for Cris “Cyborg” Justino.  But, she was flagged by USADA.

So, it comes down to Holly Holm.  While Germaine de Randamie might be a promising fighter, she has only 2 fights since 2015.

Holm is on a 2-fight losing streak which included losing the title to Miesha Tate in March and then dropping a decision to Valentina Shevchenko in late July.

However, the latter fight, which aired on Fox, scored the highest rating for a summer show since the company has been on Fox.

Her main event loss to Shevchenko peaked at over 4.6 million viewers with the broadcast averaging near 3 million viewers.  Holm defeated Ronda Rousey in November 2015 to tear down the former undefeated champ’s mystique and essentially end her career.

But, is her appeal enough to draw on PPV?

Anderson Silva’s drawing power is now past its prime and marketing efforts are behind the Holm-de Randamie fight.

There are signs that this event will not draw.  There is no sponsor for the Embedded series, which have been lackluster to say the most.  UFC 208 is not trending online and the peak viewership of the weigh-ins on YouTube was comparable to that of UFC 206.  The event featuring Jose Aldo and Max Holloway drew 150,000 buys and was the lowest rate for 2016.

It appears that UFC 208 will be on par with UFC 206 as its truly a card for the hardcore UFC fans.

UFC Fight Night 104 draws 1.158M viewers, Prelims 834,000

February 7, 2017

UFC Fight Night 104 drew 1.158 million viewers on Saturday night on FS1 per Sports TV Ratings.  The prelims which preceded the main card drew another 834,000 on FS1.

Sports TV Ratings indicates that the main card (airing from 10pm-12:59am ET) which featured the return of The Korean Zombie as he KO’d Dennis Bermudez drew 590,000 viewers in the A18-49 demo.  The prelims, which aired from 8-10pm ET drew 420,000 viewers in the A18-49 demo.

The main card peaked at 1.286 million viewers during the 11:15-11:30pm quarter hour.

The ratings are less than the 1.3M viewers that watched UFC Fight Night 82 last Super Bowl weekend.  You may recall that event was taken off PPV and made an FS1 card and featured Johny Hendricks-Stephen Thompson.  The prelims drew 1.093M viewers.

Payout Perspective:

Despite being lower than last year, the 1.158 million is strong considering the main card featured KZ-Bermudez.  Obviously looking at the attendance, this card resembled more of a lower-tier Fight Night card than a bigger draw.

Bellator 171 peaked at 1.1M viewers on Friday

February 1, 2017

Bellator 171 this past Friday drew 795,000 viewers and peaked at 1.1 million during the Rickels-Derrow fight per Nielsen.

The event was ranked #3 overall in all of cable live sports programming.

The DVR+3 number increases the overnight rating of 720,000 reported two days ago.  The increase is on par with Bellator events.

Bellator 2017
Overnight A18-49 Peak DVR+3
Bellator 170 1,374,000 703,000 2,200,000 1,500,000
Bellator 171 720,000 310,000 1,100,000 795,000

Showtime gets victory over HBO in Saturday boxing ratings

January 31, 2017

Showtime Boxing’s card on Saturday night did better than HBO’s Boxing After Dark.  The Showtime card featured Leo Santa Cruz taking on Carl Frampton in a rematch of their first encounter last July.

Santa Cruz-Frampton peaked with 643,000 Showtime subscribers and an overall viewership tally of 587,000 for the main event which lasted from 11:07pm-11:57pm ET according to Nielsen.

In comparison, per Sports TV Ratings HBO’s Boxing After Dark drew 497,000 viewers (234K in A18-49) for Miguel Berchelt and Francisco Vargas.  Berchelt victory over Vargas aired approximately the same time as Santa Cruz-Frampton.  The other fight on HBO BAD featuring Takashi Miura knocking out Mickey Roman drew 491,000 viewers (209K in A18-49).

Payout Perspective:

It’s clear that Santa Cruz-Frampton was the more notable fight to watch on Saturday night despite the fact that the BAD telecast had solid viewer numbers.  The fight was a rematch of their July 2016 fight which handed LSC his first loss. It’s a rare victory for Showtime Boxing which seems to lag in viewers in comparison to HBO.

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