July 27, 2014
MMA Fighting reports that the overnight ratings for Saturday’s UFC on Fox 12 drew an average of 2.02 million viewers in overnight ratings. According to Television By Numbers, it tied with NBC for highest rated show on network television in its time slot.
"UFC on Fox 12" gets 1.6 overnight rating for card featuring Lawler-Brown. Flat compared to card on Fox in April and card last July
— Austin Karp (@AustinKarp) July 28, 2014
UFC on Fox 12 scored an 0.8 in the 18-49 demo. Although tied with NBC, it had more viewers.
The ratings only count for the 5:00pm-7:00pm (8-10pm) time slot and does not account for the 30 minute overrun when the bulk of the main event took place. Its anticipated that the rating should go up with the inclusion of the additional time.
UFC on Fox 1: 5.7 million
UFC on Fox 2: 4.57 million
UFC on Fox 3: 2.25 million
UFC on Fox 4: 2.36 million
UFC on Fox 5: 3.41 million
UFC on Fox 6: 4.22 million
UFC on Fox 7: 3.3 million
UFC on Fox 8: 2.38 million
UFC on Fox 9: 2.9 million
UFC on Fox 10: 3.22 million
UFC on Fox 11: 1.98 million
UFC on Fox 12: 2.02 million
The last two summer events were less than stellar and the ratings reflected this with UFC on Fox 4 (Vera vs. Rua) and UFC on Fox 8 (Mighty Mouse vs. Moraga) doing 2.36 million and 2.38 million respectively. Saturday’s event had a little more interest with a fight between two fan-friendly fighters. Before we scrutinize the ratings, we should probably wait for the overrun numbers as UFC on Fox 4 and 8 ratings include the overruns. At this point, it’s unfair to critique the show since we may see it surpass the ratings of the last two summers.
July 22, 2014
MMA Payout has learned from a Nielsen source that Friday night’s replay of Bellator 120, the company’s first PPV from May scored an average viewership of 890,000 viewers. The 3 hour event starting at 9pm ET/PT peaked at 1,334,000 viewers at 11:39pm.
The peak occurred at the beginning of the King Mo-Rampage fight. Bellator 120 averaged 1 million viewers for 47 minutes of the telecast according to the Nielsen source. It also was second in terms of viewership on cable in the Male 18-49 demo during the time period.
The re-air of May’s PPV which reportedly drew 100,000 buys showed that people that did not buy the initial PPV wanted to see it or for those that saw the fights, wanted to see it again. Regardless, it’s a good number for what essentially was a rerun. The PPV re-air is a good way to condition viewers to tune back in on Friday night’s for Bellator’s Summer Series with a live event happening this Friday.
July 17, 2014
MMA Payout has learned from a Nielsen source that UFC Fight Night 45 airing on FS1 Wednesday night received an average viewership of 640,000. The Prelims which preceded the main card on FS1 scored an average of 415,000 viewers.
The viewership is comparable to the past Wednesday night shows. In January, UFC 35 from Duluth, Georgia received 629,000 viewers with the prelims receiving just 220,000. In April, TUF Nations Finale from Quebec City received 641,000 viewers with the prelims doing 263,000 viewers.
Maybe it was the lack of promotion or the fact that it wasn’t hammered into fans’ minds that it was on a Wednesday, but I thought there would have been more viewers. This is due to the fact that the Wednesday after the MLB All-Star is considered the slowest day in sports. The day has been co-opted by the ESPY award show but UFC Fight Night was the only live sports programming occurring on national television. The prelims did do much better than the previous Wednesdays. It’s likely that the viewership did boost the average Wednesday viewership for the network.
July 15, 2014
MMA Payout has obtained the final DVR numbers for TUF 19. Although the Live day viewing was considerably down the DVR numbers saw significant gains.
In the end, the average Live/Same Day viewing which includes the same day replay averaged 476,00 viewers. TUF 18 (Rousey-Tate) averaged 684,000 viewers. TUF 17 (Sonnen-Jones) averaged 832,000 viewers, which was the last season it was on FX.
TUF 19 DVR +3 viewership was up from TUF 18. It averaged a gain of 278,000 viewers from the live number. This is up from TUF 18 which averaged a gain of 250,000 viewers from DVR viewership.
Notably, not one episode this season drew over 1 million viewers. The highest rated show was Episode 6 with the controversial judging ending. There was extra push from social media on how it was a “have to watch” episode and it just topped out at 973,000 viewers with DVR viewership.
The important number for advertisers is likely the Live/Same Day number which has dipped from TUF18. While the DVR numbers are great, it does not make up for the loss of live viewership. As Fox has maintained, its happy with the ratings that TUF is producing and is not just looking at the live ratings when considering its success. The averages reflect a steady drop since TUF left FX.
July 11, 2014
MMA Payout has learned that the World Series of Fighting 11 which aired last Saturday on NBC received an average viewership of 781,000 viewers. It was the first time the organization has been on the network.
WSOF Ratings 1-11 (1-10 on NBC Sports Network)
WSOF 1 – 198,000 viewers
WSOF 2 – 210,000 viewers
WSOF 3 – 201,000 viewers
WSOF 4 – 264,000 viewers
WSOF 5 – 227,000 viewers
WSOF 6 – 161,000 viewers
WSOF 7 – 94,000 viewers
WSOF 8 – 212,000 viewers
WSOF 9 – 242,000 viewers
WSOF 10 – 365,000 viewers
WSOF 11 – 781,000 viewers
Interesting to note that the biggest viewership came from males 50 years (56% of audience/0.62) and over which is not the normal demo for MMA. The audience was 69% male with a median age of 52 years of age. In the other demos it did a 0.35 in M18-49 and only 0.19 in M18-34.
Also of note, only 95% of the NBC affiliates cleared the telecast.
Obviously, it was the largest viewership for the company although it did not do as well as similarly situated combat sports programs (i.e., boxing) in a Saturday afternoon network slot.
While this may be dated, an NBC Fight Night from December 22, 2012 scored a 1.6M viewer average for the same two hour block on NBC (1-4pm PT/4-6pm ET). An April 2013 NBC Fight Night on NBC received an average viewership of 1.2M viewers.
On December 15, 2012, a “Showtime Boxing on CBS” special airing Saturday afternoon from 1:45pm PT to 3:45pmPT/3:45pm ET to 6:45pm ET) received an average viewership of 1.5M viewers.
If we are to remain positive about WSOF, it’s a major stepping stone for the organization as a lot more people saw its product. Further, maybe its marketing department can determine how to use the info that males 50 and over watched the program (e.g., pitch ED, Low-T, Hair Loss sponsors). Maybe Jon Fitch might rethink that digital currency sponsorship with its audience skewing old.
On the flip side, the numbers did not do as well as boxing in a similar spot. The concern here is that those boxing shows were not named boxers and those December shows came with built-in excuses for it to fail (i.e., Holiday season, College Basketball, College Bowl Season). Yet, they each surpassed 1M viewers. There can be no excuse for WSOF because it was during the July 4th weekend and there was World Cup on too. Also, as Dave Meltzer pointed out on one of his podcasts, the decimation of Nick Newell by Justin Gaethje may look very bad to a casual viewer just tuning in without the knowledge of Newell’s ability.
July 10, 2014
MMA Payout has learned that the season finale of TUF last Wednesday received 586,000 viewers which was the third highest in the season. Overall, the season average was 477,000 viewers.
We will be trying to obtain the DVR number to round out the graph.
Unfortunately for UFC fans, this was one of the more disappointing seasons in the TUF franchise. The fights were boring, not a lot of characters were drawn out and even the coach’s challenge wasn’t that fun. With the exception of a scoring controversy, there was nothing remarkable about season 19. The irony is that both finals were action-packed first round finishes.
So what do we make of the ratings. One thing that stands out was episode 11 registered one of the lowest (if not the lowest) rating ever on TUF. However, it was the highest rated show on FS1 for that day. This tells us that despite the decline that MMA fans have seen over the years, Fox execs are still pleased with its performance. One of the things that Fox has been pleased with is the amount of people watching on the DVR as DVR +3 ratings have gone up gaining 278,000 viewers compared to TUF 18’s DVR +3 average of 250,000 viewers.
It will be interesting to see how TUF 20 is received with it being the all women house. One thing seems to be certain, TUF is here to stay.
July 9, 2014
MMA Payout has learned from Nielsen sources that Sunday night’s TUF 19 Finale on FS1 hit an average of 1 million viewers. In addition, the TUF Finale Prelims which preceded the Finale scored 774,000 viewers in the 7-9pm ET slot.
The fights Sunday night on FS1 were lower than the previous TUF 18 Finale in December which did 1.13M viewers and the prelims scoring 938,000 viewers. Notably, TUF 18 was on a Saturday night whereas this finale was on a Sunday night. In addition, there was a PPV the night before.
Coaches B.J. Penn and Frankie Edgar served as the main event for Sunday with Edgar dominating The Prodigy. In addition, both finals provided exciting endings which was a change from the fights all this season.
The last time a UFC live event occurred on a Sunday was UFC Fight Night 38: Shogun v. Henderson 2 which received an average of 936,000 viewers and a peak of 1.25 million.
The ratings are off the previous TUF Finale but are up from live viewership of UFC events on FS1. Penn and Edgar were key names that probably got the rating up to 1 million. The 774,000 for the prelims were respectable considering there were not a lot of names in that 2 hour block.
July 9, 2014
MMA Payout has learned from Nielsen sources that this past weekend’s UFC 175 Prelims drew 1 million viewers on FS1. The ratings for the prelims are up considerably from UFC 174’s prelims.
UFC PPV Prelims since August 2013 (FS1 unless specified)
UFC 164 809,000
UFC 165 722,000
UFC 166 628,000
UFC 167 998,000
UFC 168 1,554,000
UFC 169 933,000
UFC 170 936,000
UFC 171 305,000 (FS2)
UFC 172 750,000
UFC 173 697,000
UFC 174 784,000 (FX)
UFC 175 1,000,000
The prelims this past Saturday featured Urijah Faber and Alex Caceres in the main event of the preliminary card. Faber won via rear naked choke.
As you can tell from the list, it’s only the second time that a televised PPV prelim card hit 1 million viewers. Perhaps putting Faber on the prelim card and/or the hype surrounding this card drew viewership. For MMA fans, there was a WSOF card earlier in the day so there was a lot of MMA on television this past Saturday.
July 1, 2014
MMA Payout has learned that UFC Fight Night UFC Fight Night 44 received an average viewership of 702,000 which is down from the last UFC Fight Night. The prelims which also aired on FS1 received a viewer average of 500,000.
According to Nielsen sources which provided the viewer average, the demos from Saturday night included a 0.49 in the overall 18-49 category, 0.73 in males 18-49 and 0.69 in the males 18-34 category.
In the main event at UFC Fight Night 44, Cub Swanson defeated Jeremy Stephens. It was the second UFC show on Saturday as the organization held a show in New Zealand earlier that day.
UFC Fight Nights since August 2013
UFC Fight Night 26 1,780,000
UFC Fight Night 27 824,000
UFC Fight Night 28 539,000
UFC Fight Night 29 638,000
UFC Fight Night 30 122,000
UFC Fight Night 31 641,000
UFC Fight Night 32 722,000
UFC Fight Night 33 755,000
UFC Fight Night 34 Fight Pass
UFC Fight Night 35 629,000
UFC Fight Night 36 1,400,000
UFC Fight Night 37 Fight Pass
UFC Fight Night 38 936,000
UFC Fight Night 39 Fight Pass
UFC Fight Night 40 735,000 viewers (DVR +3)
UFC Fight Night 41 Fight Pass
UFC Fight Night 42 1,217,000
UFC Fight Night 43 Fight Pass
UFC Fight Night 44 702,000
The ratings are a dip from Fight Night 42 a couple weeks earlier. It may be due to a competing boxing card on HBO (which had an impressive fight between Crawford-Gamboa), the card itself or the fact that it was the second UFC show of the day.
June 27, 2014
MMA Payout has learned that the 11th episode of TUF 19: Team Penn vs. Team Edgar drew 366,000 viewers according to Nielsen sources. The live plus same day number is the lowest this season but was the most-watched show on FS1 on Wednesday.
In addition, the same night replay of TUF in the 10pmPT/1amET time slot received 94,000 viewers which up 6% in that time slot. In the fight of the episode, Corey Anderson defeated Patrick Walsh by unanimous decision.
The 11th episode is the lowest rated show of the season and possibly the lowest rating ever for TUF. Interesting that although it pulled the low rating, it was still the most-watched show on the network for Wednesday. The ratings are disappointing after it had achieved its second highest rating of the season for episode 10. We will see if it can bounce back for the season finale. The average for the season is 466,000 (live +SD).