April 23, 2014
Kevin Iole of Yahoo! Sports tweeted the ratings for the live event featuring Bernard Hopkins on Showtime and the HBO replay of Pacquiao-Bradley II. The controversial split decision of Hopkins-Shumenov narrowly beat the replay of Pacquiao-Bradley II.
Recap: Pac-Bradley replay 689. BHop win 760k; Porter fight, 897k; Quillin, 622k
— Kevin Iole (@KevinI) April 22, 2014
Hopkins’ victory scored just 760,000 Showtime subscribers while the undercard fared better. Shawn Porter’s dominating KO victory over Paulie Malignaggi scored 897,000 viewers and Peter Quillin’s win over Lukas Konecny received 622,000 viewers.
The replay of the Pacquiao-Bradley fight from April 12th did 689,000 viewers on HBO.
Perhaps the Showtime card was overlooked as Hopkins did much better last October with 1 million viewers while Paulie Malignaggi did 1.28 million viewers in his fight against Adrien Broner last June and both were on the same card. I did not realize Paulie was on the same card as Hopkins until I tuned in. The rematch between Pacquiao and Bradley was respectable considering everyone knew the result. These fights went up against the UFC on Fox 11 card in some sections of the country.
April 22, 2014
MMA Payout has learned from a Fox source that the UFC on Fox 11 Prelims received an average viewership of 521,000 viewers. In the male 18-49 category, the UFC Prelims received 244,000 viewers.
The three hour Prelims event went up against the first day of the NBA Playoffs, the NHL Playoffs and MLB games during this time period.
UFC on Fox Prelims on FS1
UFC on Fox 9 – 613,000 (Dec. 2013)
UFC on Fox 10 – 713,000 (Jan. 2014)
UFC on Fox 11 – 521,000 viewers (April 2014)
The ratings are disappointing but were up against an afternoon full of other sports on Easter weekend. Notably, the NBA first round games on ESPN lead the way on Saturday for cable ratings according to TV By Numbers. The Prelims featured the return of Thiago Alves as he fought Seth Baczynski in the eventual Fight of the Night. There was also Khabib Nurmagomedov who we will likely see in a main event (or co-main event) in the near future.
April 22, 2014
MMA Payout has learned from Nielsen sources that Friday’s Bellator MMA Live 117 received an overnight rating of 613,000 viewers. The peak came around 10:57pm during the Lima-Hawn fight.
The main event for Friday was Douglas Lima’s destruction of Rick Hawn as Lima won the Bellator welterweight title. Lima’s stoppage of Hawn actually had the show off the air right around 11:00pm ET (8:00pm PT if you watched it live on the west coast) despite it having another 15 minutes or so left in the program.
The ratings are up slightly from last Friday and bring the 10th season average to 683,625 for overnights and the peak to 938,625.
It was Good Friday last week but maybe not so much for Bellator programming. The ratings are up from last week but are still off the overnight ratings average. There was nothing of note that it went up against except perhaps NHL Playoff hockey. We will see if the DVR +3 ratings give it any sort of boost.
April 20, 2014
Television By Numbers reports that the overnight ratings for UFC on Fox 11 received 1.99 million viewers for a 0.8 rating and 3 share for Saturday night. It was the lowest rating for a UFC network show and was last in terms of average viewers in its time slot among network shows.
UFC on FOX Ratings:
UFC on FOX 1: 5.70M viewers (3.1 rating)
UFC on FOX 2: 4.70M viewers (2.6 rating)
UFC on FOX 3: 2.42M viewers (1.5 rating)
UFC on FOX 4: 2.44M viewers (1.4 rating)
UFC on FOX 5: 4.40M viewers (2.5 rating)
UFC on FOX 6: 4.22M viewers (2.4 rating)
UFC on FOX 7: 3.70M viewers (2.2 rating)
UFC on FOX 8: 2.38M viewers (1.5 rating)
UFC on FOX 9: 2.80M viewers (1.8 rating)
UFC on FOX 10: 3.22M viewers (1.9 rating)
UFC on FOX 11: 1.99M viewer (0.8 rating)
Average UFC on FOX Viewership: 3.45M viewers.
The ratings are disappointing considering the card and the fact that the event was a sell out in Orlando. Winning the time slot for network television was the annual Easter tradition of ABC showing of “The Ten Commandments.” The movie scored 5.87 million viewers and 1.0 rating among adults 18-49 with a 4 share. In terms of overall viewership, UFC on Fox 11 lost out to a rerun of Mike and Molly on CBS which received 2.20 million average viewers.
The numbers do not account for the overrun which was about 20 minutes but the first look at the ratings is definitely not what people expected. It could be that the UFC is running too many shows together that viewers are either picking or choosing what to watch or just inundated with the amount of shows that they cannot keep track. Yesterday’s network show was very entertaining yet was the lowest rated UFC show on Fox so far. MMA Payout will keep you posted of adjusted ratings as they become available.
April 18, 2014
Welcome to another edition of The Wrestling Post. In this edition we write about a new PPV announced, DirecTV plays hard ball and the latest ratings from Total Divas.
Ring of Honor tries PPV Sunday June 22nd
This week Ring of Honor announced that it would be holding its first PPV ever for the company Sunday, June 22nd.
Notably, the ROH PPV is the same weekend as Glory’s first PPV and a week after TNA Wrestling’s PPV, Slammiversary. ROH had previously put on iPPVs with some noted difficulties.
The Sinclair Broadcasting-owned ROH have expanded its reach with its weekly show as more affiliates carry ROH. Of course, it’s at 1:00 am on Friday night here in Seattle so you can still DVR the show. Hopefully promotion of the PPV will attract fans to buy the PPV.
Payout Take: The PPV can be seen as ROH capitalizing on the WWE popularity and its champion – Daniel Bryan worked Ring of Honor for some time. 104,000 buys is the unofficial number of ECW’s very first PPV – Barely Legal in 1997. We shall see if ROH can do better in 2014. ROH has more financial backing and should put on more of a polished product. Obviously PPV has evolved since the late 1990s and we will see which satellite/cable companies pick up the PPV but it will be an interesting comparison.
DirecTV drops WWE PPVs
Earlier this week, DirecTV announced that it would no longer offer WWE PPVs to its subscribers per PW Torch. WWE did release a statement acknowledging the move by the satellite company. “Yes, DIRECTV has decided to stop offering our PPV’s residentially and commercially. The only other option would be to work through the local cable provider.”
DirecTV did leave an out that it may return to carrying WWE PPVs. You may recall that the Dish Network first announced that it would no longer carry the company’s PPVs since it launched its digital network. However, the distributor changed its mind and carried Wrestlemania XXX. The domestic buys for Wrestlemania XXX, the first PPV carried on the WWE Network, drew 400,000 purchases.
Payout Take: While the WWE is hoping for the success of its network, it still seeks its distributors to continue to carry its PPV. Distributors such as DTV and Dish saw this as a direct hit against its profits from the WWE PPVs. We all knew that the WWE Network would cannibalize its PPV profits but would benefit the WWE bottom line in the long run. We will see whether DTV stands it ground. It has played hard ball in the past. One need only look at the acrimonious negotiations between DTV and the Pac 12 Network and The Weather Channel to see it doesn’t back down.
Total Divas ratings
Episode 4 for the second season of Total Divas on E! scored 1.164 million viewers for a 0.5 rating among adults 18-49 according to Television By Numbers. The episode was the first in two weeks having taken off for Wrestlemania XXX Sunday.
The 1.164 million is the second-lowest rating this season for the reality show. This season’s average is at 1.26 million viewers.
April 17, 2014
MMA Payout has learned from a Nielsen source the ratings from Wednesday night of UFC programming. Notably, the debut of TUF scored just an overnight average of 595,000 viewers.
Preceding TUF was the UFC TUF Nations Finale from Quebec City. The Prelims which started at 2pmPT/4pmET received a viewership of 263,000 viewers whereas the main card starting at 4pmPT/7pmET received 641,000 viewers.
TUF Nations Finale (April 2014) FS1
TUF Nations (prelims) 263,000 viewers
TUF Nations (main card) 641,000 viewers
TUF Finale 18 (December 2013) FS1
TUF 18 Finale (prelims): 938,000 viewers
TUF 18 Finale (main card): 1,129,000 viewers
TUF Finale 17 (August 2013) FX
TUF 17 (main card): 1.7 million
TUF Finale 16 (December 2012) FX
TUF 16 (prelims on Fuel TV) 104,000
TUF 16 (main card): 1.3 million
According to a Fox source, the main event of the TUF Finale was the most watched program on FS1 on Wednesday.
The two hour season debut of TUF 19 featuring coaches Frankie Edgar and BJ Penn drew only 595,000 viewers although the show was delayed until 7:19pm/10:19pm for the TUF Finale overrun.
TUF 18’s season average was at 639,000 viewers in its first season on FS1. Notably, TUF 17: Jones v. Sonnen scored an average of 1.2M in its last season on FX.
First TUF featured the 2 hour debut with fights to get in the house. I always find this an entertaining episode although ratings do not show it. It may be MMA fatigue as FS1 had 7 hours of UFC (more if you watched on Fight Pass and then watched the 1 hour special on an MMA fighter after). As previously noted Fox Sports execs are looking at the TUF franchised differently when evaluating ratings. Last year it noted same day viewership was down 22 percent last season which featured Ronda Rousey and Miesha Tate. Live +7 was down only 10 percent but increased in viewership in the male demos of 18-49 and 25-54. We’ll try to keep track of the reruns and compare how it does during different time slots. Yet, the opening night numbers have to be a little disappointing.
Some odds and ends from TUF 19:
-Will Dana wear different MMA web site’s shirt each episode? Last night was Fightland.
-Bellator champ doesn’t even get into the house and then is buried. Ouch.
-Too bad the guy with the Polar Bear ears didn’t make it into the house. He would have been interesting to watch.
As for the ratings from TUF Nations, Wednesday nights may not be the night for these events. It will be interesting to see if FS1 considers Sundays for TUF when it is not carrying MLB or NASCAR. Wednesday had a number of good matchups and notable names on the card but the ratings did not reflect this despite being the most watched show on FS1.
April 17, 2014
MMA Payout has learned the DVR +3 ratings for Friday’s Bellator 116 have bumped the overall rating to 642,000 viewers with a peak of 919,000 occurring approximately at 10:46 p.m.
Bellator MMA 110 – 880,000, overnight; 1.1M Peak, DVR +3 – 1M, Peak – 1.1M
Bellator MMA 111 – 653,000, overnight; 964,000 Peak; DVR +3 – 718,000, Peak 964,000
Bellator MMA 112 – 699,000, overnight; 1.037 Peak; DVR +3 – 748,000, Peak – 1.22M
Bellator MMA 113 – 507,000, overnight; 871,000 Peak; DVR +3 – 567,000, Peak 970,000
Bellator MMA 114 – 711,000, overnight; 882,000 Peak; DVR+3 – 800,000, Peak 1.03M
Bellator MMA 115 – 830,000, overnight; 874,000 Peak; DVR +3 – 874,000, Peak 1.232M
Bellator MMA116 – 572,000, overnight; 782,000 Peak; DVR +3 – 642,000, Peak 919,000
Another week of modest gains with the DVR +3 ratings for Bellator. It bumps the ratings average for this season (including DVR ratings) to 764,163 and the peak to 1,064,571.
April 16, 2014
MMA Payout has learned from a Nielsen source that Saturday’s ratings for Glory 15: Instanbul received an average viewership of 354,000. The peak almost doubled the average viewership with 720,000 viewers.
Glory Ratings on Spike TV:
Glory 11: 381,000 viewers
Glory 12: 476,000 viewers
Glory 13: 659,000 viewers
Glory 14: 495,000 viewers
Glory 15: 354,000 viewers
The show was seen on tape delay for most of us on Spike TV and will be remembered for the unfortunate leg injury suffered by Tyrone Spong in the finals of the Light Heavyweight Championship tournament.
The ratings have taken a dip despite the peak viewership hitting 720,000 viewers. We don’t have the information on this but one might suppose the peak occurred during the main event which would have been the Spong injury. Spike TV is supporting Glory with shoulder programming and we might expect more of this aid as it announced a PPV in Los Angeles this June. But, perhaps the tape delay of the fights hurt ratings and/or the Pacquiao-Bradley PPV (although you could have watched both easily). Still, the ratings are down for the second straight event.
April 15, 2014
MMA Payout has learned through a Nielsen source that this past Friday’s Bellator 116 received an average viewership of just 572,000 viewers. Its peak occurred midway through the card with 782,000 viewers.
Friday’s Bellator 116 featuring Blagoi Ivanov vs Lavar Johnson, Joey Beltran vs Vladimir Matyushenko, and Alexander Volkov vs Mighty Mo, which was a substantial decrease from the prior week overnight of Bellator 115 which scored 830,000 viewers in overnight ratings. Friday’s overnights reflect the second lowest rating for the 10th season and the lowest peak of the season.
Bellator MMA – 110 880,000, overnight; 1.1M Peak
Bellator MMA – 111 653,000, overnight; 964K Peak
Bellator MMA – 112 699,000, overnight; 1.037 Peak
Bellator MMA – 113 507,000, overnight; 871,000 Peak
Bellator MMA – 114 711,000, overnight; 882,000 Peak
Bellator MMA – 115 830,000, overnight; 1,131,000 Peak
Bellator MMA – 116 572,000, overnight; 782,000 Peak
Disappointing ratings considering that last week Bellator cracked the cable top 100 according to Television By Numbers. The fighters on the card did not stand out in particular and the ratings reflect this. The peak occurred mid-way through the event which is not usual considering most of the peak viewership this season has happened during the main event.
April 10, 2014
MMA Payout has learned from Fox sources that last night’s season finale of TUF Nations scored an average of 162,000 viewers. The 13th and final episode scored a 0.15 rating among adults 18-49.
TUF Nations: Canada vs. Australia
Episode 1: 371,000 viewers
Episode 2: 253,000 viewers
Episode 3: 107,000 viewers – FS2
Episode 4: 384,000 viewers
Episode 5: 187,000 viewers
Episode 6: 78,000 viewers – FS2
Episode 7: 161,000 viewers
Episode 8: 202,000 viewers
Episode 9: 220,000 viewers
Episode 10: 195,000 viewers
Episode 11: 267,000 viewers
Episode 12: 198,000 viewers
Episode 13: 162,000 viewers
According to Television By Numbers, two reruns of The Family Guy on Adult Swim won the night in overnight ratings Wednesday. The 11:00pm ET episode of The Family Guy received 2.8 million viewers with a 1.3 rating in the 18-49 category.
The final average for the 13 episode show ended at 214,000 viewers although two of the episodes were on the lesser watched FS2. It’s hard to say that 214,000 is a disappointment considering the show was geared to a niche audience and featured Kyle Noke and Patrick Cote as coaches. I am working on finding the ratings in Canada and Australia to try and compare it. We will keep you posted.