UFC on Fox 20 peaks at 4.687M viewers

July 26, 2016

The UFC on Fox 20 ratings were the highest ever for a summer event on the network.  The last three rounds of the Holly Holm-Valentina Shevchenko main event drew 4,687,000 viewers making it the fifth-best fight since the UFC aired on Fox.

The show drew 2,975,000 viewers and a 1.8 rating.  This shows a nice increase from its 2,440,000 viewers in overnight ratings.  Those ratings did not account for the overrun.

July’s show on Fox was up 29% from April’s Fox card.

Preceding the event, the UFC Fight Night Prelims averaged 1.261 million viewers from the 6-8pm ET time slot on Fox.

Also, the UFC Fight Night Post-Fight Show on FS1 drew 222,000 viewers.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000

UFC on Fox 20 Ratings

Payout Perspective:

Holly Holm’s popularity appears to have carried the show.  Per Fox, the Albuquerque market drew an 8.8 rating in the adult 18-49 demo and an 18 share.  Over 4.5 million viewers tuned in to watch Holm battle Shevchenko in the main event.  The ratings is a good sign that the casual fan has warmed up to women’s MMA and that the summer UFC show on Fox can draw ratings.

Bellator 159 draws 668,000 viewers

July 25, 2016

Bellator MMA 159 on Friday night drew 668,000 viewers per Sports TV Ratings.  It’s an approximately 17% increase from last week’s tape delay event from London.

Bellator 159 featured Darrion Caldwell taking on Joe Taimanglo in the main event.  Taimanglo scored the upset with a submission victory over Caldwell.  The event on Friday night drew 283,000 viewers in the adult 18-49 category per Sports TV Ratings.

The event, which aired from 9-11:12pm ET, was the highest rated live sports event on cable Friday.  Notably, it drew better than US Women’s Soccer on ESPN Friday night.

Also of note, UFC Weigh-Ins on FS1 drew 73,000 viewers and Glory Kickboxing on ESPN2 drew 11-1:25am drew 196,000 viewers and 122,000 in the adult 18-49 demo.

Bellator through 159

Also of note from last week, Bellator 158 London drew 640,000 viewers and peaked at 941,000 viewers on Spike TV.  The tape-delayed event originally drew 556,000 viewers so there was an approximate increase of 14% from overnight (Live +SD) to the DVR + 3 numbers.

Payout Perspective:

The ratings reflect a nice rebound from Bellator.  On a card without a big name on it, the event drew a healthy audience.

UFC on Fox 20 draws 2.44M viewers in overnight ratings

July 24, 2016

UFC on Fox 20 drew 2.44 million viewers in overnight ratings per Television By Numbers.  Its strong showing helped Fox win the night in network ratings.

Per TV By Numbers it drew a 0.9 rating and 4 share in the adult 18-49 demo.  UFC on Fox 20 went up against The Bourne Identity on NBC, 20/20 on ABC and Angel from Hell on CBS.  Although The Bourne Identity drew more viewers (2.93M) and 20/20 drew more in the 9-10pm block (2.98M), its strong showing in the adult 18-49 demo won the night for the network.

The event improved on last year’s overnight rating as UFC on Fox 16 drew 2.29M viewers and improved to 2.8M in Live + SD ratings.  2014’s July show on Fox drew 2M viewers and ended up with 2.5M viewers.

UFC on Fox 20

The event was headlined by Holly Holm taking on Valentina Shevchenko in a women’s bantamweight matchup.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000

 

Tape delayed Bellator 158 draws 556,000

July 19, 2016

Bellator MMA 158 on Saturday drew an average viewership of 556,000 viewers on Spike TV per Sports TV Ratings.

The tape delayed event from the UK featured Paul Daley vs. Douglas Lima but the highlight of the night was Michael Page’s knee knockout of Cyborg Santos.  The flying knee caused Santos to undergo surgery for a fractured skull.

The event drew 248,000 viewers in the adult 18-49 rating per Sports TV Ratings.  Overall, the 3 hour event on Spike TV was a slight decrease from Bellator 157.

Bellator 158

On Spike UK it averaged 108,000 viewers and peaked at 154,000 making it one of the highest-rated Bellator events on Spike UK.  On Channel 5 (UK), the show attracted an average audience of 418,000 peaking at 550,000.

Payout Perspective:

Obviously the tape delay for U.S. fans may have detracted from the viewers on Saturday night when it aired on Spike TV.  Due to social media, everyone knew of the Page KO and likely saw it in a gif or vine on social media.  Thus, despite the buzz of the KO, many saw it and may not have felt the need to tune in for the event.

PBC on Fox 3 draws 1.45M viewers

July 17, 2016

PBC on Fox drew 1.45 million viewers on Saturday night per Television By Numbers.  The event, which aired from 8pm to sometime past 10:30pm ET does not factor in the overrun.

The event drew a 0.4 rating in the 18-49 demo and a 2 share.

According to Nielsen, the Nitro Games on NBC drew 1.52 million viewers for its 3 hour telecast.  PBC on Fox ran over its 2 hour times slot with the main event not starting until past 10pm.

Notably, both PBC and the Nitro Games were behind programming on ABC and CBS.

PBC on Fox drew 2.24 million viewers for its Fox network debut in January.  In April, PBC on Fox drew 1.51 million viewers.

The event featured Deontay Wilder as he defended his WBC heavyweight title against Chris Arreola.  Wilder stopped Arreola after corner stoppage before the 9th round.

Payout Perspective:

I’m not sure what it says that an extreme sports telecast outdrew boxing but it happened.  The ratings are on par with April’s event on Fox.  But, we may see an uptick in adjusted ratings since the main event occurred after the time slot.

UFC Fight Night: 609K, Prelims 311K

July 14, 2016

UFC Fight Night 91 drew 609,000 viewers on Wednesday night according to Nielsen.  The event airing from 6pm to 8:43pm PT was the highest-rated sports event on cable television per Sports TV Ratings.  However, it was the lowest-rated Fight Night this year.

The event which featured Jon Lineker taking out Michael MacDonald drew 298,000 viewers in the 18-49 adult demo.  The event peaked with 675,000 viewers between 7:15-7:30pm PT.  The prelims, which preceded the main card from Sioux Falls, South Dakota drew 311,000 viewers and 173,000 in the A18-49 demo.  The prelims aired from 4pm-6pmPT.

Previous mid-July events:

UFC on Fuel TV 4 – July 11, 2012:  211,000 (Fuel TV)

No mid-July fight in 2013 (July 2013 fights were UFC 162 and UFC on Fox 8)

UFC Fight Night 45 – July 16, 2014: 640,000 (FS1)

UFC Fight Night 71 – July 15, 2015: 801,000 (FS1)

UFC Fight Night 91 – July 13, 2016: 609,000 (FS1)

Payout Perspective:

Down ratings from last year’s mid-week event although it was the highest-rated sports event on cable television Wednesday night.  The ESPY’s were on Wednesday as well although that was not factored into the sports cable viewership since it was on ABC.  For those wondering the ESPY’s were down 24% from last year to 5.89 million.

Overall, it was the lowest-rated televised Fight Night event of 2016.  You’d have to go back to July 2015 to find a lower-rated Fight Night.  UFC Fight Night 72 from Glasgow, Scotland drew just 508,000 for the main card and 292,000 for the Prelims.  F

TUF 23 Episode 12 draws biggest ratings of season

July 14, 2016

The Ultimate Fighter 23 Episode 12 drew the highest rated episode of the season.  It drew 601,000 (354,000 in the adult 18-49 demo) in overnight ratings and then increased to 798,000 viewers in adjusted DVR ratings.

The final episode of the season set up the fights we saw last Friday at the TUF 23 Finale from Vegas.

Episode 12

Overall, the season averaged approximately 400,000 viewers in overnight ratings (Live +SD) and 610,000 viewers in DVR viewership.  The ratings increased on average 35%.

Last spring’s TUF 21 drew an average of 393,000 for the Team Blackzilians-Team ATT season.

Payout Perspective:

Good ratings for the last two episodes.  Episode 10 was marred due to a delayed soccer game.  As it has in the past the ratings, the DVR ratings boosted the overall viewership for the show.  This was an ok season.  I had thought that the Team Joanna-Team Claudia rivalry would have been much more dynamic but it seemed to be muted.

UFC 200 Prelims draws 1.7M viewers

July 12, 2016

The UFC 200 Prelims on FS1 drew one of its top ratings for the prelims on the network with 1.786M viewers Saturday night per Sports TV Ratings.  The ratings drew well despite starting off on FS2 due to baseball.

The Prelims on FS1 aired from 5:31pm to 7:00pm PT due to the MLB game preceding it going to extra innings.  The Prelims start on FS2 airing from 5:00pm to 5:32pm PT drew 582,000 viewers and 379,000 in the Adult 18-49 demo.  The ratings made it the most-watched telecast in FS2 history in both metrics per Nielsen.

When on FS1, the Prelims drew 1.084 million viewers in the adult 18-49 demo making it the most-watched UFC Prelims telecast in this demo.  The show peaked with 2,046,000 viewers in the last quarter hour (6:45pm-7:00pm PT)

The 200 Prelims comes in third in terms of all-time highest-rated prelims on FS1.  UFC 196 in March drew 1.843 million viewers and UFC 194 drew 1.931M viewers in December 2015.

The UFC 200 Prelims were highlighted by Juliana Pena defeating Cat Zingano in the last fight of the televised prelims.

 

In addition, the UFC Post-Fight Show on FS1 drew 244,000 viewers and 142,000 viewers in adult 18-49 demo.  The UFC Pre-Fight Show which was switched to FS2 drew 99,000 viewers.

Payout Perspective:

The big ratings for the prelim card is one of the indicators that many look at when guessing the buy rate.  We note that the two other UFC Prelims scoring over 1.7M viewers featured Conor McGregor in the PPV main event.  Both of those events drew over 1 million PPV buys.  The viewership in the adult 18-49 demo should please the UFC’s new owners as it set a record on FS1 and FS2 in terms of viewership.

TUF 23 coaches top salaries for Finale

July 12, 2016

Joanna Jedrzejcyk topped the list of payouts for Friday’s TUF Finale in Vegas.  The women’s strawweight champion made $210,000 for her title defense against Claudia Gadelha according to disclosed payouts released from the Nevada State Athletic Commission.

The rest of the payouts are here via MMA Junkie:

Joanna Jedrzejczyk: $210,000 (includes $105,000 win bonus)
def. Claudia Gadelha: $100,000

Andrew Sanchez: $30,000 (includes $15,000 win bonus)
def. Khalil Rountree: $15,000

Tatiana Suarez: $30,000 (includes $15,000 win bonus)
def. Amanda Cooper: $15,000

Will Brooks: $100,000 (includes $50,000 win bonus)
def. Ross Pearson: $54,000

Doo Ho Choi: $24,000 (includes $12,000 win bonus)
def. Thiago Tavares: $37,000

Joaquim Silva: $24,000 (includes $12,000 win bonus)
def. Andrew Holbrook: $12,000

Gray Maynard: $96,000 (includes $48,000 win bonus)
def. Fernando Bruno: $12,000

Matheus Nicolau: $24,000 (includes $12,000 win bonus)
def. John Moraga: $28,000

Josh Stansbury: $20,000 (includes $10,000 win bonus)
def. Cory Hendricks: $10,000

Cezar Ferreira: $54,000 (includes $27,000 win bonus)
def. Anthony Smith: $15,000

Kevin Lee: $54,000 (includes $27,000 win bonus)
def. Jake Matthews: $22,000

Li Jingliang: $24,000 (includes $12,000 win bonus)
def. Anton Zafir: $10,000

Payout Perspective:

Notably, Will Brooks earned $100,000 for his UFC debut against Ross Pearson.  Brooks, the former Bellator lightweight champ that was released from the Viacom-owned company in May was making approximately $36K/$36K although there were reports that Bellator offered him more to stay.  For Brooks, starting at $50K/$50K shows respect by the UFC that they think he has potential to be a headliner.  For Gadelha, her $100K salary reflects a 10x increase from her first fight with Jedrzejczyk at UFC on Fox 13 in December 2014.

TUF 23 Finale posts 1.086 million viewers

July 11, 2016

The Ultimate Fighter Finale on FS1 Friday night drew 1.086 million viewers according to Sports TV Ratings.  It was the highest-rated sports cable TV programming on Friday.

The main card aired from 10:00pm-1:22am ET and drew 657,000 viewers in the adult 18-49 demo.  The main event featured Joanna Jedrzejczyk and Claudia Gadelha.  Joanna Champion dominated the later rounds earning the victory.

In addition, the TUF Prelims which preceded the main card on FS1 drew 642,000 viewers.  It drew 352,000 in the adult 18-49 demo.

Payout Perspective:

The event improved upon the TUF Finale this past December which drew 883,000 viewers (but 809,000 for the Prelims).  Last July’s TUF 21 Finale drew 691,000 viewers (470,000 for the Prelims).  In 2014, July’s TUF Finale drew 1 million viewers (774,000 for the Prelims).  Considering December’s card featured Edgar-Mendes and last July featured Thompson-Ellenberger, this Friday’s event has to be considered a success with two strawweights and prospects anchoring this card.

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