TUF Latin America debut a success with 7.2M viewer peak

August 27, 2014

MMA Fighting reports that the debut episode of TUF Latin America featuring UFC heavyweight champion Cain Velasquez and Fabricio Werdum as opposing coaches peaked at 7.2 million viewers on Televisa Ch. 5 in Mexico.

The viewer average was not available according to the article by Dave Meltzer.  But, according to the report TUF Latin America was the highest-rated show in Mexico in its time slot overall and in the 19-44 demo.  TUF Latin America is shown on Wednesday in Mexico and Friday through Sunday in 12 other Latin American countries.

The show will be offered on Fight Pass and Fox Deportes in the U.S.

Payout Perspective:

This is good news for the inaugural event as the continued strategy of exposing the UFC brand through TUF seems to be working in the Latin American market.  Obviously, it’s too soon to call the series a success but fans in Latin American countries are taking notice.  It will be interesting to see how many fans Cain will draw considering he’s not really a native speaker.  Yet, it appears that the fans do not care.

More info on UFC Fight Night 49 ratings including prelims

August 27, 2014

MMA Payout has learned from Nielsen sources that the UFC Fight Night 49 Prelims received a viewership rating of 113,000 on FS2 and also drew 97,000 viewers on FS1 due to an MLB rain delay.  In addition, the main card on FS1 drew a peak viewership of 962,000 viewers.

First, more main card information.  The 3 hours card averaged 689,000 viewers as previously reported which is off 6% from UFC Fight Night 47.  The show was up 5% in adults 18-49 and up 7% in males 18-49.

The prelims were on both networks due to a baseball rain delay.  So, FS2 had the 2 hour show and also ran 1 hour on FS1.

Fight Nights on FS1 or FS2 in 2014

UFC Fight Night 49  689,000 viewers  Prelims 113,000 viewers (FS2)

UFC Fight Night 47  735,000 viewers  Prelims  116,000 viewers

UFC Fight Night 45  640,000 viewers Prelims 415,000 viewers

UFC Fight Night 44  702,000 viewers Prelims 500,000 viewers

UFC Fight Night 42  1,217,000 viewers  Prelims  812,000 viewers

UFC Fight Night 40  735,000 viewers  Prelims 125,000 (FS2)

UFC Fight Night 38  936,000 viewers  Prelims  270,000

UFC Fight Night 36 1,400,000 viewers

UFC Fight Night 35 629,000 viewers  Prelims 220,000

UFC FN Prelims thru 49

UFC FN thru 49

UFC Fight Night 49: 689,000 viewers

August 26, 2014

MMA Payout has learned from Nielsen sources that Saturday night’s UFC Fight Night 49 on FS1 received an average live viewership of 689,000 viewers.  The rating is down slightly from UFC Fight Night 47 which drew 735,000.

In the main event on Saturday at UFC Fight Night 49, Rafael dos Anjos scored the upset with a KO of former UFC lightweight champ Benson Henderson.

No word on the prelim rating although that may be a little difficult since it was on FS1 and FS2 and different points of the night due to MLB.

Payout Perspective:

The viewership number is based on live not same day viewers which may bump up this number due to those watching on the DVR.  It was a long card and the second UFC card of the day which may had viewers pass on the card or DVR it and watch it later.  Henderson is usually a better draw with his last showing on FS1 in June as a prime example (1.2M viewers for UFC FN 42).

UFC Fight Night 47: 735,000 viewers

August 19, 2014

MMA Payout has learned from Nielsen sources that this past Saturday’s UFC Fight Night 47 received an average of 735,000 viewers. The prelims for the event on Fox Sports 2 received an average viewership of 116,000 viewers.

UFC Fight Night 47 which featured Ryan Bader defeating Ovince St. Preux in the main event was up almost 5% from UFC Fight Night 45, the previous Fight Night on FS1.  Below is a graph of the Fight Nights on FS1 since the beginning of the year.  It excludes those Fight Nights on Fight Pass since viewership numbers for those events are not released.

UFC FN TV Ratings 2014

According to Sports Business Journal’s John Ourand, UFC Fight Night 47 was the top audience on FS1 for the week.

Payout Perspective:

Due to a programming conflict with MLB, the prelims were on FS2 and thus the reason for the low number. Based on Ourand’s tweet, it reflects the value UFC has to the network. The average viewership for UFC Fight Night events on FS1 since the start of the year is a little over 862,000 viewers.

Garcia on Showtime scores 608K viewers

August 12, 2014

ESPN’s Dan Rafael tweeted the ratings for this past Saturday’s boxing event on Showtime which featured Danny Garcia received an average viewership of 608,000 of its subscribers.

Rafael noted that HBO boxing events on its network average 957K viewers while Showtime averages 587K.  Of course, this is based on subscribers and HBO has more subscribers.

In the main event, Danny Garcia dismissed Rod Salka via 2nd round TKO.  The fight peaked at 850K viewers with an average of 808K.  Also, Lamont Peterson’s fought on the card and his fight averaged 648K viewers.

Payout Perspective:

Garcia’s lopsided win was expected considering that the WBC or the WBA sanctioned it.  Despite the lack of compelling fights on the card, the Showtime event surpassed its average.  Still, there could have been more compelling fights (namely, Garcia-Peterson) than the ones on Saturday.

UFC on Fox 12: 2.5 million viewers

July 29, 2014

MMA Payout has learned from a Nielsen source that Saturday’s UFC on Fox 12 main card received a Live plus Same Day rating of 2.5 million viewers.  The rating falls in line with Fox shows during the summer and is better than UFC on Fox 11’s rating this past April.

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12: 2.5 million

UFC on Fox 12 received a 1.5 rating and 3 share. The peak occurred during the main event overrun at 3,427,000 viewers.  The event featuring Robbie Lawler defeating Matt Brown was first in all of the key demos for the organization.  Men 18-34 (1.3), Men 18-48 (1.5), Men 25-54 (1.7) and Adults 18-49 (1.0).

ufc on fox 12

Payout Perspective:

The ratings improved slightly from the summer event for Fox the past two years.  Notably, Lawler was on the July 2013 show last year too.  And, even though there was a title fight in 2013, it was Demetrious Johnson.  It seemed like the Lawler-Brown fight had a little more interest.  It also may have helped that the prelims were on the network as well.  The prelims scored an average of 1.3 million and the audience built through the evening.

UFC on Fox 12 Prelims on FOX: 1.3 million viewers

July 29, 2014

MMA Payout has learned from a Nielsen source that the UFC on Fox 12 Prelims drew an average viewership of 1.3 million.  It was the first time that Fox had aired the prelims on its network.

The network exposure helped the prelims which preceded the main card.  The last fight before the main card had Jorge Masvidal defeating Daron Cruickshank by unanimous decision.

 UFC on Fox Prelims on FS1

UFC on Fox 9 – 613,000 (Dec. 2013)

UFC on Fox 10 – 713,000 (Jan. 2014)

UFC on Fox 11 – 521,000 (April 2014)

UFC on Fox Prelims on FOX

UFC on Fox 12 – 1.3 million viewers (July 2014)

Payout Perspective:

An MLB game was on FS1 at the time of the Prelims on Fox.  Certainly the UFC would prefer these fights occurring on the network rather than FS1 based on the viewership.  More than doubling your viewership (from April) for the prelims is great for the UFC but one would think it’s up to Fox if it wants to give up the time slot.  I’m not sure Fox would want to do this come December for UFC on Fox 13.

Bellator 122: 582,000 viewers

July 29, 2014

MMA Payout has learned from a Nielsen source that Friday night’s Bellator MMA Summer Series on Spike TV drew an average viewership of 582,000 total viewers.  The peak for Bellator 122 occurred during the co-main event of Brandon Halsey defeating Brett Cooper which drew 807,000 viewers.

The overnight rating is down from last Friday’s re-air of Bellator’s May PPV.

Summer Series

06/06/14 – Bellator 121: 668,000 viewers, 904,000 peak

07/25/14 – Bellator 122: 582,000 viewers, 807,000 peak

Bellator 120 replay

07/18/14 – Bellator 120 replay:  890,000 viewers, 1.334,000 peak

Payout Perspective:

For those wondering, the Live+3 Day ratings for last week’s PPV re-air was 944,000 viewers with a peak at 1,418,000.  Last Friday’s Bellator 122 was not remarkable and actually ended early with Spike showing a Glory fight to fill in the last 10-15 minutes of the show.  If you were wondering, last year’s July Summer Series show drew 679,000 viewers although that show included Michael Chandler and Ben Askren.

UFC on Fox 12 overnight rating: 2.02 million viewers

July 27, 2014

MMA Fighting reports that the overnight ratings for Saturday’s UFC on Fox 12 drew an average of 2.02 million viewers in overnight ratings.  According to Television By Numbers, it tied with NBC for highest rated show on network television in its time slot.

UPDATED 07/28/14:

UFC on Fox 12 scored an 0.8 in the 18-49 demo.  Although tied with NBC, it had more viewers.

The ratings only count for the 5:00pm-7:00pm (8-10pm) time slot and does not account for the 30 minute overrun when the bulk of the main event took place.  Its anticipated that the rating should go up with the inclusion of the additional time.

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12:  2.02 million

Payout Perspective:

The last two summer events were less than stellar and the ratings reflected this with UFC on Fox 4 (Vera vs. Rua) and UFC on Fox 8 (Mighty Mouse vs. Moraga) doing 2.36 million and 2.38 million respectively.  Saturday’s event had a little more interest with a fight between two fan-friendly fighters.  Before we scrutinize the ratings, we should probably wait for the overrun numbers as UFC on Fox 4 and 8 ratings include the overruns.  At this point, it’s unfair to critique the show since we may see it surpass the ratings of the last two summers.

Bellator 120 re-air on SpikeTV: 890K viewers

July 22, 2014

MMA Payout has learned from a Nielsen source that Friday night’s replay of Bellator 120, the company’s first PPV from May scored an average viewership of 890,000 viewers.  The 3 hour event starting at 9pm ET/PT peaked at 1,334,000 viewers at 11:39pm.

The peak occurred at the beginning of the King Mo-Rampage fight.  Bellator 120 averaged 1 million viewers for 47 minutes of the telecast according to the Nielsen source.  It also was second in terms of viewership on cable in the Male 18-49 demo during the time period.

Bellator-PPV-Poster-Alvarez-Injury

Payout Perspective:

The re-air of May’s PPV which reportedly drew 100,000 buys showed that people that did not buy the initial PPV wanted to see it or for those that saw the fights, wanted to see it again.  Regardless, it’s a good number for what essentially was a rerun.  The PPV re-air is a good way to condition viewers to tune back in on Friday night’s for Bellator’s Summer Series with a live event happening this Friday.

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