Showtime Boxing ratings peak at 491,000

May 24, 2016

Showtime Boxing Saturday night peaked at 491,000 subscribers.

The event was highlighted by Erislandy Lara defending his WBA Super Welterweight Championship over Vanes Martirosyan.

In addition, Jermall Charlo defeated John Jackson.

Per Sports TV Ratings:

11:18pm – 491,000 subscribers

10:57pm – 414,000 subscribers

12:09am – 358,000 subscribers

10:07pm – 389,000 subscribers

Payout Perspective:

The NBA Playoff game between Cleveland and Toronto on ESPN scored the highest in cable sports TV ratings Saturday night.  The Showtime Boxing event did much better than previous showings of late.

Bellator 155 draws 653,000 viewers

May 23, 2016

Bellator 155 drew 653,000 viewers on Friday night on Spike TV according to Sports TV Ratings.  The ratings represent a slight decrease from Bellator 154.

Among the 653,000 viewers, it drew 301,000 viewers in the adult 18-49 category.  Bellator 154 drew 356,000 in the adult 18-49 category.

In the main event of the show, Rafael Carvalho defeated Melvin Manhoef by split decision.

Bellator through 155

Payout Perspective:

Not counting Bellator 149, the ratings average on Spike TV is 661,000.  Through 7 events in 2015 (not counting the Bellator 138 tentpole event), the average was 668,000.  One would think that the organization would have hoped for an incremental increase from year to year but perhaps Bellator is looking more to stability of its live viewership and hoping for big ratings with its quarterly events.

TUF 23 Episode 5: 361,000 viewers

May 19, 2016

The 5th episode of TUF 23 Wednesday night drew 361,000 viewers per Sports TV Ratings.  It’s a modest increase from last Wednesday.

The ratings reflect a modest increase from last week (336,000).  It also is a little higher than last spring’s TUF 21 (340,000).

Per Sports TV Ratings, it drew 200,000 viewers in the adult 18-49 demo.

In the fight of the night, Lanchana Green defeated Helen Harper by unanimous decision.

Episode 5

Payout Perspective:

This is another case of waiting for the DVR numbers to see how many people actually tuned in.  The Oklahoma City-Golden State NBA Playoff game (9-11:30pm ET) on TNT aired at the same time as TUF and drew 7.5 million viewers.  Also, the NHL Playoffs featuring Pittsburgh and Tampa Bay on NBC Sports Network drew 1.75 million viewers from 8-11pm ET.

TUF 23 Episode 4 DVR viewership: 566,000

May 18, 2016

The DVR ratings for the fourth episode of The Ultimate Fighter drew the viewership up to 566,000 viewers according to Nielsen.

The 566,000 fared much better than last spring’s TUF 21 Episode 4 DVR rating which was just 415,000 viewers.

Episode 4 DVR

Payout Perspective:

Although the viewership from the DVR watching was the lowest of the season (it was also the lowest-rated live + same day rating of the season) it saw its highest percentage increase of the season.

Alvarez-Khan HBO replay draws 767,000

May 17, 2016

The HBO replay of Canelo Alvarez-Amir Khan drew 767,000 subscribers on Saturday night per Sports TV Ratings.

The replay, which aired from 10-10:44pm ET, on ESPN drew 339,000 subscribers in the 18-49 adult demo.  Dan Rafael of ESPN added that Nielsen reports the peak to be slightly over 1 million viewers right around the time that the KO took place in Round 6.

Notably, Alvarez-Khan occurred after the UFC Prelims went off the air on FS1.

Payout Perspective:

Notably, the Alvarez-Cotto replay drew 901,000 HBO subscribers.  However, that replay this past November was aided by a live Heavyweight title fight between Wladimir Klitschko and Tyson Fury.  The Alvarez-Khan replay was without a live fight.  The spike for the KO is impressive and it goes to 1) the popularity of knockouts and 2) the popularity of Alvarez.  Maybe one outweighs the other, but I’m sure the comments section will hash this out.

UFC Prelims on FS1 draws 768,000

May 17, 2016

UFC 198 Prelims on FS1 drew an average viewership of 768,000 per Nielsen.  It was the highest rated sports program on cable TV on Saturday.

The Prelims featured Matt Brown taking on Demian Maia.  Viewership for the fight was at its peak as it drew 985,000 viewers in the last quarter hour of the 2-hour show.  According to Sports TV Ratings, it drew 399,000 viewers in the adult 18-49 demo making it the highest-rated show in that demo for Saturday.

Below is a graph of this year’s PPV Prelims on FS1.

ufc ppv prelims through 198

In addition, the FS1 UFC Fight Night pre-show drew 253,000 viewers and the post-fight show on FS1 drew 117,000.

Payout Perspective:

Despite doing less than the other PPV shows this year, the UFC 198 Prelims on FS1 did very well.  Per Sports TV Ratings, only ESPN’s “30 for 30” Believeland drew higher ratings on Saturday in the category of “sports cable.”  The lower ratings may reflect what to expect for the PPV buys but the event did do well considering it was not a U.S. card.

Monster Energy re-ups with Bellator MMA

May 13, 2016

Bellator MMA has reached an agreement with Monster Energy Drink to extend its sponsorship agreement which will see the green “M” in the Bellator cage for years to come according to a press release.

Via Bellator MMA press release:

Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations during events as well as additional off-site promotional activations. To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcasts on Spike. The sponsorship extension will also see Bellator MMA continue to put on fights during the “Monster Energy Cup” – an event that showcases the world’s top supercross riders in a head to-head battle for the coveted “Monster Energy Cup” award and the chance to win one million dollars.

PHOTO © HANS MOLENKAMP// MONSTER ENERGY/All Rights Reserved

PHOTO © HANS MOLENKAMP//MONSTER ENERGY/All Rights Reserved

Payout Perspective:

Monster is also the “Official Energy Drink” of the UFC and with this agreement will have honed in on the MMA demo.  It’s clear that the company sees the MMA demo of young (mostly male) adults correlates with the company’s target market.  The announcement comes the day before Bellator 154 which features Phil Davis taking on King Mo. Davis is a Monster Energy-sponsored athlete per the Bellator release. In addition, Rampage Jackson, Joe Schilling, Michael Chandler, Joey Beltran and Brennan Ward are Monster-sponsored as well.

TUF 23 Episode 4 draws 336,000 viewers

May 12, 2016

The fourth episode of The Ultimate Fighter 23 drew a live plus same day rating of 336,000 viewers.  It’s one of the lowest viewership ratings for a TUF episode.

In the fight of the show, Andrew Sanchez defeated Myron Dennis via unanimous decision.

Episode 4

Per Sports TV Ratings, the episode drew 226,000 viewers in the adult 18-49 demo.  The 336,000 viewers is an all-time low for the series on FS1.   Prior to this Episode 5 of TUF 21 drew just 340,000 viewers.

In comparison to this episode, last spring TUF 21 Episode 3 drew 364,000 viewers.

Payout Perspective:

An NHL Game 7 and two NBA Playoff games on TNT probably spelled the doom for any live viewers of TUF.  The Golden State-Warriors-Portland Trailblazers Game 5 drew over 6 million viewers according to Sports TV Ratings.  As we know, we should see an uptick in viewership due to the DVR ratings.

TUF 23 Episode 3 DVR viewership up to 642,000

May 11, 2016

Last week’s TUF 23 Episode 3 saw another big increase in viewership factoring in the DVR ratings.  This week saw a 55% increase from the Live viewership.

Notably, its increase in DVR viewership fared better than last spring’s increase for TUF 21.

UFC TUF 23 Ep 3 DVR

Payout Perspective: 

It’s clear that TUF does best when recorded for later viewing.  Going up against live sports at this time (i.e., NBA and NHL Playoffs) is a tough task.

UFC Fight Night 87 draws 656,000 viewers, Prelims 494,000

May 10, 2016

UFC Fight Night 87 drew 656,000 viewers on FS1 Sunday afternoon according to Sports TV Ratings.  The Prelims which preceded the main card drew 494,000 viewers.

The main card featured Alistair Overeem taking on Andre Arlovski.  Overeem, the crowd favorite, stopped Arlovski in the second round.  The prelims were highlighted by Rustam Khabilov as he defeated Chris Wade via unanimous decision.

Notably, the main card ratings were slightly below last month’s Sunday UFC show (781,000) from Croatia.  However, the prelim card was better than last month’s rating (443,000).

According to Sports TV Ratings, the main card drew 340,000 viewers in the adult 18-49 demo.  The prelims drew 257,000 viewers in the adult 18-49 demo.

UFC Fight Night 2016
Main Card Prelims
UFC Fight Night 81 2,288,000 1,767,000
UFC Fight Night 82 1,300,000 1,093,000
UFC Fight Night 83 983,000 829,000
UFC Fight Night 85 1,149,000 766,000
UFC Fight Night 86 781,000 443,000
UFC Fight Night 87 656,000 494,000

UFC Fight Nights through 87

Payout Perspective:

I am not opposed to Sunday morning UFC but due to the international audience and start times that relate to the region, the ratings are affected.  Of course, Mother’s Day may have played a part as well.  It will be interesting to see what the DVR rating is for this event.

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