Bellator 194 draws 476,000 viewers on Paramount

February 20, 2018

Bellator MMA Live 194 on the Paramount Network drew 476,000 viewers according to Nielsen via ShowBuzz Daily.

The event featured the second fight in the Bellator MMA World Grand Prix with Matt Mitrione defeating Roy Nelson.  The telecast also featured Patricky Friere as he stopped Derek Campos in the first round.

Bellator
Event Rating DVR + 3 Peak
192 770,000 1,000,000 1,500,000
193 470,000 534,000 715,000
194 476,000

Payout Perspective:

The event did slightly better than last month’s Bellator 193 but is below of 2017’s average of 614,000 viewers.  Through just 3 events this year, the average is down to 572,000 viewers.  One would have suspected this event doing better than 476,000 viewers since it featured the Heavyweight Grand Prix.   But, it was going up against the Winter Olympics so that may have come into play.

 

 

PBC on Fox draws 1.06M viewers opposite Winter Olympics

February 18, 2018

PBC on Fox drew 1.06M viewers on Fox Saturday night according to Television By Numvers.  The event featured Victor Ortiz taking on Devon Alexander in a fight that ended in a draw.

The event drew a 0.3 rating in the A18-49 demo and a 1 share.  The event came in 4th in its overall timeslot with the Winter Olympics drawing over 13.62 million viewers for the night.

The ratings are down from October’s 1.3M viewers.  But, did better than July’s 866,000 viewers.  In February 2017, it drew 1.76M viewers.

Payout Perspective:

The ratings are slightly lower than this past fall when it went up against the MLB Playoffs and College Football.  However, the Winter Olympics is a huge draw despite reports that viewership is down from the last Olympics.

UFC 221: Payout Perspective

February 13, 2018

Welcome to another edition of Payout Perspective.  This time we take a look at the UFC’s first event in Perth for UFC 221.

Romero misses weight but KO’s Rockhold

Yoel Romero missed weight which threw the main event into question.  Romero was fined 30% of his fight purse which was given to Rockhold.  The awkward stipulation was that Rockhold could win the interim title but Romero could not.  It was expected that Rockhold likely received further incentives to fight Romero.

And hopefully he did because Romero KO’d Rockhold in Round 3 to destroy his chances of winning the interim middleweight title and a showdown with Robert Whittaker.

For Rockhold, it has to be a disappointing result. One might suggest he not go through with the fight since Romero missed weight but I’m sure it was a matter of getting paid for the event.  It sounds as though he is looking to move up to light heavyweight next.

Blaydes earns decision over Mark Hunt

Curtis Blaydes earned a unanimous decision victory over Mark Hunt.  The New Zealander was the fan favorite but the now 10-1 (5-1 in the UFC) Blaydes earned the biggest win of his UFC career.  The good news for Blaydes is that he it was the penultimate fight on his UFC fight contract which means he has some leverage going into negotiations for a new deal.

On the other end, Hunt, who is still embroiled in a lawsuit against the UFC, Dana White and Brock Lesnar indicated that he would be ending his time with the UFC.

The UFC may need Blaydes.  Currently 9th in UFC rankings, the division is suffering from lack of known fighters and/or injuries.  Perhaps he is paired with another UFC 221 star, Tai Tuivasa, who defeated Cyril Asker.

Attendance, gate and bonuses

UFC 221 did well despite the Sunday morning start in Perth.  It drew 12,437 fans for a live gate of $3.6 million Australian dollars (or $2,810,520 American).

The bonuses went to Israel Adesany, Jussier Formiga, Jake Matthews and Li Jingliang.  Adesanya and Formiga earned Performance Bonuses while Matthews and Jingliang drew the “Fight of the Night.”  All received $50,000 bonuses.  There was some controversy in Jingliang’s receipt of the Fight of the Night since he eye-gouged Matthews while attempting to get out of his guillotine.  No foul was called despite calls for at least a point deduction.

Sponsorships

Air Asia, Hudson Shipping Lines, Fetch, General Tire and Monster Energy had the center of the octagon.   I do not believe Modelo was a part of the signage for this event.

Fetch is an independent internet pay television provider.

Odds and ends

The promotion in the U.S. was minimal.  The UFC Countdown Show on Sunday night did register in the Nielsen 150 with 102,000 viewers and 0.04 in the A18-49 demo.  The post-fight show on FS1 drew 188,000 viewers.

The UFC 221 Prelims on FS1 drew 697,000 viewers on FS1.  It was the lowest-rated UFC Prelims event since UFC 216 on FX drew 653,000 viewers.  UFC 216 drew about 120,000 PPV buys.

Luke Rockhold arriving to open workouts on a camel was some Ricky Jarrett from HBO’s Ballers-type stuff.

Tai Tuivasa could be a fighter to watch out for in the heavyweight division.  Drinking out of the shoe was different.

Tyson Pedro also gave a great post-fight promo and Jon Anik was able to catch his attempt at a mic-drop.

There were over 200,000 google searches for UFC 221 on Saturday.

Conclusion

One might expect that this PPV to do very poorly.  Romero not making weight may have added some intrigue to the matchup.  This card would have been an interesting FS1 card but to pay $65 for the card is very hard to reconcile if you are a casual viewer.  Moreover, the fact that there is another UFC card next weekend makes skipping a PPV like this easier.  One might expect a buy rate of around 125,000.

UFC 221 Prelims on FS1 draw 697,000 viewers

February 13, 2018

The UFC 221 on FS1 drew 697,000 viewers Saturday night per Nielsen via ShowBuzz Daily.  The telecast featured Dong Hyun Kim earned a split decision over Damien Brown.

Also on the telecast, Israel Adesanya stopped Rob Wilkinson, Alex Volkanovski stopped Jeremy Kennedy and Justin Formiga submitted Ben Nguyen.

The two-hour telecast drew 0.21 in the A18-49 demo.

Also, the post-fight show on FS1 drew 188,000 viewers.  The 52-minute wrapup show which started a little after 1:00 am on the east coast drew 0.08 in the A18-49 demo.

Payout Perspective:

Predictably, the event drew lower than UFC 220 last month.  This is likely due to the Olympics as well as the less-than-stellar hype for this PPV.  This ratings may mean that the PPV buys did not do well domestically despite the local excitement for the event in Perth.

Top Rank Boxing on ESPN draws 741,000 viewers Saturday night

February 7, 2018

Top Rank Boxing on ESPN Saturday night drew 741,000 viewers according to Nielsen (via ShowBuzz Daily).  The event drew 0.21 viewers in the A18-49 demo.

The event featured Zurdo Ramirez as he defeated Habib Ahmed in the 6th round to successfully defend his World Boxing Organization super middleweight title.  In addition, Jerwin Ancajas, dubbed as the heir apparent to Manny Pacquiao stopped Israel Gonzalez in defense of his International Boxing Federation super flyweight title.

Payout Perspective:

The event came on ESPN slightly late due to the NCAA men’s basketball game between Michigan State and Indiana.  It did not do as well as November’s event which drew 1.487M viewers.  Still, it did well considering the card were for those well-versed in boxing as the fighters on the telecast did not carry much casual viewer cache.

HBO Boxing After Dark draws 719,000 for Matthysse fight

January 31, 2018

HBO’s Boxing After Dark drew an average of 719,000 viewers on Saturday night for the main event featuring Lucas Matthysse and Tewa Kiram according to Nielsen.

The fight peaked with 769,000 viewers.  Mathysse stopped Kiram in the 8th round. The event drew a 0.26 in the A18-49 demo.

The opening bout of the night saw Jorge Linares’ win against Mercito Gesta.  It drew 659,000 viewers and drew a peak audience of 731,000 viewers.  It also drew a 0.23 in the A18-49 demo.

Payout Perspective:

The ratings are on par with this past December’s HBO offering which drew 719,000 viewers for the main event between Billy Joe Saunders and David Lemieux.  While Matthysse is on the downside of his career, he still drew for this event.  It fared well as it aired after UFC on Fox earlier in the night.

Bellator 193 draws 470,000 viewers on Paramount

January 29, 2018

Bellator 193 drew 470,000 viewers on Paramount Television Friday night according to Nielsen via ShowBuzz Daily.  The event featured Lorenz Larkin as he picked up a win over Fernando Gonzalez.

The event drew 0.16 in the A18-49 demo.  Last week Bellator’s tentpole event drew 770,000 viewers on Paramount.

The ratings are the lowest since last month’s Bellator 190 which drew just 394,000 viewers.

Payout Perspective:

Notwithstanding the tentpole events, the Bellator shows are drawing less viewers.  Last year, there were 7 events which drew less than 500,000 viewers.  The year before there was just one.  Two events in, we see one of the two events already south of 500,000 viewers.

Bellator 192 DVR ratings bump event average to 1M total viewers

January 26, 2018

Bellator 192 averaged 1 million viewers peaking with 1.5 million during the Chael Sonnen-Rampage Jackson fight according to Nielsen in DVR + 3 ratings.  The numbers reflect the combination of Paramount and CMT.

The average viewership for the Sonnen-Jackson fight drew 1.4 million viewers while the Rory MacDonald-Douglas Lima fight drew 1.2 million viewers.

Payout Perspective:

The numbers do not divide out the Parmount and CMT ratings although I would suspect that Paramount’s peak viewership would include most of the former Spike TV audience.  In Live + Same Day Viewership Bellator 192 drew 770,000 viewers on Paramount and 161,000 on CMT.  The Sonnen-Rampage first round averaged 1.2m viewers while MacDonald-Lima averaged 1.1 million viewers.  The numbers do show that this event was recorded in light of the UFC and/or boxing events on at the same time.

Errol Spence draws 637,000 on Showtime Saturday night

January 23, 2018

Errol Spence’s win over Lamont Peterson on Showtime Boxing Saturday night drew 637,000 viewers on the premium cable channel.

Spence’s victory drew 257,000 in the A18-49 demo per Nielsen via ShowBuzz Daily.  The peak audience drew 695,000 viewers during the fight.  In addition, the undercard featuring Robert Easter, Jr. and Javier Fortuna drew 462,000 viewers and peaked at 540,000.  It drew 205,000 viewers in the A18-49 demo.

Spence’s last event last May drew 291,000 viewers.  In that event, Spence defeated Kell Brook.  The event was shown live on Saturday afternoon on Showtime as the fight took place in England.

Payout Perspective:

The event went up against Bellator 192 and the UFC 220 PPV which likely split some combat sports fans.  But, if you are just a boxing fan, you would have tuned in to see Spence.  The ratings are promising for Spence who is ascending as a star in boxing.

Bellator 192 peaks with 1.34M viewers

January 23, 2018

Bellator MMA averaged 931,000 total viewers on the Paramount Network and CMT.  It peaked with 1,340,000 million during the Chael Sonnen-Rampage Jackson fight.

The first round between Sonnen and Rampage averaged 1.2 million viewers.  The Rory MacDonald-Douglas Lima bout drew 1.1 million viewers.

According to the release, Bellator 192 was the most watched event for the franchise since Bellator 170: Sonnen-Ortiz last January.

Via Bellator release:

In its timeslot (9:00pm-12:30am), Bellator 192 on Paramount Network ranked #3 with Men 18-49 and #4 with Men 18-34 in all of cable.  Bellator 192 was also the most watched combat sports event that evening on cable. (DVR +3 numbers will be available later this week)

Payout Perspective:

Bellator drew 770,000 on Paramount and 161,000 on CMT.  For Bellator 180, CMT viewership was 143,000.  180 was the first event where Viacom has decided to broadcast the event on CMT.  It’s an interesting strategy.  While it does not pick up a lot more viewers, I think the idea is to broadcast it to a broader audience/demo.  We’ll see if this helps the overall viewership.

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