Bellator 160 draws 725,000 viewers

August 29, 2016

Bellator MMA Live drew 725,000 viewers on Spike TV Friday night per Sports TV Ratings.  160 represents a slight increase (approximately 8%) from Bellator 159 last month.

The event featured Benson Henderson as he took on Patricio “Pitbull” Freire.  Henderson won via TKO due to a broken leg sustained by Pitbull.  Henderson will take on Michael Chandler in November.

The event scored 327,000 viewers in the adult 18-49 demo.  It was an increase from last month’s 283,000 viewers in the demo.

Bellator through 160

Payout Perspective:

A rather light night of viewership in sports TV cable ratings as no event surpassed 1 million viewers.  The live NFL Preseason game on the NFL Network drew 918,000 viewers.  The game was opposite Bellator in the second hour of the Spike event.  Also, ESPN’s College Football Primetime scored 782,000 viewers in the same time frame.  Either the event was not heavily pushed or Benson Henderson is no longer a fighter to watch as the ratings saw a modest increase.

UFC 202 Prelims draws 1.3M viewers on FS1

August 23, 2016

The UFC 202 Prelims on FS1 drew 1.3M viewers on Saturday night per Sports TV Ratings.

The event, which aired from 8-10pm ET drew 816,000 viewers in the adult 18-49 demo.  The event featured Cody Garbrandt and Takeya Mizugaki.  The Alpha Male fighter stopped Mizugaki in the first round.

The event peaked with 1.507M viewers in the 9:15-9:30pm ET quarter hour.

UFC PPV Prelims through 202

Payout Perspective:

In comparison, the UFC 196 Prelims (Conor-Nate I) drew 1.8 million viewers and 1.074M viewers in the adult 18-49 demo.  The prelims landed second in sports cable viewing on Saturday to the NASCAR Sprint Cup on the NBC Sports Network.  If the prelims ratings foreshadow the PPV viewership, we should see a very good buy rate for UFC 202.

UFC Fight Night 92 draw 863,000, Prelims 662,000

August 9, 2016

UFC Fight Night 92 drew 863,000 viewers Saturday night on FS1 per Sports TV Ratings.  The prelims, which preceded the main card on FS1 drew 662,000 viewers.

UPDATED:  The peak for the main card was 1,023,000 from 10:45-11:00pm ET.  This would mean that it viewership peaked pretty early.

The main card featured Alex Caceres and Yair Rodriguez in an entertaining fight in which Rodriguez pulled out the victory.  The event aired from 10:00pm to 1:27am ET.  It scored 428,000 viewers in the adult 18-49 demo.  The prelims aired from 8-10pm ET.  The prelims also drew 325,000 viewers in the adult 18-49 demo.

The post-fight show on FS1 drew 229,000 viewers and 120,000 viewers in the A18-49 demo.

UFC FIght Night through 192

Payout Perspective:

The event fared better than UFC Fight Night 91 which drew 609,000 and 311,000 (Prelims) respectively.  Of course, that was on a Wednesday night this past July.  Saturday’s event did go up against the first weekend of the Summer Olympics from Rio.  The 863,000 for the main card is lower than June’s Saturday night Fight Night (964,000).  However, the prelims fared well as it scored the highest viewership since UFC Fight Night 85 (766,000) in March.

Crawford-Postol replay draws 378,000 on HBO

August 4, 2016

The PPV replay of the Terrence Crawford-Viktor Postol fight drew 378,000 HBO subscribers per Sports TV Ratings.

The event, which aired from 10:15-11:17pm ET also drew 178,000 viewers in the adult 18-49 demo.  Showtime Boxing drew 480,000 viewers and 201,000 in the adult 18-49 demo.

Not a good showing considering Crawford drew 982,000a live event fe this past February in a defeat of Hank Lundy.  The February 2016 event was a live event. Prior to that Crawford on HBO drew 1.07M subscribers in an October 2015 fight with Dierry Jean.

Payout Perspective:

Perhaps the UFC may have taken away some viewers from Saturday’s replay or no one was interested in a fight that Crawford dominated.  The rating does not bode well for the PPV buy rate.  With the news that Manny Pacquiao has bypassed Crawford as an opponent for his return, Crawford will have to forge his own name to become a PPV star.

WSOF 32: 250,000 viewers

August 2, 2016

World Series of Fighting 32 drew an average of 250,000 viewers on NBC Sports Network per Sports TV Ratings.  The event reflects a 50% increase in viewership from WSOF 31.

The event featured the Fodor brothers in a main event that had to be uncomfortable for some.  Regardless, it was the best rating in a year.  WSOF 22 last August drew 254,000 viewers.


Payout Perspetive:

To put the numbers in perspective in comparison to WSOF 31 in June.  That event was a Friday night card opposite Bellator on Spike TV.  Per Sport TV Ratings, the event drew 103,000 viewers in the adult 18-49 demo.

UFC 201 Prelims on FS2 draw 331,000

August 2, 2016

The UFC 201 Prelims on Fox Sports 2 drew 331,000 viewers according to Fox Sports PR.  The ratings represent a 9% increase over the last full PPV prelims on FS2.

According to Fox Sports, it was the 6th most-watched show ever on FS2.  You may recall, that the UFC 200 Prelims started on FS2 and for the 31 minutes on the network, it was the most-watched show ever on FS2.  In the main fight of the prelims, Nikita Krylov stopped Ed Herman in a light heavyweight matchup.

Per Sports TV Ratings, the event drew 173,000 viewers in the adult 18-49 demo.

Payout Perspective:

Modest numbers for this PPV lead-up which should tell you that it’s likely that the PPV buy rate is likely low (i.e. sub 300K buys) as well.  These are pretty good numbers for FS2 programming, but we are used to comparing its ratings with what we the numbers we normally see on FS1.

PBC on Spike TV draws 531,000 viewers

August 2, 2016

PBC Boxing on Spike TV drew 531,000 viewers on Friday night according to Sports TV Ratings.  It ranked third on Friday in terms of sports programming on cable television.

PBC on Spike featured Adonis Stevenson and Thomas Williams, Jr. with Stevenson getting the KO.

PBC drew 167,000 viewers in the adult 18-49 demo. for the 9-11:09pm ET time slot.  In its last showing on Spike TV, it drew 180,000 in the A18-49 demo.  The last Bellator show (159) on Spike TV, drew 283,000 viewers in the A18-49 demo.

The ratings slightly improve from its last showing on Spike TV this past April.

PBC on Spike TV 2016

April 1, 2016 – 873,000

April 29, 2016 – 513,000

July 29, 2016 – 531,000

Payout Perspective:

The ratings are on par with the last April show.  Interesting to note that the audience for boxing in the adult 18-49 demo is significantly less than Bellator’s demo.  This may be due in part to the sport of boxing skewing to an older audience.

Bellator 159 peaks at 1,015,000 viewers

July 27, 2016

Bellator 159 drew 709,000 in adjusted DVR+3 ratings and peaked with 1,015,000 viewers last Firday night.

The event improved upon the 668,000 viewers in overnight ratings.  It ws the number 1 ranked sports programming on cable on Friday.

Despite representing just a 6% increase from the overnight ratings, it was good enough to be the top sports show on cable this past Friday.

UFC on Fox 20 peaks at 4.687M viewers

July 26, 2016

The UFC on Fox 20 ratings were the highest ever for a summer event on the network.  The last three rounds of the Holly Holm-Valentina Shevchenko main event drew 4,687,000 viewers making it the fifth-best fight since the UFC aired on Fox.

The show drew 2,975,000 viewers and a 1.8 rating.  This shows a nice increase from its 2,440,000 viewers in overnight ratings.  Those ratings did not account for the overrun.

July’s show on Fox was up 29% from April’s Fox card.

Preceding the event, the UFC Fight Night Prelims averaged 1.261 million viewers from the 6-8pm ET time slot on Fox.

Also, the UFC Fight Night Post-Fight Show on FS1 drew 222,000 viewers.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000

UFC on Fox 20 Ratings

Payout Perspective:

Holly Holm’s popularity appears to have carried the show.  Per Fox, the Albuquerque market drew an 8.8 rating in the adult 18-49 demo and an 18 share.  Over 4.5 million viewers tuned in to watch Holm battle Shevchenko in the main event.  The ratings is a good sign that the casual fan has warmed up to women’s MMA and that the summer UFC show on Fox can draw ratings.

Bellator 159 draws 668,000 viewers

July 25, 2016

Bellator MMA 159 on Friday night drew 668,000 viewers per Sports TV Ratings.  It’s an approximately 17% increase from last week’s tape delay event from London.

Bellator 159 featured Darrion Caldwell taking on Joe Taimanglo in the main event.  Taimanglo scored the upset with a submission victory over Caldwell.  The event on Friday night drew 283,000 viewers in the adult 18-49 category per Sports TV Ratings.

The event, which aired from 9-11:12pm ET, was the highest rated live sports event on cable Friday.  Notably, it drew better than US Women’s Soccer on ESPN Friday night.

Also of note, UFC Weigh-Ins on FS1 drew 73,000 viewers and Glory Kickboxing on ESPN2 drew 11-1:25am drew 196,000 viewers and 122,000 in the adult 18-49 demo.

Bellator through 159

Also of note from last week, Bellator 158 London drew 640,000 viewers and peaked at 941,000 viewers on Spike TV.  The tape-delayed event originally drew 556,000 viewers so there was an approximate increase of 14% from overnight (Live +SD) to the DVR + 3 numbers.

Payout Perspective:

The ratings reflect a nice rebound from Bellator.  On a card without a big name on it, the event drew a healthy audience.

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