Bellator 116: 572,000 viewers

April 15, 2014

MMA Payout has learned through a Nielsen source that this past Friday’s Bellator 116 received an average viewership of just 572,000 viewers.  Its peak occurred midway through the card with 782,000 viewers.

Friday’s Bellator 116 featuring Blagoi Ivanov vs Lavar Johnson, Joey Beltran vs Vladimir Matyushenko, and Alexander Volkov vs Mighty Mo, which was a substantial decrease from the prior week overnight of Bellator 115 which scored 830,000 viewers in overnight ratings.  Friday’s overnights reflect the second lowest rating for the 10th season and the lowest peak of the season.

Bellator MMA – 110  880,000, overnight; 1.1M Peak
Bellator MMA – 111  653,000, overnight; 964K Peak
Bellator MMA – 112  699,000, overnight; 1.037 Peak
Bellator MMA – 113  507,000, overnight; 871,000 Peak
Bellator MMA – 114  711,000, overnight; 882,000 Peak
Bellator MMA – 115  830,000, overnight; 1,131,000 Peak
Bellator MMA – 116 572,000, overnight; 782,000 Peak

Bellator 116 overnight graph

Payout Perspective:

Disappointing ratings considering that last week Bellator cracked the cable top 100 according to Television By Numbers.  The fighters on the card did not stand out in particular and the ratings reflect this.  The peak occurred mid-way through the event which is not usual considering most of the peak viewership this season has happened during the main event.

Bellator 115 DVR + 3 numbers up slightly: 874,000

April 10, 2014

MMA Payout has learned from a Nielsen source that the DVR +3 numbers for last Friday’s Bellator 115 scored a viewer average of 874,000 with a peak of 1,232,000

The ratings which increased based on the DVR viewership reflect a modest increase from the overnight ratings. Of course, the peak viewership did go over 1.2 million for only the second time this season.

Bellator 115 graph

Payout Perspective:

While it was just a modest bump, the DVR ratings did help increase the viewership average for the season to 784,500 including DVR ratings.  Bellator 115 did have the second-highest peak viewership for the season which may say something about the popularity of Cheick Kongo, Vitaly Minakov and/or the Bellator Heavyweight division

Bellator 115 salaries: Kongo tops payroll

April 8, 2014

The MMA Report reports the salaries from Friday night’s Bellator event taking place at the Reno Events Center in Nevada.  Former UFC Heavyweight Cheick Kongo topped the payroll despite losing a unanimous decision.

The salaries disclosed were provided by the Nevada State Athletic Commission.

Vitaly Minakov: $35,000 (includes $17,500 win bonus)

Cheick Kongo: $50,000

Herman Terrado: $3,000

Justin Baesman: $3,000

Kelly Anundson: $4,000 (includes $2,000 win bonus)

Volkan Oezdemir: $4,000

Mikkel Parlo: $14,000 ( includes $7,000 win bonus)

Johnny Cisneros: $2,000

Rudy Morales: $6,000 (includes $3,000 win bonus)

Jimmy Jones: $3,000

Rick Reeves $8,000 (includes $4,000 win bonus)

James Terry: $3,000

Freddie Aquitania: $6,000 (includes $3,000 win bonus)

Josh Appelt: $6,000

Sinjen Smith: $2,000 (includes $1,000 win bonus)

Jason Powell: $1,000

Benito Lopez: $3,000 (includes $1,500 win bonus)

Oscar Ramirez: $1,000

Payout Perspective:

Kongo’s salary is a pay decrease from his days in the UFC when he averaged $70,000 to show.  We do not have information on Kongo’s first two Bellator fights.  It’s clear that the Bellator payroll is much smaller than that of the UFC as a lot of the undercard and lesser known fighters are making less than $5,000 for the fight.

UPDATED with peak number: Bellator 115: 830,000 viewers

April 7, 2014

Television By Numbers reports that the overnight rating for Bellator 115 this past Friday received 830,000 viewers.  It also received a 0.4 rating in the Adult 18-49 demo.

UPDATED 04/08/14: Nielsen sources tell us that it scored a 0.44 in the adult 18-49 demo and 0.60 in the male 18-49 demo which are both season highs.  The peak was 1,131,000 which occurred at approximately 10:55pm during the main event.

Notably, its lead-in, “Cops” drew an average of 1.16 million viewers in the 8:29pm ET spot.  Other ratings of note for Friday included WWE Friday Night Smackdown receiving 2.71 million viewers on Syfy in the 8:00-10:00pm ET time slot.  A rerun of “The Family Guy” on Adult Swim in the 11:30pm ET time slot won the night with 2.33 million viewers.

Bellator MMA – 110  880,000, overnight; 1.1M Peak

Bellator MMA – 111  653,000, overnight; 964K Peak

Bellator MMA – 112  699,000, overnight; 1.037 Peak

Bellator MMA – 113  507,000, overnight; 871,000 Peak

Bellator MMA – 114  711,000, overnight; 882,000 Peak

Bellator MMA – 115  830,000, overnight; 1,131,000 Peak

See above. No info on the overnight peak for the broadcast although we will attempt to get this once the DVR +3 numbers come out. 

Bellator 115 featured Bellator heavyweight champ Vitaly Minakov and Cheick Kongo with Minakov winning a unanimous decision.

Payout Perspective:

The ratings are the second best for the season and bring back the overnight average to approximately 713,000 viewers.  The draw to 115 may have been former UFC heavyweight Kongo despite his loss.

Bellator 113 DVR+3: 567,000 viewers

March 27, 2014

MMA Payout has learned that the DVR +3 data for Friday’s Bellator MMA Live 113 raised the average viewership slightly to 567,000 viewers.  Its peak viewership did go up to 970,000 viewers.

We reported the overnight viewer numbers taking a dip to 507,000 viewers which was a considerable drop from the positive signs of growth for this 10th season.  Some of the decline could be attributed to the first week of the NCAA Men’s Basketball Tournament.

Bellator Graph

Payout Perspective:

The slight rise in ratings from DVR viewers was expected due in part to the basketball games.  The positive news is that the peak viewership times (which we assume occurs during the main event) are still relatively around the 1 million viewer range.

Bellator 113 takes a dip: 507,000 viewers

March 25, 2014

MMA Payout has learned from Nielsen sources that Bellator 113 on Friday night received an average viewership of 507,000.  However, it did peak at 871,000 viewers.

The main event featured Emmanuel Newton winning a split decision over Attila Vegh to unify the Bellator light heavyweight championship.

  •         Bellator MMA – 110  880,000, overnight; 1.1M Peak
  •         Bellator MMA – 111  653,000, overnight; 964K Peak
  •         Bellator MMA – 112  699,000, overnight; 1.037 Peak
  •         Bellator MMA – 113 507,000 overnight; 871,000 Peak

Payout Perspective:

The dip in the ratings is likely due to NCAA Basketball on Friday night.  Notably, last year, when Bellator aired on Spike on Thursdays opposite the first week of NCAA Basketball it scored 748,000 viewers.  Of course, it had TNA Impact Wrestling as a lead-in (which did 1.3M viewers).  The 507,000 is a significant dip from this season’s momentum.  We will see how it will fair during the sweet 16 this Friday.

Bellator MMA signs Bamboo Nutra as sponsor

March 18, 2014

Bellator MMA has signed on with global health supplement and lifestyle company Bamboo Nutra as its “Official Nutrition and Supplement Partner” for the promotion.  According to a Bellator press release the partnership will begin on April 4th on Spike TV at Bellator 115.

Via Bellator press release:

Bamboo Nutra will be strategically integrated throughout all live Bellator broadcasts on Spike in addition to activating a host of consumer touch points on-site and in-market during the coming years.

“In addition to the wide-ranging in the cage and on broadcast integrations with our new partners at Bamboo Nutra, we’ll also be working with our new partners to go into local communities to empower and inspire kids to be the best they can be,” said Bellator Chairman & CEO Bjorn Rebney.

Bellator and Bamboo Nutra are launching a community outreach program called the “Champions Challenge” by going into local schools and jointly talking to kids about awakening the champion within.

According to Leighton Dean, VP of Bamboo Nutra, “We want to challenge the kids to step out of their own comfort zone and do something good for others. With that we are challenging the kids to post videos or write letters with what they are doing differently in their communities, including, and most importantly, showing compassion for others.”


Payout Perspective:

Today’s news follows Bellator’s string of announcements of new official partners with the promotion. The partnership follows the UFC footprint of targeting certain industries where the MMA demo match.  The press release indicates community outreach which should help with getting Bellator fighters out in the public so that people can identify with them.

Boxing-Bellator PPV compete on same night

March 14, 2014

It was announced today that Juan Manuel Marquez will face Mike Alvardo on HBO on Saturday, May 17th.  This will be the same night as Bellator MMA’s inaugural PPV.

The fight between Marquez and Alvarado will take place at The Forum in Inglewood, California and it will be sure to draw a sell-out.  The fight will be at the catchweight of 143 pounds.  More intriguing was the announcement that the winner would face the winner of the Manny Pacquiao-Timothy Bradley fight on April 12th.

Payout Perspective:

This spring is a big one for Top Rank/HBO as it has Pacquiao-Bradley II, Marquez-Alvarado and Cotto-Martinez.  The fan interest for Marquez-Alvarado will also be peaked by the knowledge that one will face the winner of Pacquiao-Bradley.  Certainly, the name brand appeal would go for Pacquiao-Marquez V although the rematch of Marquez-Bradley would be entertaining as well.

But what does this mean for Bellator’s PPV?  With the Marquez-Alvarado fight on HBO, subscribers may be compelled to tune into the boxing match and skip the MMA PPV.  Of course, we’ll get the hardcore Bellator fans purchasing the PPV but if you are a combat sports fan you may be tempted to skip paying for Bellator and tune into HBO.  We will see in the coming weeks how each markets its show on May 17th.

Bellator MMA 111 DVR +3: 718,000 viewers

March 12, 2014

MMA Payout has learned that the DVR +3 rating for Bellator MMA 111 on Friday received an adjusted average viewership of 718,000 viewers.  Also, its peak occurred during the main event at 10:48 pm when viewership grew to 964,000 viewers.

The DVR plus 3 rating accounts for those Nielsen homes that did not watch the event live but recorded it and watched it within 3 days of the event.  This is one of the acceptable ways to measure programming by advertisers and networks.

Bellator MMA 110 – Overnight: 880K; DVR +3: 1 million

Bellator MMA 111 – Overnight: 653K; DVR +3: 718K

Payout Perspective:

The DVR bump gives Bellator MMA 111 about a 10% bump in the ratings.  The overall overnight rating is 766,500 and a DVR +3 average of 859,000.  The peak ratings for this telecast was near 1 million viewers which is still something that Bellator is distinctly proud of. Bellator 110′s peak was 1.3 million viewers per Nielsen sources.

Jackson-Lawal set for Bellator PPV

March 11, 2014

Rampage Jackson will be taking on King Mo Lawal in the co-main event of Bellator’s inaugural PPV on May 17th according to a Bellator press release. Bellator also announced that the PPV would be emanating from the Memphis area where Jackson originally grew up.

Via press release:

A native of South Memphis, Rampage returns to The River City for the first time in fifteen years to battle King Mo in the Bellator Light Heavyweight Tournament Finals. Since joining Bellator in 2013, Rampage has delivered two highlight reel knockouts, and will face his toughest test in Bellator to date when he battles King Mo from The Landers Center on Saturday, May 17th live on Pay-Per-View.

“I’ve been wanting to come back to Memphis for the last decade, and I’m finally getting that chance to fight in one of the biggest fights of my career for Bellator,” Jackson said. “After being part of the Bellator family for a while now, I feel like the old Rampage, and that’s not a good thing for Mo. I’m back, I’m a monster, and I’m looking to put on another entertaining fight for all my fans on May 17th.”

“When it comes down to it, this is a fight I’ve wanted for a long time, and I’m going to be able to beat his ass in his hometown, and everyone is going to respect me,” Lawal said. “Rampage is just a stepping stone in my way to get that title shot again and get that belt. It’s all I want, and after I beat Rampage, I’m going for that belt, simple as that.”

“We now have two fights on this card that are absolute fireworks,” Bellator Chairman & CEO Bjorn Rebney said. “Like I said before, we have Alvarez and Chandler headlining a card that will end the best trilogy ever in MMA, and now we’ve added two more superstars to the mix with Rampage and King Mo. May 17th is going to be an absolutely huge night for Bellator, live on Pay-Per-View.”

Bellator PPV

Payout Perspective:

It was only a formality for Rampage/King Mo to be set based on their run-in at Bellator 110. As noted before, these two will be able to do a hefty amount of the promotion for the PPV. In fact, it would not be surprising if these two end up on some sort of cross-promotion on TNA’s Impact Wrestling in the coming weeks as a way to get the word out on the Bellator event. You may recall the UFC planned an event for Rampage in Memphis to fight Rashad Evans but that fell through due to Jackson’s commitment to the movie, “The ‘A’ Team.” His return home should equate to good attendance which should bring out the atmosphere on the PPV.

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