March 14, 2014
It was announced today that Juan Manuel Marquez will face Mike Alvardo on HBO on Saturday, May 17th. This will be the same night as Bellator MMA’s inaugural PPV.
The fight between Marquez and Alvarado will take place at The Forum in Inglewood, California and it will be sure to draw a sell-out. The fight will be at the catchweight of 143 pounds. More intriguing was the announcement that the winner would face the winner of the Manny Pacquiao-Timothy Bradley fight on April 12th.
This spring is a big one for Top Rank/HBO as it has Pacquiao-Bradley II, Marquez-Alvarado and Cotto-Martinez. The fan interest for Marquez-Alvarado will also be peaked by the knowledge that one will face the winner of Pacquiao-Bradley. Certainly, the name brand appeal would go for Pacquiao-Marquez V although the rematch of Marquez-Bradley would be entertaining as well.
But what does this mean for Bellator’s PPV? With the Marquez-Alvarado fight on HBO, subscribers may be compelled to tune into the boxing match and skip the MMA PPV. Of course, we’ll get the hardcore Bellator fans purchasing the PPV but if you are a combat sports fan you may be tempted to skip paying for Bellator and tune into HBO. We will see in the coming weeks how each markets its show on May 17th.
March 12, 2014
MMA Payout has learned that the DVR +3 rating for Bellator MMA 111 on Friday received an adjusted average viewership of 718,000 viewers. Also, its peak occurred during the main event at 10:48 pm when viewership grew to 964,000 viewers.
The DVR plus 3 rating accounts for those Nielsen homes that did not watch the event live but recorded it and watched it within 3 days of the event. This is one of the acceptable ways to measure programming by advertisers and networks.
Bellator MMA 110 – Overnight: 880K; DVR +3: 1 million
Bellator MMA 111 – Overnight: 653K; DVR +3: 718K
The DVR bump gives Bellator MMA 111 about a 10% bump in the ratings. The overall overnight rating is 766,500 and a DVR +3 average of 859,000. The peak ratings for this telecast was near 1 million viewers which is still something that Bellator is distinctly proud of. Bellator 110′s peak was 1.3 million viewers per Nielsen sources.
— Bjorn Rebney (@BjornRebney) March 12, 2014
March 11, 2014
Rampage Jackson will be taking on King Mo Lawal in the co-main event of Bellator’s inaugural PPV on May 17th according to a Bellator press release. Bellator also announced that the PPV would be emanating from the Memphis area where Jackson originally grew up.
Via press release:
A native of South Memphis, Rampage returns to The River City for the first time in fifteen years to battle King Mo in the Bellator Light Heavyweight Tournament Finals. Since joining Bellator in 2013, Rampage has delivered two highlight reel knockouts, and will face his toughest test in Bellator to date when he battles King Mo from The Landers Center on Saturday, May 17th live on Pay-Per-View.
“I’ve been wanting to come back to Memphis for the last decade, and I’m finally getting that chance to fight in one of the biggest fights of my career for Bellator,” Jackson said. “After being part of the Bellator family for a while now, I feel like the old Rampage, and that’s not a good thing for Mo. I’m back, I’m a monster, and I’m looking to put on another entertaining fight for all my fans on May 17th.”
“When it comes down to it, this is a fight I’ve wanted for a long time, and I’m going to be able to beat his ass in his hometown, and everyone is going to respect me,” Lawal said. “Rampage is just a stepping stone in my way to get that title shot again and get that belt. It’s all I want, and after I beat Rampage, I’m going for that belt, simple as that.”
“We now have two fights on this card that are absolute fireworks,” Bellator Chairman & CEO Bjorn Rebney said. “Like I said before, we have Alvarez and Chandler headlining a card that will end the best trilogy ever in MMA, and now we’ve added two more superstars to the mix with Rampage and King Mo. May 17th is going to be an absolutely huge night for Bellator, live on Pay-Per-View.”
It was only a formality for Rampage/King Mo to be set based on their run-in at Bellator 110. As noted before, these two will be able to do a hefty amount of the promotion for the PPV. In fact, it would not be surprising if these two end up on some sort of cross-promotion on TNA’s Impact Wrestling in the coming weeks as a way to get the word out on the Bellator event. You may recall the UFC planned an event for Rampage in Memphis to fight Rashad Evans but that fell through due to Jackson’s commitment to the movie, “The ‘A’ Team.” His return home should equate to good attendance which should bring out the atmosphere on the PPV.
March 5, 2014
The debut of Bellator MMA’s 10th season received an average of 1 million viewers after factoring in DVR numbers per Nielsen sources. The adjustment increases the overall viewership from the overnight rating of 880,000 viewers.
In addition, the numbers increased the peak of Friday night’s program which aired from 9:00pm to 11:14pm on Spike TV Friday night. The original peak of 1.3 million has increased to 1.5 million viewers during the Jackson-M’Pumbu fight. In addition the King Mo-Zayats fight increased to a peak of 1.1 million viewers from its original overnight rating of 1 million viewers. Additional adjustments from the DVR ratings include an increase in viewership of 0.7 in the much valued male 18-49 demographic.
Bellator 110 – 880K (overnight); 1.0 million (DVR +3)
The adjusted DVR ratings mean a new ratings benchmark for Bellator MMA programming on Spike TV. The ratings peak of 1.5 million eclipses the prior peak during Bellator 106 of 1.4 million. We will see if Bellator can continue this momentum this Friday.
March 3, 2014
MMA Payout has learned from Nielsen sources that Bellator 110 on Spike TV received an average viewership of 880, 000 viewers. The show’s peak hit 1.1 million viewers between 11:00-11:14pm ET during the Jackson-M’Pumbu fight.
The debut of Season 10, Bellator 110 was up +99% in adults 18-49, +81% in Men 18-49, and +54% in Men 18-34 as compared to Season 9.
The show featured Rampage Jackson as he KO’s Christian M’Pumbu. It also included King Mo Lawal defeating Mikhail Zayats.
We should note that there were actually three televised MMA events on Friday night including Bellator 110. A tape-delayed WSOF from Canada on NBC Sports Network and Titan FC’s inaugural show on CBS Sports Network also aired Friday night. Bellator’s 110 ratings are a great start to the tenth season. This may due in part to Rampage Jackson. Notably, Jackson’s fourth installment of #Rampage4Real airing on SpikeTV the night before received an average of 413,000 viewers which was up over 30% from its previous episodes as noted by The MMA Report. So the question is whether the ratings will drop next week without Rampage. Bellator has some momentum and we will see how it can capitalize on it.
March 2, 2014
Bellator announced on Friday that Alvarez-Chandler III will be the main event of Bellator’s First PPV on Saturday, May 17th. Look for Rampage Jackson-King Mo Lawal to be the co-main event if we are to read between the lines.
Bellator press release:
MMA’s greatest trilogy will occur on Saturday, May 17th as Bellator Lightweight Champion Eddie Alvarez will defend his title against Michael Chandler in the most highly anticipated fight of 2014, live on Pay-Per-View. Location and ticket information will be made available shortly.
The main event is the third installment in this epic MMA trilogy that has featured a spectacular submission victory for Chandler at Bellator 58 and a dramatic 5-round split decision victory for Alvarez at Bellator 106 this past November. Both of their previous fights were considered for “Fight of The Year” by the MMA media and fans.
“These two warriors have produced the two best fights I have ever seen, and on May 17th, two of the greatest lightweights on the planet will close out the best trilogy in MMA,” Bellator Chairman & CEO Bjorn Rebney said.
“I’m excited to be headlining the first Bellator Pay-Per-View, and just excited to get back in there,” Chandler said. “I’m going to bring the fight like always, and I’m not going to leave any doubt that I’m one of the best lightweights in the world. Whenever you suffer your first loss, you want that chance to avenge that defeat, and I have that opportunity on May 17th.”
“Like every fight, you are only as good as your last performance,” Alvarez said. “I always go out and try to put out the best performance possible, and that’s what I’m going to do May 17th. Mike and I have a long history together, and everyone knows what type of battles we’ve had, but I’m training in a manner that should end the fight quickly. I want a fast, quick fight that is going to keep me as Bellator Champion.”
Alvarez had inferred that the third fight with Michael Chandler would be on PPV and here we are although no location was provided in the press release. It will be interesting to see how this PPV is marketed. Will it focus on the trilogy or will it focus on Rampage-King Mo? Although the Jackson-Lawal match has yet to be announced, the altercation on Friday let us know that this is going to happen. The success of Bellator’s PPV will depend on its price point and interest in the fights. The Bellator PPV weekend is sandwiched between two weekends with UFC events so this could be advantageous for the company in its first foray into PPV.
February 28, 2014
For those watching Bellator MMA as it returns to Spike TV Friday night, check out the new gloves worn by the fighters. Everlast Worldwide, Inc. and Bellator MMA have come up with a next-generation MMA fight glove.
Via Bellator MMA press release:
Over the last year Everlast product designers have worked closely with Bellator’s team and its athletes to create the PowerLock MMA Fight glove. The new glove promotes proper hand form and technique, which can help to reduce the risk of face, hand and wrist injuries.
The PowerLock displays a number of improvements over earlier generations of MMA gloves; these changes include a curved striking surface that aides proper hand form, redesigned foam to maximize hand protection on the impact zone and additional padding that shields the first and fifth metacarpals, two commonly injured bones of the hand.
“Fighter safety is absolutely paramount in every decision we make, and when our team sat down with Everlast, both of our company’s shared one goal: take the next step in advancing the protection for every athlete that steps into our cage,” said Bellator Chairman & CEO Bjorn Rebney. “We’ve already had countless fighters test this new glove in full sparring and the reviews have been off the charts. Working in partnership with Everlast we have created a glove that not only improves fighter comfort, but also lowers the risk of injury from both an offensive and defensive perspective. We’ve really hit a home run here, and I can’t wait for all of our athletes to strap on this new glove beginning February 28th.”
We have seen many injuries occur, namely eye pokes due to the fingerless gloves and this innovation might be something that can deter these types of injuries. The new gloves, which will debut Friday, is a great way for both Everlast and Bellator to gain some recognition within the MMA industry if the gloves are liked by the fighters. We may see other organizations adopt them.
February 26, 2014
Bellator MMA announced that Victory Motorcycles will be the “Official Motorcycle Partner” of Bellator MMA. The partnership is another sponsor secured by BMMA prior to the start of its 10th season on February 28th.
Via BMMA press release:
Victory Motorcycles will be strategically integrated throughout the Bellator broadcast and digital platforms. In addition to premium logo placement on the cage mat canvas, and commercial inventory on Spike, Victory will present a custom in-show feature before the main event. The segment will be named “Keys to Victory” and highlight what fighters must do to win the bout.
In its lead-up to the start of its 2014 debut on Spike TV, BMMA has secured an Online Poker sponsor, an Energy Drink Sponsor and now a Motorcycle Sponsor. As we can tell from the UFC, these industries are attractive to the target demo of MMA fans. It will be interesting to compare how Victory’s sponsorship will be different from Harley Davidson’s sponsorship with the UFC.
February 25, 2014
Bellator has announced that Monster Energy will become the “Official Energy Drink Partner” of Bellator per press release. In addition, Monster has added Quinton “Rampage” Jackson as one of its sponsored athletes.
Via Bellator press release:
Monster will own highly visible inventory inside the Bellator cage and activate at various consumer touch points in-arena. In addition, Monster is extending their Monster Girl program with a marquee position in sponsoring the Bellator Girls.
Monster has also expanded its athlete roster with the addition of MMA icon Quinton “Rampage” Jackson to their stable of sponsored athletes. The Monster logo will be featured prominently on Jackson’s fight gear as “Rampage” prepares for his February 28th Light Heavyweight Tournament debut.
To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcast on Spike.
The Bellator sponsorship reflects its stepping up in visibility and doing more to promote itself in light of the upcoming season on Spike TV.
As an aside, the two top MMA organizations now have Monster as an official sponsor. Bellator has Monster Energy Drinks and the UFC has Monster Head Phones. The two operate in different industries so this is the likely reason they can use the “Monster” name.
February 24, 2014
Bellator will be available in Latin America starting this Friday, February 28th via Fox Sports. The company was originally scheduled to begin airing in 2015, but a new agreement has it available this Friday.
Via Bellator press release:
Through this new agreement, FOX Sports has acquired the exclusive rights to broadcast all 2014 Bellator live MMA events in Latin America. The agreement also includes airing 2014 Bellator content in Brazil, with a combined distribution of more than 50 million households in the entire region. The original deal began in October of 2013 with FOX Sports airing Bellator specials and now beginning in 2014, fans of mixed martial arts will have access to more than 25 live Bellator events per year on FOX Sports.
“We couldn’t have been happier with this new alliance,” said Francisco Pazmiño, SVP Programming and Acquisitions FOX Sports Latin America, “We are extremely excited to start our partnership a year earlier than expected. The response in the region has been fantastic. Live Bellator MMA fights will certainly strengthen our FOX Combat brand positioning, by offering our viewers the most exciting MMA fights combined with other great combat content currently airing on our networks in the region”
This is good news for Bellator as it will be a big week for the company with the start of its 10th Season. You may recall that the partnership was to begin with Bellator’s first PPV on November 2nd last year. The new agreement sets its footprint in the region and it will compete for space with the UFC there.