The finale episode of TUF 28 draws 140,000 viewers

November 29, 2018

The last episode of The Ultimate Fighter 28 on FS1 drew 140,000 viewers via Nieslen.  The 12th and final episode of this season was also the last on the network.

In the last fight of the episode, Macy Chiasson defeated Leah Letson to win the last spot to be in the TUF Finale which will happen Friday.  Chiasson won via TKO in the very first round.  She will face Pannie Kianzad in the women’s Featherweight final.

 

TUF 28
Live + SD
Episode 1 186,000
Episode 2 195,000
Episode 3 183,000
Episode 4 205,000
Episode 5 174,000
Episode 6 173,000
Episode 7 128,000
Episode 8 147,000
Episode 9 119,000
Episode 10 152,000
Episode 11 159,000
Episode 12 140,000

Payout Perspective:

The episode was the last in the TUF Gym as another one will be built when the promotion moves to ESPN.  It’s still not known about the future of the TUF franchise.  Dana White’s Tuesday Night Contender Series has seemingly taken over the spot as the show for up-and-coming fighters looking to make their break into the UFC.  While the coaching dynamic was interesting at first, the novelty has worn off as the ratings for this series has fallen off and even the DVR ratings have waned.  In the end, it was a great way to introduce the product to fans and brought the reality television aspect to a casual viewing audience, but with the inundation of the product, we have readjusted our expectation of ratings.

HBO Boxing’s penultimate telecast peaks at 537,000 viewers

November 28, 2018

HBO Boxing’s event Saturday night drew 467,000 viewers for its main event featuring Dmitry Bivol as he defeated Jean Pascal.  The fight peaked at 537,000 viewers per Nielsen.

In the penultimate telecast for HBO boxing, Murodjon Akhmadaliev defeated Isaac Zarate by 9th round TKO in the opener.  Akhmadeliev’s victory drew 405,000 viewers and peaked at 440,000.

Payout Perspective:

The ratings were slightly lower than previous telecasts but that is one of the likely reasons HBO is leaving the space.  With Fury-Wilder happening this weekend on Showtime PPV, it seems that this event was overlooked.

UFC passes on re-signing Sage Northcutt

November 27, 2018

The UFC has decided not to re-sign Sage Northcutt to another contract according to Dana White.  The 22-year-old is a free agent after fighting out the terms of his contract with the company.

Northcutt was a much-heralded star coming into the UFC as he was one of the fighters “discovered” on Dana White’s YouTube reality show.  He entered the company with much promise and was pushed as the next great fighter.  His salary started out higher than most fighters coming into the company and he was given central spots on televised cards.  His good looks and down-home attitude made him a marketer’s dream.

But he failed to live up to expectations despite going 6-2 during his UFC stint.  But, his losses to Bryan Barberena and Mickey Gall showed the lack of experience on the ground for the striker.  Even with a purple belt in BJJ, the submission losses exposed clear flaws in his game.

White, on the UFC Unfiltered podcast stated that Northcutt’s contract was up and the UFC let him go.  White noted that Northcutt needed some work to do and that the company may take a look at him in the future.

Northcutt will not be without suitors to sign him.  He has mentioned being interest in signing with ONE Championship.  In fact, this twitter post makes more sense now with the news of Northcutt’s departure.

Payout Perspective:

Northcutt’s last reported purse was for $60,000 and another $60,000 if he won which is above-par for fighter’s similarly situated.  Clearly, the UFC took a gamble on Northcutt with the hope that he would improve quicker than he would.  In my opinion, I don’t fault Northcutt for not living up to the expectations. The good news is that there are options for Northcutt and it’s clear we’ll see him in ONE or Bellator.  He’s also very young so there’s a lot of time for improvement.

TUF 28 Episode 11 draws 159,000 viewers

November 26, 2018

The penultimate episode of TUF 28 drew 159,000 viewers according to Nielsen via ShowBuzz Daily.

The Wednesday before Thanksgiving episode featured the final Heavyweight fight of the house as Juan Francisco Espino Dieppa defeated Maurice Greene via submission.  Espino will now face Justin Frazier a the TUF Finale on November 30th.  The final fight of the season will be Leah Letson taking on Macy Chiasson.

The episode also featured the team challenge which was a 5K race between Robert Whittaker and Kelvin Gastelum.

TUF 28
Live + SD
Episode 1 186,000
Episode 2 195,000
Episode 3 183,000
Episode 4 205,000
Episode 5 174,000
Episode 6 173,000
Episode 7 128,000
Episode 8 147,000
Episode 9 119,000
Episode 10 152,000
Episode 11 159,000

Payout Perspective:

The season average rests at 166,000 viewers although DVR ratings prop up the ratings for the TUF season.  The team challenge is usually a highlight of the season for me but this time around it just seemed like an afterthought running around a track.  One thing that is interesting is noting the perceived lack of cardio on the part of Gastelum for not being able to run 3.1 miles.  While it looked to be a hot day in Vegas, one hopes Gastelum is working on his cardio leading up to the two fighting.

UFC Fight Night 141 attendance and bonuses

November 24, 2018

UFC Fight Night 141 took place in Beijing, China on Saturday.  The event drew over 10,000 fans at the Cadillac Arena in Beijing.

The event featured Curtis Blaydes taking on Francis Ngannou with Ngannou breaking a two fight skid scoring an impressive first round KO of the heavyweight contender.

According to UFC officials post fight, the event drew 10,302 fans at the Cadillac Arena Saturday.

In addition, the bonuses went to Ngannou, Li Jingliang, Alex Morono and Song Kenan.  Morono and Kenan earned Fight of the Night while Jingliang won the other Performance Bonus.  Each earned an additional $50,000.

Payout Perspective:

Ngannou’s knockout lends another challenger to the heavyweight division and a sorely needed win to forget about his last two fights which were abysmal.  It was a good gate for this event as the UFC tries to make inroads into the country.

Spider-Stylebender set for Melbourne at UFC 234

November 24, 2018

Anderson Silva will return to the UFC next year against one of the hottest star the promotion has right now in Israel Adesanya at UFC 234.  The event will take place February 9th (Feb. 10th locally) in Melbourne, Australia.  ESPN’s Brett Okamoto was the first to report the fight.

Silva, the former UFC middleweight champion last fought in the Octagon in February 2017 in an upset win over Derek Brunson at UFC 208.

Silva had to deal with two failed drug test during his time in the UFC.  His latest was due to a contaminated supplement from an out-of-competition test and USADA handed him a one year suspension which allowed him to return this month.

Adesanya is coming off of a KO win over the aforementioned Brunson at UFC 230 earlier this month.

Payout Perspective:

The 29-year-old from Nigeria has a style that is reminiscent of The Spider.  The Last Stylebender is on a roll and facing Silva could be a one-sided affair and an example of MMA eating their own.  The good news is that this is an intriguing fight as the upstart meets the legend.  Adesanya also grew up in New Zealand so should be a local favorite.

Liddell ($250K), Ortiz ($200K) top salaries for Golden Boy MMA PPV

November 23, 2018

On Saturday night, Chuck Liddell and Tito Ortiz will fight in LA on the first Golden Boy MMA PPV.  Both fighters are receiving six figure paydays according to the disclosed purses from the California State Athletic Commission.

Liddell will receive $250,000 while Ortiz will draw $200,000.  Neither will receive a win bonus.

The rest of the paysheet from the CSAC via MMA Fighting:

  • Chuck Liddell: $250,000 (no win bonus)
  • Tito Ortiz: $200,000 (no win bonus)
  • Tom Lawlor: $25,000 (no win bonus)
  • Deron Winn: $5,000 ($5,000 win bonus)
  • Efrain Escudero: $10,000 ($10,000 win bonus)
  • Gleison Tibau: $10,000 ($10,000 win bonus)
  • Walel Watson: $5,000 ($5,000 win bonus)
  • Ricardo Palacios: $5,000 ($5,000 win bonus)
  • Albert Morales: $2,500 ($2,500 win bonus)
  • James Barnes: $2,500 ($2,500 win bonus)
  • Oscar Cota: $5,000 ($5,000 win bonus)
  • Jay Silva: $5,000 ($5,000 win bonus)
  • Fernie Garcia: $1,500 ($1,500 win bonus)
  • Joe Roye: $1,250 ($1,250 win bonus)
  • Jose Huerta: $1,250 ($1,250 win bonus)
  • Francisco Estrada: $1,000 ($1,000 win bonus)
  • Keith Berry: $3,000 ($3,000 win bonus)
  • Joseph Henle: $3,000 ($3,000 win bonus)
  • Craig Wilkerson: $1,500 ($1,500 win bonus)
  • Joshua Jones: $1,500 ($1,500 win bonus)
  • Johnny Cisneros: $2,000 ($2,000 win bonus)
  • Dave Terrel: $2,500 ($2,500 win bonus)

Payout Perspective:

This will be an interesting experiment for Golden Boy as it dips its toe into MMA.  According to multiple reports, tickets  are selling at The Forum in Inglewood, California so there’s a chunk of MMA fans interested in seeing this fight.  For $39.99, it may be a tough sell considering this built on just one fight on the card whereas most other MMA PPVs have at least 2-3 fights to sell.

 

ONE Championship announces launch of athliesure business

November 23, 2018

ONE Championship has announced that it is getting into the “Athliesure” business per a press release earlier this week.

The Singapore-based MMA company is extending its business reach by selling ONE Championship branded designed apparel online.  According to the release, in addition to athletic gear and apparel, the business will focus on offering a greater choice of urban lifestyle streetwear.

ONE Championship has extended its reach with investments in esports in addition to the signing of Eddie Alvarez, a “trade” for Demetrious Johnson and the signing on of Miesha Tate as a Vice President for the company.

Payout Perspective:

The extension of an apparel business comes right in time for the holiday season.  While ONE is bullish on the prospects of this vertical, we will see how consumers like the offerings.  The retail business seems like a hard, competitive business to enter and it would seem that design and price will be key to this success.

Seeking to save Ali Act case, Trout files Motion for Reconsideration

November 22, 2018

Attorneys for Austin Trout have filed a Motion for Reconsideration in light of the District Court ruling which dismissed Trout’s lawsuit against the WBO and sent his case to arbitration.

In its motion, Trout argues that hat the WBO waived any right to arbitration, pointed to the promotion’s own guidelines with respect to jurisdiction and claims that the Ali Act cannot be subject to arbitration.

As you might recall if you have been following this lawsuit, Trout filed a lawsuit against the promotion as he believed he was passed over a chance to fight for the title.  The case was moved to Puerto Rico where the WBO is located and the promotion filed a motion to dismiss the case and compelling it to arbitration per the terms of the contract.  The Court determined that Trout’s promotional agreement with the WBO with its arbitration agreement ruled the day and dismissed the case to go to arbitration.

Trout is now moving for the court to reconsider the ruling.  The Court will have to be persuaded that its original ruling was in error.

Trout argues that by the WBO having moved the case to Puerto Rico it requested the case to be litigated and waived its right to arbitration.  Trout also claims that the parties have engaged in discovery which would be considered litigating the case.  Moreover, they state that Trout’s claims under the Ali Act cannot be determined by arbitration.

In opposing the motion to reconsideration, the WBO notes that there is no error of law which Trout points to that was decided in error.  This may be the strongest argument for denial by the WBO here.  The WBO claims that the motion is merely an attempt to relitigate the points the Court has already decided. In its opposing brief, the WBO claims it did not waive its right to arbitration. WBO states that despite discovery taking place, it did not substantially involve itself in litigation.  It also suggests that even though the contract indicates a jurisdiction and venue for possible litigation it does not “override” the arbitration clause.

The WBO noted that the Ali Act was subject to arbitration.  Although this issue has not been decided, it argues that the “scope of issues subject to arbitration is determined by the agreement itself.”

Motion for Reconsideration by on Scribd

Opposition to Motion by on Scribd

Reply by on Scribd


Payout Perspective:

As we’ve discussed when the Court ruled that this case go to Arbitration, this decision has big implications for those seeking to litigate under the Ali Act.  The WBO claims, citing case law, that any issue in the contract is subject to arbitration.  However, there has not been a legal challenge where a boxer has sued under the Ali Act and it has gone to arbitration.  The WBO makes a compelling case that there has not been an error of law for the Court to overturn its original decision.  An appeal may be necessary if Trout wants to overturn this decision.  MMA Payout will keep you updated.

Bellator 209 peaked at 574,000 viewers

November 21, 2018

Bellator 209 peaked at 574,000 viewers on The Paramount Network per Nielsen.  The tape-delayed event from Israel drew 448,000 viewers in DVR + 3 ratings.

The event featured Patricio Freire as he defeated Emmanuel Sanchez.

The Live + SD viewership of the event on Friday drew 381,000 viewers.

The DVR numbers did not add much to the event which is unfortunate but expected considering this was a tape-delayed event.

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