Report: UFC 214 draws 850,000 PPV buys

August 7, 2017

ESPN’s Darren Rovell reports that the UFC 214 held July 29th featuring Jon Jones-Daniel Cormier drew 850,000 PPV buys per sources.  The number includes US, Canada, Australia and digital platforms like UFC.TV.

The 850,000 PPV buys bests Jones-Cormier I at UFC 182 in January 2015.  UFC 182 drew 800,000 on PPV.

UFC 214 is the best buy rate since Ronda Rousey’s return against Amanda Nunes at UFC 207 in December 2016.  The first round stoppage of Rousey by Nunes drew 1.1 million buys.

UFC 214 also featured Tyron Woodley defending his welterweight title against Demian Maia and Cristiane “Cyborg” Justino winning the Women’s Featherweight title from Tonya Evinger.

Payout Perspective:

Despite the fact that Dana White indicated that the PPV was tracking 1 million PPV buys, 850,000 is a very good number.  While the cynic may claim that it took 3 title fights and a very good Lawler-Cerrone fight to reel in 850,000 buys, the event has to be considered a positive for the new owners.  The first half of 2017 has been sluggish in PPV sales and this event helped create some momentum for the rest of the year.  It also brings up a question as to whether Jon Jones is a major draw or was it the rivalry that stoked fans to purchase the PPV.

14 Responses to “Report: UFC 214 draws 850,000 PPV buys”

  1. Fight Fan on August 7th, 2017 4:45 PM

    Low numbers, few years ago this would have done easily 1.2 million. Fans skipped to save money to watch McTapper lose in a few weeks.

  2. Mikes on August 7th, 2017 5:25 PM

    That’s not a low number at all

  3. d on August 7th, 2017 6:07 PM

    FF desperate because he realizes this has been the biggest ppv of the year so far.

    “Low numbers, few years ago this would have done easily 1.2 million. ”

    They did this a few years ago and the number was 800k. Haha.

    This was a very good number. Did a little higher than the last one which is impressive considering how it’s been overshadowed by Mayweather-McGregor.

  4. Caramel City on August 8th, 2017 3:19 AM

    Good numbers. Only fight they’ll have that goes over 500k this year.

  5. Caramel City on August 8th, 2017 3:22 AM

    Well I don’t think McGregor really affected this.
    The UFC has been on a decline and outside of McGregor and Rousey , Jones is their only star.
    His rivalry with Cormier raised it too 850k.
    I thought they would so less.

    Now I think the Mayweather fight will hurt some Canelo sales.
    That fight was destined to do 2m and some change.

  6. d on August 8th, 2017 8:55 AM

    The UFC was on a decline for what? 2 qtrs. That’s really not very significant. Saying that Jones is the only star in the UFC is absurd for a number of reasons, for one, McGregor is still fighting in the UFC and wants to defend his title in December. Also, that guy named St Pierre, a potential Lesnar return, plus what we’ve seen in mma is fighters can come out of nowhere and turn into ppv stars and they are much easier to replace than boxing ppv stars are.

    That GGG fight was never destined to do 2m buys. 1m yes, not 2m, that’s ridiculous.

  7. Gmo on August 8th, 2017 10:51 AM

    Lol boxing ain’t pulling these numbers in

  8. TopsE on August 8th, 2017 12:42 PM

    Why does ppv numbers include canada,australia and dgital platform?so without it its around what 600k?another marketing gimmick.

  9. d on August 8th, 2017 7:31 PM

    @Topps, hahaha. Canada ppv buys are always included in the buy rates for both boxing and mma ppv cards when they are released.

    Australia and streamed ppvs are not included with the rates and I’m fairly positive Rovell isn’t bright enough to understand this. I’ll await Meltzer’s report on the numbers. He always only includes US/Canada numbers.

  10. Ross McCutcheon on August 9th, 2017 9:24 AM

    Only the UFC would know about digital buys but you can only really buy that from the UFC which means they can’t undercut other companies but do not have to pay 50% to the cable company.

    Hulu and others might be counted as digital but that’s just the way TV is going, if you don’t have cable, you can only order through the digital platforms.

  11. Caramel City on August 9th, 2017 12:03 PM

    Canelo just did 1.2m against Chavez.
    Casuals would’ve pushed Canelo-GGG do over 2m.
    Now I don’t know.

    GSP is probably a 1 and done. Lesnar return is a 1 and done.
    Conor loses badly to Mayweather and if he returns loses to Khabib.

    They don’t really have a future and is the reason Whites gonna leave to run Zuffa Boxing

  12. d on August 9th, 2017 5:50 PM

    “Canelo just did 1.2m against Chavez”.

    HAHAHAHA!! It’s like the worst never ending, evolving lie.

    Dana White said Jones-DC did well over 1m buys, so I’m assuming you are taking those numbers as being correct, considering how you love promoter numbers.

    Canelo-GGG was never getting near 2m. That’s ridiculous.

    Lesnar is 1 and done, if GSP wins, which is likely, he won’t be 1 and done.

    McGregor has plenty of ppv’s left in him regardless of him losing in boxing. Also, even if all of these guys went away, it doesn’t take long for the UFC to replace them. The same can’t be said for boxing which has already hit the iceberg and is sinking gradually.

    What world do you live in where White would leave mma, where promotions do not have to deal with the same regulations that boxing promoters do and clearly the sport of the present and future is mma? Even in terrible years, mma beats boxing in every category(unless we include the Floyd-Conor fight) which involves a mma superstar. Haha.

  13. Logical on August 21st, 2017 11:55 AM

    May/Mac is all everyone talks about, sucking all the oxygen out–from not just the MMA room but Boxing as well; Everything is getting eclipsed including talk of the Canelo/Golovkin bout. As far as the UFC 214 card, 850k is not good at all considering it was the crown jewel of their 2017 summer schedule.

    Just look at their 2017 run so far:

    – UFC 208 PPV in the low 200,000’s
    – 209, 210 and 211 are all projected in the low 300k range
    – UFC 212’s buyrate estimated at 175k
    – 213 had the lowest PPV numbers of the year so far; somewhere around 100k – 150k
    – Now their huge summer ‘blockbuster’ can’t even crack 1 Million.

    Their last fighter to go over a million PPVs is retired/exposed Ronda Rousey, before that you got MMA’s or I should say boxing’s newest member in McGregor (alongside newly created entity ‘ZUFFA Boxing’) and before that who else? Cheating juiced-to the-gills Brock Lesnar is who.

    With maybe the sole exception of Anderson Silva, only McGregor/Rousey/Lesnar have cracked the 1 million barrier in the past 7 years, talk about dwindling star power or lack thereof.

  14. d on August 25th, 2017 11:04 AM

    Pretty sure everything at least half of what you presented there Logical, was false.

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