Tuesday’s Mayweather-McGregor Press Conference on FS2 drew 124,000 live viewers according to Nielsen. A re-air of the World Tour on FS1 drew 133,000 viewers.
The launch of the World Tour at the Staples Center in Los Angeles aired live on FS2 at 2:30pm. It peaked with 176,000 viewers. The re-air on FS1 at 8:00pm peaked with 166,000 viewers.
Payout Perspective:
Getting 124,000 viewers to tune in live, not to mention those watching online via Showtime, is extraordinary considering a large portion of the time was spent waiting for the two to get on stage. The viewership is a sign that people are engaged with this tour and know that McGregor is a showman that can promote. Will this translate into PPV buys? We shall see.
Leave a Reply