WWE and StubHub announce partnership

March 28, 2017

The WWE and StubHub announced a multi-year agreement making the ticket company the WWE’s exclusive ticket resale marketplace for fans in the U.S. and Canada.  The agreement comes in time for the WWE’s biggest event of the year, WrestleMania.

In addition to the WWE, StubHub has deals with Major League Baseball, the San Francisco Giants, the NBA’s Philadelphia 76ers, the NHL’s LA Kings and college football’s Alabama Crimson Tide.

Payout Perspective:

Although the arrangement was not spelled out in the news release, its likely StubHub buys a sponsorship with the WWE for brand placement at WWE’s events or on its web site.  If there is a sell-out at WWE events, it will direct its fans to the StubHub marketplace.  In all likelihood, StubHub will provide the WWE with consumer data from those that purchase on its site so that the WWE can use the information for marketing and promotion purchases.

2 Responses to “WWE and StubHub announce partnership”

  1. Fight Fan on March 28th, 2017 6:43 PM

    Those fees on stubhub….

  2. Cutch on March 29th, 2017 1:49 PM

    Sick of companies buying up thousands of tickets then sometimes double or trebling the original ticket price,l. This is not just a combat sports thing (add pro wrestling to that) but a live events thing, their should be a limit on the amount you buy but the companies don’t care as long as they have a sell out.

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