Showtime to air Broner fight on Twitter
February 17, 2017
Showtime Boxing will air its main event Saturday night on twitter featuring Adrien Broner and Adrian Granados. It’s the first-ever of its kind for the sport of boxing.
The event coincides with Showtime’s free preview weekend. The card will also be on Showtime this Saturday night at 6pm PT.
— SHOWTIME Boxing (@ShowtimeBoxing) February 17, 2017
This past fall, the NFL aired Thursday night football games on twitter as a method to expand its audience, fan engagement and future means for revenue. Since then, college football, college basketball, tennis and golf have all streamed on the social media platform.
The twitter stream could be the wave of the future for sports viewership. Also, twitter is finding ways to bolster its business. Despite its heavy use, it has not capitalized on turning it into an investment return. We will see how this will do for twitter viewing. Broner is a name that is attempting to comeback after several bad outings.