Showtime to air Broner fight on Twitter

February 17, 2017

Showtime Boxing will air its main event Saturday night on twitter featuring Adrien Broner and Adrian Granados.  It’s the first-ever of its kind for the sport of boxing.

The event coincides with Showtime’s free preview weekend.  The card will also be on Showtime this Saturday night at 6pm PT.

This past fall, the NFL aired Thursday night football games on twitter as a method to expand its audience, fan engagement and future means for revenue.  Since then, college football, college basketball, tennis and golf have all streamed on the social media platform.

Payout Perspective:

The twitter stream could be the wave of the future for sports viewership.  Also, twitter is finding ways to bolster its business.  Despite its heavy use, it has not capitalized on turning it into an investment return.  We will see how this will do for twitter viewing.  Broner is a name that is attempting to comeback after several bad outings.

9 Responses to “Showtime to air Broner fight on Twitter”

  1. d on February 17th, 2017 11:52 AM

    Hahaha. Desperate times.

  2. Anti Trolls on February 17th, 2017 12:21 PM

    D

    dont stoop to Tops level

  3. Fight Fan on February 17th, 2017 2:30 PM

    Nice, great card this weekend

  4. TOPS E on February 17th, 2017 3:07 PM

    Hahaha.dw kneels to gsp

  5. Diego on February 18th, 2017 7:21 AM

    It’s an interesting approach, but I’m not sure how they monetize a fight on Twitter. I also don’t think it’s going to be a great fight – it’s a classic has-been v. never-been match-up. I’ve never heard of Granados. Good opportunity for him, but I suspect he’s being brought in as an opponent to help rehabilitate Broner’s image.

    ‘Member when Broner turned down a $5M per fight contract from JZ and insulted Rihanna in the bargain? I ‘member. Now he’s fighting on twitter. I’m guessing he’ll make somewhat less than $5M.

  6. TOPS E on February 18th, 2017 12:55 PM

    http://www.mmamania.com/2017/2/18/14658046/nikita-krylov-explains-decision-to-not-re-sign-with-ufc-says-he-isnt. Ufc cant spend right now…fighter refusing …..hahahaha 4 billion down,cost cutting

  7. Fight Fan on February 18th, 2017 1:32 PM

    He’s fighting on showtime…. Being shown on Twitter too, just like lots of football and other sporting events.

  8. Etops on February 18th, 2017 1:47 PM

    Between nba slam dunk contest and bellator, no one will watch this.

  9. Joey Vagas on February 22nd, 2017 5:18 AM

    for Broner what a plug! Ed Sheehan mentioned him in a song too. If he can get a big win then he will be PPV attraction. The man is developing into a CEO.

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