Ward-Kovalev draw 160K PPV buys
November 29, 2016
The Andre Ward-Sergey Kovalev PPV drew just 160,000 PPV buys as first reported by Kevin Iole. TheRing.tv also reported the PPV buy rate for last Saturday’s event.
Ward defeated Kovalev in somewhat of a controversial decision as unofficial scorers had the fight for Kovalev.
Hearing that the Kovalev-Ward PPV numbers are going to come in in the low 160s.
— Kevin Iole (@KevinI) November 28, 2016
The ratings are lower than the reported Pacquiao-Vargas PPV buy rate earlier this month which drew 300,000 PPV buys. It was the first time that Top Rank distributed its own PPV in some time. The Ward-Kovalev bout was distributed by HBO.
Boxing PPVs 2016
April 9, 2016 – Pacquiao-Bradley III: ~400K PPV buys
May 7, 2016 – Alvarez-Khan: ~450K-600K PPV buys
July 23, 2016 – Crawford-Postol: 50K-60K PPV buys
September 17, 2016 – Alvarez-Smith: >~300K PPV buys
November 5, 2016 – Pacquiao-Vargas: ~300K PPV buys
November 19, 2016 – Ward-Kovalev – 160,000 PPV buys
The PPV buy rate for Ward-Kovalev might have been impacted by the Pacquiao fight and UFC 205 as it would have been the third PPV this month for combat sports fans. The buy rate may reflect the casual boxing fan’s consumer interest. Among those in the boxing community, Ward-Kovalev was a matchup of two of the best pound for pound fighters in the sport today. Yet, it drew less than most UFC PPV events. The PPV buy rate ends a down year for boxing PPVs as it tries to move beyond Mayweather and Pacquiao on PPV.