Report: Canelo-Smith draws less than 300K PPV buys

September 22, 2016

Lance Pugmire of The LA Times reports that the early information for the buy rate of the Canelo Alvarez-Liam Smith PPV last Saturday drew less than 300,000 buys.

Alvarez stopped Smith in the 9th Round before a packed AT&T Stadium in Arlington, Texas.

Canelo drew 450,000 PPV buys against Amir Khan this past May.  Prior to that, he drew 900,000 PPV buys against Miguel Cotto in November 2015.

Earlier this month, it was reported that July’s Terrence Crawford-Viktor Postol fight drew between 50,000-60,000 PPV buys.

Payout Perspective:

The buy rate may have something to do with Canelo’s opponent but reflects the fact that he has yet to be the breakout PPV star that boxing wants and needs.  In the UFC, certain fighters can emit PPV buys regardless of their opponent.  Conor McGregor and Ronda Rousey come to mind here.  Is boxing different?  Canelo as a huge fan base as seen by the over 50,000 that attended the fight.  But, he cannot draw PPV buys on name alone based on these numbers.  It will be interesting to see what he does next as he waits for an eventual GGG showdown.

16 Responses to “Report: Canelo-Smith draws less than 300K PPV buys”

  1. Chris on September 22nd, 2016 7:35 PM

    Thats not very good.

    Canelo is def a star, he has Mexican fanbase, he can sell tickets and with right opponent he can do a good PPV but without the strong B side opponent he’s not a big PPV seller.

    he’s not like McGregor who is gonna sell PPV vs anyone, he’s the biggest star in the fight game but Canelo cant do that yet.

    He needs Floyd, manny, GGG to do over 400k.

  2. OD on September 22nd, 2016 9:11 PM

    You know boxing is dying when CM Punk is bringing better numbers than the so-called future / face of boxing. Oscar need to stop «marinate» his potential fights and get to the next step because nobody are buying those crappy matchups anymore.

  3. Gil on September 22nd, 2016 10:48 PM

    This number is entirely to be expected. It’s right in line with past Canelo PPVs where he did not have a big opponent. Therefore this number is neither good nor bad, it is what the match up was supposed to generate.

    Also, i don’t think Canelo will ever be at the level of star power that Floyd reached. People should not be expecting that to ever happen. It should not be seen as a negative either. Very few have ever reached that level. The language barrier alone is a giant impediment to appealing to the American market.

  4. tops E on September 22nd, 2016 11:18 PM

    Its good against a liam smith….hahaha….who is liam smith?

  5. turd on September 22nd, 2016 11:25 PM

    delahoya will delay the ggg fight for as long as he can, oscar has no draws at all in his stable, he has lost alot of money the past few years, because he lost so many fighters. he will make every excuse in the book not to make this fight.

    he is content to milk canelo for everything he can.

  6. Wil on September 23rd, 2016 4:06 AM

    Good, the fans have spoken and will continue to speak. DLH is an idiot, and along with Arum, proving that the worst thing about boxing are the promoters who are simply pushing poor matchups. Canelo may draw large gates and large numbers of fans in Mexican American areas, but no one is ordering ppvs in which he takes on c and b level fighters. One of those every 3 fights is fine, but put that crap on HBO, not PPV. Only blockbuster matchups should be reserved for ppv

  7. Cutch on September 23rd, 2016 5:14 AM

    He has to know that not fighting GGG will hurt his career to the Mexican people, they don’t want to really get behind someone who they think is a coward, I know he isn’t and would probably fight him if told too, I guess if he wants that money fight then this is it, he can still make good money fighting nobodies but he won’t make great money.

  8. Diego on September 23rd, 2016 7:01 AM

    http://www.espn.com/boxing/story/_/id/17601524/canelo-alvarez-liam-smith-mismatch-fight-asked-for

    http://www.espn.com/boxing/story/_/id/17595967/boxing-needs-return-promoting-fights-not-fighters

    Two good articles on boxing’s inability to make compelling matchups. I won’t restate the arguments, let me just say that as a big boxing fan, I agree and am disappointed with boxing’s trajectory.

  9. Diego on September 23rd, 2016 7:03 AM

    However, perhaps PBC’s demise will help. If it frees up fighters to start fighting outside of PBC we could see some better matchups. Unfortunately, even with PBC gone, Haymon is likely to still manage a large stable of fighters, but as far as I’m concerned things can only get better.

    http://www.espn.com/blog/dan-rafael/post/_/id/16761/what-has-happened-to-premier-boxing-champions

  10. Chris on September 23rd, 2016 2:32 PM

    Sucks about PBC, they are dead but thats been obvious for a long time.

    Still remember after that first show Sal, Tops, Fight Fan hyped that shit up as the second coming.

    One of them I think even said it would be bigger than UFC and they were well on their way to 5 million viewers average each show etc.

  11. Pink Pig on September 23rd, 2016 6:09 PM

    Who said PBC was gone?

    Just because fastso at ESPN asked about them? Like everybody forgot Error Spence hit 6 million viewers on NBC recently.

    Faso Rafael is just butt hurt since PBC doesn’t give him pies to eat every hour.

  12. Wil on September 26th, 2016 8:14 AM

    PBC needs to stop time share buys and move into making an actual sell, which I thought was the reason for the time shares in the first place. Their NBC shows have done between 1.5m and 6.3m viewers, probably more since no one cares to add in DVR numbers on here like they do for Bellator and UFC. Someone will buy it. But I say this, it needs to be promoted like it was when it first came out, when its shows on NBC were doing between 3-4.5m viewers. And they need to slow down on the shows as well, limit that stuff to only once a week or even once every two weeks….and they MUST bring back the ring walks.

  13. Warrior on September 26th, 2016 1:06 PM

    You’re right. MMApayout takes an emphasis when there’s a news report unfavorable to boxing and a minimal approach when there’s a favorable report to boxing.
    For example, it took three days for MMApayout to post something about the strong NBC TV ratings for the Errol Spence fight that took place on August 21.
    The Los Angeles Times reported the TV ratings on August 22. Over the following days, people were bringing up the TV ratings in the comments sections of MMApayout. MMApayout then made a post three days after the LA Times article (probably due the number of comments made).
    This time around, it only took hours for MMApayout to make a post after the LA Times estimated the Canelo Alvarez pay-per-views.
    MMApayout constantly makes posts about UFC attendance, but there was no blog post about the Canelo Alvarez attendance (51,000+).
    MMApayout should take an “even and consistent” approach to all sports and topics if it wants to be known as a reporting website (e.g. DVR+3 numbers, attendance, gate, etc).
    Or maybe it should just stick to MMA as the name of the website suggests.

  14. Caramel City on September 27th, 2016 5:29 AM

    NBC as already stated its going to have a quite a few PBC shows in the very beginning of 2017.

    Also to Warrior, I did notice it took several days for MMAPAYOUT to post up the giant ratings PBC and Errol Spence produced, but was so quick to put up Canelo-Smith doing 300k ppvs even though its just rumored.
    Also point out that Canelo-Khan did 600k ppvs not 450k.

    And McGregor cant sell a ppv himself. Every ppv had a tag to it, whether he fought Aldo, loss to Diaz (a known name) and fought Diaz again in the rematch.

    When I see McGregor-Swanson or McGregor-Jeremy Stephens do over 1m, than you can go ahead and say McGregor can carry a ppv.

  15. Caramel City on September 27th, 2016 5:33 AM

    Also, when speaking of this, its highly ironic that we are so quick to never mention global numbers when discussing this. Both Canelo and McGregor or not Americans, thus we should include global numbers.
    When factoring in global numbers, Canelo is by far and large the bigger star and more known commodity,

  16. Warrior on September 27th, 2016 9:34 AM

    Right.
    Triple G vs. Kell Brook did 500K+ pay-per-view sales in the UK (a huge number for the UK).
    Triple G has sold out O2 Arena in London as well as Madison Square Garden (2015).
    Canelo (the biggest money-maker in 2016) has sold out Las Vegas (2015) and has drawn 40,000+ in San Antonio (2013) and 51,000+ at Cowboys Stadium.
    Wladimir Klitschko has sold out soccer stadiums in Europe and has made millions from German TV broadcast rights and pay-per-view sales in Europe.

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