UFC 200 estimated over 1M PPV buys; 199 does 320K
July 16, 2016
Dave Meltzer of The Wrestling Observer reports that the buy rate for UFC 200 is estimated to be between 1.1 to 1.2 million PPV buys. In addition, there are reports that UFC 199 drew 320,000 PPV buys.
UFC 200 featured Amanda Nunes and Miesha Tate. However, Brock Lesnar was the real feature of the card. Of course, news hit Friday night that Lesnar was flagged by USADA for a potential violation of the UFC anti-doping policy. As we know, Jon Jones was pulled from his fight against Daniel Cormier during fight week. Despite the issues, the UFC Prelims drew the third-highest ratings for a prelims show on the network despite starting 30 minutes late due to baseball.
Last month’s UFC 199 featured Luke Rockhold and Michael Bisping (who replaced Chris Weidman) and Dominick Cruz facing Urijah Faber. For UFC 199, the Prelims drew 798,000 viewers and 500,000 google searches for “UFC 199” on the day of the fight which may have indicated the estimated buy rate.
2016 PPV buy rates
UFC 195 – 300,000
UFC 196 – 1.5 million
UFC 197 – 450,000
UFC 198 – not known at this time
UFC 199 – 320,000
UFC 200 – ~1.1-1.2 million
The 1.1-1.2 million should be seen as a very good buy rate considering the Jon Jones issue and the lack of a Rousey or McGregor on the card. The buy rate reflects the fact that Brock Lesnar was a big draw (once again) for the UFC. Thus, the news of his potential drug test failure brings into question a lot of things related to the use of Lesnar on the card and the decision to waive him from waiting four months per the UFA anti-doping rules.