Dana White’s new deal grants him percentage of UFC’s net profits
July 12, 2016
ESPN reports that Dana White’s deal under new UFC ownership is 5 years and 9% of the company’s net profits.
White owned a small percentage of the UFC under the Zuffa umbrella. He sold his shares as part of the $4 billion sale to WME-IMG. It’s not known whether White received a portion of the company under the new ownership.
Under back of the envelope math, the article compares the UFC to other entertainment businesses and opined that the UFC’s net profits could be in the $200 million range. Based on this, White’s annual salary could be $18 million. You may recall that Lorenzo Fertitta told CNN Money that the company grossed $600 million in 2015.
The article compares White’s projected salary to that of NFL commission Roger Goodell who averaged $21 million a year for the first 10 years of his time as head of the NFL. Goodell now makes in excess of $34.1 million. $3.5 million of that is base while the rest is a bonus.
The deal for 9% of the company’s net profit gives White incentive to grow the business and see its profits continue to rise. White likely cashed out $360 million in the $4 billion sale. The new deal could put white in the same luxury neighborhood as the Fertittas.