Kimbo-Dada fight ratings up to 2.9M viewers

February 25, 2016

The DVR numbers for Bellator 149 this past Friday reflect higher ratings for the Kimbo Slice-Dada 5000 fight as the fight between the two drew 2.9 million viewers.  The Royce Gracie-Ken Shamrock fight drew 2.7 million viewers.

Overall, Bellator 149 drew 2.2 million viewers for the 3 hour fight card.  Kimbo-Dada drew 2.9 million from 11:16pm-11:30pm ET.  It was the most-watched fight in Bellator history.  Gracie-Shamrock drew 2.7 million viewers from 11:54pm-11:57pm ET.

In addition, the Benson Henderson special which aired after Bellator 149 drew 864,000 viewers.

Payout Perspective:

With almost 3 million viewers, the numbers reflect that Slice is a ratings magnet.  It also tells us that despite the actual fight, Slice will be back in the Bellator cage.

16 Responses to “Kimbo-Dada fight ratings up to 2.9M viewers”

  1. d on February 25th, 2016 8:57 AM

    Wow, that is crazy. Very impressive.

  2. comment on February 25th, 2016 9:56 AM

    great ratings just wish casuals were not watching crappy no cardio fighting

  3. tops E on February 25th, 2016 11:44 AM

    Its not about the ufc brand its about the fighters…..hahahaha…

  4. joe on February 25th, 2016 3:16 PM

    I agree with Tops

  5. d on February 25th, 2016 3:48 PM

    Surprising Joe

  6. jjjjjj_ffffff on February 25th, 2016 7:55 PM

    better than UFC on Fox numbers.

  7. d on February 25th, 2016 9:33 PM

    Not true, but it was a huge number for spiketv.

  8. jf on February 26th, 2016 5:38 AM

    @ jjjjjj_ffffff “better than UFC on Fox numbers.”

    Actually, no, they are on the UFC on Fox average:

  9. Diego on February 26th, 2016 6:46 AM

    Great ratings with people who think Ronda is the most dominant athlete in the world.

  10. The Greatest on February 27th, 2016 11:25 AM

    Kimbos one of the biggest stars in MMA.

  11. Wil on February 27th, 2016 7:32 PM

    Kimbo is probably the biggest draw in all of MMA…it goes to show you that in this sport, you do not have to be the best to draw the highest numbers. I think Bellator understands that and it is why they have pulled higher numbers than many of the UFC cards by comparison Kimbo is probably the worst mma fighter on the main stage I might add. The fans dont care though and its all about numbers….

  12. d on February 28th, 2016 7:05 AM

    Kimbo is not the highest draw in mma, not really even close either. Shamrock-Gracie almost hit the same number his fight did also on the same card and was the headliner.

    I seem to remember celebrity boxing pulling in big numbers when they tried that platform. Same principal.

    Also, Kimbo Slice does 4x what PBC does on the same channel.

  13. Best Coast on February 28th, 2016 3:59 PM

    Kimbo is a modern-day sports folk hero. It is more about his back story than his fighting ability and that is refreshing because even as his age hits his mid-40s he will still be a draw.

  14. The Greatest on February 29th, 2016 1:15 AM

    Kimbo is easily a top 5 draw in MMA and you’re lying to yourself if you say hes not.

  15. d on February 29th, 2016 6:48 AM

    Kimbo Slice would be a top 5 draw in boxing, not mma though. If Kimbo Slice was put on a ppv against dada, the fight would probably only generate about 300k buys. Or to flip the switch, if we are talking about UFC fighters on Spike, McGregor, Rousey, Silva, Weidman-Rockhold, Cruz, Velasquez-Werdum, Jones, etc. would all outdraw him. Keep in mind, once again, this fight had Shamrock-Gracie headlining it which brought in a lot of interest on its own.

    Kimbo Slice fights on HBO and he is probably the no 2 draw for boxing and sadly this isn’t some exaggeration like what you used.

  16. Kimbo Slice wasn’t just an internet legend, he was MMA’s second greatest TV attraction | – Your Global Connection to the Fight Industry. on June 7th, 2016 4:57 AM

    […] a circus until the end. His last fight featured an opponent (Dada 5000) who nearly died afterwards. The overall Bellator event drew 2.2 millions and Kimbo’s fight drew 2.9 million viewers. Kimbo got busted for steroids and died shortly thereafter. It was a train wreck fight for Bellator […]

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