PBC on Fox draws 2.24M viewers

January 24, 2016

Premier Boxing Champions drew 2.24 million viewers on Fox Saturday night according to Television By Numbers.  It also received a 0.7 rating in the adult 18-49 demo and a 3 share.

Although PBC finished last in terms of overall average viewers for its 8-10pm ET time slot, it was first in Adult 18-49 rating and share for at least the first half hour (8-8:30pm).  It was soon replaced by the NBA game featuring Chicago and Cleveland.  Notably, a rerun of NCIS: Los Angeles on CBS drew 4.85 million viewers (8-9pm) and the NBA Saturday Primetime game between Chicago and Cleveland drew 3.69 million viewers with a 1.4 rating for adults 18-49 and a 5 share.  Also of note, U.S. Figure Skating on NBC drew 3.69 million viewers from 8-11pm.

PBC on Fox featured Danny Garcia versus Robert Guerrero in an entertaining 12 round fight which Garcia won.

Payout Perspective:

In comparison, UFC on Fox 17 this past December drew 2.28M viewers.  This appears the average for a live combat sporting events for this time slot.  Obviously, the NBA game during prime time featuring LeBron James was stiff competition for a boxing event with boxers you would only know if you followed the sport.

39 Responses to “PBC on Fox draws 2.24M viewers”

  1. d on January 24th, 2016 7:22 PM

    Hahaha. The UFC on FS1 just basically tied this overall and was much better in the 18-49 demo. Hayman will never be able to borrow another dime from anyone in his life after this disaster.

    On a side note, how the hell does figure skating pull in those type of ratings?

  2. tops E on January 24th, 2016 8:59 PM

    How many channels has garcia been on? Exposure more exposure and he won….so the winner of thurman vs porter would fight for him next? or add amir khan kell brook in the mix for the welterweight unified champ….good for pbc more name fighters and future stars hahahaha

  3. d on January 24th, 2016 9:09 PM

    Undisputed champions, top draws in boxing equal bad tv ratings. HAHAHAHA!!! New stars for more bad ratings. Money flushed down the drain. HAHAHAHA!!!

  4. tops E on January 24th, 2016 9:42 PM

    How come its taking zuffa so long to pay loan? hahahaha…

  5. tops E on January 24th, 2016 9:46 PM

    Thurman got 3m viewers on nbc,1.2 on espn,and will fight on cbs next….garcia got 2.2 on fox

  6. Gil on January 24th, 2016 9:53 PM

    Not bad considering the level of stars being featured. Good perspective from Jason.
    Also, the last half of the main event went over the 2 hour time slot. Was that taken into account?

  7. tops E on January 24th, 2016 10:04 PM

    Garcia against peterson 3. M on nbc so if this 2 meet in the future it would result it very good ratings..add 24/7 and tv guestings in building the fight

  8. d on January 24th, 2016 10:55 PM

    Yeah, and those numbers are worse than the UFC on FOX, yet cost the UFC much less.

  9. tops E on January 25th, 2016 12:03 AM

    Boxers did not have that kind of exposure like thurman and garcia,2 to 3 years they would start making it into big money territory…if you see pacmans career before he came to the u.s. he was already a star in the philippines,he was more exciting back then but did not have the opportunity back then to introduce him to network t.v. In the u.s. He could have been bigger star earlier….now this new pbc boxers specially the new ones like spence would be given that

  10. Dunlap on January 25th, 2016 2:19 AM

    First off these aren’t bad numbers. 2nd I live in the Northeast and I had to stream the fight because of the massive snow storm. Pretty much everybody in the northeast couldn’t watch the fight because of the storm. That could easily account for 500,000 more viewers if not more.

  11. E Tops on January 25th, 2016 2:49 AM

    I was stuck in the snowstorm and my cable was working fine. Try again

  12. The Greatest on January 25th, 2016 5:05 AM

    Washington DC area wasn’t able to see the fight. Thats a big market that Danny Garcia does well in too.

    The numbers are right on par with what the UFC does, and these numbers arent final.
    Its what I expected, Garcia vs Amir Khan II or winner of Thurman-Porter would do 3m+ on FOX I believe.
    Get Guerrero off the primetime stations.

    D you also got to figure that if FOX became PBCs main station, then they would get almost all of the big fights, instead of things being scattered around.

    By the way, PBC isnt being marketed for the Thurman-Porter fight. Its being called “Showtime Boxing on CBS”.

    I like that better than being called PBC.

  13. d on January 25th, 2016 5:53 AM

    Power outages were not a major issue. Garcia is from Philly which is clearly his biggest market and they certainly weren’t an issue there. The ratings were low because boxing is heading for an all time low in terms of interest.

    The numbers were right on par with what the UFC did….. ON CABLE LAST WEEK!! HAHAHA!!! The UFC on FOX fight’s averages are better in general plus are considerably better in the 18-49 demo which boxing desperately needs.

    It was never what you expected, your predictions are always off, and maybe you can explain to me how they can only do 3m + ratings (even though they won’t) and sustain their business model? These events cost too much money for them just for 3m viewers in return, not to mention low ratings compared to the UFC in the 18-49 demo.

    The FOX being PBC’s main station is meaningless if we are talking about big fights. People knew these two were fighting Saturday night.

    Your last comment also makes zero sense.

  14. d on January 25th, 2016 5:54 AM

    Tons of exposure……and all they will have to show for it is a jumbotron with no ppv stars after they fold. HAHAHA!!

  15. d on January 25th, 2016 7:16 AM

    “Im calling Garcia-Peterson to hit over 5m viewers tho.
    Ive heard more people talking about this one then the other ones so I can see this peaking over 5m.”

    “Broner vs Khan would easily be over 5m. Id put it at around 8m if they fought.”

    Some of TG’s greatest predictions. Haha.

  16. Diego on January 25th, 2016 7:37 AM

    It’s a good result, but D is correct that the UFC did better on FS1. This is, however, about the same ratings that the recent UFC on Fox cards have done. It’s going to come down to the business model – how much is the promotion pulling in vs. how much it is paying out. I think in the UFC has the edge there. Time will tell.

    By the way – here’s what the Greatest posted when the UFC on Fox 17 drew 2.28M:

    The Greatest on December 20th, 2015 3:33 PM

    Ufc is dead.

    Only now he’s making excuses for PBC. I live in New York and not only did we have power, but the everything was closed so people stayed home with nothing to do on Saturday night rather than going out. That’s the only reason I watched the fight live – otherwise I would have DVRd it. I think the same is true for folks in Philly but I don’t know for sure. If anything that should give the numbers a boost since that’s Garcia’s fan base.

    Oh, and DC did not have significant power outages so The Greatest is wrong about that: https://www.washingtonpost.com/local/dc-area-utilities-report-few-power-outages-as-storm-passes-through/2016/01/23/92a6aa2c-c223-11e5-83d4-42e3bceea902_story.html

  17. Diego on January 25th, 2016 7:39 AM

    “For the most part, the lights stayed on in the Washington area on Saturday — a relief to millions of people marooned in their homes.”

    Sounds like millions of people with nothing to do could have tuned in to the fight.

  18. BrainSmasher on January 25th, 2016 8:02 AM

    Those are shot ratings considering the entire East Coast was snowed in and there should have been way more people watching TV. Hell NY had a travel ban. This give them a much better rating than they typically would have got.

  19. d on January 25th, 2016 8:05 AM

    Haha. Of course, another one of the greatest’s greatest lies.

    So the reality was the power outages helped the numbers.

    A key point to make- even though the numbers overall are similar recently, you have to take into consideration that the UFC outdraws PBC in the 18-49 demo which was the focus point for PBC’s business model. PBC’s average viewer I’m pretty sure is in their 50s, it is obviously much younger for UFC fights.

    Also, the UFC has far less overhead considering the inflated PBC purses and high production costs.

    I’m fairly certain PBC was funded for 2 years by Waddell and Reed. They are 10.5 months into that deal and I can’t imagine a scenario where they are extended. They would have to bring in a tv rights deal that is triple the UFC’s with worse ratings in the 18-49 and basically equal ratings overall with arguably bigger names fighting on their cards considering the UFC has their biggest fighters typically spread out through their ppvs unlike boxing. In other words, someone who drew like Garcia would be fighting on ppv if they were in the UFC.

  20. d on January 25th, 2016 8:07 AM

    *the storm (not the power outages-because there weren’t many) helped the numbers.

  21. fight fan on January 25th, 2016 9:10 AM

    D talks like he sits in on the board meetings for PBC. D unless you got financial documents to back your claims up quit acting like you know everything about the money.

  22. BrainSmasher on January 25th, 2016 9:49 AM

    You don’t have to know their financials. Knowing only tells us how long they have. We don’t need that info to know they are losing money and what lies ahead. It’s common sense. We know what TV pays for and what demo they look for. We know the fighters cost way more.

    With the numbers they get they can get a TV deal. But it won’t be more than the UFC deal and to sustain their boxer salary they have to have way more money. Or they have to start cutting salary and watering down cards which will decrease ratings and put their TV deal at risk or atleast get them a much smaller deal when they renegotiate.

  23. Dunlap on January 25th, 2016 2:38 PM

    It wasn’t power outages that stopped people from seeing the fight. There was non stop weather coverage which played over the fight. “A massive snowstorm raged through the northeast prompting local Fox affiliates to stick with live storm coverage in lieu of carrying the live boxing feed”.

  24. tops E on January 25th, 2016 3:11 PM

    So showtime or cbs pays pbc if its titled showtime boxing?

  25. d on January 25th, 2016 5:10 PM

    Fight Fan, back up what claims? What specifically are you looking for? The purses from the cards are released to the athletic commissions, so we already know what they are. The NBC deal cost PBC 20m per year in just time-buy slots. That means 1m per card just with NBC, which doesn’t include all the other channels they’ve done time-buys with. We already know they burned through 200M. The gate numbers that have been released are horrible and the numbers they are not releasing the money on, the attendance is pathetic. According to investors, they were not cheap when it came to production costs either- despite what people think- PBC is footing some of the production costs for the fights.

    Just because you are oblivious to the numbers, doesn’t mean I am misinformed. This is a flawed business model and literally can’t succeed unless they somehow miraculously, change courses and have a major upward ratings shift. If anything though, the numbers are trending downward.

  26. The Greatest on January 25th, 2016 5:17 PM

    UFC is dead

  27. d on January 25th, 2016 6:36 PM

    His fall back when someone destroys his ridiculous argument and exposes his lies.

  28. Chris on January 25th, 2016 7:48 PM

    Solid ratings, numbers will go up with the overtime. mma fans always complain about pacing but they dont realize all these events want the show to run over cause it helps ratings.

    When a fight ends quickly it hurts them, having an event like this and other UFC events that go over 25 minutes is great.

    So with that overtime that should bump numbers up to 2.8 mill which is a good number.

  29. The Greatest on January 26th, 2016 12:41 AM

    FOX would be smart to make its channel the home for combat sports.
    Cross promotions would help both sides.

  30. d on January 26th, 2016 5:18 AM

    Cross promotion would never happen. The UFC doesn’t need PBC what so ever, the reverse however I could see as a necessity.

  31. victor on January 26th, 2016 8:58 AM

    Enjoyed the fight but ufc has done better numbers on Fox . Hope they show more tho. Wonder if rumble vs bader do more

  32. The Greatest on January 26th, 2016 9:50 AM

    PBC had the most watched combat event on TV last Higher than any UFC event last year.

  33. d on January 26th, 2016 11:31 PM

    The UFC numbers on FOX destroy PBC’s. Some people grasp for any straw they can to save face defending this ridiculous argument. PBC will be out of business in a year, WSOF made more money than PBC this year. HAHAHA!!

  34. The Greatest on January 27th, 2016 12:12 PM

    Wsof made more money this year?
    27 days into the year……

  35. d on January 27th, 2016 8:57 PM

    WSOF makes money, PBC loses money.

    HAHAHAHA!!

  36. The Greatest on January 28th, 2016 12:28 AM

    Rathet get a check from PBC than Reebox

  37. d on January 28th, 2016 7:40 AM

    PBC is going to be asking for those checks back in a year. Hahaha.

  38. The Greatest on January 29th, 2016 12:48 AM

    PBC on Fox averaged 2.5M, peaked at 3.5M
    Good numbers

  39. d on January 29th, 2016 7:44 AM

    PBC numbers are awful, they are being outdrawn by Bellator and their events cost 10x more.

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