Coming off a poor PPV year in 2014, the UFC looked to come up big with events in 2015. It did with 7 events over 600,000 PPVs which was 7 more than it did in 2014. The UFC branded its first quarter, “Welcome to the Show” and its last quarter “Go Big” which seemed to […]
Archives for December 2015
15 for 15: No. 4 UFC enlists USADA for anti-doping program
After failed drug tests by Jon Jones, Anderson Silva, Nick Diaz and Hector Lombard, the UFC decided to revamp its stance on drug testing and established an anti-doping policy of its own. In conjunction with USADA, the UFC anti-doping policy went into effect on July 1st of this year. In February, Lorenzo Fertitta, Dana White […]
15 for 15: No. 5 UFC Antitrust Lawsuit survives through 2015
The antitrust lawsuit filed by former UFC fighters against the company continued on into 2015 with various motions attempting to move and dismiss the case. As we end 2015, the case is now in Nevada before Judge Richard Boulware and the parties enter the discovery phase of the lawsuit. In December 2014, fighters filed multiple […]
Silva reveals UFC 197 in Brazil Cancelled…or is it?
The UFC has canceled its March 5th PPV show set for Rio de Janeiro, Brazil. Anderson Silva referred to being taken off of the card because of its cancellation at today’s media conference for UFC Fight Night 83. Updated: Maybe UFC 197 is not off per Sean Shelby’s tweet: @guicruzzz @arielhelwani the media is a […]
15 for 15: No. 6 UFC-Reebok partner to tepid, disastrous results
In July, the UFC officially added Reebok as the company’s exclusive clothier. No longer would contracted fighters wear non-UFC sponsors on their shirts, shorts or hats as “fight kits” would be issued for each fighter. In addition, we said goodbye to fight sponsor banners. The overarching issue was the new pay structure which drew the […]