Bud Light and Monster Energy slate promotions for UFC 200 starting early 2016

November 26, 2015

The Sports Business Journal reports (subscription required) that UFC sponsors Bud Light and Monster Energy Drink will roll out major national promotional campaigns for UFC 200 starting early 2016.

Monster Energy drink, the current sponsor of the center of the octagon, will kick off a national promotional campaign in January in approximately 45,000 retail outlets.  The “Win a trip to UFC 200” promotion will be supported by digital and social campaigns as well as promoted on PPV broadcasts.

But Light, the prior sponsor of the center of the octagon, will start a “Road to UFC 200 Sweepstakes” in approximately 5,400 Circle K Stores with displays within the stores.

The promotions will run for three months and feature Ronda Rousey in their displays/materials.  The Bud Light promotion will also include Conor McGregor.

Payout Perspective:

The promotions make it clear that it does not promise Rousey or McGregor at UFC 200 although it’s likely that one or both will be on the card.  The campaigns focus on the historical mark of UFC 200.  The article notes that sponsors that use sports properties in national retail promotions like long lead times and recognizable athletes.  It points out that the nature of combat sports makes this uneasy.  Rousey is the prime example.  Despite losing at UFC 193, she will still spearhead the campaign.  No word if Holm would be a late replacement although it might be hard to do so at this late date.  If McGregor were to lose in December, the campaign would start off flat as it would feature two fighters coming off losses.

 

12 Responses to “Bud Light and Monster Energy slate promotions for UFC 200 starting early 2016”

  1. d on November 26th, 2015 7:39 AM

    UFC 200 is going to be massive. If Holm-Rousey or McGregor-Aldo are headlining, it will do over 2m buys.

  2. The Greatest on November 26th, 2015 12:21 PM

    If Mcgregor loses, UFC 200 does 750k.

  3. d on November 26th, 2015 12:24 PM

    UFC 200 does at least 1.5m regardless. Only a mental patient would not see that.

  4. Pathetic ratings on November 26th, 2015 5:05 PM

    1,5 million? Is that what you call great ratings?
    Pathetic!

  5. Pink Pig on November 27th, 2015 8:14 AM

    Massive is 4.6 million…lol

    1.5 is Mayweather-Cotto

  6. d on November 27th, 2015 9:02 AM

    Hahaha. They have to rely on numbers from a retired fighter and use an exaggerated number from the biggest fight in boxing history- something that’s been around for over 100 years. HAHAHAHA!!!

  7. Pink Pig on November 28th, 2015 7:50 AM

    4.605 million buys at $99.99

    🙂

  8. d on November 28th, 2015 9:34 AM

    Haha. Delusional numbers and the price of the ppv was $90 for SD.

    2016 ppv boxing looking like Bellator ppv numbers. HAHAHAHA!!!

  9. fight fan on November 28th, 2015 10:04 AM

    D, you forget some of those buys were sports bars paying thousands of dollars to show it. As usual you have no clue what you’re talking about.

  10. d on November 28th, 2015 8:07 PM

    Fight Fan you don’t know what you are talking about.

    First off, very few bars carried that fight because of the high cost. Also, those do NOT count towards the N. American ppv buy total. Just like the UFC’s don’t. It’s amusing how little you know.

  11. Fight Fan on November 28th, 2015 8:57 PM

    Nobody said anything about the buy count, learn to read. You mentioned the the monetary amount. Everyone made money on the fight except for you sitting on your computer clowning around on your computer drinking Dana’s kool aid.

  12. d on November 29th, 2015 8:28 AM

    “D, you forget some of those buys were sports bars paying thousands of dollars to show it..”

    “Nobody said anything about the buy count, learn to read. ”

    Hahahahaha.

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