Bellator 145, the quarterly tentpole event for the organization, drew an average of 814,000 viewers Friday night on Spike TV per Sports TV Ratings. It was a slight increase over September tentpole event, Bellator: Dynamite 1.
The event aired Friday night from 9:oopm-12:27am ET. It went up against the NBA on ESPN Friday night.
In the main event, Daniel Straus defeated Patricio Freire and in the co-main event Will Brook defeated Marcin Held.
| Bellator TV 2015 | ||
| Overnight | Peak | |
| Bellator 132 | 767,000 | 1,200,000 |
| Bellator 133 | 565,000 | 967,000 |
| Bellator 134 | 872,000 | 1,200,000 |
| Bellator 135 | 607,000 | 922,000 |
| Bellator 136 | 655,000 | 900,000 |
| Bellator 137 | 594,000 | 768,000 |
| Bellator 138 | 1,580,000 | 2,100,000 |
| Bellator 139 | 764,000 | 988,000 |
| Bellator 140 | 722,000 | 977,000 |
| Bellator 141 | 666,000 | 929,000 |
| Bellator 142 | 800,000 | 930,000 |
| Bellator 143 | 669,000 | 885,000 |
| Belaltor 144 | 555,000 | 823,000 |
| Bellator 145 | 814,000 | |
Payout Perspective:
Let’s not blame Bellator: Dynamite 1 on Glory. But, Bellator 145, with less promotion, drew a better rating than September’s hyped showcase. Notably, on a local sports radio station in Seattle, Hershel Walker did an interview promoting Bellator 145 which aired 15 minutes before the event started. While it was a great interview and promotion for the organization, Walker seemed to use just the last names of fighters on the card as if he didn’t have a “one sheet” with who he was trying to promote.
The good news is that the “tentpole” strategy is working. This year all Bellator tentpole events have drawn over 800,000 viewers this season.
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