Mayweather-Berto replay on Showtime draws 587K Saturday night

September 22, 2015

The PPV replay of Floyd Mayweather and Andre Berto Saturday night on Showtime drew 587,000 subscription viewers on Saturday night from 10:16pm-11:08pm per Sports TV Ratings.

UPDATED:  I misread the ratings a bit.  The three ratings for the fight were all the same showing and was just chopped up per segment.  The Mayweather-Berto fight did draw 587K from 10:16-11:08pm.  The Roman Martinez-Orlando Salido fight drew

The post-fight interviews at 11:08-11:25pm drew 383,000 subscription viewers.  The epilogue showing of Showtime’s All Access for the fight airing from 11:25-11:42pm drew 219,000 subscribers.

As many know, PPV estimates for Mayweather’s last fight under his current Showtime contract drew between 400-550K PPV buys.  If the estimates are correct, it would be the lowest PPV buy rate since Mayweather fought Carlos Baldomir in November 2006.

The replay also included a fight between Roman Martinez and Orlando Salido.  That fight drew 258,000 viewers from 9:08-9:58pm.  The interim time between the Martinez-Salido fight and the Mayweather fight drew 392,000 viewers.

Notably, Mayweather’s last fight against Manny Pacquiao drew an estimated 1.18M HBO subscribers.  Of course, that fight served as the opening act for Canelo Alvarez-James Kirkland.  Unfortunately, we do not have the rating for the replay on Showtime.

Showtime is in approximately 28 million homes according to Television By Numbers.

Payout Perspective: 

Overall, when adding up the viewership ratings during the 2 hour, 30 minute airing, approximately 1.6M Showtime subscribers watched the replay Saturday night when you count up the viewers for each showing segment.  As one of our commentators point out, its probably an incorrect assumption to simply add the number of viewers for each segment of the program to conclude that 1.6 million viewers watched the program.  On a night which was dominated by College Football as well as Bellator’s latest tent-pole event, the replay of Floyd Mayweather’s last fight replayed on Showtime.  Frankly, the ratings are low which reflects that many did not care about this fight.

5 Responses to “Mayweather-Berto replay on Showtime draws 587K Saturday night”

  1. FightBusiness on September 22nd, 2015 9:24 PM

    proof that this website isnt just a mma website. haters

  2. d on September 23rd, 2015 4:07 AM

    Proof that you welch on bets and that you can’t comprehend that this is primarily a mma website which you refuse to accept. Around 80% of the articles on here are mma related.

    You have no integrity.

  3. Diego on September 23rd, 2015 5:58 AM

    “when adding up the viewership ratings during the 2 hour, 30 minute airing, approximately 1.6M Showtime subscribers watched the replay”

    Jason, I agree with your math. You can’t just add up the segments. Unless I’m missing something, those are the same people watching all the different segments. For a subscription channel that does not make it’s money from advertising revenue, what they care about is how many of their paying customers tuned in at some point. That number is closer to 587k (though some folks could have tuned in to the undercard who did not watch the main event which would make the overall number of individuals who viewed the show a little higher).

  4. Diego on September 23rd, 2015 6:08 AM

    *I don’t agree with your math I mean.

  5. Jason Cruz on September 23rd, 2015 9:57 AM

    @Diego – Yes. I think you have a point. My assumption is wrong as that would assume that the event was adding on to the existing viewers throughout the program.

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