Fight Pass to undergo future growth

September 8, 2015

UFC Fight Pass is making moves as recently hired Eric Winter is seeking for expansive growth in the coming months.  In a couple recent interviews he has provided some insight into the future of the digital platform.

MMA Fighting reports that Winter foresees more original content as well as the eventual hope of holding weekly live cards on the over the top platform.  In addition, Winter stated that Fight Pass will go under a technology update which will include an updated search functionality.  He also indicated the signing of more organization as content partners.  Currently, InvictaFC and TitanFC have deals with Zuffa for live streaming of its fights on UFC Fight Pass.

Winter who came over from Yahoo to be the new Senior Vice President and General Manager for UFC Fight Pass plans big things for the digital platform.

In an interview with, Winter and Chief Content Officer Marshall Zelaznik talked about Fight Pass and its future.  Although they were asked, they did not reveal the number of subscribers.  They did infer that subscriptions were exceeding expectations.

In the interview, Winter and Zelaznik stated that they do not see Fight Pass following the lead of the WWE Network (i.e., no PPVs on Fight Pass).  They emphasized the company’s commitment to its PPV distributing partners.

They also inferred that virtual reality would be a part of the future on UFC Fight Pass as well as more original content.  They said to be toiling with Google Cardboard for virtual reality.

Payout Perspective:

Some interesting takeaways from the MMA Fighting and interviews.  The first is that the UFC is not going to move away from its PPV model anytime soon.  Unlike the WWE, the UFC’s business model is predicated on PPVs and it sounds like the company has no plans to change course (like the WWE) when it comes to PPV.  As for the future of Fight Pass, content is king and the challenge Winter seems to have is how to engage its core demo to subscribe when there is so much UFC on television.  The original content should help as well as the live fights.  But, with the fickleness of the demo and cord cutters, the challenge will be having fans pay $10 per month.

11 Responses to “Fight Pass to undergo future growth”

  1. Combo on September 8th, 2015 5:10 PM

    Good to see FightPass develop, but too bad not towards an affordable PPV platform.

  2. tops E on September 8th, 2015 5:22 PM

    Sure hahahahaha….more spin on unimportant topic from the ufc hahaha….basic PR 101

  3. saldathief on September 8th, 2015 5:45 PM

    fight pass is a fucking joke!

  4. d on September 8th, 2015 6:05 PM

    Tops and saldaqueer are a retarded match made in heaven.

  5. d on September 8th, 2015 6:05 PM

    Tops and saldaqueer are a retarded match made in heaven.

  6. The Greatest on September 8th, 2015 6:24 PM

    Heard ya the first time D.
    Double posting faggot

  7. saldathief on September 8th, 2015 8:44 PM

    D is paid in free fight pass to post and act like a complete moron, desperate times for desperate girls bahahahaha

  8. d on September 8th, 2015 10:13 PM

    The Gayest self destructing, probably because of this:

    HAHAHA! You fucking homo!

  9. d on September 8th, 2015 10:14 PM

    Saldaqueer is still shitting in his diapers.

  10. Saldathief on September 9th, 2015 10:23 AM

    The Moron D will never point out any MMA failures but likes to point out a shit Floyd Mayweather card which will do better in the end 365 then 99% of any MMA show. The gate alone for this shit show will smoke any UFC show suck another dick D haha

  11. d on September 9th, 2015 1:51 PM

    HAHAHA!!! Sal self destructing. This cum stain is fixated on comps, etc for inflated gates, yet when Gayweather has a gate that is being carried by a casino that is literally losing millions this faggot claims this is a success. This fight is going to lose so much money for everyone involved not named Gayweather. The ppv seriously may not hit 500k buys that’s how bad this is trending. Get Gayweather’s balls out of your mouth you homo.

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