Fight Pass to undergo future growth
September 8, 2015
UFC Fight Pass is making moves as recently hired Eric Winter is seeking for expansive growth in the coming months. In a couple recent interviews he has provided some insight into the future of the digital platform.
MMA Fighting reports that Winter foresees more original content as well as the eventual hope of holding weekly live cards on the over the top platform. In addition, Winter stated that Fight Pass will go under a technology update which will include an updated search functionality. He also indicated the signing of more organization as content partners. Currently, InvictaFC and TitanFC have deals with Zuffa for live streaming of its fights on UFC Fight Pass.
Winter who came over from Yahoo to be the new Senior Vice President and General Manager for UFC Fight Pass plans big things for the digital platform.
In an interview with Multichannel.com, Winter and Chief Content Officer Marshall Zelaznik talked about Fight Pass and its future. Although they were asked, they did not reveal the number of subscribers. They did infer that subscriptions were exceeding expectations.
In the interview, Winter and Zelaznik stated that they do not see Fight Pass following the lead of the WWE Network (i.e., no PPVs on Fight Pass). They emphasized the company’s commitment to its PPV distributing partners.
They also inferred that virtual reality would be a part of the future on UFC Fight Pass as well as more original content. They said to be toiling with Google Cardboard for virtual reality.
Some interesting takeaways from the MMA Fighting and Multichannel.com interviews. The first is that the UFC is not going to move away from its PPV model anytime soon. Unlike the WWE, the UFC’s business model is predicated on PPVs and it sounds like the company has no plans to change course (like the WWE) when it comes to PPV. As for the future of Fight Pass, content is king and the challenge Winter seems to have is how to engage its core demo to subscribe when there is so much UFC on television. The original content should help as well as the live fights. But, with the fickleness of the demo and cord cutters, the challenge will be having fans pay $10 per month.