PBC on Spike TV Friday drew an overall average of 772,000 viewers but the main event of Amir Khan-Chris Algieri drew 1 million viewers with a peak during the fight of 1,120,000 viewers per Nielsen sources.
The fight drew 1 million viewers from 10:30pm-11:23pm with the 11:00-11:15pm quarter hour peaking at 1,120,000 viewers.
PBC on Spike TV
March 2015 – 869,000 overall average; 1 million peak
April 2015 – 569,000 overall average; 761 million peak
May 2015 – 772,000 overall average; 1.12 million peak
Payout Perspective:
According to Sports TV Ratings, Game 7 of the NHL Eastern Conference Finals (3.287 million viewers) between the New York Rangers and Tampa Bay Lightning won the night in sports cable TV ratings followed by a couple Women’s softball games on ESPN and then PBC on Spike. The ratings for the main event are solid although I would have thought we may have seen more viewers due to the fact that Khan is likely the next opponent for Mayweather and is a legitimate draw. Algieri just came off of his PPV loss to Pacquiao as well.
Jesus is coming says
When people figure out its not good to have so many channels for so many fights … Fans are confused especially casuals somewhat combat fans are confused … Ufc has one fs1 … Still peaking over 1.1 million is good but Jesus Hbo has many less viewers and still do better ratings
joe says
500k+ viewers seems to be pretty good for combat sports.
Any time it goes over a million it’s deemed a success.
Right or wrong?
d says
HAHAHAHAHAHA!!!! PBC SHIT NUMBERS!!! LOSING MILLIONS!!! This was a horrible disaster. This fight alone probably lost about 5m. There were only 7k in attendance in a venue that holds 19k, Horrible tv numbers, toilet shit gate numbers, buy time deal = massive financial loss.
PBC will be done in 2 years after they’ve lost hundreds of millions of investor money.
FightBusiness says
notice who instantly trolled a boxing article
d says
notice who instantly trolls all of the mma articles. People who live in glass houses shouldn’t throw stones.
FightBusiness says
so stay above the fray and dont do it. dana white just said that if aldo vs mcgregor does 1 million ppv buys it will just break even. real good marketing plan. the latest ufc magazine has mcgregor riping off an ali photo.
772 k views is not good a 1.1 million peak is average. these numbers need to hit a 1.5 million peak consistatntly. i’m very surprised by this number. hbo does much better.
d says
If that does 1m ppv buys it will make a ton of money. If White actually said that, he lied.
1.5m peak???? Maybe comparative to other sports shows on Spike, not compared to the overhead costs. The purses were a few million, the production was a few million, and this brought in nothing financially. The gate was probably only around 3-400k. With a time buy in place, this was a massive loss.
d says
Just to give you a comparison, Ortiz and Bonnar peaked at 2m nearly double the Khan-Algieri number on Spike and those two have been irrelevant for years. Granted there is still interest for Ortiz, he probably wouldn’t even be ranked in the top 25 right now at 205lbs. The production costs for Bellator are a fraction of what PBC’s are and the fighter purses were around 600k which was also a fraction of what Khan-Algieri’s were.
This was a major financial loss that they can’t continue to keep burning through.
Chris says
FB I just got to ask you jump on d for saying shit, btw I agree its stupid, all you are clowns who are annoying as hell and troll this site.
Anyway but why do you jump on his shit for doing this but say nothing when every UFC piece comes out and Tops, Sal and even you shit on them?
http://mmapayout.com/2015/05/ufc-fight-night-67-attendance-real-low-and-bonuses/
http://mmapayout.com/2015/05/tuf-21-episode-6-350000-viewers/
http://mmapayout.com/2015/05/erick-silva-to-lose-12k-after-reebok-deal/
Sal and Tops do same thing every single piece written yet you dont say shit about them.
Chris says
About the numbers, lets be real, for a guy like Khan who has a Floyd fight riding on that fight on a network like SPike thats not a good rating.
Card should have averaged over a mill, that fight should have done 1.5 atleast and peaked around 2.
Guess PBC thought Khan could bring Spike bigger number and thats why he was on SPike instead of NBC where you know 3x that number would have seen him fight.
The Greatest says
D u dont know what the costs were.
Show me any proof of what the costs were.
D is the same guy denying the ppv numbers of May-Pac, and turning right around and talking about production costs like he has any idea what hes talkibg about.
The fact is that these numbers did better than the last ones on spike, which D claimed wouldnt happen.
But they are fuckin up by branching it across so many channels, but in the long run itll work out, since ppl will become accustomed to boxing being everywhere.
But Khan wont get the Mayweather fight. Khan vs Brooks will be the fight
Random Dude says
Al Haymon and PBC killed Friday Night Fights on ESPN2. He is also killing the networks’ desire to pay-for-boxing with his time-buy-in-hopes-of–big-PPVs deal.
Instead of boxing on friday nights weekly, we now get 11 events per year on ESPN and an afternoon on ABC. Maybe good for Haymon, probably bad for his investors, definitely bad for boxing.
Plus the fights are now going to suck on PBC events because you have to be a Haymon fighter to get on which makes the matchups very predictable. I guess if you are a sports bettor this is good. Much easier to win predicting the outcome of a PBC card than a typical Friday Night Fights event.
UFC is not doing well, but this PBC plan is garbage.
Diego says
Random Dude,
While I’m hoping for the best, I’m pretty much where you are. I don’t think this PBC move to control the boxing world will be good in the end. It’s too ambitious. I like boxing so I hope I’m wrong, but I just don’t see how they are planning to make money.
d says
HAHAHA!!! THE GAYEST!!!!!!
The production costs for PBC are high.
“NBC was more likely to shear the feathers from its peacock than it was to pay for a boxing series. But Haymon wasn’t suggesting a rights fee. Instead, it was Haymon who was willing to write a sizable check to NBC. But he wanted more than the traditional time-buy, where the network would take his money and wish him well.
Haymon wanted NBC Sports to not only air his series, eventually to be labeled Premier Boxing Champions, but to bless it. He wanted it produced by NBC, using front-line talent, with features and vignettes like those that are the hallmark of its Olympics coverage. He wanted the network to help promote the series across its assets.
And he wanted the best fights he could make to air in prime time.
It was an audacious request. And an EXPENSIVE ONE.”
“Caldwell was there to show NBC that Haymon Boxing had the wherewithal to not only launch the PBC, but sustain it, with the pledge of upward of $425 million from a $40 billion fund that he co-managed for Waddell & Reed, the same fund that had invested about $1.5 billion in Formula One.”
“Because federal law prohibits managers of fighters to also promote fights, the PBC will work with a handful of promoters, most of them tied regionally, paying them a fee to operate the shows.”
“While they will execute the events, there is no question of who will make most of the decisions with regard to matters such as ticket prices and presentation. The latter of those is a core matter for the PBC, which spent millions to build a massive, state-of-the-art stage and center-hung video board that it will take on the road for all of its
events, scaling it up or down to match the size of the venue”
http://www.sportsbusinessdaily.com/Journal/Issues/2015/04/20/In-Depth/Main.aspx
Purses: Khan- 1.5m, Algieri- 500k,
Total purses were probably around 2.2m.
Haymon had to pay the promoter for the event a rights fee(which was probably all the money Spike was paying them-this isn’t a complete time buy deal, but the rights fees are low).
Venue rental.
Time Buy costs.
Taxes.
Licensing.
Advertising Costs.
Travel/lodging for fighters.
Etc
Where is the money they brought in for the event?? 7000k in attendance? Ad money for Spike they acquired independently? That’s nothing. The gate was probably no more than 400k. That probably barely covers the venue costs.
The production costs are sky high compared to other boxing/mma events because of their state of the art stage/jumbo tron. They do split the costs with the networks for production, but the costs are excessive.
This event lost millions. In the article given, Caldwell even points out they are expecting to take losses initially. The long term play is for a rights deal with multiple networks where it is a league structured deal similar to the way the UFC has a deal in place with FOX. They are capitalized for at least 3 years, but if the ratings do not gradually improve after a year or two, they will have to pull the plug. These numbers are far too low for the capital they have invested. The UFC brought in bigger numbers and has a fraction of the overhead for their tv events.
d says
Here’s a little insult to injury also(the investors for PBC went to the UFC first to invest, but they had already sold as much as they were willing to Flash Entertainment and passed. So, PBC was the investors 2nd choice, after the UFC declined them, haha):
“Caldwell and his associates at Waddell began trolling for more investments in sports. They talked to the UFC about a minority stake, but it had already sold shares to the Abu Dhabi government. They looked at major pro teams but weren’t sure about the match between an institutional investor and a league.”
d says
Oh and also, those numbers are down from the debut on Spike, which always happens and you are in denial of. Also, this was a big named fighter with Amir Khan that tanked in ratings and at the gate.
BrainSmasher says
To put it into perspective. IFL lost over 1 million for every live event they ran. Elite XC lost like 20-30million in their brief existance. Elite got better ratings than PBC and both IFL and Elite had a fraction of the purse and production cost. PBC has to be losing their ass! I would guess they are trapping PBC fighters into contracts that allow them to take any PPV money they get down the road. Because any boxer they build up under traditional boxing business model will dump them and head to PPV where there is little meat on the bone for anyone but the fighter himself. PBC is a risky and shady venture. They are hoping to build the next Mayweather and take complete control over him and his earnings to make this investment pay off.