Bellator 139: 764K viewers and Friday night boxing numbers
June 29, 2015
Bellator 139 drew an average viewership of 764,000 viewers on Spike TV Friday night per Sports TV Ratings. The event is down from its tent pole event of a week prior but it still was the second-best rating on the network since February.
In the main event of Friday night, former UFC heavyweight Cheick Kongo defeated Alexander Volkov. The other big news coming out of Bellator 139 was the KO of Joe Schilling by Hisaki Kato. Per Nielsen sources, the peak for the show was 988,000 viewers during the last quarter hour (10:45-11pm).
Bellator 137 pulls the promotion’s 2015 Spike TV average up to 800,000 viewers.
Sports TV ratings also notes that boxing on TruTV drew 303,000 viewers Friday night in the 10pm-12am slot. The TruTV fights are promoted primarily by Top Rank. Also, boxing on FS1 on Friday drew 129,000 viewers. The event on FS1 appears to be the last promoted by Golden Boy. Additionally, Showtime aired a prospect card Friday night although no information on the ratings were available at this time.
There were a lot of viewing options Friday night for combat sports enthusiasts but viewers tuned in to Bellator 139 which should be seen as a positive for the company and Spike. It’s interesting that it did so well the week after its tent pole event. The last tent pole event, Bellator 131, did not have a follow event the next week. In fact, the next Bellator event was not until January 2015. We could see more follow up events the week after to take advantage of the momentum.
In terms of boxing ratings, the TruTV ratings are surprising and it looks like Top Rank has found a nice way to promote its HBO fights the next night.