The adjusted viewership for Saturday night’s PBC primetime telecast on NBC drew 2.9 million viewers. The show peaked with 3.4 million viewers.
The ratings reflect a 15% drop from its debut in March which drew an average of 3.4 million peaking at 4.2 million.
NBC Sports PR tweeted out further info:
Sat.’s #PBConNBC averaged 2.9 million viewers, ranking as 2nd most-watched boxing broadcast in 17 years, trailing only NBC’s first PBC event
— NBC Sports PR (@NBCSportsPR) April 13, 2015
Viewership for PBC on NBC on Sat. increased every half hour & peaked in final rounds of Garcia-Peterson with more than 3.4 million viewers — NBC Sports PR (@NBCSportsPR) April 13, 2015
PBC on NBC was up 162% among avg. viewers, and up 190% in the P18-49 demo compared to avg. afternoon boxing telecasts on NBC from 2012-14
— NBC Sports PR (@NBCSportsPR) April 13, 2015
More information on the ratings can be found in our initial post.
Payout Perspective:
It’s clear from the numbers that the second network telecast of Al Haymon’s PBC did not do as well as the debut. The show’s peak this time around was the average viewership for the debut. What is interesting is the positive spin in coverage of these boxing ratings as opposed to what you might read from MMA ratings. The last NBC Sports tweet is indicative of the positive view on the ratings. While we might conclude that boxing will do well in the 18-49 category, the 190% seems overblown as to the actual amount of difference. Moreover, it does not factor in the amount expended in the marketing and promotion of PFC versus those afternoon boxing telecasts. Regardless, the viewership is good for the sport no matter how you want to view it.
FightBusiness says
absolutely respectable numbers. especially considering there was only one star on the bill. the next even sadly wont have any. if you put two stars on the bill however you can bump up these numbers by 500k and if you have 4 stars 1 million. i think these are strong numbers given how few stars were on the bill.
saldathief says
Great numbers! anyone who thinks otherwise just doesn’t understand. Like really, who in their right mind actually thinks its going to do that much better. Boxing had a great weekend espn showtime and nbc.. MMA? well lets just say they have had better weekends.
d says
HAHAHAHA!! Absolutely TOILET NUMBERS!!!!! Millions lost for a big, heavily marketed fight. Haymon better pray for a miracle to have these numbers get to where they need in order to make money.
The boxing trolls will do anything they can to spin this turdburger! HAHAHA!!!
d says
Sal, you are such an idiotic boxing paid twat. These ratings are well below the majority of UFC cards on FOX that cost a quarter to produce, land better ratings in the key demo and you claim those numbers are horrible you stupid fucking idiot! You expose yourself as just a welfare fed boxing troll everytime you comment fuck face.
Yeah, mma had better weekends? HAHAHA!!! They didn’t lose millions and probably had a gate the same as the Garcia fight in an economically crippled country with two washed up has beens. HAHAHA!! Pathetic spin boy.
tops E says
Hahaha…how bout the marketing expense of the ufc in the early years? did it reach its roi already? Or part of the loans still not paid hahahaha…the ufc bubble….
saldathief says
Its so pathetic that when UFC FN 63 does 10% of the PBC nbc numbers its not bad hahaha. Talk about delusional. Hey at least haymon didnt have to borrow half a billion to lose 40% of his business,UFC is down like 60% after 2014 bahaha D is so scared that boxing is making a tv push hahah look at all his desperate pathetic posts. 2 shows at 3 million mark!! news flash to retards, the boxing business model makes money!! The UFC model has to borrow money hahahah
d says
Hahaha. It is very funny watching Sal try to spin this. Hahaha. All he does is make up numbers and attempt to shovel these shit shows that are losing millions while the UFC doesn’t have the overhead costs and gets better ratings.
PBC=Affliction/EliteXC = Massive Financial Loss! HAHAHA!!!
In Sal’s world when events cost 10m, and they bring in only 5m, they make money. Bizarro World shit! HAHAHAHA!!
Chris says
Sal is easily the dumbest troll I’ve ever seen online.
This dude just compared primetime on network tv ratings to morning cable UFC ratings.
Jason, I know you dont like to comment on things here especially about people who post here but what do you think about that?
What would you say to someone who thinks the two are comparable?
FightBusiness says
I guess what D is trying to say is Boxing has a chance of staying on nbc if they stop paying guys like garcia 2 million and just pay him 80k and a bucket of chicken. wow what a great business model.
by the way boxing is doing these numbers monthly, ufc quarterly. these numbers are right in line with the ufc and will only grow. why are you knocking these numbers. the last 7 ufc events on fox averaged 2.8 million views. thats 2 years worth of programming.
d says
No, what I am trying to say which you are too retarded to comprehend is that a business needs to make money in order to continue staying business. Haha.
By the way, PBC only has 5 shows on NBC scheduled this year. Which would make it one more than quarterly, unless of course you want to include the CBS show they did with a pathetic 1m avg viewership. Yeah, I didn’t think so. Those numbers are also NOT in line with the UFC numbers. The UFC numbers are far higher. Let me know when they hit their top averages or when they hit the 18-49 demo that the UFC does.
Plus again for the millionth time, the UFC shows cost no where near what the PBC ones do.
d says
PBC = Enron. HAHAHAHA!! Someone’s gonna be cookin’ some books. HAHAHAHA!!!
FightBusiness says
the cbs event did 1.4 million viewers and that was just preliminary numbers. final numbers never came out. the show wa also on at 3pm
http://www.sportsmediawatch.com/2015/04/premier-boxing-champions-ratings-cbs-debut-viewership-low-trails-previous-showtime-boxing-special/
d says
A truly impressive 1.4m avg viewers. Wow. They could have put it on primetime and it still wouldn’t have gone over 2m.
d says
Very true and accurate article:
http://www.marketwatch.com/story/why-mayweather-pacquiao-will-be-boxings-last-superfight-2015-02-27
FightBusiness says
i heard the same mantra after delahoya and mayweather. do you not know better by now. i literally saw an interview where a young muhammad ali was saying that people are saying boxing is dying. 40 years later its still here you dummy. this is what you call wishfull thinking. ggg vs andre ward can do 1.5 million ppv’s right now if promoted right
d says
Yeah, but then there wasn’t the competition there is now in the UFC. The interest of boxing in the US isn’t there anymore. The only fighters who can draw a big American audience for ppv are the ones in this upcoming fight which is what the article’s point is. Also, where was the competition to boxing when Ali was around? Karate? Amateur wrestling? There wasn’t anything there, now there is.
GGG vs Ward would never do those numbers. They could do very good numbers, but they don’t have the base to get those numbers. That is wishful thinking.
You are an idiot.
Jason Cruz says
@Chris – Probably not a good comparison
d says
HAHAHA!! Sal’s going to go nuts after that answer.
FightBusiness says
d- actually there was competition in the 70’s to boxing. the only thing is the american market didnt care to watch it. they heavily pushed kickboxing onto america in the 70’s. there was actually a karate dojo boom but it went no where. alot of it has to do with its hard to have a career in kickboxing because your legs give out. also boxing is a better product. kickboxers are pretty much mediocre boxers that crosse over. fistfighting is what everyone wants to do. unfortunaely few can.
GGG vs Kovolov, Ward, Chavez Jr and Canelo can all do over 600k right now. if they just put in GGG with just one damn star so te public can see him shine they would all do over one million right now. if marketed properly war vs ggg does do 1.5 million or close to it. Keith Thurman vs Broner would do 600k right now as would Thurman vs Canelo
d says
Yeah, karate is comparable to mma. That’s one of your many delusions. Karate wasn’t doing a fraction of the business nor had a piece of the marketshare like mma does now.
Claiming kickboxers are mediocre boxers that cross over is one of your many stupid, ignorant claims.
GGG vs Kovolov, wouldn’t break 300k buys, vs. Ward, Chavez and Canelo, yes, they would do probably in the 600-800k range, that would be IF those guys had the balls to fight him. Regardless though, that isn’t a superfight. That is basically the future of boxing. Their big fights are probably going to be in that range, and there may be one every year that comes around a million buys. It won’t be like it was with Mayweather.
Broner vs Thurman would literally do 100k buys tops. No one gives a shit about Adrien Broner. They tried a ppv with him before and had to scrap it and move the fight from Vegas to a low profile venue because the tickets sales were so weak. He isn’t a draw. Canelo is, but still probably wouldn’t do over 450k against Thurman. He needs a big name with him.
FightBusiness says
i can heare D and roid head rogan already. “After GGG retires Boxing is going to die.”
kickboxing tries to start a business. they use to have fights on on ABC. there were fererations and everything. it just never took off. the ufc almost folded as well. Broner’s ppv was cancelled because it was scheduled 2 years ago when no one knew him agaisnt some bum. since that time he’s fought madaina and flapped his mouth in front of millions of people. he’s a star now. i’m not saying a great talent. i’m saying star. he just needs one big win under his belt. broner vs garcia on nbc gets 5 million peak views. by the way i just found out elite XC averaged 4 million viewers for several cbs cards and even peaked with 8 million once with kimbo slice. how are they doing now. lol. you need consistance not massive numbers off the bat as the dry humping league well know. pay the 535 million bitch! by the way haymon will pay investors back with ppv money. he will do 5ook ppv’s consistantly with this format in about 1 year
FightBusiness says
i can heare D and roid head rogan already. “After GGG retires Boxing is going to die.”
kickboxing tries to start a business. they use to have fights on on ABC. there were fererations and everything. it just never took off. the ufc almost folded as well. Broner’s ppv was cancelled because it was scheduled 2 years ago when no one knew him agaisnt some bum. since that time he’s fought madaina and flapped his mouth in front of millions of people. he’s a star now. i’m not saying a great talent. i’m saying star. he just needs one big win under his belt. broner vs garcia on nbc gets 5 million peak views. by the way i just found out elite XC averaged 4 million viewers for several cbs cards and even peaked with 8 million once with kimbo slice. how are they doing now. lol. you need consistance not massive numbers off the bat as the dry humping league well know. pay the 535 million bitch! by the way haymon will pay investors back with ppv money. he will do 5ook ppv’s consistantly with this format in about 1 year
d says
Haha. Na, you can keep trying that Jim Lampley angle, but in reality, GGG will never even come close to the star that Mayweather is. He doesn’t speak English well, and he is not a young man anymore. He is a great boxer, no question, but at 33 years old, without even fighting anyone who is a big name yet, it is tough to imagine him turning into a breakout ppv star. No one will fight the guy and he isn’t getting any younger. How long will he stay dominant like this? Maybe 5 years. But he isn’t getting the fights he needs for ppv in the meantime.
Kickboxing folded, the UFC stole boxing’s ppv marketshare. To compare the two is absurd and a desperate attempt to defend a failed argument.
Wrong, Broner was bigger back then, because he had yet to be exposed by Maidana. Now, no one takes him seriously, most people look at him like he’s an idiot. He doesn’t even headline his on PBC cards, you think he’s selling a ppv? He’ll never get a big win under his belt because most of the talent is at 147lbs and he won’t take a fight there anymore. Not to mention the bigger issue, which is that he isn’t that good. He is extremely overrated. So you are saying that Broner vs Garcia gets 5m peak views which would be an average in the low 4ms most likely. I don’t believe that is even true, but if it is, what does that say about PBC when they can’t even match UFC on FOX 2 which peaked over 6m? No hw title fight. How much will those 2 purses cost? 3m total at least, plus another million on the undercard. Promotion/production costs. With a weak gate to go along. This is too costly. The UFC can pay their fighters for tv shows half of that and get better ratings.
Kimbo Slice never peaked at 8m, but that was solely because he was a media/internet superstar from his youtube videos. What does this have to do with anything? You do realize once he was ko’d that all went down the drain right? This is not comparable to the UFC who can sell with tons of stars and is consistent unlike these homosexual boxers who dry hump in the clinch.
HAHAHAHA!!! Haymon will pay investors back with ppv money???? HAHAHA! With his 10% for 2-3 ppvs maybe with no Mayweather? Haha. No way. Won’t work. There is no money there. 535m is nothing when you bring in 600-700m per year. Haymon on the other hand is going to completely lose hundreds of millions with no revenue to pay his investors. This shits already turned into a bubble and it has barely even started yet.
You are real dumb.
The Greatest says
If JDS-Cain fought on UFC Fox in 2015 they would average maybe 2.8mil viewers. It was the vogue thing to watch when it first came out but obviously it lost its luster.
But You trying to compare old Ufcs to todays PBC is bullshit.
Ali-Shavers did 70m viewers in the 1970s.
Why cant the UFC do that? Where do we draw the line on comparisons?
And if the UFC is so popular why cant they outsell boxing in ppvs?
FightBusiness says
LOL. The President of NBC sports is very happy with the 18-49 demo PBC is getting and says he’s thrilled that demo is competiting with NASCAR. at the end of the story he hints a network deal could take place. Calling PBC “a powerful property for NBC”. LOL
http://sports.yahoo.com/news/al-haymon-still-pulling-all-the-strings-as-boxing-s-unknown-czar-213946413-boxing.html
d says
Hahaha. The Gayest is back. That was a nice prediction on the Garcia fight which you claimed would do 5m viewers. Guess you were only off by over 2, huh? Moron.
HAHAHAHAHA!! If JDS fought Cain on FOX In 2015, they would average probably close to 5m viewers and it would be higher, but Cain has already proven it is unlikely for JDS to win because he can’t maintain separation.
The UFC does outsell boxing in ppvs, you are just too stupid to educate yourself on the subject.
d says
HAHAHA!! Fagbusiness. Always amusing.
Yeah, I’m stunned the president of NBC Sports was praising his own programming. That never happens and they never exaggerate. HAHAHA!!! By the way, the UFC does better in the 18-49 demo with low rated shows, than PBC’s peak.
You still refuse to answer the obvious question that I’ve been asking continually which is how can they sustain this model? They can’t afford to. You can’t pay purses in the 4-6m range, have promotional costs out the ass, for tv ratings where you are getting 3m avg viewers. It is not going to work. This is called a bubble developing. They are losing millions on this and hoping for a long term play where the ratings go way up. It won’t work.
d says
“Im calling Garcia-Peterson to hit over 5m viewers tho.
Ive heard more people talking about this one then the other ones so I can see this peaking over 5m.”
-The Gayest
The Greatest says
D do we need to start pulling back the things you have said.
You said May-Pac would never happen.
You said May-Maidana II would do less than the first one, which was wrong as well.
“HAHAHAHAHA!! If JDS fought Cain on FOX In 2015, they would average probably close to 5m viewers and it would be higher, but Cain has already proven it is unlikely for JDS to win because he can’t maintain separation.”
Really? There last ppv together did 330k buys but you think they do over 5mil on Fox?
Get the fuck out of here idiot.
d says
HAHAHAHAHAHAHA!!! He gets called out on his bullshit and then he starts to make shit up. HAHAHAHA!!! That must have been pretty embarrassing coming up with that shitty prediction Nostradumbass. HAHAHAHA!!!
Get me the quotes where I specifically said that this fight definitely wouldn’t happen or that Mayweather-Maidana would do less than the first one, which was actually low for a Mayweather ppv- they both were.
Again, you are cherry picking stats. Their first fight on FOX did a peak of 8.8m viewers. Their first ppv did 590k buys. The 2nd ppv had bad timing with the dates where it came at a very slow period of time. Also, tv ratings aren’t always on par with ppv.
You are the GAYEST!
MK5 says
hahahah
hey dipsh1ts
f-off with your bs, all of you
hahahaha
Chris says
Demo numbers are the key, thats what drives advertising.
Problem for PBC is they are attracting old audince
http://www.mmafighting.com/2015/4/16/8437729/prime-time-boxing-may-beat-ufc-in-total-viewers-but-trailing-in-key
“But the average viewer of the boxing telecast was 53 years old, more than a decade older than the UFC audience. In the target 18-49 demo, Saturday’s boxing show did a 0.8 and last year’s UFC show did a 1.1.
It’s also notable that for NBC’s second prime time foray into boxing, it was its oldest audience that was the most loyal.
Males 18-34 were down 44 percent from the March 7 debut. Males 35-49 were down 21 percent. But males above the age of 50 were only down 4 percent. What that said was that NBC was successful in getting younger people to try out boxing on the first show, but the ones they hooked the most were the older viewers, the same age group least likely to be UFC fans.”
d says
Haha. Let’s wait for Sal and Fagbusiness to spin these facts.
The Greatest says
How did I cherry pick? The last ppv only did 330k but you think it would average 5m on Fox. You didnt even say peak at 5m but that it would average 5m, which means it would have a higher peak, which is just ridiculous.
Ali-Shavers had 70m viewers watch the opening bell, back when boxing was way more relevant in the mainstream.
UFC had one fight peak at 8.8m viewers and fell drastically after that.
MMA will never be a mainstream sport because no one takes it serious because Dana White is a moron constantly trying to piggy back on boxing.
MMA world is obsessed with Mayweather.
How many MMA stars are gonna be constantly calling Floyd out or mentioning Floyds name? McGruger is even doing it now.
Your sports a joke.
Watch them ask a boxer about some MMA star and the boxer simply doesnt know who the MMA guy is or he just really doesnt care about it.
Go ahead and let Silva step in the ring with Roy Jones and watch the ending of your sport.
d says
You took one low selling show out of the 3 idiot which was clearly out of character. Velasquez will do more ppv buys with Werdum than 330k and JDS is a much bigger draw than Werdum.
There you go again, exaggerating, I said it would be close to 5m viewers idiot, and what is to say that was ridiculous? They already did way over that dummy. You just hate the reality that everytime you make a prediction you get proven dead wrong like the fucking idiot you are.
Hahahaha. You are bringing up fights from 40 years ago. That is great. Living in the past, just like all boxing fanboys.
MMA is a mainstream sport, they have a network deal in place that they get paid for from FOX. Boxing attempted to piggyback on them, but have couldn’t get a real deal, so had to settle for a buy time deal. And who is mainstream??
Mayweather, and the entire sport of boxing is obsessed with MMA. Mayweather called out mma fighters long before anyone called him out.
“Watch them ask a boxer about some MMA star and the boxer simply doesnt know who the MMA guy is or he just really doesnt care about it.”
That’s because most boxers have the educational level of a turd. How many mma fighters are on tv or in movies? A lot more than boxers. Ronda Rousey, GSP, Tyrone Woodley, Couture, Liddell, and a ton of others have been in major movies and tv. How many boxers have been in a Hollywood production in the last 10 years? Maybe 2? No one gives a shit about boxing in the mainstream other than the two guys who are set to retire soon.
Go ahead and let Jones fight anyone in the cage who is contracted with the UFC including 125lb fighters and watch boxing put the final nail in its coffin.
THE GAYEST!!!!!!!!!!!!!!!!!!!!!!!