UFC on Fox 14 draws 2.82M, wins time slot

January 25, 2015

Television By Numbers reports that UFC on Fox 14 on Saturday drew an overnight rating of 2.82 million viewers, 1.1 rating (18-49 year olds) and 4 share.  It won its time slot on Saturday night.

UFC on Fox 14 aired on Fox from 8:00-10:00pm ET and due to the first round stoppage in the main event, there was no overrun.  UFC won its network time slot on Saturday night.  It went up against an ABC kid’s movie, “Mirror/Mirror,” a rerun of CSI on CBS and Figure Skating on NBC.

UFC on Fox Ratings

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12: 2.5 million

UFC on Fox 13: 2.27 million

UFC on Fox 14: 2.82 million

UFC on Fox 14 ratings

Payout Perspective:

The good news is that the UFC won its time slot against less than stiff competition.  It is also up 22 percent from UFC on Fox 13 in the 18-49 demo.  The 2 hour show featured 3 stoppages so there was no overrun this time around.  Thus, the ratings will likely see a big increase.  The bad news is that the ratings are off from last year’s UFC on Fox 10 which aired last January.  That show which featured Benson Henderson vs. Josh Thopmson drew 3.2 million viewers. In 2013, January’s UFC on Fox 6 drew 4.2 million viewers which featured Demetrious Johnson vs. John Dodson.  The first January UFC drew 4.57 million viewers.  MMA Payout will have more on the ratings in the days to come.

UFC on Fox 14 draws record gate

January 24, 2015

MMA Junkie reports UFC on Fox 14 reportedly drew a record 30,000 in attendance for a gate of $3.1 milion.  It was the biggest European attendance and gate in the company’s history.

Perhaps most remarkable about the attendance was that the event occurred during the middle of the night in Sweden.  UFC General Manager for Europe, Middle East and Africa David Allen announced the attendance and gate post-event.  The UFC on Fox broadcast indicated that 26,000 were in attendance at the Tele2Arena in Stockholm but Allen stated that there was a strong walkup for tickets.

There were no reports of comps.

Payout Perspective:

When the stadium show was announced, we had our skepticism about whether the show could draw 30,000 people.  This is partly due to the fact that attendance over the past 3 UFC events in Sweden had decreased.  Moreover, the event would be held in the middle of the night to accommodate the North American audience.  But with the country backing Alexander Gustafsson, the UFC fans came out to support him.  It was an entertaining card and a good indicator that the UFC could hold stadium shows in select countries.

UFC on Fox 14 bonuses

January 24, 2015

MMA Junkie reports the bonuses from Saturday night’s UFC on Fox 14.  Anthony “Rumble” Johnson earned a title shot with his win as well as led the bonuses for the night.

Johnson, Gegard Mousasi, Makwan Amirkhani and Kenny Robertson all earned “Performance of the Night” bonuses.  There was no “Fight of the Night.”  The bonuses were announced post-event by UFC exec David Allen.

Payout Perspective:

Johnson was the biggest winner of the night as he earns the next title shot against Jon Jones.  He also earned the $50K and upset the home favorite Gustafsson.  Mousasi also moved up the middleweight ladder with a win over Dan Henderson.  Amirkhani needed only 8 seconds to KO Andy Ogle in the first round.  Robertson also had a first round KO over Sultan Aliev.

Haymon buys time on Spike TV

January 23, 2015

MMA Fighting reports that Spike TV has added Al Haymon’s boxing organization to its Friday night lineup as the network will rebrand Friday nights as a combat sports night.  The new deal which was announced at a press conference on Thursday is reported to be another time buy by Haymon’s group.

Spike TV has Bellator MMA and Glory kickboxing and now has secured a deal with Premier Boxing Champions, Al Haymon’s boxing organization.

The plan according to Spike TV president Kevin Kay is to rebrand Friday night’s sole for combat sports.  MMA, kickboxing and boxing will be packaged together on Fridays.

The first boxing card on Spike is set for March 13th.

As reported by ESPN.com, this will be a time buy rather than Spike TV paying a rights fee for Premier Boxing Champions.

Payout Perspective:

The potential for boxing on Spike TV goes back to January 2012 when there was speculation that Top Rank would air the sport on the network.  Haymon’s latest purchase of time follows his investment with NBC where he purchased time for boxing to be on the network.  These moves by Haymon and his investors could mean a big shift in the sport.  With much of boxing’s big names kept on premium cable or PPV, Haymon’s new spots on Spike, NBCSN and NBC could reintroduce the sport of boxing back to a broader audience.

As for Spike TV moves, it follows a similar strategy by AXS TV in which it brings together two similar sports with the same demos on the same night.  With the acquisition of New Japan Wrestling, AXS TV provides a lead-in to its MMA and/or Kickboxing cards.  For Spike TV, it can now mix and match Bellator MMA, Glory and boxing on the same night.  The move should complement each show and keep its target demo on the network.

Wilder-Stiverne on Showtime scores 1.24M

January 22, 2015

ESPN’s Dan Rafael reports that Saturday night’s boxing event on Showtime between Deontay Wilder and Bermane Stiverne drew an average of 1.24 million viewers per Nielsen.  The peak for the fight was 1.34 million viewers.

The estimated average is based solely on the actual fight and not the overall event televised on the premium cable network.  It was the biggest in over two years and drew the second largest boxing audience since 2004 behind Miguel Cotto-Austin Trout in December 2012.  It also should be noted that the fight between Adrien Broner and Marcos Maidana in December 2013 drew an average of 1.3M viewers on Showtime.

Rafael also provides numbers for the other two fights on the telecast including Leo Santa Cruz’s victory over Jesus Ruiz (912,000 viewer average) and Amir Imam’s win over Fidel Maldonado, Jr. (811,000 viewer average).

Payout Perspective:

The fight between Wilder and Stiverne gained a good amount of buzz in the lead-up to the event.  Showtime had an All-Access centered on the two heavyweights and Don King did his usual promos.  The two fighters also provided their own sparks to fuel interest in the fight.  One might argue that based on the ratings, boxing heavyweights still do matter in the sport.

NYS Assembly Speaker Silver arrested on corruption charges

January 22, 2015

New York State Assembly speaker Sheldon Silver was arrested on federal corruption charges on Thursday.  The charges include mail fraud, wire fraud and extortion.  In MMA circles, the state assemblyman had been the one that prevented a vote on the legalization of MMA in the state.

The Complaint obtained by the NY Times alleges that Silver has received “more than $6 million in outside income from two law firms since late 2002.”  This includes “undisclosed bribes and kickbacks” where Silver used his position and power to “induce real estate developers with business before the State to retain and continue to use a Real Estate Law Firm controlled by an attorney who previously had worked as Silver’s counsel in the Assembly and who caused Silver to be paid for such referrals by the Real Estate Law Firm,” reads the Complaint.

UFC head Dana White has accused Silver of blocking a vote which could potentially grant the legalization of professional MMA in the state.  New York is the only state which prohibits professional MMA.

Silver had served as speaker for more than two decades.  So far, there is no clear indication as to who Silver’s successor would be.

A lawsuit is pending in which Zuffa has sued the state for its legislative ban on professional MMA.

Payout Perspective:

The news of Sheldon’s arrest could breathe new life into the annual Zuffa lobbying activities in Albany this spring.  While Sheldon’s removal from his position may not mean that New York passes legislation legalizing professional MMA in the state, it gives lobbyists new hope that they can obtain a vote in the Assembly.  This story is just getting started and MMA Payout will keep you posted.

Jake Shields tops WSOF 17 salaries

January 22, 2015

MMA Fighting reports on the salaries from WSOF 17 with Jake Shields taking home the top payout for the event.  The salary figures were released by the Nevada State Athletic Commission.

Via MMA Fighting:

Main Card (NBC Sports Network)

Jake Shields ($30,000 + $35,000 = $65,000) def. Brian Foster ($15,000)
Joe Condon ($3,000 + N/A = $3,000) def. Jonathan Nunez ($4,000)
Krasimir Mladenov ($2,000 + $2,000 = $4,000) def. Brendan Kornberger ($2,000)
Bryson Hansen ($4,000 + $4,000 = $8,000) def. Rudy Morales ($3,000)
Danny Davis Jr. ($2,000 + $2,000 = $4,000) def. Adam Cella ($1,200)

Preliminary Card (Online)

Jordan Rinaldi ($1,000 + $1,000 = $2,000) def. Soslan Abanokov ($1,000)
Donavon Frelow ($1,000 + $1,000 = $2,000) def. Taylor McCorriston ($1,000)
Trey Williams ($750 + $750 = $1,500) def. Jamie Point ($750)

Payout Perspective:

 The $30K/$35K earnings are a far cry from when Shields entered the UFC as a hot star making $75K/$75K at UFC 121.  Foster, Shields’ opponent, was the only other fighter to make over $8,000.

WSOF 17: 222,000 viewers

January 22, 2015

WSOF 17 held this past Saturday drew an average of 222,000 viewers on NBC Sports Network.  The show reflects an increase in viewership from its last show in November.


WSOF Ratings 1-14 (1-10 and 12-17 on NBC Sports Network)

WSOF 1 – 198,000 viewers

WSOF 2 – 210,000 viewers

WSOF 3 – 201,000 viewers

WSOF 4 – 264,000 viewers

WSOF 5 – 227,000 viewers

WSOF 6 – 161,000 viewers

WSOF 7 – 94,000 viewers

WSOF 8 – 212,000 viewers

WSOF 9 – 242,000 viewers

WSOF 10 – 365,000 viewers

WSOF 11 – 781,000 viewers (NBC)

WSOF 12 – 206,000 viewers

WSOF 13 – 246,000 viewers

WSOF 14 – 229,000 viewers

WSOF 15 – 179,000 viewers

WSOF 16 – 181,000 viewers

WSOF 17 – 222,000 viewers

Payout Perspective:

The show was headlined by Jake Shields taking on Brian Foster with Shields taking the submission victory.  The show went opposite college basketball and a big heavyweight boxing matchup on Showtime.  The ratings are a nice bump for the organization.  Overall, the average of WSOF televised events are up to 248,000 although that includes one show on NBC.  Without the NBC show, the televised events on NBCSN are at 215,000 viewers.

UFC Fight Night 59 salaries

January 21, 2015

MMA Junkie reports the salaries from UFC Fight Night 59 on Sunday.  Conor McGregor topped the earnings for the roster with a reported $170,000.

McGregor also received one of the four Fight Night bonuses and thus made $230,000.  Donald Cerrone was next on the salary list making $146,000.

Via MMA Junkie:

Conor McGregor: $170,000 (includes $85,000 win bonus)
def. Dennis Siver: $39,000

Donald Cerrone: $146,000 (includes $73,000 win bonus)
def. Benson Henderson: $48,000

Uriah Hall: $28,000 (includes $14,000 win bonus)
def. Ron Stallings: $10,000

Gleison Tibau: $90,000 (includes $45,000 win bonus)
def. Norman Parke: $20,000

Cathal Pendred: $16,000 (includes $8,000 win bonus)
def. Sean Spencer: $14,000

Lorenz Larkin: $56,000 (includes $28,000 win bonus)
def. John Howard: $21,000

Chris Wade: $20,000 (includes $10,000 win bonus)
def. Zhang Lipeng: $15,000

Patrick Holohan: $20,000 (includes $10,000 win bonus)
def. Shane Howell: $8,000

Johnny Case: $20,000 (includes $10,000 win bonus)
def. Frankie Perez: $8,000

Charles Rosa: $20,000 (includes $10,000 win bonus)
def. Sean Soriano: $8,000

Sean O’Connell: $20,000 (includes $10,000 win bonus)
def. Matt Van Buren: $10,000

Joby Sanchez: $16,000 (includes $8,000 win bonus)
def. Tateki Matsuda: $8,000

Payout Perspective:

Notably, Donald Cerrone received a $3,000 raise from his fight a couple weeks ago.  So far, this year, Cerrone has grossed $286,000 from his work in the Octagon.  McGregor received a $10,000 bump from UFC 178 where he made $75,000 to win and $75,000 to show.  Sean Spencer indicated that he received his win bonus as well due to the controversial judges’ decision in his fight with Cathal Pendred.

Bellator 132: 767,000 viewers

January 21, 2015

Bellator 132 drew an average viewership of 767,000 viewers according to Nielsen.  The main event between Patricio “Pitbull” Freire and Daniel Straus drew 1.1 million viewers.

The show peaked during the main event with 1.2 million viewers at 11:21 p.m. ET.

It was the first show for Bellator MMA in 2015 and took place at the Pechanga Resort & Casino in Temecula, California.

Payout Perspective:

It’s a nice start to the year for Bellator as its next event will occur on February 13 in Fresno, CA.  Friday’s event is above the season 11 average (727,000) for Bellator programming on Spike.  Notably, only two events from season 11 (one of which was Bellator 131) drew a live peak average of over 1 million viewers.

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