UFC Fight Night 46 attendance and gate
July 20, 2014
MMA Junkie reports that UFC Fight Night 46 was a sellout with an attendance of 9,500 for a gate of $1.4 million. The event took place at The O2 in Dublin, Ireland and featured Conor McGregor.
With the attendance and gate figures, it comes in second to UFC Fight Night 37 in London in terms of non-PPV events for 2014. The last time the UFC came to Dublin, UFC 93 drew 9,369 for a gate of $1.3 million. That card was headlined by Rich Franklin vs. Dan Henderson.
The attendance and gate is good news for the UFC as it seeks to expand its global footprint. Now, the UFC has a bona fide star it can market to the region in McGregor. It should be able to build on this when it returns. There was debate as to whether this card should have been on FOX versus Fight Pass. Certainly, when you think of the domestic impact of putting it on network TV, McGregor would help with the marketing for the UFC. Then again, if the UFC is seeking to build its digital network with Fight Pass and expand internationally, this card definitely helps.