MMA Fighting reports that OneFC has signed a deal with AMC Live Group which will have the MMA promotion holding events in mainland China. The Singapore-based MMA Company had focused its efforts on other parts of Asia prior to last week’s announcement.
Currently, OneFC plans to hold 4 events in China in the second half of 2014 and another 10 in 2015. It plans to hold the events in various cities in China. AMC Live Group is a Chinese event planner which had mainly dealt with concerts in the past.
No announcements have been made as to when the 2014 events will take place.
Payout Perspective:
While most of us in North America may not readily comprehend the impact this move has, it is an important step for the growth of the sport of MMA and its business. The NBA saw the opportunity the Chinese market had and it continues to cater to this market. The UFC hopes to one day have cards in mainland China. The huge population and the economic impact it can have on MMA business would be great (read: there a lot of people that have money to spend). OneFC has been a mainstay in the Asian market for a while; it has solid sponsors and a solid stable of fighters. Making inroads into mainland China should help its business greatly. We will see if the casual Chinese fan will be excited for OneFC’s brand of MMA.
Leave a Reply