Demand lagging for UFC 174 tickets

June 13, 2014

Tickets are still available for Saturday’s UFC 174 taking place in Vancouver, British Columbia.  According to online ticket search engine SeatGeek, tickets on the secondary market are one of the cheapest in 4 years.

With an average resale price of $175, UFC 174 is 9th cheapest ticket on the secondary market since 2010.

In comparison, the last UFC event in Vancouver was UFC 131 in June 2011(dos Santos-Carwin).  Tickets on the secondary market at that time went for just $101.  But, you may recall that Brock Lesnar was to face JDS as part of the TUF Finale.  Thus, this could be the reason for the cheaper tickets on the secondary market.  Notably, a light heavyweight by the name of Chris Weidman was on the prelim card of that event.

In terms of UFC PPVs in Canada, UFC 149 in Calgary (Faber-Barao) was the most expensive ticket at $362.  This was even more than the big UFC 129 show (GSP-Shields).
SeatGeek

(Graph via SeatGeek)

There are still tickets available through Ticketmaster.  In fact, seats on the secondary market are selling below face value.  For instance, SeatGeek has found floor seats priced at $264 on the secondary market with the face value on the floor at $300.

For those wondering, the capacity at the Rogers Centre for Saturday’s event is 18,630.

Payout Perspective:

Why are June PPV cards such a hard sell?  Annually, it seems the June PPV card comes out as one of the least viewed of the year.  It’s clear that UFC 174 is not in demand.  This can be due in part to the card as well as the fact that the big card is July 5th at UFC 175.  With tickets still available through Ticketmaster (as of late Friday night) and some areas selling below face value of the ticket, one might expect it a challenge for attendance to be close to capacity.

20 Responses to “Demand lagging for UFC 174 tickets”

  1. tops E on June 14th, 2014 12:04 AM

    Buy one take one hahahaha

  2. tops E on June 14th, 2014 12:09 AM

    Weak ppv…weak ticket sales…huge spending in marketing…huge debt….

  3. LeonThePro on June 14th, 2014 5:11 AM

    This card shouldn’t have been behind a paywall. Buyrate will show it, now ticket sales will too. 1 year ago this would’ve been a FOX card. The novelty has worn off in Vancouver and the fans there are very educated.

    The UFC won’t be able to pull this off anymore in the Canadian cities they’ve already been to. The new ones – yes…. But then again didn’t the Quebec City TUF finale card do poorly with live gate?

  4. anti trolls on June 14th, 2014 5:11 AM

    Troll more troll guess what more troll

  5. TRUTHspitter on June 14th, 2014 5:49 AM

    oh jason you silly hack LOL the gate has already been announced as 1 million+
    approximately 2600 tickets are unsold out of 18,630 which is 13 percent……

    the UFC STAYS WINNING!!!! id love for you to take your ticket sphincter and stick it up bellators ass for once LOL

  6. tops E on June 14th, 2014 6:26 AM

    Don’t listen to what I am saying, I am an idiot.

  7. D on June 14th, 2014 6:34 AM

    I love it how the trolls are jumping all over this low profile ppv. If it was a major ppv and the sales were low, then you may have a point, but no one expected this to do much.

  8. tops E on June 14th, 2014 7:01 AM

    Hahaha….anti trolls angry

  9. Sam on June 14th, 2014 9:05 AM

    Cotto-Martinez just did over $4.5 million at the gate at Madison Square Garden last week!

    Boxing stays king. 🙂

  10. Salad thief on June 14th, 2014 10:11 AM

    Yes Daaruk is correct. This is a very low profile show. Still could have some great fights. I see it doing 200k at best UFC needs too rebuild not expand

  11. Sam on June 15th, 2014 5:59 AM

    Don’t listen to me, I am an idiot.

  12. Brendan on June 15th, 2014 7:11 AM

    The crowd in the arena sounded pretty quiet last night. It probably didn’t sell out.

    I like Mighty Mouse it’s a shame he can not be a PPV draw.

  13. D on June 15th, 2014 6:27 PM

    Yeah Sal, the UFC needs to rebuild. That’s why they did a ppv 6 months ago that went over a million buys. You are a real genius.

  14. saldathief on June 15th, 2014 7:37 PM

    Yea Daaruk the last Spider fight lol can’t ride that wave anymore so tell me what will be the next big ufc ppv for 2014??? Too late to make a plan now for the UFC 14 is history avg 300 ppv buys not bad but a big disappointment

  15. saldathief on June 15th, 2014 7:39 PM

    Yea the UFC can keep pissing their borrowed money into the wind and go under in 15 when the note is do. Whats your plan? I say downsize a bit and rebuild.

  16. D on June 15th, 2014 7:47 PM

    Haha. 2014 is history in the mind of someone who sucks Arum’s nuts on a daily basis. In reality though, their biggest fights are coming up and they will definitely beat Froch and most likely Cotto-Martinez.

    What’s the matter, hasn’t Uncle Bob taught you about liabilities vs assets?

  17. saldathief on June 15th, 2014 8:39 PM

    Yea Half a billion in liability bahahaha What assets does the UFC have re runs of TUF bahahaha Re runs of UFC 174 bahahaha oh wait trading cars bahahaha I hope the UFC pulls something good off oh wait the big one Edgar and BJ really lol GSP Spider would be a good one But the life span of a UFC fighter is about as long as a TUF season or 2. Still waiting for D Cruz to come back, too bad he’s only good for 300 ppv if that anymore and he’s one of the best! UFC has only done 7 ppvs over a million since 2006 Froch Groves and Cotto combined will smoke the top 2 or 3 UFC ppvs in 14. Eat that along with your curry Daaruk

  18. D on June 15th, 2014 8:53 PM

    Your ramblings are incoherent, probably because you are preoccupied with Arum’s nuts in your mouth.

    Have you changed your diaper yet tonight, you geriatric?

  19. saldathief on June 15th, 2014 9:21 PM

    Hey Daaruk hows India? must be hot there bahahah is smells nice there also. Filthy place, sorry you have to exist there save your money and get a real job come to the USA and open a 7 eleven bahahahah UFC 174 does under 150k losses in the millions curry face. Thats a lot of curry in your country. When is the UFC coming to Bombay? UFC tuf Bombay is in the works bahahaha Numbers don’t lie but fools who are paid by Zuffa have to, its your job to lie bahahaha I do this for enjoyment not employment curry stain, maybe you can buy a pair of sandals and you won’t have to walk around barefoot. I hear the streets in India have poop everywhere bahahaha
    Cotto ppv Froch ppv out sells the top 2 or maybe 3 UFC ppvs in 14 time is running out curry breath. Look at the crap numbers so far. I would tell you to eat shit but thats what you eat anyhow on a normal day. Curry on shit is still shit bahahaha

  20. D on June 15th, 2014 9:26 PM

    You are drooling. Haha. You must have gotten raped in India or something, what is with the India fetish, you freak? Is that what diaper wearing diabetics dream about? Numbers don’t lie, but queefs like you and Arum do, only difference is Arum actually makes money and you are his welfare slave you queen.

    Oh so now you are changing your tune. I thought Froch was going to beat any UFC this year? Now you are saying only some of the top fights. Already backtracking you idiot. Gonna be funny when they beat the fight of the century from the UK. Haha.

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