The Wrestling Post: 11.20.13

November 20, 2013

Welcome to another edition of The Wrestling Post.  This time we take a look at Wrestlemania’s economic impact on New Jersey and this week’s Total Divas ratings.

New Jersey Receives Economic Impact of $101.2M from Wrestlemania

The WWE and New Jersey Governor Chris Christie announced that this year’s Wrestlemania 29 taking place at Met Life Stadium provided a $101.2 million economic impact to the region according to a study.  Its the second straight year that the WWE has provided such a strong economic boost for its host city.

Via press release:

“On behalf of the great state of New Jersey, we thank all of WWE’s devoted fans who descended on our region from all over the world to be a part of WrestleMania,” said Governor Chris Christie. “The entire week of events helped generate a tremendous boost for our economy, and we look forward to the possibility of MetLife Stadium hosting a future WrestleMania.”

A capacity crowd of 80,676 fans from all 50 states and 34 countries attended WWE’s pop-culture extravaganza this past April, making it the highest grossing entertainment event at MetLife Stadium. Key highlights from the study include:

  • $101.2 million of direct, indirect and induced impact derived from spending by non-locals visiting specifically for WrestleMania 29.

  • 54% of fans that attended WrestleMania were from outside the New York/New Jersey area and stayed an average of four nights.

  • The economic impact derived from WrestleMania Week was equal to the creation of 943 full-time jobs for the area.

  • $5.2 million was spent by non-locals at New Jersey and New York restaurants.

Payout Take:   Regardless of what you may think of professional wrestling, the money the WWE generates from its annual event, Wrestlemania, brings in tremendous amounts of real money.  This is the reason why you see cities vying for the right to host the event.  The amount of people traveling to the event from around the world is a testament to the WWE and its brand.  It also is a boon for the hospitality industry in the region.

Total Divas 2nd Episode Up in Return

Television By Numbers reports that WWE’s Total Divas scored an average viewership of 1.4 million viewers.  The show which airs on Sundays at 7 p.m. PT/10 p.m. ET improves from last week’s 1.3 million average.

Via Television By Numbers:

  • E!’s “Total Divas” on Sunday, November 17 from 10-11pm scored the series’ best episode since September 1 across nearly all demos including P18-49 (903,000), W18-49 (558,000), M18-49 (346,000), P18-34 (537,000), W18-34 (363,000), Total Viewers (1.4 Million) and HH (1.0 Million).

  • The show also grew week-to-week across all demos including P18-49 (+21%), W18-49 (+12%), M18-49 (+40%), P18-34 (+3%), W18-34 (+1%), M18-34 (+7%), Total Viewers (+12%) and HH (+11%).

Payout Take:  The interesting takeaway is that the series which mainly drew from a woman audience is not picking up males 18-49 (up 40% this week).  This week occurred without the network’s top show, “Keeping Up with the Kardashians.”  Despite what you may think about the show, it is drawing.

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