Bellator 104: 615,000 viewers

October 22, 2013

MMA Payout has learned that last Friday’s Bellator MMA Live received an average viewership of 615,000 with a peak of 800,000 viewers.

Bellator 98 – 437,000 viewers

Bellator 99 – 660,000 viewers, 704,000 DVR+3

Bellator 100 – 700,000 viewers, 736,000 DVR+3

Bellator 101 – 649,000 viewers, 710,000 DVR +3

Bellator 102 – 675,000 viewers. 774,000 DVR +3

Bellator 103 – 539,000 viewers, 638,000 DVR +3

Bellator 104 – 615,000 viewers

Payout Perspective:

Bellator 104 saw a slight increase from last week’s ratings.  Its peak occurred during the first quarter of the show.  The show featured the semis of the welterweight tournament.  According to Television by Numbers, the MLB Playoffs won the night on cable with an average viewership of slightly over 6 million viewership.  WWE’s Smackdown scored an average of 2.6 million viewers on Friday as well.


4 Responses to “Bellator 104: 615,000 viewers”

  1. Diego on October 23rd, 2013 6:50 AM

    It’s certainly within a range. They used to be around the 200k mark on MTV2, now they are around the 650k mark (although with DVR +3 which I don’t believe is how they were reporting in their MTV2 days).

    Do we have a sense of whether that is enough to keep them alive? I think we can assume that the PPV is not going to do very well. 150k buys would be considered a massive success (compared to the TNA PPVs which are 1/10th of that) and the future of Bellator (again much like the future of TNA) will be tied to TV ratings.

  2. Machiel Van on October 24th, 2013 10:29 AM

    The DVR+3 numbers are nice to tout total viewership with, but they’re meaningless to advertisers. The live ratings are all that matters in terms of keeping Bellator afloat. I think they’ll be fine for the time being; I honestly thought the ratings this fall would be far worse.

  3. Diego on October 25th, 2013 1:56 PM


    Can you give me a sense of how much ad revenue those kings of ratings are generating per show?

  4. Diego on October 25th, 2013 1:56 PM

    kinds of ratings, not kings of ratings

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