Bellator Wednesday ratings disappoint
June 20, 2013
MMA Fighting reports that Wednesday nights Bellator’s debut posted disappointing numbers. Spike officials point to the NHL Stanley Cup as contributing to the poor ratings.
Hoping to continue with its strong ratings, and 809,000 viewer average from its first season on Spike TV, Bellator had high hopes for continued momentum. The Bellator summer series featuring Mo Lawal received a 0.4 rating and 480,000 viewers. The Fightmaster debut received 432,000 viewers as it aired after the live fights.
Via MMA Fighting:
Fightmaster, which got generally strong reviews, only did a 0.4 in the target Male 18-49 age group and 0.3 in Males 18-34. Ultimate Fighter on Spike routinely did 1.5 or better in the Male 18-34 demographic, which was usually its prime audience.
The NHL Stanley Cup which aired opposite Bellator received 6.64 million viewers.
Although Bellator did not have its pro wrestling lead-in, it still had a Bellator 360 marathon (which included Chandler-Alvarez) as a lead in. While Spike can lay claim to the strong NHL ratings as a reason for Wednesday’s performance, there must be concern that the ratings were almost sliced in half from its first season on the network. I am not entirely sure that the issue is that lost TNA Wrestling as its lead in. Yet, with the poor ratings for Fightmaster, there has to be some worry if the ratings do not turn around by next week.