Fox Sports 1 launches August 17th
March 5, 2013
Fox revealed its plans today for Fox Sports 1 which will launch August 17th. According to SI’s Richard Deitsch, the dedicated sports channel will have UFC Fight Nights on Wednesdays. However, it will have a UFC Fight Night the first night of the channel, August 17th.
Deitsch also reports that the fights on Wednesdays will air 12 UFC FIght Nights from August until the end of 2013 from 8-11pm. Also, the channel will debut a documentary series in the fall with Mike Tyson as its first subject.
Fox Sports 1 will be available to about 90 million homes. The channel is seen as a competitor to ESPN and the channel is seen as a way DVR-proof way to attract the young male demographic.
According to the NY Times, Fox Sports 1 will charge cable, satellite and telephone companies about $.75-$1.00 per subscriber. In comparison, ESPN charges $5-$15 per subscriber plus additional fees.
More details of UFC programming will continue to come out but based on the information it looks like the UFC will be at least a weekly resident on Fox Sports 1. The launch of this new channel (and the potential of FS2) probably secures a long-term relationship between the UFC and Fox which should help the UFC garner mainstream sponsors and continue to push itself as a mainstream sport.