Bellator MMA Live (88) ratings: 807,000 viewers
February 8, 2013
Bellator ratings were up this week as Thursday night’s show scored a viewer average of 807,000 via Television By Numbers. It received a 0.4 rating in the 18-49 adult demographic.
Bellator drew a 0.7 rating in the 18-49 male demographic, which is the highest of the season. Also, the instant replay following the live airing drew another 268,000 viewers. The combined total viewership for the night was 1.075M.
Bellator’s lead in, TNA Wrestling, scored 1.4 million viewers with a 0.4 rating in the 18-49 adult demo.
Bellator 85: 938,000 viewers
Bellator 86: 812,000 viewers
Bellator 87: 705,000 viewers
Bellator 88: 807,000 viewers
Season Average: 815,500 viewers
Season Average (dvr+3): 864,000 viewers
Good rebound for Bellator from last week’s dip. It did go up against the Lakers-Celtics game on TNT although it was a blowout at the time Bellator hit the air. Bellator is up 14% from last week while TNA was down from last week. It would be interesting to know the effectiveness of the lead-in. Obviously there are viewers turning the channel after TNA based on its viewership versus Bellator (almost half this week), but there have to be some that stick around to watch Bellator.
If we were to go head to head in comparing Bellator versus TUF 17, both have dipped in ratings since its debut but Bellator is the first to make a recovery.