UFC on FX 7: 1,857,000 viewer average
January 23, 2013
MMA Fighting reports that UFC on FX 7 earned a record 1,857,000 million viewer average on Saturday night. Additionally, the prelims on Fuel TV received a record 255,000 viewer average.
The 1.857 million average on FX was the highest average for a live MMA broadcast on the FX network.
Via MMA Fighting:
In the key demos, Saturday’s show did a 1.71 in Males 18-34 and 1.86 in Males 18-49….Also, for the first time in the history of FX, it won the entire night in Males 18-34, Males 18-49 and total viewers 18-49, beating not only every cable station but also the major networks. The FX broadcast did a 1.23 in persons 18-49, the most desired demographic by advertisers, which even beat two of the UFC on FOX shows last year. In comparison on Saturday night, FOX did a 0.9, CBS and ABC both did 0.8’s and NBC did a 0.5 in the same demo.
Whether it was the Belfort-Bisping matchup and Michael Bisping’s quest to earn a shot at Anderson Silva, or whether it was the lack of competition on Saturday night, Saturday’s fights were a ratings success. HBO did run a boxing card Saturday night but it was card for only the hardcore boxing fans. I am pleasantly surprised with the ratings considering the lack of known fighters on the card. For whatever reason, overseas cards do not do too well. But, Saturday bucked a trend.