Final numbers for UFC on Fox 6 show healthy gains
January 29, 2013
MMA Fighting reports the full numbers from Saturday’s UFC on Fox 6 card. The numbers which now include the west coast viewership have bumped up the average to 4.4 million viewers.
The ratings are similar to December’s UFC on Fox 5 show which received 4.4 million viewers and hit a high of 5.7 million during the main event. West coast viewers that saw the show at 5:00 p.m. were at 4,219,000 viewers and a 2.39 rating. The main event drew a high of 5.2 million viewers.
Via MMA Fighting:
UFC on FOX 6 show scored a 2.09 overall in the 18-49 demographic. No other network show that night topped a 1.0. Advertisers for UFC programming are usually aiming for males 18-49. The show, which sold out of all ad inventory, did a 3.01 in males 18-49 and 3.02 in males 18-34.
Good news for the UFC as Saturday night’s event showed that the lower weight divisions can carry a card. The previous numbers have reflected a disparity between main events 155 and below versus the upper weight divisions. The conclusion that lower weight divisions don’t sell can now be challenged. We will see what happens this week with the Edgar-Aldo headliner. Its interesting that the UFC decided to utilize this as the main attraction to market on a card where Overeem and Rashad Evans are fighting.