Pacquiao-Marquez IV: 1.15M PPV buys
December 18, 2012
Dan Rafael of ESPN reports that the fourth fight between Manny Pacquiao-Juan Manuel Marquez earned over 1.15 million PPV buys. Top Rank Promoter Bob Arum confirmed the numbers to ESPN and HBO did not dispute Arum’s projection.
Despite “fan fatigue” for the fourth fight between the two and an admitted slow promotion, Top Rank promoter Bob Arum indicated a late surge in interest helped bring the buys above the 1 million PPV buy mark. The numbers are better than the 900K buys the fighter did in his first loss of 2012 against Timothy Bradley.
A quick estimate based on the 1.15 million PPV buys has the fight earning $70 million in domestic TV revenue.
Pacquiao’s last three PPV fights:
November 2011 – Marquez III: 1.25M PPV buys
June 2012 – Bradley: 900K PPV buys
December 2012 – Marquez IV: 1.15M PPV buys
It is odd to consider that the fourth fight’s success may mean a fifth fight between the two could (and should) draw bigger numbers. I say odd because admittedly there was a lack of interest (which may have contributed to the sluggish promotion) in seeing these two fight a fourth time before December 8th. But, the 1.15 million PPV buys is a success and also is a statement as to the drawing power of the “big fight” in boxing.