UFC event during Super Bowl weekend in 2014
November 28, 2012
The media conference call yesterday to promote next Saturday’s UFC on Fox event included some information on the possibility of a new sports channel for Fox and the possibility of a UFC card coinciding with Super Bowl weekend 2014 in the New York-New Jersey area.
Fox has the rights to Super Bowl 48 will be held at MetLife Stadium in East Rutherford, New Jersey. A UFC show in the New York-New Jersey area (Prudential Center according to the SBJ) will add to the already frenzy of Super Bowl week activities. The thought of the possibility could help elevate the UFC brand. Moreover, the 2014 Super Bowl is being thought of as the official launch of Fox Sports 1.
A Fox Sports channel, Fox Sports 1, has been rumored to be in production as a “sizzle reel” has been shown to league and conference executives according to the Sports Business Journal (subscription required). The reel offers detailed plans about Fox Sports 1. According to those that have viewed the reel, Fox plans to rebrand its motorsports channel Speed into the new sports channel. In addition, the reel focuses on the fact it will feature its “live-game programming” including the UFC.
Fox Sports 1 is being though as a direct competitor to ESPN as Fox has the background to compete with the “worldwide leader.”
Obviously, we do not know where the UFC will be in terms of popularity in 2014 but being a part of Super Bowl week/weekend would be great in terms of mainstream press. Also, the potential to have it an anchor on the new Fox Sports 1 would only mean good things for the company and the sport of MMA. Fox Sports 1 intends to launch in August 2013 but officially launch during Super Bowl 48. Could we see Fox moving all of UFC content to FX until Fox Sports 1 is up and running? Would that mean Fuel becomes obsolete or would it still run secondary content?