Strikeforce – Rockhold vs. Kennedy: 420,000 viewers
July 18, 2012
MMA Junkie reports that this weekend’s Strikeforce event in Portland, Oregon received a Showtime ratings average of 420,000 viewers. The numbers pale in comparison to other Strikeforce on Showtime events but is decent considering the lack of promotion for the card.
Via MMA Junkie:
Strikeforce’s previous three events in 2012 averaged 426,000 viewers. The season average now stands at 425,000 viewers. By comparison, Strikeforce’s eight 2011 “Arena Series” events drew an average audience of 521,375 viewers on Showtime.
It would be interesting to compare ratings for the Strikeforce event with HBO Boxing’s Khan vs. Garcia. I have to say Khan vs. Garcia was compelling considering the momentum shift in the third round. As for the Strikeforce ratings, it’s not clear to me what Zuffa will do with the Strikeforce brand. If it intends to keep it, there needs to be more of a promotional push leading up to the event. “The Marine vs. the Surfer” promos Strikeforce ran were not compelling. The quality of the Silva-Sonnen II promos were far better than Rockhold-Kennedy. Yes, the talent level is higher in the UFC but the effort to push the Strikeforce fighters should be there.