Mayweather unhappy with HBO’s 24/7

April 30, 2012

Bad Left Hook reports that Floyd Mayweather is upset with the current HBO offering of its 24/7 series with Miguel Cotto.  Mayweather believes that the producers have edited out footage he believes would be more entertaining.

After this past Saturday’s episode, Mayweather tweeted his displeasure for the show and stated that the Mayweather camp had “exciting content” which was not used.

As BLH points out, the 24/7 franchise is wearing thin when it features either Mayweather or Manny Pacquiao. There’s only so much that you can show of either fighter when most of the world awaits for them to fight.

Payout Perspective:

The 24/7 series is a great platform to promote boxing.  As such, it should take a break from Mayweather and Pacquiao and focus on another compelling fight.  And just do one episode.  Perhaps the problem is that there are three or four episodes which makes the series repetitive.  With big HBO PPV fights being promoted on multiple Time Warner networks, its likely we will continue to see the 24/7 series.  While its stale to HBO viewers, the experience is relatively new to those watching it on CNN.

What would be more entertaining to promote fights is to show past fights to show how exciting the upcoming fight will be.  The Audience Network does this and HBO has in the past. However, I’m sure there’s a need for original content and 24/7 still does it the best.

12 Responses to “Mayweather unhappy with HBO’s 24/7”

  1. BrainSmasher on May 1st, 2012 1:31 AM

    “The 24/7 series is a great platform to promote boxing. As such, it should take a break from Mayweather and Pacquiao and focus on another compelling fight.”

    They dont have any other compelling fights. LOL, that is the problem with boxing. They always only have a couple guys anyone is watching.

  2. Sampson Simpson on May 1st, 2012 6:58 AM

    Funny BS. That’s the same thing boxing fans feel of the UFC now.

    Outside of Jones, GSP, and Silva who is a star in the UFC? Nobody.

  3. Diego on May 1st, 2012 7:22 AM

    I like the 24/7 series, but I’ve seen enough of PBF running his mouth to last me a lifetime. From fight to fight, nothing has really changed – he runs his mouth, he works out, he runs his mouth while working out. I can’t imagine there is much new to learn about Cotto either. I’ve skipped this “season” and I’m going to skip the fight as well.

    I did catch part of an episode with Canelo which I found interesting, but not enough to get me to fork over $65 on Saturday.

  4. Weezy on May 1st, 2012 9:06 AM

    As a boxing fan, watching how the landscape has changed over the past few years is fascinating. On the one hand you have a few fighters like Pacquiao, Mayweather and Cotto that can draw more buys than anyone else in the world. But on the other hand, I truly can’t think of a fighter other than those three that could possibly draw over 400,000 buys right now (Note: I know that some international guys draw well on network television in their countries but that revenue is much lower than PPV money). Dead serious. Overall, I think boxing is going to be fine worldwide but it’s just…..odd. It’s almost as if there is a demand for boxing but there is no room in the collective consciousness of fans for more than a few names at a time.

  5. Jason Cruz on May 1st, 2012 9:14 AM

    BS,

    Touche. I believe the only 24/7 boxing series that did not include Pac Man or Floyd was Roy Jones vs. Joe Calzaghe. CORRECTION: Cotto/Margarito 2011. That’s it. Its a statement about the problem with boxing.

    24/7 could also do a 15 minute show on the undercard to promote those fighters as well.

    As for other fights to do a 24/7: Khan-Peterson, last week’s Hopkins-Dawson could have been interesting as well

  6. BrainSmasher on May 1st, 2012 2:28 PM

    You are right Cruz. That is the problem in a nut shell. Its funny how you can make one comment that would help boxing but as simple as it is it will never get done. 24/7 could do boxing a great justice if it would spend a few minutes trying to build those other guys. But they dont because the headliners want all the attention and they have all the leverage and HBO dont want to take time away from the main event to promote guys whom they may not get a piece of down the road. There is no one doing anything for boxing. It is the sole reason why Boxing is in the state it is in. Everyone is looking out for themselves. even if there was a promising fighter to come along on the level of FMJ or Pacman they could never get to that level in the ring without selling themselves out and hope to get lucky. The only way to get to Pacmans and FMJ level is to beat one of them. Since they get to pick who gets to fight them you may never get a chance. Both of those guys got their cahnce at Dela Hoya and their success took a huge jump and never looked back. But whether you get that chance or not is up to selfish guys looking out for their best interest. The entire foundation of boxing is a joke.

  7. BrainSmasher on May 1st, 2012 2:45 PM

    Sampson

    Really? lol! Do you not realize the UFC can put ANY fighter on their card and sell enough PPVs to put them ahead of all but 2 maybe 3 boxers? Thats is becasue their product is better. They also have more hardcore fans who follow the sport. Both sports only have a few guys who draw mainstream fans but UFC has the advantage in every other area.

    Regardless of mainstream success. The UFC promotes their fighters, and their champs.Look at the prospects in the UFC. 7 fights in and Rory MacDonald is already well know to MMA fans and many casuals because he is on large PPVs and the UFC covers him in their countdown shows. Same goes for every contender in the UFC.

  8. Dinglenuts Magee on May 2nd, 2012 5:15 AM

    His cheapshot KO of Ortiz was entertaining, maybe 24/7 could play that some more…

    http://youtu.be/4eR9uqMY6Co

  9. Sampson Simpson on May 2nd, 2012 7:02 AM

    Good one.

    Hate to break it to you but outside the MMA fan base the most UFC fighters aren’t known at all to the public.

    I mean, we are discussing guys known the to general public right?

  10. Diego on May 2nd, 2012 9:19 AM

    Sampson is right. There are very few boxers or MMAers are known outside of their sports and their respective countries. Pacman, Floyd, GSP, and Liddel come to mind. Jones may get there, Silva is big in Brazil outside of MMA, but in the US only MMA fans know of him. Arce and Canelo are Mexican boxers who are well know in Mexico, but elsewhere only boxing fans know them.

    Getting the kind of fame that puts your name in the general lexicon (think Kim Kardashian famous) is rare. But that’s true of most sports. Unless they are fans of the sport, most people can probably only name a handful of players. And many of those names are probably from the past (e.g. Mohammad Ali, Michael Jordan)

    Non baseball fans know A-Rod, maybe Pujols, or Barry Bonds and Roger Clemens (due to their notoriety) but anyone else? Can anyone name for me the line up for the Milwaukee Brewers? If you can you’re a hardcore baseball fan or some sort of savant.

    Or in football, a few quarterbacks and other players are well know – usually Superbowl champs or guys who have run afoul of the law. But can someone name at least 5 players from the Carolina Panthers? Probably not unless you’re either a hardcore fan, or live in Charlotte.

    At some point, mainstream acceptance of a sport is due to the sport itself, rather than just the big names who compete in it. MMA and boxing, reliant as they are on big names, have a hard time gaining acceptance whereas team sports give people an opportunity to root for the home team, even if they can’t name more than one player on it.

    The UFC isn’t a team sport, but as a brand it’s a known commodity and that allows it to generate revenue even without big names on a card. Boxing struggles to do that.

  11. Sampson Simpson on May 2nd, 2012 1:50 PM

    You’re right Diego. UFC as a brand has definitely build a presence.

    However, it’s always over estimated how big that brand presence really is. It’s big for the combat sector that really has no real brand presence outside of the big names (Pacquiao, Mayweather, Chavez) and networks (HBO, Showtime).

    Bottom line is that other sports have so many events in so many locals across the country, people simply cannot avoid the sports medium.

    Think 30 baseball teams playing 162 games a year on free, accessible TV compared to the UFC who might do 40 events total per year.

    NFL has 32 teams that play every Sunday/Monday over a 16 week span. Basketball has similar amount of teams playing 80+ games over their season.

    There simply is no comparison.

  12. BrainSmasher on May 2nd, 2012 4:53 PM

    You guys didnt say anything i didnt say. My comment was the UFC hardcore fan base was larger than that of boxing. This is back up by the PPV buys of non mainstream fights. I also admited both have few mainstream names. So i dont know what you are arguing with.

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