Fox Sports-Golden Boy enter TV deal for live events
April 26, 2012
The Sports Business Journal reports that Fox Sports and boxing promoter Golden Boy Promotions have entered into a multiyear, six figure agreement. The deal will give Fox Sports live events on Fox Deportes and Fuel TV.
At least one live event each month will be shown on the Fox networks although no plans are in the offing for a boxing event on the major Fox channel. According to the SBJ, the deal is significant as Fox paid a six-figure rights fee to Golden Boy for the events. The rights fee is a sign that boxing is gaining steam once again as rights fees for boxing on basic cable were nonexistent in recent memory.
The deal is for 15 months with options to extend it multiple years.
The move reflects the commitment Fox has to combat sports for its smaller cable channels. It shows its belief in broadcasting live sports content as a way to attract its target demos of mainly younger males.
Is boxing on its way back? Just a while back we talked about the problems with the sport and whether it could make a comeback. So far, we’ve seen NBC Sports Network with a quarterly show, the talk of Spike TV having boxing and now the Fox deal. Certainly, the Fox deal is important due to the type of exposure it can receive over the span of the Fox networks. If it does do well, we could see its return on Fox. Its a nice hedge on the part of Fox to see if audiences will gravitate to boxing again. It is interesting that Fox did pay a rights fee to Golden Boy. One would think that Fox would have the bargaining leverage in the negotiations.