Timothy Bradley signs with Nike
March 29, 2012
The Sports Business Journal reported that Timothy Bradley has signed a deal with Nike. The next challenger to Manny Pacquiao will ensure that Nike will own the ring on June 9th.
The one year shoe and apparel deal includes Bradley branded robe, trunks and cornermen apparel. Financials of the deal were not disclosed although there’s speculation that its just a “swap of gear for exposure.” Since Bradley is a lesser known fighter he would not get a monetary deal although if he does well there would be an opportunity for compensation. In addition to the clothing, Bradley will make an appearance at the Niketown at the Forum Shops in Caesar’s Palace to promote the fight.
The deal was brokered by the promoter of the fight, Top Rank.
The deal gives Nike more visibility for the June 9th Pacquiao-Bradley fight as both fighters will be sponsored by the swoosh. For Bradley, the Nike deal will help increase his brand as a boxer. The fact that its more than a one-off helps Bradley as well as it gets his foot in the door with the brand and hopefully he can remain with them for years to come. For Nike, it’s a cost-effective move to sign Bradley prior to HBO’s 24/7 as he should be adorned in Nike training gear for the show and the fight.