Spider an “ordinary guy” in latest commercial

March 31, 2012

UFC on Fox released a new commercial this week featuring Anderson SIlva. In the commercial, a dubbed Silva voice explains how he’s a regular guy despite doing superhuman things.

Payout Perspective:

The commercial is part of the “ordinary guys” strategy that Fox is using to promote the UFC. The commercial is similar to the Frankie Edgar one where he tames a tiger at the zoo via rear naked choke and the Jon Jones commercial where he’s at the park with his kids.  Its a sign of the Fox influence on the UFC product.  Not only does it humanize these guys as normal people despite their extraordinary abilities in the octagon, it shows a humorous and approachable side of the fighters.  The new strategy should help new viewers to MMA approach the sport and tune in.

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