Spider an “ordinary guy” in latest commercial
March 31, 2012
UFC on Fox released a new commercial this week featuring Anderson SIlva. In the commercial, a dubbed Silva voice explains how he’s a regular guy despite doing superhuman things.
The commercial is part of the “ordinary guys” strategy that Fox is using to promote the UFC. The commercial is similar to the Frankie Edgar one where he tames a tiger at the zoo via rear naked choke and the Jon Jones commercial where he’s at the park with his kids. Its a sign of the Fox influence on the UFC product. Not only does it humanize these guys as normal people despite their extraordinary abilities in the octagon, it shows a humorous and approachable side of the fighters. The new strategy should help new viewers to MMA approach the sport and tune in.