Bellator video game coming Summer 2012

Bellator will launch its own video game this summer entitled, “Bellator: MMA Onslaught.” The video game developed by Kung Fu Factory and published by 345 Games in conjunction with Spike TV will be available for download on the XBox and Playstation platforms.

Via press release:

In “Bellator: MMA Onslaught” gamers can customize their own fighter’s look and fighting style to battle the way they want, whether it be Muay Thai, Brazilian Jiu-Jitsu, Kickboxing or other styles.  The game also shares tips directly from Bellator fighters through exclusive video content as players continue to level-up and gain experience points, allowing them to learn MMA skills in a fun and engaging way.  For bragging rights, players who gain the most wins and XP will top the “Onslaught Leader Boards” online and can have  the opportunity to be recognized in upcoming Bellator fights live on-air during broadcast episodes.

345 Games collaborated with Bellator Championships to create “Bellator: MMA Onslaught,” ensuring the arcade style gaming experience mirrors the organization’s format, styles,  graphics, and music.  As the single-elimination MMA championships league continues to grow, 345 Games will support and update the game with new moves and styles, weight classes, fighter selections and additional content.

Payout Perspective:

The video game is more of a PR/marketing tool to get the Bellator name and brand out there. The downloaded video game presents minimal risk versus a full-blown video game which would have to include much more expense. The anticipated price for the game will be $10-$15 and a demo will likely be available for free.  I think its a good move to see the market and interest for the game as well as expose more of an audience to Bellator.