HBO grabs Mayweather-Cotto
February 19, 2012
ESPN reports that HBO has secured the rights to the Floyd Mayweather-Miguel Cotto fight on May 5th. Despite a challenge from rival Showtime, HBO PPV will have the fight.
The rights acquisition was the first major move by former Showtime sports head Ken Hersman after Ross Greenburg left the post amidst the premium channel’s first loss of a Manny Pacquiao fight to Showtime. The fight will likely include its standard 24/7 lead-up to the big fight as well as additional marketing and cross-promotional opportunities with Time Warner’s other properties.
It appears that HBO has stepped up its game since losing the Pacquiao-Mosley fight. Despite whether or not you like Floyd Mayweather, he is a boxing draw and made for promotional shows like HBO’s well-done “24/7” series. Showtime had an exceptional show last night but it was overshadowed by the Haye-Chisora brawl (more on this later). Unfortunately for Showtime, its first big fight in 2012, Victor Ortiz-Andre Berto, was put off due to an injury to Berto. As for Mayweather-Cotto, you can expect some definite hype based upon the success of Cotto since his loss to Manny Pacquiao and Floyd Mayweather being Floyd Mayweather. Certainly, 24/7 will be much more attractive considering Mayweather going to jail, Manny Pacquiao and his recent comments about Jeremy Lin.