Spike TV’s UFC on FOX Counter-Program Nets 719,000 Viewers
November 16, 2011
MMAPayout.com has learned that Spike TV’s Saturday night telecast of “Dos Santos vs. Velasquez: Unleashed for the Heavyweight Title” between 9:00-10:00 pm ET/PT drew 719,000 viewers and a 0.6 rating with Men 18-34. List of ratings for “Unleashed” episodes pre and post UFC on FOX are listed below:
– At 8:00 pm: Before UFC on FOX went live, “Unleashed” drew 923,000 viewers .
– At 10:00 pm: After the UFC on FOX had gone off air, “Unleashed” drew 787,000.
Spike TV’s Saturday night counter-programming efforts included the following “Unleashed” lineup:
Jon Jones vs. Ryan Bader
Junior Dos Santos vs. Shane Carwin
Cain Velasquez vs. Brock Lesnar
Junior Dos Santos vs. Mirko “Cro Cop” Filipovic
Tyson Griffin vs. Hermes France
Thiago Silva vs. Keith Jardine
Cain Velasquez vs. Antonio Rodrigo “Minotauro” Nogueira
Matt Serra vs. Frank Trigg
Pat Barry vs Antoni Hardonk
Mark Munoz vs Kendall Grove
Spike TV must be very happy with those numbers, as they put their UFC library rights to good use airing UFC content around the UFC on FOX network debut. Amazing to think that the 8PM airing of “Unleashed” which featured Brock Lesnar vs Cain Valasquez drew 923K viewers. Last seasons TUF typically drew around 1 Million viewers and featured Brock Lesnar and Junior Dos Santos as head coaches, which makes these rating numbers for taped fights that much more impressive.