Ad inventory sold out for UFC on Fox
November 10, 2011
Ad Week reports that all ad inventory for Saturday night’s UFC on Fox event has been sold. Media buyers indicate that a 30 second spot for Saturday night cost “north of $100,000.
Via Ad Week:
Media buyers say a 30-second spot in The UFC on Fox cost just north of $100,000. Among the marketers advertising are Anheuser-Busch, the Casio G’zOne Commando smartphone, and the U.S. Marine Corps. Two studios–20th Century Fox and Warner Bros.–have also made buys.Velasquez and Dos Santos will begin trading blows at 9:35 p.m., following a half-hour setup by host Curt Menefee, UFC president Dana White, and announcer Joe Rogan. Fox will not throw to commercial between the first and second rounds, electing instead to keep its cameras on the octagon.
The $100,000 number is double the amount that was previously reported. In a survey, Ad Age stated that Fox typically receives about $50,000 per 30 second spot on Saturday night.
All signs point to a big night Saturday. The price per spot for Saturday indicates that mainstream advertisers are intrigued by the potential for the UFC to draw the casual fan in key demos. Of course, the skeptic may argue not to look too deeply into the price considering that Fox usually does not run live events as part of its Saturday night lineup. With a start time of 6pm/9pm (PT/ET), its interesting that the UFC has indicated the fight will not start until 35 minutes after the hour. Its obvious that there will be a lot of run up to educate the casual fan but it seems like the UFC could include another match in this hour.