MFC signs deal with TSN
October 6, 2011
Maximum Fighting Championships has signed a one year deal with Canadian sports network, TSN according to the Edmonton Sun. The article reports that TSN approached MFC owner Mark Pavelich as the network wanted an MMA property for its network.
TSN (The Sports Network) is Canada’s leading English language sports tv channel. It appears that MFC programming will be shown on TSN2. The network is owned by Bell Media (80%) and ESPN (20%).
Via the Edmonton Sun:
“It’ll help corporate sponsorship, it’ll help fighter sponsorship and it’ll help in every direction possible,” said (Mark) Pavelich. “They’ll make more money because I’ll make more money. Now, if you’re fighting in the Maximum Fighting Championship, you’re not just on HDNet in Canada, the US and Mexico, you’re on TSN2 and that’ll spread even more.”
A good deal for the MFC to get its chance in front of a broader audience. As Pavelich points out, it will help garner sponsorships for the MFC and its fighters. It also shows the popularity of MMA is growing as TSN sought out an MMA property for its programming. It will be interesting to know from our Canadian readers about the accessibility of TSN2. Is it carried by most of the cable providers in Canada (it looks like it is) and if so, is it a channel on a higher tier for which you’d have to pay a premium to receive?