Mayweather-Ortiz receives 1.25 million PPV buys
October 28, 2011
ESPN’s Dan Rafael tweeted that the official PPV buys for September’s Mayweather-Ortiz fight at 1.25 million. The numbers were provided by co-promoters for the event, Golden Boy and Mayweather Promotions.
Via Ring TV:
Mayweather-Ortiz generated buys from 1.25 million homes with a value of $78,440,000 in pay-per-view revenue, according to statements released on Friday.
Mayweather has now appeared in the three biggest non-heavyweight pay-per-view events in the sport’s history, including Mayweather vs. Oscar De La Hoya ($136,853,700), Mayweather vs. Ortiz ($78,440,000) and Mayweather vs. Sugar Shane Mosley ($78,330,000).
Bad Left Hook notes that the PPV revenue may be skewed considering the PPV price was $10-$15 higher than the norm: $69.95 (HD) and $64.95 (non-HD).
The strong buy rate and revenue shows that the event’s title, “Star Power,” was directed primarily to Floyd Mayweather. With Mayweather reaping the rewards of the event based on the unique payout from the fight, Mayweather likely cleared the estimated $40 million he would earn from the night.
Based on these numbers, I would argue that this would make a fight with Manny Pacquiao harder to make. Further, Mayweather would be in no rush to broker a fight with Pacquaio as he’s sitting on a $40 million payday. Both sides would want to take more than a 50-50 split and the fact Mayweather can point to his drawing power is evidence that he should claim more than Pacquiao. Then, there’s the fact that he would risk the chance of losing his undefeated record. Pacquiao would counter that his worldwide likeability would claim an international audience. Despite the skepticism, hopefully the sides can agree to a split and the fight will happen sooner than later.