The UFC announced the launch of its UFCLatino.com web site which will cater to its Spanish speaking fans.
Via press release:
The site will cater to the culture of the blossoming audience of Hispanic fans who are drawn to the UFC’s fast-paced, exciting action. What’s more, the site will include news, video and special content featuring charismatic Hispanic stars such as UFC heavyweight champion Cain Velasquez, bantamweight champion Dominick Cruz, top welterweight Diego Sanchez, and Octagon® girl Arianny Celeste.
UFCEspanol.com will remain intact, offered in Spanish only, and available in Latin America.
Payout Perspective:
It’s surprising that it took this long for the UFC to establish this web site considering the big push for Cain Velasquez last fall. Of course, the UFC has been busy with the acquisition of Strikeforce and its other initiatives. The web site should attract a growing demographic of UFC fans. We will see how UFCLatino.com will feature its Hispanic stars. It will be interesting to see what kind of push Dominick Cruz will receive against Urijah Faber. Will the marketing focus on Cruz’s heritage or the rivalry with Faber?
This new venture makes complete sense with the diverse stable of Latino fighters UFC has.